Back to 1995

Chapter 847

At the airport in Connecticut, in a private jet, Edgar Bronfman Jr. drank a drink dully. After the merger was completed, Universal Pictures and Universal Music still belonged to him in name.

But in fact, Edgar Jr. also knew that with the style of those guys who follow the wind, Doug Morris and Ron Meyer have already taken refuge in Immelt. When little Edgar did not get the management power of ICQ, I am afraid that Universal Pictures and others would also cooperate with the ICQ headquarters, and there would be no trouble.

Looking at the time, little Edgar was waiting for the negotiation result of Seagram Wine Industry. He wanted to know how much Immelt sold Seagram Wine Industry. Although this has nothing to do with him, it still It made little Edgar a little tangled, especially selling his ancestral wine business to Song Yang...

As for the sale of the Seagram wine business, Edgar Jr. was not distressed. There must be a reason why Bronfman agreed to sell the wine business that had been passed down by his family for decades.

In fact, the competition in the wine industry has been fierce in the past few years, especially the giant companies of Pernod Ricard, who have acquired all over the world, and the performance of Seagram Wine Industry has also declined. However, the emerging Asian alcoholic beverages market does not know how long it will take to develop it. Now that the market is good, the alcoholic beverages business can be packaged and sold together with Universal Pictures, etc., and it can be sold at a high price.

Just when he was about to drink, he saw the wine bottle on the side with the logo of Seagram Liquor on it, which made little Edgar lose his mind for an instant, and put the wine glass aside heavily.

On the golf course, Immelt is now full of momentum, which makes Eric feel a pressure.

"RICK did a great job, won the Victoria's Secret show, and snatched Gucci from the LVMH group!"

Immelt pointed at Eric, and said with a smile, even if Immelt doesn't pay attention to the luxury and fashion industry, and doesn't read the latest issues of "Playboy" magazines, he has heard some lace news , Victoria's Secret underwear, put on the stockings of Balenciaga, after appearing on this year's Victoria's Secret show, it immediately became popular all over the world, as long as you are not blind, you can see the pairs of stockings with letters on the street .

CBS, which broadcast the Victoria's Secret show, also proved that its big gamble was not wrong. CBS TV previously bought the rights to broadcast the Victoria's Secret show for five years at a high price of 3000 million U.S. dollars per year. This year's Victoria's Secret show, It set a record of 1240 million viewers. If the Internet broadcast is added, then this number will be doubled several times.

After a few swings, Song Yang put down his golf club and exchanged glances with Eric. They knew that Immelt would not mention Gucci for no reason.

Seeing Song Yang's arrival, Immelt stopped making circles with Eric, "I promised Song that I would adjust ICQ's business and split up some "unnecessary" properties for sale!"

"When RICK acquired Gucci, Gucci's net profit was less than 51 million US dollars. RICK acquired 40% of Gucci's equity, but spent [-] billion US dollars. Seagram Liquor's profit is much higher than Gucci's! "

Immelt said in an intriguing manner that he mentioned Gucci just now to attract this. At the beginning, RICK could spend more than 40 billion US dollars to acquire Gucci. Now he can buy Seagram Wine, which is more profitable than Gucci. Can't it be cheaper than buying Gucci?
Immelt wants to dispose of Seagram Wine, but he can't really be unreasonable and sell Seagram Wine at a low and frightening price. After that, it will inevitably be criticized If he was caught as an excuse to deal with him, no matter what, superficial tricks still had to be done.

Hearing Immelt proposed that RICK buy Gucci to buy Seagram Wine, Eric couldn't help it, "President Immelt, Gucci was in a special situation at the time. Competing for Gucci and maliciously raising prices will make Gucci's stock price soar..."

Logically speaking, Immelt's request is not too much. A wine company with an annual revenue of 29 billion US dollars and nearly 30 billion US dollars also owns brands such as Royal Salute, Martell, and Chivas Regal, which sell for 80 billion US dollars. Knives are normal prices.

But this time, Eric came here to take advantage of the leaks. If the normal price was used, he might not come here. The brand has been acquired, isn't it delicious? !

"Eric, I think this price is absolutely beneficial to the RICK Group. If there is an open bidding, beverage companies such as Pernod Ricard, Diageo, and Bacardi will provide Seagram Wine with a higher price." price!"

Hearing that Immelt moved out of Pernod Ricard and other beverage giants, Eric couldn't help it, "President Immelt, if Pernod Ricard and other companies are brought in, then RICK will... "

Song Yang stopped Eric and didn't let him continue talking. Over the years, Eric has changed a lot, but compared to the city and wily, he is still far inferior to Immelt.

If Immelt was provoked to say that he would withdraw from the acquisition of Seagram Wine, then I am afraid that he would really fall into Immelt's pit.

"President Immelt, RICK can pay $40 billion for Seagram Liquor!"

Hearing that Song Yang offered a [-]% discount as soon as he came up, Immelt couldn't bear it any longer. This is no longer the price of cabbage. Several brands are still very valuable. It is no problem to keep this brand and pass it on for a few more generations.

"After the acquisition is completed, President Immelt's family foundation can get a 3% stake in RICK!"

Song Yang threw out a multiple-choice question, asking Immelt to choose whether he would choose to be selfless, or sell Seagram Liquor as a piece of junk so that his family could get a 3% stake in RICK.

RICK, which has acquired Seagram Liquor Industry, will increase its strength by a large amount. If it goes public, I dare not say that the market value of hundreds of billions of dollars, tens of billions of dollars will definitely be no problem. If the market is good, maybe It will be even higher, even if it is estimated based on the market value of 500 billion US dollars, then the 3% of RICK's equity is worth more than 15 billion US dollars!

As the head of General Electric, even if Immelt can get double salary from General Electric and ICQ, the annual salary, bonus, and dividends are all added up, and he can get more than 1 million US dollars if he is exhausted. Now, As long as he sells Seagram Liquor to RICK at a fracture price, he and his family will get a stake that may exceed US$15 billion in the future!
Eric saw Immelt, who was winning just now, obviously hesitated now, and exchanged 3% of RICK's equity in exchange for Seagram Wine, which Immelt would value at least 80 billion dollars, in exchange for The price of the broken bone is 40 billion US dollars, and selling it to RICK, Eric feels that it is a good deal.

The RICK equity in the future may be very valuable, but unless RICK's valuation can exceed 340 billion US dollars in the future, they may suffer a loss in today's transaction, otherwise, they will definitely not suffer a loss.

Even if one day RICK's valuation can reach such an exaggerated level, I don't know when it will be. At least ten or eight years, it is impossible. Who knows what will happen to RICK in 20 years, and now Seagram The wine industry is the most cost-effective when it is in hand!
"I will sign, but I also need the ICQ Board of Directors to agree to the deal!"

Immelt said that he wanted to hide it, obviously he didn't want to take the blame for it alone, and wanted to get the entire ICQ board of directors to endorse it.

Song Yang laughed, nodded and agreed. No matter how many people endorsed it, he couldn't get rid of the fact that it was Immelt who led the sale of Seagram Liquor at a low price. Who made General Electric the majority shareholder of ICQ, and Nothing Immelt says will change the fact that Immelt runs GE and ICQ.

When he came out of the golf course, Eric had an inexplicable feeling that someone like Immelt, who used to feel so powerful, would bend his waist for five buckets of rice. Although this rice is more expensive than gold, it also made him Eric, I have a new understanding of those high-ranking big shots...

(End of this chapter)