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Chapter 625

Fertility does not flow to outsiders. The major companies in Song Yang's hands are basically "brothers respectful and humble". No matter what they think internally, they have to help each other anyway.

In terms of publicity, it is basically taken over by Double-Click Company. Advertising models, product spokespersons, etc. are selected from Victoria’s Secret. Advertisements are generally placed on ICNC TV, ICQ portal, Xueleshan online platform, etc. Shooting advertisements is The photographers and directors of ICNC have completed the work. If they can use their own people, they can use their own people. It can be called "the conscience of the industry".

Naturally, Panda TV is no exception. Except for the panels that are produced on the panel production line in Jinling, the rest of the TV components are all from Alcatel’s suppliers in the mobile phone industry chain. Sourcing from outside.

Doing so can greatly reduce costs, but even so, the price of the first-generation Panda TV is by no means cheap. The price of a Panda LCD TV is close to 2599 U.S. dollars. According to the current exchange rate, a Panda TV The price of the TV is close to 2 RMB!

At this price, if you put it in China, except for some who have made a fortune and use this TV as a facade, basically no one cares about it. Only big dogs in America, Europe, and the Middle East can afford it. , so Panda TV did not dare to stock too much, [-] sets is quite a lot, and the first batch of machines was just for testing the waters.

The reason for such pricing is mainly because the research and development costs are too high. Even if all 5000 units are sold, the cost will be more than [-] million US dollars, which is not enough for Song Yang to invest in Panda TV research and development.

R&D costs are high, and the qualification rate of the panel process is also a bit reluctant. Before mass production, it is because the panel qualification rate is too low. Mass production, I am afraid that the cost of LCD panels will fly to the sky!
To be honest, the price of Panda TV at 2599 US dollars is already the conscience of the industry. Now a plasma TV costs tens of thousands of US dollars, converted into RMB, and the price of a plasma appliance is equivalent to 10,000+. A plasma TV can be exchanged for a suite in Beijing, Shanghai, Guangzhou and Shenzhen.

Both LCD TVs and plasma TVs are ridiculously expensive these days. Sharp’s LCD TVs start at US$5999, which is equivalent to RMB 5. The price of a 50-inch Sharp LCD TV reaches US$[-]. Yes, it sounds like a high-end rear-projection TV. The price exceeds $[-]. A Sharp rear-projection TV can buy four suites in Beijing, Shanghai, Guangzhou and Shenzhen.

The rest are LCD TVs launched by Philips, RCA, Sony, Panasonic and other brands, entry-level LCD TVs, that is, LCD TVs with more than 20 inches of storage, and the price is about four to five thousand dollars. Compared with them, Panda TV It is simply a price butcher. For the first time, the price of LCD TV has been lowered to less than [-] US dollars.

It all depends on the peers, and when compared with them, you will find that the Panda LCD TV does not seem to be unacceptable.

If you compare it with plasma TVs, Bear TV is even more conscientious in the industry. Panasonic manufacturers don’t want to sell plasma TVs, the key is to sell them!

Of course, you get what you pay for, and Song Yang can’t deny that the technology of plasma TVs is much better than that of LCDs, whether it’s the display effect or the low delay of the picture. Other TVs cause less eye fatigue. Anyway, one of the various rumors proves that the technology of plasma TVs is better than that of LCD TVs.

But no matter how good the technology is, if it is ridiculously expensive, most people will be turned away, just like the dragon slaying technique, it is useless to learn it, and if you encounter a price butcher like a panda TV, you will probably be hated Northwest!
Song Yang took a few glances at the Panda TV. This should be regarded as the first mass-produced LCD TV in the history of TV. Whether it can make a name for itself depends on the Christmas sales.

Across the Panda TV, Song Yang saw another gadget, looking at a box about the size of a VCD, "Is this a TV set-top box developed by Alcatel Mobile for Feita?"

The Internet TV set-top box is one of Fortinet's important projects. It will be sold together with Panda TV, and even some bundled sales packages will be launched.

Ertian nodded, "Fortinet's TV set-top box has been developed, and the set-top box is currently equipped with a Symbian system and a PA semiconductor processor.

Fortinet STB is now looking for content suppliers, and wants to become a channel agent and program distributor for ABC, Disney, and Time Warner. If you can get it, you can also add content from Comcast TV Channel, NBC, and ICNC TV. , The Fortinet set-top box is expected to provide 1500 channels and programs, as well as some Internet service functions! "

Fortinet Antivirus, now has the world's largest Internet antivirus software company on top of its head, but it doesn't make much money. Those old antivirus software companies, McAfee, Symantec, etc., do their best to prevent Fortinet from entering the company-level antivirus software market.

As a result, Feita can only charge some advertising fees and sell a few hardware firewalls. It looks like a bright future. In the anti-virus software industry, Fang Qiu is reprimanded, but in fact life is a little bit reluctant. Song Yang invested a lot in Feita research and development costs.

But that can guarantee that Fortinet will not collapse. If you want to spend a lot of money like ICQ, America Telecom, Alcatel Mobile and other brother companies, Fortinet must get money, or be like ICQ. , a collection of thousands of favorites, Wall Street institutions from all walks of life, as if their brains were flooded, kept sending money to ICQ and let it burn at will.

Either live on your own like Alcatel mobile phones, earn US dollars, and spend them as you want. Outsiders are not qualified to point and point at Alcatel mobile phones.

Feita knows that it is not as popular as ICQ, and even if it makes money, it will not make much money, so it hopes that Feita's set-top box will sell well and earn back US dollars, so Feita can do it.

After walking around the laboratory, Ertian mysteriously led Song Yang into a place with a "Multimedia Laboratory".

When Song Yang went in, he had some expectations in his heart. Sure enough, after going in, Ertian handed Song Yang a box wrapped in a gift box. This was the real purpose of inviting Song Yang over today.

"This is the first MP3 music player developed by Alcatel mobile phone!"

Song Yang opened the box and saw a white MP3 inside. The style was somewhat similar to a mini mobile phone, only half the size of a palm, but after buying it, the weight was really heavy. Song Yang felt that this MP3 Almost not much lighter than the P1 mobile phone weight.

Ertian frowned immediately after seeing Song Yang get this MP3, and his heart couldn't help but hang up. To be honest, there is not a ready-made MP3 machine in the world now, let Alcatel mobile phone copy homework .

This MP3 was developed by Elthian after he mobilized a group of R&D personnel to form a team and worked overtime. This MP3 machine also took a lot of effort.

The volume of MP3 is doomed to the internal components, which are completely different from mobile phones. The memory must be large enough to store more songs, and the battery life must be guaranteed, but it does not require so many components on the mobile phone. , it is naturally much lighter, and the design team of the Alcatel mobile phone obviously thought of this.

But Song Yang still feels that this MP3 is too heavy, and there are still many buttons installed on the buttons. After turning on the MP3, he played a song at random. The sound quality of the scum that comes out is much stronger.

After all, that's what MP3 is for. If the sound quality is not as good as that from a mobile phone, then it really can't be justified.

As for the sound quality, Ertian is not worried, he can pick on the appearance and design flaws, but in terms of mp3 sound quality, the design team has really worked hard.

"The sound quality of MP3 was jointly developed by the R&D team, Bell Labs, and the voice and video laboratory led by Kleibo. I can guarantee that the sound quality of this MP3 is the best in the world. Electronic audio technology!"

(End of this chapter)