tearjerker director

Chapter 714 This is a long-lost children's movie

The attendance and performance of "Heaven's Reply" are top-notch.

This is not surprising, after all, under the name of Li Yi's works, Li Yi's works with so many good reputations have accumulated a huge number of fans.

Therefore, most of the people who paid special attention to the screenings of this movie on the first day and bought tickets to watch the movie were fans of Li Yi.

Moreover, most of them are senior movie fans, because Li Yi is most famous for being a tearjerker director, and for his sensationalism.

"Mom Loves Me Again", "The Story of the Loyal Dog Hachiko", etc., which made people cry so hard back then, it can be said that Li Yi had the most conspicuous label on him.

And "Heaven's Reply" is Li Yi's most provocative film after returning to the two non-tear-jerking Hong Kong films "Infernal Affairs" and "Dark War", so it can naturally attract a large number of senior fans to watch the movie.

The ratings on the first day of screening can also illustrate this point.

Sure enough, the day after the screening, the attendance and ratings of "Heavenly Reply" began to drop.

Some movie fans said before that the emotional resonance of "Heaven's Reply" can only be produced for those who have felt the love of their grandparents.

The fact is also the same, but there are indeed many such people, but at the same time, there are also many people who are indifferent to it.

As for "Heaven's Reply", it can be said that there are indeed big flaws in the filming and plot level, that is, it is too simple.

Therefore, the attendance rate and word-of-mouth of the screenings in the next two days have declined.

And the comments with moderate ratings started to increase.

Box office forecasters have also lowered their box office expectations for the film.

From the initial [-] million, it was adjusted to [-] million.

The theater's expectations for the film have also been lowered.

In this regard, in fact, Mu Nanxing, Fang Dongbai on Fanhai Film and Television's side, or Lou Jianjun on Yi Xing's side were not too surprised.

Even in their view, "Heaven's Reply" is actually just Li Yi's impromptu work.

However, what they didn't expect, and what many people didn't expect, was that times were different.

Many people ignore a relatively special group of moviegoers.

The change is a relatively special film review written by a relatively special film critic.

Qin Bing, a well-known contemporary educator and children's literature writer, has also held many positions related to children's education.

He is not actually a film critic, but Huaguo does not have any special certification for film critics.

He has also commented on many movies, but they are all from the perspective of education.

The reason why Qin Bing paid attention to the movie "Heaven's Reply" this time is because he and Xu Ding, the star of this movie, are old friends.

An old friend's movie, and it's also a movie with the protagonist, so he naturally has to pay attention to it.

As a result, after watching it, Qin Bing immediately fell in love with the film.

In fact, movies and children's education are often contradictory, especially Huaguo movies, it can be said that there are very few excellent movies related to children's education, and there were some in the early years, but in this era, because many people are No longer pay attention to children as a viewing group.

In fact, this also has a lot to do with many inherent concepts in Huaguo.

For example, when people say that they take their children to the movies, the first reaction is to watch cartoons.

Rarely would anyone purposely take their children to see those live-action movies.

In terms of live-action movies, it is also because of this that children, the movie-watching group, are ignored.

In this regard, it can be said that there is a huge difference from Hollywood.

Because of Hollywood's movie rating system, although the ratings may not be accurate in many cases, at least for children, the rating review is still very strict.

There are relatively few PG-rated movies, and the vast majority of those movies with good box office are actually above this level.

The PG rating is also called the general rating, or the tutoring rating. It is recommended to watch it with the company of parents. Some scenes may make children viewers feel uncomfortable.

Not to mention the mass-market G-Class.

As for movies in Huaguo, as we all know, the main audience of movies in Huaguo is the age group of 15 to 35 years old.

Therefore, unless it is an animated film, there are very few people who specialize in children's films.

Strange to say, when it comes to children's issues, almost all fields say that "children's money is easy to earn", from toys to games to extracurricular tutoring, too many fields are vying for the children's market, but only children's " In the field of "spiritual products" consumption, "domestic production" is not enough.

The reason actually has a lot to do with the domestic emphasis on education.

Closer to home.

In Qin Bing's view, "Heaven's Reply" is a rare educational film for children.

There are really too few movies like this.

Looking at the current movie market, in fact, apart from animated movies, live-action movies really have almost no excellent works specially made for children.

Even if there is, it is actually just for publicity.

For this reason, Huaguo movies are truly lacking in genre movies. In fact, they are not horror movies, nor fantasy science fiction movies, but children's movies!

If you take a closer look at the explosive growth of the Huaguo film market, how many films can truly be called excellent children's films?
And on the box office list, it can be said that apart from animated films, there are almost no films labeled as children's films.

Even if there are, they are foreign films.

It has to be said that this is not a kind of sadness.

Because it needs to be profitable first, people will be willing to shoot this kind of film.

It's not that no one has tried it, but it turns out that movies aimed at children are often difficult to get any good box office results.

Family movie?
It seems that the target audience is for the family audience, but in reality?
How many parents will take their children to watch so-called family movies?
Because the family carnival movies we have here are actually also family carnivals for adults.

As for the kids?
Just watch cartoons.

Although Qin Bing is not a filmmaker, he also hopes that there will be more movies in Huaguo that are suitable for children to watch.

Instead of letting the children watch some foreign movies every day.

Education should start from the baby, but what is the result?

In terms of movies, the dolls in our Huaguo are all "educated" by foreign movies!
That's why Qin Bing paid more attention to the movie "Heaven's Reply".

Not that this movie is really perfect, especially from an adult point of view, this movie is far from classic.

But on the other hand, this movie is indeed very suitable for children to watch.

Movies are too simple, which may be a disadvantage for adults, but for underage children, it is an advantage.

(End of this chapter)