Exploiting Hollywood 1980.

Chapter 305 I saw it
"boom!"

With a crisp sound, the fine champagne was opened and the cork shot out.

"Congratulations, Ronald." Nisita raised the bottle and filled Ronald with champagne.

"Would you like one?" Nisita took out a cigar, cut it for Ronald, and lit him with a match.

"Thank you!" Ronald imitated the boss, crossed his legs, sat at Nisita's desk, and took a breath comfortably.

On the second Monday night after the first weekend of the show, CAA's agents held a small celebration for Ronald.

"$250 million in the opening weekend, and based on the projected opening multiplier, your movie is expected to make $500 to $[-] million. Plus the sale to Universal Television Network. Congratulations! Ronald, you made it. "

"Thank you!"

Ronald exhaled a cavity of smoke, he squinted his eyes and looked at the congratulatory card on the opposite side, with the words "Congratulations" written on it.It was made by Nisita's assistant. The letters are hand-painted on a white background, which feels a bit cheap.

"Don't be disgusted, I asked Lucy to prepare this. When she was in high school, the handicraft class must not be good. Hahaha." Nisita is also a little regretful. If the movie is released nationwide as originally planned, then the box office figure is at least okay. multiply by two.

"No, in fact, I am very grateful. During this time, only you are supporting me with all your strength." Ronald took a sip of champagne, and the bigwigs from Universal were serious, and the box office performance of the movie was greatly affected. .

Only Richard from CAA was with him, and Nisita also helped him contact Spielberg's Amberlin Studio to find new projects.Sure enough, only the agent who makes money because of himself is the most reliable person at this moment.

"This is just a preview. Universal expects your film to be screened on the West Coast for four to six weeks or more, and then they will hold a larger celebration."

"By the way, do you have a female partner in Los Angeles? If not, CAA can introduce one to you. At this moment, many girls will actively post you to seek opportunities because of your success."

"No need, I have my own arrangements."

"Very well, that's what I like about you, Ronald. Many directors get carried away after they are successful, and cause a lot of messy things between men and women. You are sober after your success, that's how you can be successful in Hollywood for a long time."

After the movie was released, Nisita's attitude towards him also changed, and he began to flatter him without any trace.

"I heard Richard say, you saw box office success before it even came out? How did you do that?"

"Like the new Super Bowl champion, Joe Montana, I saw it. The ball was there and I just passed it."

"Hahaha! You are a good guy." Nisita began to applaud regardless of whether she understood or not.Richard and several assistants also started to follow.

Ronald raised his glass to thank them.

"It's getting late, I'll go back first."

"Let Richard take you."

"Didi" Richard's Corolla car stopped at the door of the CAA office, "Where are you going? Ronald?"

"Going to the department store, I want to see the "fast-paced" box office situation again."

"Okay!" Richard started the car and drove to the Sherman Oaks department store where the filming took place.

"Two for 'fast-paced Richmond High'."

"Only tickets after eight o'clock"

"Okay, give us two."

The two sat at the American Burger opposite the movie theater, watching the flow of people watching the movie while eating.

Most of the people who come to see "Fast-paced" are young people, with buddies, best friends, and many male and female friends.

"Best Chicken House in Texas" also attracts adults to watch because it stars Dolly Parton.

The rest are dispatched by the whole family to see "ET Aliens".

"I feel that you are not very satisfied, Ronald." Richard spent more time with Ronald this time, and got to know him better.Knowing that at the CAA celebration, Ronald was not as happy as he appeared.

"Of course, Nisita keeps repeating Universal's estimates, saying that 'fast-paced' has a four-to-six-week release time, and he hasn't seen the film's potential yet."

"Oh, what do you mean?"

"Almost everyone underestimated the box office potential of this movie. How could this be a movie that was offline in just four weeks? They were all blind."

"Honestly, Ronald. If it was a week ago, I would have thought that you were disappointed with Universal's release schedule, so you were talking nonsense. But last weekend's box office proved it all, and you were right. So this time I believe it too. Your judgment."

Richard happily rolled up his shirt sleeves, grabbed a Pepsi and toasted his client.

"Can you tell me how you saw it? You said in Nisita's office that you saw wide receivers like Joe Montana, and I don't think he got it. Neither did I, to be honest. Why did we Didn’t see it? Didn’t the distribution directors at Universal see it?”

Ronald put down his glass, of course he couldn't tell what he dreamed about the fifteenth anniversary edition of "Fast Pace".I can only pick up what I can say and say a few words.

"Richard, what do you think is the most powerful marketing promotion for a movie?"

"A theater poster? A cardboard poster? A billboard at the ticket window?"

Ronald shook his head, "Neither, not these things."

"Could it be the trailers before other movies? But we only have a few trailers this time, and it's inserted in front of Dolly Parton's movie, which has almost no effect."

"neither."

"What's that? I can't think of it."

"Let me put it another way. When you went to the cinema, how did you choose the movies?"

"I heard from my friends, or my girlfriend helped me choose, or her friend told her. By the way, we will also look at the box office rankings in newspapers and on TV."

"That's where I saw it. That time Universal arranged for retired stars and executives to watch the movie. I saw their grandchildren's reaction when they watched the movie, and I knew I couldn't fail."

"I don't know……"

"Wow..."

The two people who were talking were interrupted by the sound waves, and the audience of the previous "fast-paced" game began to leave.

"That Spiccoli like, so handsome."

"Yeah, he was lucky to be able to save Brooke Shields while surfing."

"What's the girl's name? She's Like, the bikini scene is really great, the director Like, must be an old hand."

"I think it's a bad thing for Stacy to choose Mark. It's obviously because the audio salesman is handsome."

"What do you know, this kind of nerd will earn more money from work in the future."

"Then why don't you go out with that nerd in class and date the quarterback of the football team?"

"For me, dating like is not the same thing as getting married."

……

Ronald and Richard stood nearby, eavesdropping on the audience's conversation for a long time.

"Do you understand? The biggest marketing of a movie is the audience's word of mouth. They watched it well, and after they go back and tell their friends and classmates, their friends and classmates will also watch it."

Richard nodded, then shook his head again, "I know they talk about movies more than the others, but I don't know how you manage to do that."

"That's a million dollar question." Ronald smiled, of course because he took a lot of shots that were convenient for word of mouth.

For example, the pool bikini daydream, or the revealing scene of Stacy and Mike, or Spiccoli rescuing Brooke Shields, are all very suitable for word-of-mouth scenes.

"Do you know what brand of shoes he used to hit himself on the head after Spiccoli got high? The checkerboard pattern is very beautiful."

"I don't know, I just know that the store where Stacy works is the same as the uniforms of the clerks in the pizza shop opposite, and their clerks are also very beautiful."

"Beep..." One of the young men whistled at the clerk opposite, "What's your name? Is it Stacy?"

"It's Stacy, how about you? Mike?" The beautiful clerk also saw the fast pace and joked with him.

"Hahaha……"

Ronald and Richard walked into the movie theater. The attendance rate at [-]:[-] pm was still very high, and more than one-third of the audience sat one after another.

Ronald's intense discomfort watching his own directorial work has gradually disappeared.From the perspective of an experienced director, he began to judge the various mishandlings of his filming at that time.

"Welcome to our show, The Late Show. Today we're featuring an American icon, Brooke Shields."

At the end of the movie, Brooke Shields and Spiccoli, played by Sean Penn, went on a talk show together.Brooke Shields gave Spiccoli a check for $[-] on the spot.

Then he spent it right away, had the Van Halen band sing at the birthday party, and was soon pauper again.

"Hahaha, it's so funny." Most of the audience stayed in their seats and watched the ending of the protagonists.

"That Spicoli like, so handsome, didn't take any classes, and in the end he was able to meet Brooke Shields."

There is also Spiccoli, who gets something for nothing, and Like’s valley accent when speaking. The audience has been talking about these characters and plots, which are signs that this movie will become a pandemic.

Ronald's mouth was full of smiles...

"That fast-paced movie, what are the box office statistics from Monday to Thursday?"

The head of distribution at Universal Pictures was asking his staff for statistics.It will be released for a week soon, and the box office figures from Monday to Thursday after the first weekend are also an important reference.

"240 million..." The subordinate checked it for a long time, and said a number hesitantly?
"How much?" The supervisor grabbed the statistical form.

"490 eight theaters, with a total box office of 240 million, only $[-] less than the three days in the first weekend."

"It's not a mistake, is it?"

"No, I've checked it three times. The average daily box office for a single hall has dropped slightly, and it's still more than 1000 or two hundred U.S. dollars."

"Call the laboratory quickly and ask them to print a copy. Fxck! How can such a blockbuster be printed so little."

Soon, calls from theaters across California and the West Coast calling for copies came to Universal Pictures.

"Fxck! This is a f*cking blockbuster that is comparable to Little ET, why not distribute it nationwide? It's too late to say anything now. Hurry up and arrange media interviews for several leading actors, including newspapers and TV."

The director of the marketing department also began to scold the street, "I made an overall marketing plan at the beginning, I don't know which idiot canceled it, and now it is temporarily arranged, where can I find the layout and interview time?"

"Keep your voice down, it was canceled by Tom Mount." A colleague pulled him, indicating that several vice presidents were passing by the media office.

"Hmph!" Tom Mount, who was in the corridor, heard the complaints from his subordinates, and returned to his office to sulk.

"Ring ring ring ring..." His direct phone rang.

"Hi, I'm Tom."

"Nicola." It was his wife's voice on the phone.

"Honey, what's the matter?" Mount changed his voice and said softly to this wife who helped him a lot in his career.

"Why did the boss of HBO cancel my promotion plan? Did you do something that made the whole industry know about it?"

"I..." After finally coaxing his wife, Tom Mount began to call friends in the circle to find out the news.

A circle of friends were laughing at themselves, only the old father-in-law told the truth.

"Tom, it's time to show some respect."

(End of this chapter)