tearjerker director

Chapter 438 Mediocre advertising, a classic case

The 5000 million sky-high advertisement revealed the true face of Mount Lushan.

But instead it completely detonated public opinion.

Not because the ad is too good, but because the ad is too, too, too fucking mediocre.

Where is the creativity here?

That's it?

5000?
5000 yuan is not worth it?

I'm better than you!This is everyone's first reaction when they see this "mediocre" to outrageous ad that is several seconds long!

And, there's really nothing wrong with that.

In this era of crazy bombardment by various advertisements, such advertisements are really better than you.

At this moment, many people have an illusion that this is a fake!
Must be fake!

Otherwise, why do you feel this way?
Apart from the fact that the foreign actress is pretty and fluent in commercials, it can be said that she is useless!
The contrast is too great.

There is a few light-years away from the advertisement that everyone expected. Anyway, it is unbelievable. This is the advertisement that Leha spent tens of millions of dollars to buy.

Do people have a lot of money?
Also, what the hell is Li Yi?

Jiang Lang's talent is exhausted, have you started to cheat money by fame?

Everyone has a feeling that Lehaha was completely deceived by Li Yi, no, not only Lehaha, but also they all have a feeling that they have been deceived.

However, Penguin Video clearly marked that this ad was indeed from Li Yi, from "The Truman Show"!
So the question is, what the hell is this?

In just a few tens of seconds of oral advertisement, the barrage directly dominated the screen.

And it was forwarded crazily. Of course, the barrage and forwarded messages were all kinds of complaints.

"Fuck, this is it? This is it? This is it?"

"Fuck, 5000 million advertisements, that's it?"

"How can I have no culture, and I will go all over the world with one word!"

"Fuck, fuck!"

"Who can tell me, where is this advertisement?"

"Let go of that ad, let me do it! I can do it myself!"

exploded!This mediocre advertisement completely exploded, and the heat exploded directly.

In fact, not only the netizens were dumbfounded, but also the media and the film directors who watched the advertisement were all dumbfounded.

My first reaction was that this must be fake.

The publicity was so big that everyone's appetite was whetted, and they kept emphasizing that it was a sky-high price advertisement, sky-high price advertisement, but in the end, that's it?
"Shocked! This is the placement advertisement that Lehaha bought at a sky-high price of 5000 million yuan. After watching it, I was stunned!"

"That's it? 5000 million advertisements are controversial, not too exciting, but too mediocre!"

"How can an advertisement with a quality of 5000 yuan be sold for a sky-high price of 5000 million yuan?"

"After watching the 5000 million sky-high advertisement, netizens: Let me be quiet!"

"Brand merchants collectively reduce their intelligence? A 5000-yuan advertisement was bought at a price of 5000 million yuan!"

Of course, laymen watch the excitement, while experts watch the doorway.

Countless netizens complained about this so-called high-priced advertisement, which is outrageously mediocre, and there are no hidden elements to dig out at all.

They all felt that Lehaha was being taken advantage of, spending 5000 million yuan to buy a 5000 yuan quality advertisement.

But the insiders were all shocked.

Le ha ha loss?
Is Leha Brand Fang an idiot?
People who really think so really don't understand advertising!

In fact, the sky-high price of 5000 million is there, no matter what kind of advertising content, it is difficult to satisfy people.

But it is precisely this extremely mediocre advertisement that really makes Leha smile.

Otherwise, just look at the popularity of this advertisement now, tens of millions, no, even hundreds of millions of people know about this advertisement.

What kind of publicity is this, what kind of exposure?

Of course, doing so attracted countless eyes and caused countless people to complain and abuse him.

Despite the huge amount of exposure.

Although the effect obtained is beyond imagination.

But doing so is definitely a double-edged sword for the movie "The Truman Show".

Because, will such an advertisement really appear in the movie "The Truman Show"?

Also, if "The Truman Show" is filled with mediocre product placement like this, is the movie still watchable?

The next day.

Lin Sheng and others came to the classroom.

Their mentor stands on the podium.

The short, mediocre commercial was rerun.

"What do you think of this ad? Do you think it's mediocre? Do you think that, as the media said, brand owners have collectively lowered their intelligence? A high-quality advertisement of 5000 yuan is bought at a sky-high price of 5000 million yuan?"

All the students below nodded their heads in agreement!

The instructor smiled and said, "This advertisement is really mediocre, let alone 5000 million yuan. In terms of creativity, five yuan is not worth it!"

"Hahaha!" Lin Sheng and the other students couldn't help laughing.

Suddenly the instructor glanced at the students below, the smile on his face disappeared, he shook his head and said, "I'm very disappointed!"

The students thought that the instructor was disappointed with the advertisement, but the next moment, the instructor's words made the smiles on their faces freeze.

"I'm very disappointed in you!" the instructor looked at the students and said.

"Others can think so, but you are advertising majors, and you think so, I'm really disappointed!"

"Let's take a look, what is this?" The tutor specially drew a red circle on the playback volume at the bottom of the video, and asked everyone.

"Look again, what is this!" Then there was a screenshot of the number one most searched and number one topic list.

"You still think this ad is mediocre? It's not worth five dollars?" The instructor looked at the students with hatred.

Lin Sheng was stunned!
In fact, the students below were all dumbfounded.

Because they understood what the teacher meant.

Especially these data.

Looking at the number of views, in just one night, this ad, which they considered mediocre and not worth five yuan, had more than [-] million views!
Yes, you read that right, tens of millions!

There are also the number of barrage below, which exceeds one million!

It can be said that the amount of broadcasts, the amount of barrage is simply exaggerated to the limit!
Such data, mediocrity?Only worth five bucks?

And the number one hot search list, the number one topic hot list.

Compared with the second, the heat is almost not on the same level.

"This is a real marketing master, this is a real creative master!"

"What does a 5000 million-level advertisement look like in your mind?"

"I believe that no matter what the content is, you will be disappointed. No matter how good it is, you will feel that it is not worth it at all!"

"However, this extremely mediocre advertising content has successfully created a sharp contrast among you, so you have this terrifying and exaggerated data!"

"Happy, silly? At this moment, they are probably already happy!"

In fact, the same is true.

Leha looked at those data at this moment, and couldn't be too happy.

5000?
Sprinkle water!

This effect, this exposure, this attention!
How much money can you buy it?

And this is just a part of it!

(End of this chapter)