Back to 1995

The sudden news flashed the waist of the entire technology circle in America. The MP3 player, which had never been heard before, sold more than 100 million units in a day!

Even if a single MP3 machine is only 99 US dollars, in one day today, the Diamond League also raked in 600 million US dollars!

And with the craftsmanship and materials of Diamond Rio, plus the sound card, they are all produced by Diamond itself, and the cost is no more than forty or fifty dollars. That is to say, for a machine, Diamond can at least make money. Dozens of dollars, today you can earn more than tens of millions of dollars in one day, which is much more profitable than the hard-working graphics cards sold by Diamond League in the past.

After Diamond Rio300's first-day sales volume was announced, MP3 immediately became popular in the electronics industry from no one cared about it. Silicon Valley, Wall Street, etc. also turned their attention to Diamond.

"This is complete electronic industrial waste. Music is a kind of art, and this kind of industrial waste is the blasphemy of art!"

On the day when Diamond MP3 was released, Jack Tretton, President of Sony Electronics North America, "responded" to the provocation of William Schedler, president of Diamond, on CBS TV, threatening that Diamond Rio300 is made of plastic. electronic waste.

From the appearance design, to the sound quality of the player, and then sublimated to the point of music art, Treyton criticized Diamond MP3 as useless, and even said that listening to music with Diamond MP3 just has no taste and does not know how to appreciate art !
"Sony is really in a hurry this time!"

Plam handheld headquarters, at this time, Plam President Hawkins should have returned to his mansion, but today the explosion of the Diamond MP3 made Plam have to hold a meeting.

The PDA handheld industry is having a hard time. It has been hit by the sales of mobile phones before, and now MP3 has appeared. These are the potential opponents of Plam handheld.

It is said to discuss the impact of Diamond MP3 on Plam handhelds. In fact, there is another meaning. Plam handhelds should follow suit and launch an MP3 player!
When Song Yang bought the Alcatel mobile phone and launched the P1 mobile phone, Hawkins even had an argument with Song Yang. In front of the media, Hawkins used his "old Jianghu" experience to threaten that the sales of Alcatel mobile phones would not surpass the Plam handheld .

As a result, compared with a year or two ago, the Plam handheld has not changed much, and the sales volume has increased, but compared with Alcatel mobile phones, it can only be regarded as half-dead, and the two generations of Alcatel P series mobile phones , is impacting the global sales record of [-] million units!
Looking at the TV, Tretton and a few invited record stars and old artists criticized Diamond MP3 for a while, and even smashed the machine, took out a few lines, and told the users in front of the TV that the MP3 player This kind of thing has no technical content at all, and no artistic style at all. Listening to music with this thing will not get the influence of art.

But when everyone in the conference room of Plam Company saw this scene, they couldn't help thinking that this thing is not too difficult to imitate!

Different standpoints lead to different perspectives on issues. Sony hates MP3 so much that it can’t wait to ban it all. Originally, a music phone caused sales of Sony’s Walkman to plummet. Now there is another MP3 player. , can this day be passed on?

For manufacturers such as Plam, the manufacturing process of MP3 is not very difficult, at least compared to mobile phones, the technical difficulty is much lower. The key is that this product seems to sell very well...

Hawkins watched the news on TV, and then looked at a Dimension machine in his hand, with a silent expression, not knowing what he was thinking.

Hawkins knows that it is not just Plam at this time. It is estimated that technology companies large and small in Amerika, and even overseas Samsung, Siemens, and Sony, have long been looking for engineers to split Diamond MP3. process and technology.

As an insider in the electronics industry, it’s not a secret how Diamond MP3 was produced. He has been playing in the graphics card business and suddenly produced an MP3. Hawkins doesn’t believe that there is nothing wrong with it. !
How much benefit Alcatel promised to Diamond, Hawkins is not clear, but Diamond is willing to pay for Alcatel's mobile phone, which means that MP3 seems to be really profitable.

"Now all major technology companies should be researching MP3, should Plam follow up?"

The president of Plam's marketing department looked at Hawkins expectantly. The PDA handheld market is still too small. Even though Plam's performance has been soaring in recent years, it is still left behind by Alcatel's mobile phone, and even the taillights of cars are seen. No, Plam also needs new products to improve performance.

"According to the information we have found, the Diamond MP3 machine is likely to be built with the support of Alcatel mobile phones. If Plam also enters the MP3 market, will it compete with Alcatel mobile phones..."

There are also Plam executives who raised concerns that Diamond MP3 is produced by Alcatel mobile phones wearing vests. If Plam enters the market at this time, will Alcatel mobile phones be dissatisfied? This is something that makes them worry.

Hawkins sighed inwardly. Thinking of Plam, which had a great reputation in the past, and now that it launches a new product, it still has to worry about whether it will cause dissatisfaction with Alcatel mobile phones. It can be seen that Alcatel mobile phones are now influential in the technology industry. , and we can also know that Plam has indeed been left behind.

"The Alcatel phone won't stop Plam from entering the MP3 business!"

Hawkins said, attracting the attention of everyone in the conference room, "Whether it's a music phone or an MP3 player, Alcatel has no intention of going to war with the five major music groups!

If I'm not mistaken, if Plam wants to develop an MP3 player, the Alcatel phone will not only not block it, but will also support Plam! "

As a figure who has fought with Bill Gates, Jobs, IBM, HP, Dell and other top giants for so many years, Hawkins' experience and vision are absolutely no problem.

He didn't know how Song Yang was going to solve the troubles with the five major record groups, but Song Yang launched the P2 music phone, and launched the MP3 in a vest, trying to force digital music users to become the mainstream of record owners, but Hawkins I can see clearly!
"Plam enters the MP3 player business!"

Hawkins finally said that he is not ready to let Plam play the role of the big brother in the rivers and lakes, and he will start to make money, so it is not shabby...

Not only Plam, but also other electronics companies are just around the corner, especially Samsung, Siemens and other companies, they don't want to miss any opportunity.

Although Sony invited the public relations and the media to respond to Diamond, it still couldn't stop the hot sale of Diamond Rio300. It sold 120 million units on the first day, and continued to sell nearly 150 million units on the second day. , Directly sold out the MP3.

Manufacturers such as Samsung, Siemens, Plam, and even Compaq, Hewlett-Packard, and Dell couldn't sit still, and announced their entry into the MP3 player industry.

Compared with mobile phones, it only needs to be an MP3 player. For major manufacturers, the technical difficulty is not great, and they are now ready to get a share.

The explosive sale of Diamond MP3 has the most direct impact, that is, the valuation of music websites such as Scour and Napster has skyrocketed. It may bring the whole people into the era of digital music. By then, how many users will Scour and other websites have?
The Wall Street investment banks who were still on the sidelines could no longer bear it anymore, including several major investment banks, and they all expressed their willingness to invest in Scour and Napster. It seems that Kalanick and Scour are only one step away from going public.

But at this moment, the news that shocked countless people came out of the record industry suddenly. The three major record groups, Warner, Universal, and Sony Music, teamed up with dozens of record companies to officially sue Scour, and filed a huge claim!