tearjerker director

Chapter 155 Over [-] million in six days, the era of online movies is coming?
Some are happy and some are sad.

The next day, all major media reported the grand occasion of "Lilac Flower".

There is no way not to report, "Lilac Flower" is full of gimmicks.

The first music movie in the true sense, the first online movie that broke tens of millions of box office in three hours, and the first movie that made Valentine's Day theaters empty.

Etc., etc.

Countless music critics cheered for this first music movie.

Netizens rushed to tell each other.

Let "Lilac Flower" go online for 12 hours, and within half a day, the box office was as high as 800 million.

What's embarrassing is that yesterday, the box office of the movie in theaters across the country was less than 8000 million, and the daily box office of the highest single movie was only more than 1000 million.

It can be said that this is the first time in history that the daily box office of a single online movie exceeds the highest single-day box office of a theater movie.

But you should know that "Lilac" premiered on MTV, creating a ratings of 3%, as high as 18%.

With such a high ratings, online theaters can still create such a high box office, and the media directly shouted "The era of online movies is coming!"

Of course, anyone with a discerning eye can see that the performance of "Lilac Flower" is absolutely difficult to be replicated by other movies in the short term.

But this does not prevent, the major video sites, and the media have reported the news.

Although the movie was launched on the Penguin video website, the online movie theater chain is what all online video platforms want to develop.

Naturally, they don't skimp on coverage.

For a while, it naturally boosted the popularity of "Lilac Flower".

Let the box office of "Lilac Flower" rise again.

And it is not without reason that "the era of online movies has arrived" is shouted.

Who has ever seen an online movie attract the attention of so many film critics and media people?
Who has ever seen that an online movie suppresses theater movies and crushes theater movies at the box office?

In fact, even Li Yi did not expect that "Lilac Flower" could still create such a high box office result after taking the route of online movie distribution.

It can only be said that it was the right time, place and people, and was caught up by "Lilac".

Some media specially launched a special report on "Lilac Flower" realizing that online movies counterattack theater movies.

I have summed up some reasons why "Lilac" can counterattack mainstream movies in theaters.

First of all, "Lilac" is not strictly an online movie, and it has the most direct and obvious difference from all other online movies.

The lineup, Li Yi + Chen Weijie, not to mention online movies, even the theater movies released on schedule were directly killed in seconds.

Secondly, it is the special day of Valentine's Day. On this day, theater movies win not so much by the quality of the movie, but because they benefit from the audience's holiday habits.

Because in the past, there was no other choice for couples during this festival, but this year is completely different. "Lilac Flower" is not only launched on the online platform, but also premiered on MTV music TV station.

How can the paid ones be compared with the free ones?
For this reason, instead of saying that online theaters have affected the box office revenue of theater movies, it is better to say that the premiere of MTV music TV station has the biggest impact on theater movies of the same period.

Propaganda again.

Li Yi has just become a billionaire director with "The Story of the Hachiko", and Chen Weijie, the superstar of Hong Kong Island, is also in the lineup.

There is also the full promotion of MTV Music TV Station and Penguin Video. This is a theater movie of the same schedule, which is simply incomparable.

Finally, there is the quality of the movie.

Although "Lilac Flower" is a music movie, it follows the route of online movie distribution, but in fact, the quality of "Lilac Flower" is higher than any theater movie in the same period.

Whether it's the lens texture, the story, or the music, they all crushed the theater movies of the same schedule in the same way. This is the biggest reason why "Lilac" can crush the theater movies of the same schedule.

Not only that, the song "Lilac Flower" directly airborne to the top of the chart after it went online, and this song quickly became popular on the Internet.

The simple melody, catchy but poignant lyrics made this song widely sung quickly.

And after listening to the song, I will naturally be curious about the story behind the song. For this reason, I will also watch the movie.

The speed of the spread of music is really beyond the reach of movies.

After all, a song only lasts a few minutes, and you can listen to it at work and when you go shopping, but the movie lasts for more than an hour. For this reason, with the blessing of music popularity, "Lilac Flower" The online box office is also out of control.

Although the box office accumulation rate is not as fast as that of theater movies because of the lower ticket prices, the people who can't stand watching it are also not comparable to theater movies.

In this way, the total online box office of "Lilac Flower" broke through [-] million in just six days.

Such a result, let alone others, even Li Yi himself was dumbfounded.

It never occurred to me that the box office of online movies can be so strong.

If it's a theatrical movie with a box office of over [-] million, it can only be said to be pretty good, but "Lilac" is not a theatrical movie, but an online movie, at least it's an online distribution route.

Such a result immediately exploded.

"Lilac" sold well at the box office, bringing online movie theaters into the attention of the media again.

The first online movie with a box office of over [-] million.

"Lilac Flower" can be said to have broken all the records that can be broken by online movies.

Online movie day box office records.

The first online movie that beats theater movies!
The first online movie with a box office of over [-] million!
Wait, wait for the halo to cover, making "Lilac Flower" completely red.

Although the total box office ceiling of "Lilac Flower" is limited, after all, the concentrated outbreaks in the past few days have already overdrawn the box office potential of "Lilac Flower" in advance.

However, as the movie box office is increasing day by day, and as the media keeps touting and reporting, it naturally attracts some people who were not interested in it at first, and they will also be curious about what kind of online movie can surpass the audience. degree of online movies.

This boosted the box office again.

However, although "Lilac Flower" was very popular, but because it was too popular, it also led to a very short period of explosion.

In just six days, although the box office exceeded [-] million, from the seventh day onwards, although the movie was still very popular, the box office still showed a plummet.

A week later, the daily box office was less than one million.

But even if this is the case, "Lilac Flower" has a total box office of 1.2 million, so that the online movies of latecomers can only sigh.

Without him, this number, not to mention online movies, theater movies, several movies released during Valentine's Day this year, the highest box office can't even reach such a number.

(End of this chapter)