tearjerker director

Chapter 1126 "Focus on People" Interview

Propagating this matter is actually very particular.

As for the main theme movie, in this respect, compared with other movies, the conditions for self-promotion are much better. Basically, as long as you can have a momentum, you don’t have to worry about no one cheering for you.

But this rising trend must be real, not created by oneself.

Otherwise, it will be very embarrassing, a lot of people will praise it, but in the end, the fans will be shit, so what should I do?
How can I continue to help you promote next time?

"Born Out" is naturally not included in this list. Li Yi's film itself is enough for them to have the confidence to wave the flag and shout for one or two. In addition, this time, indeed, the movie "Born Out" is very popular in terms of word of mouth and box office. Not bad, so they are naturally happy to give the icing on the cake.

At this time, the official media also began to step down. Of course, this must have a lot to do with "Turned Out" being the main theme movie.

Official media from all walks of life in the outside world began to exert their efforts for various reasons.

""If miracles have a color, it must be Chinese red!""

"I don't give up!"

"Happy and grateful!"

"The fruit of loyalty and glory!"

Wait, wait, the title, it's not for nothing that the title, as the main theme of the movie, became the mainstream of the market for a time, and each hit a blockbuster.

In fact, this is the reason.

Generally speaking, official media rarely advocate for a certain commercial film, unless it is quite special, such as local official media, generally speaking, only those that have a close relationship with the local area will report, otherwise After all, movies are still entertainment products.

But the theme movie is an exception.

Once a main theme movie has a good reputation and popularity, then there will be additional support from the official media.

Of course, as a director, Li Yi also couldn't escape the basic rules of making publicity announcements for movies.

Even though he is already a top director, movies cannot be separated from publicity.

Of course, he has more choices and more autonomy than others.

Basically, Li Yi seldom appeared on variety shows, at most, he appeared on some talk shows, and they were all not so entertaining.

For example, this time, he and several of the main creative members of the crew accepted CCTV's "Focus People" column.

This program is not limited to the entertainment industry or a specific circle, the name "focus person" highlights the characteristics of this program.

Usually the programs are invitations, and the most brilliant and hottest people involved are on the program for dialogue and interviews.

Recently, there is no doubt that "Born Out" is definitely the biggest hit.

Coupled with Li Yi's own status, he is also qualified enough to be on such a show, so it is not the first time to be invited, but in the past, Li Yi has never accepted it.

"He is praised by fans as the director who is best at tearing up tears, by overseas fans as the most innovative director, by Hong Kong Island fans as the contemporary glory of Hong Kong Island films, and by Asian fans as the light of Asian films."

The introduction of Chen Xu, the host of "Focus", honestly made Li Yi, who was waiting to appear in the back, blush a little.

Others, though, see nothing wrong with the monikers.

After all, Li Yi is really good. From the point of view of domestic movie fans, Li Yi is the most iconic, whether it is his movies or short films, they always make people cry first!

For overseas movie fans, the original "The Truman Show" can be called the king of creativity.

For fans of Hong Kong Island movies, it is a great honor to be able to come out of a director like Li Yi who can kill no matter what market he is in today when the glory of Hong Kong films is no longer.

At the same time, as far as Asia is concerned, the same is unmatched!Therefore, it is well-deserved to be called the Light of Asia!

"His "Garland under the Mountain" made the main theme movie a box office record for Chinese movies at that time, and set off a wave of main theme movies. Favored by the attention, many blockbuster commercial movies with the main theme have come to a standstill, but "Born Out" once again made people recognize the main theme movie again!"

"Then next, let's invite this great Chinese-language film director, Li Yi! Welcome!" After Chen Xu finished speaking, the audience burst into applause.

Li Yi came out from the backstage.

Next, several film kings and queen-level leading actors from the crew were invited, and at the same time, a special person came, Zhao Guangming!

"Welcome the crew of "Turned Out" to be a guest of "Focus on People"! Director Li, Mr. Chen, Mr. Lin, Mr. Zhao, Mr. Chu, welcome!"

After the routine greeting, we started to get down to business.

The program "Focus on People" is actually not much different from other interview programs.

The routines are actually pretty much the same.

However, in comparison, because of the broadcast platform and the identities of the people interviewed in peacetime, it seems that this program is less entertaining and more authoritative.

"Director Li, what gave you the idea to shoot "Born Out"?" Chen Xu asked.

"Actually, the idea came up a long time ago. How should I put it? Everyone who has watched "Born Out" should know that some of the plots in this movie appeared in "Things About That Rabbit That Year". When I was working on "The Rabbit", I knew about this period of history. Of course, the real idea of ​​forming a complete story was at the beginning of this year."

"At that time, Teacher Lin and Teacher Chen and I got together and chatted about the current status of the main theme movies."

"In the first half of this year, the main theme movies were released together. In the first half of the year alone, nearly [-] theme movies were released. Unfortunately, compared with the past theme movie craze, it seems that this year's theme movies have encountered cold reception from audiences. Most of the main theme movies have a bad reputation." Li Yi talked eloquently.

"At that time we chatted and analyzed, what caused it?"

"Oh? Then what does Director Li think caused it?" Chen Xu suddenly asked with interest.

The fans and audience below are also quite curious.

"There are many reasons. One is aesthetic fatigue. The same type of movies appear together, so it is not new. The other is that many movies are rushed to release, so the time from preparation to shooting to release is very short. It was very hasty, and the script was not polished well at all, so after the release, the climate was not acclimatized." Although Li Yi was not afraid of offending people, it was unnecessary, and he just said some more objective issues.

"But "Born Out" didn't take too long from project approval to release, right? How did you manage to polish the script in such a short period of time?" Chen Xu asked directly following Li Yi's words.

(End of this chapter)