Back to 1995

When the Saipan Music Store announced the first-day sales data after acquiring the Warner Music copyright library, the entire record industry was stunned. No one expected that digital music could explode to such a large purchasing power.

But think about it, the sales volume of the current P2 mobile phone has exceeded 3 million, and it has become the fastest music mobile phone in history to exceed [-] million sales. In addition, Nokia, Motorola, Samsung, etc. have also successively launched mobile phones with MP[-] functions. There are more and more digital music users.

In addition, God League has also sold 500 million MP3 users, and the number of potential digital music users in the world is not in the minority!

For the sales of 35 MP3 songs, Warner Records can theoretically get a share of about 21 US dollars.

In addition to the sales of 15 CRBTs, according to the CRBT agreement, selling a CRBT will be divided into American Telecom, Symbian Music Store, Alcatel Mobile and Warner Music. Warner Music can get about 35% of the CRBT revenue.

For the 15 ring tones, Warner Music can get more than 5 US dollars. In one day, Warner Music received nearly 26 US dollars in share from the Saipan Music Store!
This share does not seem to be too much, but it is only the first day, and more importantly, this money tells the entire record industry that digital music can earn a lot of money, and this is the most important thing. important.

Although there is still a lot of criticism for Warner Records, the voice criticizing Paul Vidic has unknowingly diminished. If the digital music era is really inevitable and physical records cannot be sold, then This step of Warner Records may really be the first of its kind.

Who dares to say that in the future, the Saipan music store will really not be able to earn US dollars. The current user scale of the Saipan music store is less than ten million. When the scale reaches [-] million or even more in the future, then At that time, how much record revenue can Warner Records get?
For users of the Symbian Music Store, no one is worried about this, and no one in the recording industry is worried about this.

Before, the Saipan music store did not have a large-scale promotion because there was no music copyright library. Even if you advertised and attracted users, but there were no songs to listen to, if the users came, they might not be able to keep them. They would still go to Scour and wait for a few days. home site.

But now, the Saipan music store has the support of Warner Music’s music copyright library, so it can naturally be promoted on a large scale. If the music store can't attract users, then other Internet platforms can be closed down.

The cooperation between Saipan Music Store and Warner Records is hard to say who will take advantage of it, but the entire digital music industry has ushered in a new era, which everyone has heard.

What is directly affected is the explosive sales of music phones and MP3s. The Symbian music store has launched multiple system versions such as Windows, Apple, and INUX, which are not accessible directly in most parts of the world. On the domestic side, I am also looking for an agent, and several Internet manufacturers such as Sohu and Yinghaiwei all want to get the agency right of Saipan Music Store.

Universal Music, Sony Music, BMG, EMI, etc. are still hesitating about whether to transfer their copyright library to the Saipan Music Store.

Small and medium-sized record manufacturers were originally trapped in record sales channels. Why did the five major record groups sit on the pyramid of the record industry for decades? It was because they controlled the record sales channels all over the world in America. Record retail stores are basically in the hands of the five major record groups.

Small and medium-sized record manufacturers, who want to sell discs, only have to be paid channel fees by the five major record groups, which is almost equivalent to paying protection fees. In addition, small and medium-sized record manufacturers occasionally cultivate singers. The five major record groups cut leeks and poached them away...

Small and medium-sized record manufacturers are the least psychologically pressured to cooperate with Saipan Music Store. As long as the record can be sold and received money, who will sell it to, and not sell it? !

After the music sales were announced on the first day, the copyright library of the Saipan Music Store began to increase visible to the naked eye. It took half a year to increase from a few thousand songs to 20. It took less than four days to reach 20 songs, and it can only be said that money is touching.

The single-day sales of songs in the Saipan Music Store also continued to rise, and the small target also changed from selling one million songs a month to selling 500 million songs a week!
Seeing that there is a gold mine of the Internet, which was dug out by Song Yang, the entire Internet industry, how can it bear it? Yahoo is the first to announce that it will launch Yahoo Music Channel, followed by Internet giants such as AOL, Microsoft MSN, Lycos, etc. They all want to squeeze in digital music to get a share of the action, but they, like Symbian music stores, all play genuine music.

The entire digital music industry suddenly experienced a strange scene. Music websites such as Scour and Napster were chased by several major record groups and the RIAA. On the other hand, the Saipan Music Store was booming. , valuations start to take off in place.

Wall Street is the best at invigorating, and they have begun to stand in line with Saipan music stores, and "digital music concept stocks" have also been played out by Wall Street institutions.

Seeing this scene, no one would have thought that just a few days ago, the Saipan music store was still unattended, and even ridiculed by some media with ulterior motives. Song Yang made a mistake, and Scour's valuation reached 50 billion US dollars , Napster's Sean Fanning was touted as the Internet's new generation of "geniuses."

The king's flag is changing on the top of the Internet, so that everyone can't imagine that it was an existence that was sought after by everyone yesterday, but it has already fallen from the altar today!
Facing the lawsuit from RIAA, the Recording Industry Association of America, Scour did not hold back, and directly announced that he admitted to all the charges, and then filed for bankruptcy on the spot. The valuation of 50 billion dollars was wiped out, which shocked the global Internet industry.

Scour let people see the tragedy of the Internet. When an Internet giant with a valuation of $50 billion fell, it didn't even cause a wave.

Faced with a compensation of 500 billion US dollars, Scour and Kalanick can't afford it at all, and the only way to go is bankruptcy.

After bankruptcy, after signing several settlements, Kalanick announced a settlement with the Recording Industry of America.

Scour's bankruptcy is not negotiable, and Kalanick will no longer be able to engage in careers related to Internet entertainment, whether it is Internet music, film and television, or video. Hollywood does not want to be disgusted again.

Capital crimes can be escaped, but living crimes are inevitable. In addition to Scour's bankruptcy and Kalanick's own bankruptcy, he still needs to bear the entire litigation costs, including compensation of 400 million dollars to several major record companies. If Scour is dismissed For the salaries of more than 100 employees, broadband and server fees, and advertiser fees, Kalanick has directly changed from the head of a giant with a valuation of 50 billion dollars to an Internet "leader" with debts exceeding [-] million dollars. !
"I would say it was probably the wrong decision to sue Scour, and I'm not defending myself.

Although it may take a few years to prove that I am not a liar, the Scour music website I envision is a model of Internet advertising plus membership payment. Perhaps in the future, such a website will appear to prove everything I said , maybe it won't appear! "

When he came out of the Los Angeles bankruptcy court, Kalanick, who was holding the settlement and bankruptcy documents, was very "calm" in the face of a crowd of melon-eating media. nothing more.

The media put Kalanick at this time together with the photo when he was on the cover of "Time Magazine" before, forming a strong contrast.

Daniel Eck and Martin Lorenson, who are running a digital marketing company in Silicon Valley at the moment, also saw Kalanick's downcast interview on TV.

It is said to be a digital marketing company, but basically the job it does is similar to double-clicking. It advertises on the Internet for advertisers and publishers. It’s just that the company’s battlefield is placed in the old Europe led by Sweden. I didn't dare to confront Double-click head-on, but now I am living a very good life.

"Maybe Kalanick is right!"

Martin Lorenson said to Daniel Eck, who nodded noncommittally, but it is too early to say that the two will do something. The current digital music industry is a fight between gods and gods, and there is no such thing as them. meddling.

Maybe one day, they will list this digital marketing company on the Stockmore Stock Exchange, and the two of them may create a digital music website called Spotify, which can give the record industry a big boost. A trace of waves come...

Scour was straightforward and knelt down without a trace of resistance. It had a huge impact on several music platforms shared by P2P users.

According to the laws of America, as long as there is the first case, and there are similar cases in the future, they can be judged according to the first case.

Kalanick was because someone promised him that he would admit defeat this time and help him make a comeback in the future, so he knelt down very simply, surrendered directly, and announced that he would not play, but Napster and Sean Fanning did not want to admit defeat directly. Formed a team of lawyers, prepared to toughen up RIAA and Hollywood, and everyone was amazed at Sean Fanning's toughness, with Kalanick's example before him, but he was not ready to let go.

But just when Sean Fanning was about to toughen up Hollywood, the Saipan Music Store, which had obtained the record copyright, turned back and demolished the bridge. The Saipan Music Store announced that it would formally apply to Capitol Hill jointly with the Internet Association of America. , through the Digital Copyright Protection Act of America.

As soon as the news came out, the entire Internet industry was dumbfounded.

"Song, congratulations, the giant beast of the record industry has been tamed!"

General Electric Vice President Immelt complimented Song Yang when he saw him.