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Chapter 589 I Can't Hold It Back

"The game industry has a history of 30 years. We have witnessed countless game industry legends and the birth of countless game industry masters!

The TGA Game Awards Ceremony is a testimony to the history of games..."

The host on the stage said emotionally that the establishment of the TGA Awards Ceremony must be given a name. Then TGA must be the choice of history. It can be said that it is destiny to appear in response to the voices of countless game users around the world...

Minoru Arakawa, the president of Nintendo North America, and the heads of Sony, Microsoft and other companies sitting below all twitched their cheeks. They felt that sometimes they were shameless enough, but Xue Leshan was directly shameless. What the hell, I almost shouted like those god sticks, the emergence of TGA is God's will, and all American people have to send money to TGA...

"This year's global sales of video game consoles have reached a new record. Global sales of game software and equipment have exceeded 400 billion US dollars, and global game users have exceeded 2.7 million. TGA and Xueleshan Game Marketing Department predict that in the future, global game revenue will reach 9 million. With an annual growth rate of [-]%.

This is inseparable from the support of all game engineers, as well as Nintendo, Sony, Microsoft, Ubisoft and countless other game companies! "

Hearing that Xue Leshan finally didn't take all the credit for himself, the heads of the game company sitting below the scene looked a little better.

But that’s the case, Arakawa Minoru glanced left and right, and saw that no one was obstructing Xue Leshan, which was sold by the prince’s melons and boasted. Japan's benzene has been transferred to America, and it is in the hands of Xueleshan!

For this day, Japanese game manufacturers such as Nintendo, Sony, and Konami are not surprised. Based on the relationship between Japan and America, what happened to the sovereign country grabbing something? Does a father need a reason to beat his son? It was so fast, it still made Arakawa sigh heartily.

Losing the right to speak in the game industry may not cause the Japanese game industry to lose anything within one or two years, but after five or ten years, the effect will become more and more obvious.

Just like the status of the Oscars in the global film industry, it holds the standard of a "good" movie. Whether a movie is good or not, other people have the final say, and the Oscars have the final say!
If you master the standards, you will master the trends and technologies, which in turn will affect the aesthetics and choices of users.

The game industry is the same. Whether a game is good in the future depends on the TGA Awards Ceremony, and then it will affect the trend and sales of the game industry. In the past, Nintendo and Sony relied on consoles to cover the sky in the game industry , it is impossible to appear again...

"The first TGA Game Awards Ceremony, the winner of the best game developer of the year is...Nintendo!"

A voice came from Minoru Arakawa's ear, and then he heard that Nintendo had won the award. This award sounds lofty, but in fact... it's just a title.

The TGA has a total of 21 awards. The most important ones must be the best game of the year, the most popular game award among players, etc. Players care about game developers with a hammer. This award is more like a consolation prize. Winning this award represents this year's The TGA Best Game of the Year Award has completely lost Nintendo's share.

The awards ceremony tonight is basically a cake distribution. Big pieces of cake will be given to the members of the nine management committees of TGA, and other independent game studios and small game developers will also be divided. It is necessary to ensure that the cake is divided into the hands of the right people, and the small and medium-sized game manufacturers must not be scolded, and the players watching the awards must be fooled. This is an art!
Xue Leshan specially invited a public relations company, as well as Oscar's marketing company, to cut the cake for tonight. I dare not say how good it is, at least it doesn't stretch my hips.

"Nintendo thanks the TGA jury for presenting this award to Nintendo. I think President Hiroshi Yamauchi and all Nintendo game designers will "like" this award!"

Minoru Arakawa stood on the stage, pissed off. He gave Nintendo the award for the best game developer of the year, but he didn't give Nintendo the best game of the year award. What's the difference between walking a monkey? Arakawa made it clear , Nintendo has lost face, but TGA has also established a grass-roots team.

For this set of yin and yang weirdness, Song Yang, who was sitting below, applauded Arakawa Minority. What is face? TGA wants to become the leader of the martial arts in the game industry. Can face be eaten? !
After Nintendo, the TGA Best Story Award of the Year was given to EA's "Red Alert", and the Independent Game Award was given to "The Elder Scrolls".

As for the Best Game Studio, Best Game Soundtrack, Best Adventure Game, Game Designer of the Year and other awards, they are basically splitting the cake. Although the small and medium-sized game manufacturers did not win the award, they were also nominated.

After awarding a lot of awards, during the halftime performance, the host came up to praise Xue Leshan again.

"The "Dawn" project jointly held by Xuele Mountain and TGA has provided funds for more than [-] game manufacturers. The Shuguang Game Project has developed more than [-] games..."

The "Dawn Project" was when ICQ first acquired Xueleshan, and its purpose was to support small and medium game manufacturers. In fact, the newly launched Xueleshan online game platform has too few game copyright libraries. Supporting these game manufacturers is also to increase the number of games on the platform.

Not to mention cannon fodder, the Suguang Project has indeed helped some small game manufacturers through the most difficult days at the beginning, but it is not so easy for these small game manufacturers to become a giant.

"Starting from next year, Xueleshan will cooperate with TGA to authorize game manufacturers who join the "Dawn Project" to use the "Quake Engine" for free!"

"boom"

At the award ceremony site, there was finally a burst of noise. Players and users who were watching the ceremony could see the surprised expressions on the faces of Minoru Arakawa and the heads of other game manufacturers through the live camera. Didn't even know beforehand.

On the stage, the rock band and singers hired by Xuele Mountain with a lot of money began to perform. The directors of TV stations such as ICNC, which broadcast the ceremony, finally breathed a sigh of relief when they saw that the number of viewers finally exceeded 150 million.

To be honest, with the current level of acceptance of the game industry by the outside world, it is difficult to support the ratings of this kind of game awards ceremony only by players. A ratings disaster.

Song Yang, Ken Williams and other directors of Xueleshan have also received the ratings reported by major TV stations one after another. It can only be said that they are quite bleak. This is why there were no game manufacturers before Xueleshan, willing to engage in such a big A large-scale game awards ceremony and activities have been held, and the loss is still not profitable. A lot of money has been spent, and no benefits have been obtained. Manufacturers such as Nintendo and Sony are naturally unwilling to do it.

"It's just the first TGA."

Ken Williams on the side frowned, while Song Yang looked relaxed. He looked at the singer on stage. He was a new American singer who was following the Madonna style. The performance on stage was dressed in cool clothes. From time to time, the ratings are also going up.

"As long as Xueleshan is still there, the TGA Awards Ceremony and the Hall of Fame will be held every year!"

Song Yang said to Ken Williams that the right to speak in the game industry is not so easy to obtain. Even if it loses money, Xueleshan will hold it. The right to speak and standards cannot be measured by dollars.

The most direct example, the WCG competition held by Bangzi, can be said to be in full swing, making Bangzi the center of the world's e-sports competitions. As a result, Bangzi voluntarily stopped due to funding. The suspension completely changed Bangzi's e-sports status, although it is still strong , but it is no longer the center of the e-sports world.

People from game manufacturers such as Arakawa Minoru were surprised and uncertain. They looked in the direction of Song Yang and authorized the game engine to be used by other game manufacturers for free. Arakawa Minoru knew that there must be something to say in this, and there would be many restrictions. , but for the game industry, this is definitely a big event. Arakawa is really not sure what Xueleshan is going to do.

"TGA Game of the Year...Diablo!"

Without any surprises, Blizzard won the best game of the year award at their home court.

Afterwards, the Best Art Award and other small awards also began to be handed out. Today's awards ceremony was basically coming to an end. At this time, the host suddenly asked someone to come on stage to give a speech.

When seeing Liu Renxiu, the scene was at a loss, not knowing what he was here for.

Taking a deep breath, Liu Renxiu walked up to the stage. He knew that the TV station of Bangzi must be broadcasting this scene at this time. It's not difficult, not to mention, he also promised to give these TV stations a support budget next quarter.

"I'm very happy to represent the Bangzi game industry here. I also welcome global game manufacturers to invest in Bangzi. Bangzi has the best game talents in the world. I guarantee that in the next three years, the game output value of Bangzi will exceed US$80 billion. Bangzi will become the fastest growing region in the game industry in the world..."

At the last moment, Liu Renxiu finally showed mercy and did not shout out, making Bangzi the world's largest game producer, but even so, it still left the various game manufacturers sitting below stunned. Knowing where Liu Renshi came from, Bangzi Game is not well-known in the game industry now.

Arakawa was stunned for a while, and finally couldn't help but chuckle, but when he noticed the camera was sweeping over, Arakawa covered his face with his hands, but judging from the slightly shaking palms, he seemed to be holding back very hard.

Now the stick game industry is basically the backyard of Nippon Games, and now hearing Yanagi Yanshi say that stick games will surpass Nippon Games, Arakawa really can't hold back.

The current Japanese game manufacturers are basically similar to Arakawa Minority, but in Bangzi, when they saw Liu Renxiong appearing on the TV station and saying those words loudly, many people jumped up excitedly and cheered. Shout out Yoo In-heum's name.

(End of this chapter)