Exploiting Hollywood 1980.

Chapter 1276 The second head-to-head confrontation with Ovitz

"The key issue is to make the voting members of the Academy remember this movie at the end of the year. Michael, I don't care what method is used. You are free to act within the budget allocated to you, but I want to To see the effect.”

"I can't guarantee that, Ronald. Movies are like fashion. What's gone is past. Maybe someone will think of him ten years later, but at the moment when the limelight has just passed, if you want to redeem it, if it is so easy, then Those fashion brands no longer need to launch new products every year.”

Feeling that the situation was serious, Ronald found Michael Gray and approved him hundreds of thousands of operating funds. But Gray didn't dare to vouch for it. If there really was a password for winning prizes, it would have been discovered by Hollywood's top seven and monopolized it.

"Okay, I understand. You still have to find a way to operate it. As for whether it will work then, it depends on luck and God's favor."

Ronald couldn't push the public relations expert too far. After working together with a working girl, he knows that this person is very capable. When dealing with talents, he can only boldly delegate authority and do not use results to measure the other person's work performance. Only in this way can he get good results.

In particular, film public relations is not a matter of production and cannot be fully measured by KPIs.

On the other hand, Ronald is also speeding up the acquisition and renovation of movie theaters. The main problem now is that the reconstruction takes too long. Cinema facilities have special requirements, which are different from those of ordinary commercial center contractors.

Little Doug’s own home contractor also didn’t have much experience and lacked the ability to expand quickly. So he started looking for a suitable outsourcing company. As long as it could be done quickly and well, it was worth paying a little more.

Coincidentally, this time Ronald made a special trip to New York to meet with Darcy Maguire about Coca-Cola. While he was living in a house on Fifth Avenue, he met just the right person.

……

The camera panned to the front, where all the polar bears took out a glass bottle of Coca-Cola and drank together. Finally, the camera zoomed in on the face of a polar bear. After doing Coca-Cola's iconic swallowing and burping movements, it settled on the bear's happy toothy smile.

Seeing that the developer was still aggrieved, Ronald calmed him down with one sentence, "I have some business in renovating movie theaters. I heard that you are the most cost-effective developer in New York..."

"Bob, what's going on?"

In the elevator room, Ronald met the developer's wife, who was standing there with a divorce lawyer, scolding the developer opposite.

"Okay, okay, I'll ask my business partner to come and talk to you. Oh my, it's so timely to meet you..."

"I said..." He remembered that this was also a contractor and had experience in building large buildings like the Taj Mahal. In addition, he needed money now... After Ronald Cohen and his client left, , stepped forward to talk.

He raised more than 600 million of the funds to develop the hotel through the issuance of junk bonds. But now that interest rates are rising and money is tightening, just the payment of this interest can bankrupt his business.

Ronald Van Fleet, the special effects supervisor, finally made the polar bear drinking Coke commercial with the help of Cameron's "Terminator 2" special effects team.

"Don't think about paying me a penny less!"

In the early 1990s, America experienced a mini-recession. For white-collar workers, the first item that can be cut is this kind of expenditure. Combined with the fact that Las Vegas is much cheaper and has much better competition, even fewer people go to Atlantic City.

Just like the lines arranged by Ronald in the movie, in a declining market, often only the person who does the best can survive.

The developer of this commercial and high-end apartment complex recently suffered a major setback. Atlantic City, which is very close to New York, has always been an entertainment destination for white-collar workers. But after his billion-dollar Taj Mahal Hotel opened last year, it has been unable to attract enough tourists for entertainment.

"Ah, Ronald, long time no see. Originally this was the content of the lawyer-client confidentiality agreement, but now the news is spreading everywhere, and you must have seen it. The two are getting divorced and are negotiating alimony. But his The hotel is facing bankruptcy..."

Ronald took a closer look and saw that it was the famous divorce lawyer Robert Cohen whom he hired to draft a prenuptial agreement before his marriage.

A naive polar bear looks up at the sky on the ice. A late polar bear joined them, and colorful aurora appeared in the sky. It turned out that they were watching the beautiful aurora here.

"I've been in business since I was fifteen and went to Wharton. They can't get another coin from me!"

"Darcy, what do you think of this ad?"

"In New York? I am the most cost-effective in the country. I am a natural businessman... I am not bragging. For the public skating rink in New York, the former Mayor Koch spent five years repairing it without making any progress. I only used one-tenth of his cost. The money was spent and it was repaired in a few months..."

After shaking his hand, Ronald settled with him. The developer believed in the tradition of old-school American businessmen and had a firm handshake, so he squeezed it hard. Unexpectedly, Ronald had already expected it and increased his strength. The foundation laid by the high school wrestling team suddenly made the opponent's hand turn white...

"Ah, so that's it..." Ronald really didn't pay attention to the recent New York gossip. He found his own New York Daily News to check. The divorce lawsuit between these two people was very high-profile. Both parties criticized each other in the media...

"Hey, this is not played by a real person wearing a hood?" Darcy Maguire looked surprised. In this advertisement, these white polar bears have smooth hair, and they look very real at first glance.

"Hehe, let me tell you, this is the special effects team of Terminator 2. You have seen it. They can even make something as difficult as a liquid metal robot, and these are not a problem."

Ronald quickly boasted and used the reputation of Terminator 2 to promote his company's special effects team. If Darcy Maguire's advertising company has such animation business in the future, they can also take over it.

"I think it's very novel. The audience, especially the children, will definitely like it." Maguire looked at the polar bear smiling happily on the TV screen. She almost wanted to buy a stuffed toy and go home.

Ronald was secretly grateful. This advertisement is actually a bit ahead of the current computer special effects capabilities. When it was finally taking shape, I made a lot of editing adjustments and sped up the front-facing shots of a group of polar bears. More shots were placed on the back and a close-up of a bear.

Because the special effects of multiple polar bears were too difficult, Van Fleet and Digital Space's special effects team had to lower the number of polygons for each polar bear to facilitate rendering. So much so that the bear's face was deformed, making it look like a white-furred fox.

"Our team also made a plush toy model of a polar bear..." Ronald took out a polar bear toy, a movie prop master, to make such a children's toy. It was overkill and the white fur was very smooth. , there is a lovely whirlpool when you blow it up in one breath...

"Let's go. If we go to Atlanta, Ovitz will definitely surrender." With this teddy bear, Darcy Maguire felt that he had a chance to win.

……

"Just for that taste..."

At Coca-Cola's headquarters, CEO Keogh was also unambiguous. The two teams of Ovitz and Ronald were directly invited to the largest conference room on the top floor for a live pitch. Ovitz found many potential directors and filmed some commercials featuring big-name stars.

Because CAA is not only an agency for movie stars, they also represent many singers and sports stars, so the advertisements and star lineups put out by that party are really dazzling.

The first is Michael Jordan of the Chicago Bulls, his last commercial during his contract with Coca-Cola.

The flying man made his iconic flying dunk, but in his hand was no longer Spalding's basketball, but a glass bottle of Coca-Cola. What he wants to dunk is not the basket, but a big moon.

I saw him grabbing the Coke from the moon, making the same iconic sound of drinking Coke, and finally letting out a sigh of satisfaction.

"Very good, but our contract with him has expired. This SOB will no longer renew his contract with us and has switched to our mortal enemy..."

Keogh looked at the ad with a displeased look on his face. Why doesn't this Ovitz open any pot? Jordan informed Coca-Cola that he would no longer endorse the soda because it was detrimental to basketball players.

But he turned around and endorsed Gatorade, an electrolyte sports drink owned by Pepsi-Cola. It’s not like Coca-Cola doesn’t have similar drinks. Two years ago, they launched the same competing product, Powerade.

"This is not something that cannot be achieved. Besides, their opponent in the finals, Magic Johnson, the star player of the Lakers, is no less popular among young people than Jordan. We can find him..."

Ovitz is also looking for a suitable target for his sports agency business.

"Tsk..." Ronald sighed secretly. It is true that sports stars and Coke are the best match.

But speaking of Jordan, he won the championship for the first time this summer, but he won the New York Knicks and the Los Angeles Lakers, two home teams in the city where Ronald has lived for a long time.

While he was thinking wildly, Ovitz placed another advertisement for a singer to endorse. Paula Abdo, who was in a formal relationship with Emilio Estevez, wore a white dress that exposed her thighs. She was singing a new song from her new album and dancing with a group of male dancers.

"Pfft..." Ronald almost laughed. Ovitz probably had his old habit coming back and wanted to pack everything. On one side, it uses its contracted singers to win advertising orders from Coca-Cola, and on the other side, it uses Coca-Cola's orders to negotiate for more customers.

But if you are looking for something better, Paula Abado was previously a backup dancer for brother and sister Michael and Janet Jackson, both of whom are spokespersons for Pepsi.

Of course, America does not care about her origins, but after becoming famous, Paula Abado gained serious weight, her waist was severely swollen, and she looked even more bloated in a white skirt. It has reached the point where she needs a lot of editing and modification...

"What do you think?" Keogh is very good at what he does, and he wants the two competitors to comment on each other. Let his favorite Ronald comment on Ovitz first.

"Celebrity endorsements are of course good, but Coca-Cola needs celebrities who deserve it. If not, it's better to use ordinary people." Ronald stabbed him with a hint of saltiness, and then waved Maguire to start playing Copper. Advertisement shot by Lars and Scorsese.

Cameron Diaz and Matt LeBlanc, two handsome men and beautiful women, really outshone Paula Abado's strong aunt. Some Coca-Cola executives at the scene were swallowing their saliva.

As Ronald said, Coca-Cola actually has a long history, and everyone in the country knows it. Using some ordinary celebrities as spokespersons won't actually help advertising too much. If you are not a top star, you might as well find an ordinary person.

"It doesn't mean much. The big-name director doesn't appear on the show. Only a small part of the audience can receive the message that this ad was produced by a famous director."

As expected, Ovitz did not let go of Ronald's weaknesses and began to comment on them.

"What you said makes sense, look at this again..."

Ronald smiled and played the polar bear version without even arguing with Ovitz.

"Oh, it's done. Your speed is very fast. I think the effect is excellent..." Keogh immediately praised the white polar bear as soon as he saw it appear on the TV.

At this point in time, Coca-Cola’s advertising needs a little bit of novelty. Personally, he doesn't like Ovitz's ads.

That Paula Abado's dance is too obvious to imitate Pepsi's Janet Jackson, and Paula Abado's popularity and singing ability are inferior to those of the Jackson brothers. Doesn't this mean that their Coke is not as good as Pepsi?

As for Ronald's advertisement, although there are no celebrities appearing, the two selected characters are indeed models of American men and women. Everyone who sees them will praise them for being handsome and beautiful. If he drinks more Coke, he will definitely become the same. Become so beautiful.

Waiting for this animated version of the polar bear, hahaha, Coca-Cola has always wanted to compete with Pepsi in the youth market, because the current choice of young people represents the brand of Coke they will drink in the future.

Such a cute polar bear, we let the children start drinking Coca-Cola!

"We have also prepared this. In the future, Coca-Cola can be made and sold to consumers who buy enough Coca-Cola..." Maguire added another size and took out the stuffed polar bear from his backpack.

"Hahaha, very good, very cute..."

Now not only Keogh was satisfied, but all the female employees in the marketing department below, as well as the male managers with children, all looked coveted and wanted to go over and touch it and take it for themselves.

"This..." Ovitz was dumbfounded. He had been secretly trying to find out if Ronald's Niceta and Richard had made any moves to contact big-name celebrities. Haven't seen any movement yet.

Originally, he thought it was just to find Tom Cruise or Diane Lane. So he specially arranged sports and singer appearances to give Ronald an unexpected blow in terms of diversity.

Unexpectedly, it was Ovitz's own team's self-confidence that was hit.

Ronald, don't you play your cards according to the rules?

"Boss, we're done..." The female manager in Ovitz's advertising team, her face darkened, whispered in Ovitz's ear.

"Don't say it here..." Ovitz looked very ugly. Why did his subordinates not understand the rules... He was going to fire her when she got back.

Finally, he stood up, shook hands with Ronald gracefully, congratulated them on getting the advertising order from Coca-Cola, "See you in Los Angeles..."

(End of this chapter)