Back to 1995

Chapter 869
Many unremarkable things can earn US dollars, but the profits are huge, not just games such as "Happy Match" and "Candy Crush", which absorb money like soil, and Japanese games similar to these two games" Puzzle & Dragons, a few years after its launch, became a mobile game with a gross revenue of more than $80 billion.

The game industry is a special market. You don’t have to make top 3A masterpieces to make money. In the era of game consoles and PCs, only masterpieces can make money. But in the era of mobile phones, the threshold for games has been lowered to one in everyone’s hands. To the extent that a game has hundreds of millions of users, even if the payment rate is only 1%, it seems that there are not many players who are heavy kryptonites, but they can still make a lot of money, not worse than those big productions!

If you don’t get into this industry, you would never have imagined that square dances, which are common on the streets, can actually give birth to a “Jelly Bean Video” with [-] million users, becoming a friend of middle-aged and elderly women, and getting hundreds of millions of dollars in financing.

There is also a company that makes cards for Ultraman, which easily earns 30 billion a year, and the Landlord game, with a turnover of more than 60 billion a year, so don’t doubt your card skills or bad luck, yes, you are indeed cut off I got leeks...

Ken Williams said to Song Yang after exchanging greetings with Ertian, "Happy Xiao Xiao Le is somewhat beyond our expectations. It is more suitable for the needs of gamers of all ages than Snake Snake. ,in addition……"

Mentioning this, Ken Williams was obviously a little surprised, "Among the players of this game, female users accounted for more than 61%, and the average game time also exceeded [-] minutes!"

Electronic products, games and other industries have been trying every means to attract female users and players, but they have not been successful, and it is even considered that this industry is somewhat insulated from female players.

After all, in the game industry, male players are born supporters of the game industry. How to attract the other half of the population becomes a problem. Think about it, if you can attract female players, the number of users of a game may directly double , the revenue will naturally double!
The major game manufacturers have also tossed and tossed before, but there was no effect, but the appearance of "Happy Xiaoxiaole" broke the inherent cognition. What Xueleshan Games did not expect was that according to the statistical data, female players are more interested in this game. This game with cartoon animation style and bright colors is so popular, its activity rate even exceeds that of male players!

As we all know, who is the group with the strongest consumption power in the world, and which game company, if it stands in the forefront of female gamers' games, it will earn less than Dior, Chanel, Estee Lauder and others in that year. I guess They must be cast aside by their peers for not knowing how to cut leeks.

"Xue Leshan Games, in the future, will invest more research and development funds in the mobile game department, specializing in the development of light games suitable for female players!"

Ken Williams said that the current potential of mobile games is far less than that of the PC market, regardless of the size of users and revenue, but it has already shown its potential.

In the PC game market, in order to attract girls, make a fuss about mobile games. Ken Williams plans to set up a game team to develop games that female players like.

The current Xueleshan is rich and powerful, and it is not short of that little money at all. It is still affordable to support a few more game development teams. No matter how expensive the team that develops mobile games is, it can compare with those of Blizzard Studio, V Agency, and R Star. Is the game studio under Xuele Mountain still burning money? !
The "World of Warcraft" that Blizzard is currently developing has already burned tens of millions of dollars, and it is still far away from the completion of the development. The Life-Life game has opened MOD to players, so that players can use Half-Life as the basis to develop new games, and now it has made a name for itself.

Compared with the development costs of 3A masterpieces that cost tens of millions or hundreds of millions of dollars, the funds for mobile games are really nothing. In the era of big game productions, otherwise, the burning is no less than that of PC games, and of course, the earning is enough!
Song Yang nodded when he heard what Ken Williams said. Now Xueleshan games are making a lot of money every day, and there is a precedent of "Happy Xiaoxiaole".

As for the amount of money spent, for Xueleshan Games, it is not a problem at all. As long as it can be developed, the future will be a new game market of 500 billion US dollars per year, which is enough for Xueleshan Games to earn back with interest!
"Grand Theft Auto is going on sale soon?"

Song Yang put down the pile of Sierra reports, frowned, and said to Ken Williams.

Xueleshan Games is now on the right track. Its four major game studios, Blizzard, Rockstar, V Club, and Id Games, have all released their masterpieces, and now Rockstar is left.

Last year, Rockstar's "Grand Theft Auto" and V's "Half-Life" were unveiled at the game show together. As a result, more than half a year later, Half-Life has sold more than 3000 million sets, becoming the most popular game in the history of the game. The best-selling shooting game, the result is that "Grand Theft Auto" has not been released yet.

It's not afraid that the development is not completed, but because the scale is too large, no matter whether it is in America or old Europe, it has been dawdling and has not been allowed to be sold, even in the major game forums, it has already been sealed.

"It is expected to be on sale before May!"

Mentioning this game, Ken Williams was heartbroken for a while. For this game, Sierra Games has always placed high hopes on it. Whether it is from market research or feedback from players who have tried it, this game is a big seller do.

But the scale is too large. America and Europe, the American Game Software Association responsible for game review, evaluation, grading, and management, the British Game Censorship Bureau, and the German Entertainment Software Inspection Bureau are also suspicious of this game. , has not been allowed to be released for a long time.

For Xueleshan games, a lot of public relations fees were spent, and even some sales places were required to label "Grand Theft Auto" as a game that players over 18 years old can play before they can be allowed to sell.

Although there were a lot of troubles, it was finally possible to sell it, and Xue Leshan and R Star finally breathed a sigh of relief.

"It's just that the legal department reminded me that after this game goes on sale, there may still be a lot of disturbances!"

Ken Williams said to Song Yang in advance that after the game is released, there may be a risk of being banned, especially in England. They seem to be quite dissatisfied with this game, and the opposition is the loudest.

"Xue Leshan Games, started at the end of last year, is already the largest game company in America and Europe!"

After mentioning a few headaches, Ken Williams said to Song Yang that since the end of last year, Sierra Games has returned to its peak, surpassing old rivals such as Activision, Ubisoft, and EA, and becoming a global player. The largest game maker and publisher!

For Ken Williams and his wife, seeing the game company they built with their own hands, from crumbling to sitting up in a dying illness, and climbing back to the top of the industry, even though the major shareholders are no longer them, but seeing themselves The established brand is still there, and it still has a special meaning for them.

Ertian, who was sitting on the side, couldn't help showing envy when he heard the frighteningly high profits of Xueleshan Games. Alcatel's mobile phone revenue is much higher than that of Xueleshan Games. The latter's annual revenue, if Excluding Japan Snow Leshan Game Company, which is mainly engaged in the pachinko room business, it has just climbed to more than [-] billion US dollars, but its profit is almost half.

"Now Xueleshan games, more than half of the revenue is provided by the Xueleshan online game platform, and the rest of the revenue includes games released by Blizzard and other studios, Sega game console revenue, and game peripheral products, etc."

Ken Williams said that in the eyes of the outside world, the most profitable Sierra games must be based on the "Diablo" and "StarCraft" games that have been released for several years and are still selling well, but in fact, these best-selling games , add up, even Xue Leshan earns more online than the largest game platform in the PC game industry!
(End of this chapter)