Back to 1995

Chapter 81
Just like a thunderstorm suddenly sounded overnight, the development speed of the Hotmail mailbox is too fast to be described by common sense.

When the Hotmail mailbox was launched on the first day, there were only [-] users, and there was no media attention at all, and Silicon Valley didn't care. Silicon Valley has a lot of such niche products.

But when Hotmail broke 27 registered users a week, American technology media began to collectively pay attention to Hotmail. When the number of Hotmail users broke [-] in half a month, Silicon Valley could no longer bear it.

There are too many fogs shrouded in Hotmail, and there is no large-scale publicity. As a result, the growth rate of users is far faster than that of any Internet product. Even if you look at any other industry, there has never been such a performance. Hotmail has almost redefined Internet speed!

Knowing that the number of Internet users in America at this moment is less than 1700 million, you can imagine how much shock Hotmail mailboxes have caused. According to this berserk speed, it will not take half a year to conquer the entire American users.

And it's not just America. It took less than six days from Wang An's company to introduce Hotmail to Europe, and entered London on the first day. It took less than six days to harvest [-] users in England. , Hotmail's performance in America is not just a fluke!

In the science and technology column of ABC TV station, a technology expert invited by the TV station is talking about the shocking performance of Hotmail.

"Now is far from the limit of the growth rate of Hotmail mailbox users. Hotmail mailboxes are in the midst of nuclear fission. Mathematicians from the Massachusetts Institute of Technology tried to build a model based on Hotmail mailboxes. The conclusion is that when the number of Hotmail mailboxes exceeds 50 After [-], it will speed up again, and maybe within the next year, there will be an Internet product with more than [-] users in America!"

Another well-mannered person who was invited was a professor at Harvard Business School, "We need to recognize a thing and know its origin. I am most interested in Hotmail, not how many users it has. , but the propaganda method it adopts is a brand new and completely different from the previous propaganda method!"

Speaking of this, the professor of Harvard Business School couldn't help but look a little excited, "Harvard Business School, the new promotion method adopted by Hotmail is called viral marketing!"

"Viral marketing?" The host was also surprised by the Harvard Business School professor's words, "You said that Bruno Song invented a brand new marketing model with Hotmail?"

The Internet, which is regarded as a reckless industry, has actually created a new marketing model, which has been studied by Harvard Business School. For the Internet industry, it is definitely full of Bige.

"I think Bruno Song should come to Harvard Business School. This is suitable for him. The combination of the traditional marketing and publicity model and the Internet will have a wonderful collision. I would like to personally or recommend other professors of the Nobel laureate level to guide him personally. ..."

This Harvard professor actually recruited Song Yang openly on the TV station. As long as Song Yang came over, the Nobel Prize winners would be able to arrange for Song Yang.

Regarding this kind of thing, the University of San Jose was the first to jump out to oppose it. Who do you look down on? What the hell, the University of San Jose is not as famous as Harvard, but it is not a thing to poach people so openly, right? !

For a while, the professors of the business school at San Jose University mobilized in groups, swearing at each other with people from Harvard Business School.

The media has reported on Hotmail mailboxes, so how can Professor Tristan be missing? The violent performance of Hotmail mailboxes has made Tristan famous, and his Internet Bole reputation has become more and more famous. Mentor, this time when the Hotmail mailbox was released, he was the first to wave the flag, and even shouted the slogan "Godfather of Modern E-mail".

And now many media in America and even overseas have begun to use this title to describe Song Yang wantonly.

"I said a long time ago that Song is the father of modern e-mail. I don't deny Ray Tomlin's contribution to e-mail, but just like the tungsten filament when the light bulb turns into a light bulb, Song's Hotmail mailbox is unique. The man who brought America into the age of email!"

The performance of the Hotmail mailbox gave Tristan the qualifications to hate people. In the invited TV programs, he uttered nonsense, and the opponents who were completely suppressed could not hold their heads up. Killed by him alone, there was no sound.

"But according to our latest news, Ms. Irene Doherty, who is currently serving as the special assistant for the Hotmail mailbox project, claims that there is no plan to introduce commercialization of Hotmail mailboxes yet!"

The host took the latest news and asked Tristan, "Some people on the Internet also claim that the profitability of Hotmail mainly for free is doubtful, and may even be unprofitable in the end!"

How to make money has always been a difficult problem in the Internet industry. It was because of this problem that Tristan was attacked by Barnard, a Wall Street investor, and Song Yang met Tristan.

Now being asked the same question again, Tristan was naturally still a little guilty, but when he rolled his eyes, Tristan immediately asked aggressively, "Tell me, who said this?"

The host was stunned by Tristan's punch for a while. Is this the legendary person who can't solve the problem but solves the problem?

First of all, to intimidate and tell the guys in Silicon Valley to be careful when they speak, Tristan said righteously, "Don't forget, Song also has a company. Double-click is designed to solve the problem of Internet profitability. appeared!"

"Also, come on, the founder of Hotmail is Song. Do you think Song can't solve this problem?"

The host didn't know who the founder of Hotmail was, and whether it had anything to do with the profitability of free email, but after listening to Tristan's words, it seemed reasonable.

Tristan is frantically touting Song Yang and Hotmail mailboxes, but Hotmail mailboxes with explosive user growth are not without real troubles.

The most conservative state in America and the least friendly to the Internet industry, the TV station in Mississippi, is criticizing Hotmail mailboxes, "We do not deny that the genius founder from Houston, touted by many media, may be true. Create a product that is enough to change the global office model, but the development of Hotmail mailboxes at the expense of violating user privacy is absolutely not advisable!"

"Ten Hotmail email users from New York said that the promotion method of Hotmail emails with links and invitation rights has violated their privacy, and they will hire lawyers to initiate a class action lawsuit against Hotmail emails!"

The host of the Mississippi TV station looked down at the manuscript and continued, "In addition, the invitation right model of Hotmail mailboxes has also been subject to great controversy. Some users think that this model violates the principle of fairness, and even some regions have begun to appear An underground transaction of email invitation rights!"

The Hotmail mailbox blown by the wind has attracted the attention of countless people, even some people don’t even know what an e-mail is, but in the atmosphere that everyone around wants it, they also joined the robbing of the Hotmail mailbox invitation right Queue, this is another new way of playing, called hunger marketing, another word to play monkey...

In some companies and universities in America, invitations to Hotmail mailboxes have even begun to be given as gifts to each other.

Where there is demand, there is a market. There are even a few small companies in Silicon Valley that have started to collect and resell Hotmail mailbox invitation codes. A code can even be sold for up to fifteen dollars, which is the value of a Hotmail mailbox account. It was fired to 75 dollars. Knife, the hotness of Hotmail mailboxes can be seen in general.

As for the turmoil caused in Silicon Valley, not to mention, Netscape, Yahoo, AOL and other companies paid attention to it when the Hotmail mailbox was launched, but they didn't pay attention to it, but who knew that in the blink of an eye, there would be some Can't afford to climb high.

"Jim, the people we sent have arrived in Houston, but Song is indeed not in Houston!"

At the Netscape headquarters, Baxter said to Jim Clark and Mark Anderson, who were watching the number of Hotmail mailbox users continuously transmitted from third-party data companies.

"Is there still time to develop the mailbox now?!" After a long silence, Mark Anderson finally spoke first.

Jim Clark looked at the ever-increasing number of users of Hotmail, and felt a headache, especially those overseas users, who were even elusive in Netscape now, so they were easily obtained by Hotmail.

I don’t want to admit that I pecked my eyes, but that’s the truth, Jim Clark sighed, “Mailbox, Netscape will definitely enter, but I’m afraid that by the time we develop mailboxes, Hotmail mailboxes will have already occupied the entire American and English-speaking regions. mailbox market!"

"If necessary, you can use some necessary means!" After the listing of Netscape, Mark Anderson became decisive, "If Netscape cuts off the cooperation with Double-Click, some people in New York want to collectively sue Hotmail The person at the mailbox..."

"Don't use these methods, talk to Bruno Song first, it's best to buy the Hotmail mailbox, and tear yourself apart with him now, if he directly falls to Microsoft..." What Jim is most worried about right now is Song Yang As soon as his brain got hot, he turned directly to Microsoft, and Netscape probably felt the pain, so he didn't dare to push Song Yang too hard.

"How dare he..." Mark Anderson also took a deep breath. He, who considers himself the leader of the Internet, can't imagine Song Yang's enemies against the entire Internet.

"We must find him first and call him!" Jim said to Baxter beside him.

(End of this chapter)