Back to 1995

Chapter 876

It is not a matter of one day for the search industry to replace the portal website. When the application of Internet software continues to increase, and the channels for obtaining news and news continue to increase, and the portal website can no longer only rely on the portal website to obtain news, the mission of the portal website should almost come to an end. up.

What can replace the portal website is search, social networking and various professional news software. When there is one more function on the search page, it means that the portal website needs a large number of users!
Hearing Song Yang's words, Larry Page and Sergey Brin couldn't help showing helpless expressions on their faces. They also wanted to make Google the mainstream search engine in the Internet industry, but they got frustrated. .

"Google wants to cooperate with Yahoo, Lycos, Excite and other companies, and even lower the cooperation fee, but they are not willing to replace the search engine with Google!"

Khosla also said on the sidelines, "I have recommended those portals for Google, but I have not agreed to replace them with Google's search engine!"

"Yahoo will agree!"

Song Yang said, Larry, Brin, and Khosla all looked at Song Yang in surprise. I don’t know why Song Yang dared to be so sure. Yahoo didn’t even look at Google before. Strictly speaking, Yahoo Both sides are still rivals with Google, but Google is not qualified to be Yahoo's opponent.

At this time, Marcus walked in and handed over several prepared agreements to several people. He brought a legal team here today to prepare the agreements.

After Larry Page, Sergey Brin, Khosla and others had all signed, Song Yang finally signed the agreement, and then glanced at Marcus.

Marcus coughed and said, "North American Global Investment Foundation and DoubleClick still hold 9% of Yahoo's shares!"

Hearing Marcus mention this, Khosla's eyelids twitched.

"North American Global Investment Foundation is going to reach an agreement with Yahoo's board of directors to let Yahoo use Google's search engine. For this reason, it will return 9% of Yahoo's equity to Yahoo!"

Song Yang's voice fell, Khosla felt three views today, and was hit again. As for Larry Page and Sergey Brin, their faces were already flushed.

What does it mean to buy horse bones with a thousand dollars? For Google, Song Yang actually returned 9% of Yahoo's equity to the other party. Although it is definitely not free, but it is heard by Larry and Brin that all this is for Google. of!
They haven't dealt too much with the old foxes on Wall Street, and Larry and Larry, who don't know much about Silicon Valley routines, have a feeling of "scholars die for their confidants" at this time. Now they know why so many companies For joining the "Bruno Gang" on the Internet, I am very happy. At this time, let the two of them go to work hard, and I don't think there is any hesitation...

It took Khosla a long time to calm himself down. He knew that Song Yang was able to return 9% of the shares of Yahoo's board of directors. Occupying a seat in the transaction of up to tens of billions of dollars is enough to show that Google is valued!

"Yahoo will use the Google search engine, and then introduce Microsoft investment, so that Microsoft MSN and IE browsers are equipped with Google search, and the rest of the ICQ, Xueleshan online game platform, PayPal, ebay, Amazon, Wikipedia, Firefox browser, etc. Make a deal with Google!
What I need Google to do is to ensure that the technology is absolutely guaranteed. This year, the market share in the search industry must exceed 50%! "

Song Yang looked at Larry Page and Sergey Brin and said, they have been talking about Google before, so there is no use for them. Now, Song Yang set up the stage for them and let Google perform on stage , Let's see what drama it can sing!

Larry Page and Sergey Brin looked at each other. They have now experienced the demeanor of the most powerful person in Silicon Valley. As soon as Google joined Song Yang, they got resources that they had never dreamed of before. .

Yahoo, ICQ, PayPal, Sierra Online, ebay, Amazon, IE browser, Hotmail mailbox, the number of users and the number of visits are not seconds, Excite search company exists, and now all of them will become Google customers!
For Larry and Brin, what they are thinking about now is not how to increase users, but worry about whether the Google engine will be overwhelmed by the swarm of users and crash.

Sergey Brin, who is mainly in charge of Google's technology, gritted his teeth and said, "Song, we will upgrade Google's technology and servers to ensure that Google Search will not crash!"

Song Yang nodded. With the [-] million US dollars invested by KPCB Ventures, Google can recruit troops, upgrade the entire Google technology on a large scale, and purchase a large number of servers. However, Song Yang feels that the growth rate of Google users may be far faster than that of Google. their imagination.

"I will ask Panda TV to make a giant screen for Google's new office building. This screen is connected to Google's server. I hope that Google users can form a world map on it. Every time you use Google Search, you can Shine a light on this world map, and future Google users can form a real world map on that screen..."

Song Yang’s cake painting, not to mention Larry Page and Sergey Brin, even Irene and Khosla are a little swayed. A prototype of a search empire has appeared in front of them. Not to mention whether you can eat it, it looks really delicious!

"Google's advertising model also needs to be changed. Double-click will work with Google to develop a new advertising system!"

Song Yang said to the crowd, seeing that the advertising revenue of the Internet has been decreasing, and the major websites have come up with various methods in order to compete for advertising fees, and they have almost become a Shura field.

If Google still uses the previous billing model based on the time users browse advertisements, it will definitely lose money.

"In the future, Double-Click and Google will jointly develop an automatic advertising delivery system. In addition, we will make changes to the advertising billing method and use new "advertising bidding" models such as "keyword bidding", advertising brand ranking, and search word advertising placement. !"

Google is different from portal websites. Users of portal websites basically accept advertisements "passively", while Google users mostly search the web by themselves.

The "advertising bidding" model is the key to saving the search industry. This thing is indeed a "money-absorbing" tool, but as for whether it is good or bad, it depends on how the user operates. If fake ads are flying all over the sky, you can pay for it. Advertising, without any review of advertising, no matter what advertising model is used, it is just cutting leeks, the key is to look at the "conscience" of the search platform...

Hearing the "advertising bidding" model, as a veteran of the Internet, Khosla couldn't help but shine. He felt that this "advertising bidding" model was tailor-made for Google!
Originally, Khosla was still betting that Song Yang's golden signboard and Irene's name could make Google start, but after hearing Song Yang's "advertising bidding" model, Khosla had completely changed his mind. As soon as the model comes out, it almost solves the problem of how to make money in the search industry, and the search industry will skyrocket right before our eyes.

Now Khosla is a little lucky. He didn't hesitate to invest in Google and Song Yang's offer just now. Otherwise, if he is out, Khosla doesn't know if he will regret today in his life.

But now, Khosla doesn't need to worry anymore, he feels that the [-] million US dollar admission ticket is totally worth it!

Larry Page and Sergey Brin also feel that a new door has been opened. They now understand why the Internet industry was so popular with Song Yang before. They just solved the problem of how the Internet industry can make money The problem is that the valuations of many Internet companies have soared, and they have been listed on NASDAQ, which is enough to make them write a special letter to Song Yang.

And now, as the man who set off Internet advertising, Song Yang has once again changed the Internet advertising industry, and of course, completely changed the fate of Google!

The moon is bright and the stars are sparse. After a dinner in Song Yang’s villa, Larry Page and Sergey Brin, who walked out of the villa with Khosla, looked back at the brightly lit villa. The feeling of dreaming, in just one day, the fate of them and Google has undergone earth-shaking changes.

(End of this chapter)