tearjerker director

Chapter 913 The propaganda effect is more exaggerated than the movie

Many manufacturers, if their advertisements are made by others, must review the content in advance to see how it looks, whether the content is exciting or not, whether the creativity is novel enough, whether it fits their brand positioning, and so on.

But when it came to Li Yi's side, Li Yi didn't provide script ideas at all, but still no one thought there was any problem.

Li Yi didn't wait for Ji Qiusheng to select the final manufacturer, and started preparing the short film directly.

In fact, there is nothing to prepare, the short film itself is relatively simple.

Moreover, this short film is not an advertisement-embedded short film, but a moral short film.

It can be said that any brand is completely OK.

After all, the highlighted theme of the short film is "going home"!
It's just that Li Yi didn't expect that in the end, after going around, this commercial video was taken down by Huaguo UnionPay again.

Although it seems that this advertisement is completely different from "The Last Transfer in Mobei of the Tang Dynasty", and the content basically has nothing to do with Huaguo UnionPay, but as mentioned above, this advertisement clip is a moral short clip. Brand doesn't matter.

However, the original short film was indeed too short. The Huaguo UnionPay was indeed very sincere, gave a lot of money, and spoke nicely, allowing Li Yi to play.

So, after Li Yi thought about it, he could add something to this short film, which can be regarded as reciprocating.

In just one week, Li Yi finished the short film.

Compared with the original short film, it can be said that there is still a big difference. The main reason is that the original short film is actually only less than 2 minutes short, but in Li Yi's case, a lot of things have been added, including a song, and segments longer than 2 minutes.

The entire short is exactly the time of one song.

Then of course it was the publicity notice.

Li Yi's cooperation with Penguin Video earlier was considered harmonious, so this time he directly found Penguin Video.

Penguin Video naturally paid great attention to it. After all, Li Yi is the king of short films. His short films, even for their platform, have higher traffic than movies.

So, nothing to say, just give the highest level of recommended resources as usual.

"Remember the tearful 'Deal'?"

"Do you still remember the shock of "a lonely city for thousands of miles, and the city is full of white hair"?"

"The best tear-jerker director Li Yi, created the best tear-jerker short film of the year, and it will be launched at 9:30 on September 9th! Stay tuned!"

All users who open the Penguin Video app will immediately see such a conspicuous recommendation.

The name of the person, the shadow of the tree, the name of Li Yi, and the name of the dog director are still very powerful.

It can be said that many netizens are at least familiar with this name.

Therefore, when you see such a promotional message, you will pay more or less attention to it.

After all, none of the short films created by Li Yi disappoints.

This time, obviously, there will be no exception.

And this news was also spread across the entire network under the promotion of Huaguo UnionPay and Four Seasons Advertising Company.

Li Yi himself has not made a short film for a long time, and for many movie fans, it is naturally a special expectation.

"Director Dog is finally going to make a short film again. I still remember the first time I saw Director Dog's short film "Deal" and cried so badly! Even if I look back now and watch it again, I still have tears in my eyes! Looking forward to it!"

"Director Dog has shot again, tsk tsk, although I cry every time I watch it, and always say that I am a dog again, but I can't help it every time, what should I do?"

"Hehe, woof woof!"

"It's still the original recipe, and the original taste. Looking at those classic short films, tsk tsk, take a look, good guy, most of them are made by the dog director, which is even more exaggerated than the movie!"

"I remember watching "The Last Transfer in Mobei of the Tang Dynasty", I really cried to death! Looking forward to the new work!"

In an instant, the news that Li Yi created a new tear gas short film became a hot topic among netizens.

Compared with the promotion of movies, short films are actually more difficult sometimes. Most short films really rely on quality to win.

It is often Amway with a lot of tap water, but Li Yi's short film is really not like this.

Every time his short film goes online, the momentum is even bigger than his movie release.

On the one hand, it is because movies are always a commercial activity, and movies have to sell tickets, and the audience has to pay for them.

Therefore, even if Li Yi and the video platform have a good relationship with many media, they still have to pay for publicity.

But short films are different, especially public welfare short films.

This type of short film, whether it is a commercial or a purely public welfare short film, is for the audience to watch for free anyway, without having to pay, and for online platforms, such as video platforms such as Penguin, they will also take the initiative Work hard to promote, especially Li Yi's short film, which can be described as a big traffic killer.

Back then, the short film "Trade" created the most traffic.

And over time, Li Yi's reputation outside of the short film also spread like wildfire.

If we talk about movies, because of the subject matter, they will actively screen the audience, but short films are different, especially Li Yi's short films, which can be said to be a killer in this regard!

Of course, there is also a reason that short films are free after all, and they are short!

However, looking at the country, only Li has such treatment at present.

The news that a short film was going to be launched directly triggered countless discussions in just a few days.

This can't help but make people sigh. It's no wonder that when Li Yi said that he wanted to shoot an advertisement, those manufacturers were as if they had been beaten with chicken blood, and they all looked like they were not short of money.

With such influence, looking at the whole country, no, how many people can do it globally?
Looking at this recommendation, Yan Wenwei couldn't help but sigh.

It can be said that Yan Wenwei was able to be promoted so quickly at the beginning, and indeed the person who should be most grateful is Li Yi.

The short film "Deal" still holds the record for the highest number of views of a micro-movie.

Later, Yan Wenwei paid special attention to Li Yi's works almost as long as they were works, including short films, commercials, movies, etc., and so on.

This time is no exception.

He didn't watch the video in advance, which seems to have become a habit of Yan Wenwei.

Every time Li Yi's short film goes online and the movie is released, he is always the first audience.

And along the way, Li Yi has never disappointed anyone. No, you can’t say that. In fact, Li Yi has some movies that Yan Wenwei may not like. However, Li Yi can bring short films almost every time he comes out. Give him a new feeling.

Not only Yan Wenwei, but also many people, especially those who have become Li Yi's fans since Li Yi's first short film. For Li Yi's short films, according to their words, they are not only short films, but also feelings!

Now that Li Yi's status is getting higher and higher, and his net worth is getting richer and richer, if he wants to see the short films he made, the chances are really not many anyway!
Time flashed to September [-]th.

Li Yi's new short film will be online soon.

Many netizens are pinching and waiting.

(End of this chapter)