tearjerker director

Chapter 947
For a movie, if it adopts a long-term screening strategy, then most of the time, if there is no movement during the screening, then the movie is about the same, and it can basically be determined to be a relatively bad movie.

Because the movie adopts a screening strategy, it must follow the word-of-mouth route.

That's the case with Heidi.

It is still unknown how the box office of this movie will be, after all, this is a relatively special movie.

But in terms of word-of-mouth, since the screening of "Heidi" started, although there are not many screenings, almost everyone who has watched it is full of praise for this movie.

The popularity of the topic has been growing steadily. However, there is also an interesting point. Although "Heidi" has a good reputation, the ratings of "Heidi" by media film critics and even the public film review website remain high. The topic of movie discussion has not grown explosively like Li Yi's other movies in the past.

On the contrary, it is somewhat like the rhythm of this movie, maintaining an orderly growth curve.

Of course, the most widely spread is that this movie is really beautiful.

According to what a netizen said: "This movie is really eye-washing. Every frame makes people want to take screenshots."

At the same time, the publicity of "Heidi" also began to work hard.

The resources of TV stations and video platforms that Li Yi exchanged before the year before have also begun to be displayed at this time.

When the trailer of "Heidi" began to be broadcast on Jingnan TV Station, and even on CCTV, the popularity of the movie suddenly rose several levels.

In fact, not all movies are suitable for advertising on TV.

We seldom see movie advertisements on TV stations, mainly because the main audience group of TV nowadays does not overlap with the main audience group of movies.

The viewers who watch TV these days are not that young people don’t watch it, but most of the time, young people like to watch TV directly through mobile phones and computers.Instead of watching the time and waiting for the TV station to broadcast the series.

Unless it is some popular TV series or variety shows.

However, such series or programs are not particularly cost-effective for the promotion of movies.

However, because of the subject matter of "Heidi", most of the resources Li Yi chose on the TV station were children's channels or the broadcasting time of children's programs.

Although the main audience of a movie is definitely young people, it doesn't mean that family audiences are no longer needed.

No one can ignore family audiences. It's just that there is no movie rating system in China, so, all along, it has also led to the fact that there are not many movies that are really suitable for the whole family to watch.

Although adults occasionally take their children to the movies, there are more animation movies.

So if we let them know that there is such a beautiful, warm and healing fairy-tale movie released, it will attract some family audiences.

Although it is difficult for movies to do much by simply relying on family audiences, especially in China.

But a movie like "Heidi" is naturally attractive to family audiences. The TV promotion may cover a small part, but in fact, the trailer can't do much.

"Heidi" is not like other commercial films, nor is it as sensational as Li Yi's tear-jerking films in the past.

Therefore, a short trailer can tell how much effect it can achieve.

So how to target minors and children, how to attract children, how to attract parents to bring their children to watch this movie, but it also gave Li Yi and the others quite a headache.

Oceanwide Film and TV, the conference room is also discussing this issue.

"The effect of conventional publicity methods is really not particularly great. Nowadays, children don't like to watch TV very much. They prefer to use their mobile phones. Even if they are watching cartoons, they prefer to watch them on the Internet. Therefore, children The promotion of the channel's children's program is not particularly effective." Fang Dongbai, who is in charge of the promotion of "Heidi", said.

"We expected this before, so in order to attract more family audiences, we need to find another way." Fang Dongbai continued.

"What does Mr. Fang think?" Li Yi asked.

"We did a survey before and found a very interesting thing. Everyone knows that our domestic movies do not have a rating system. Therefore, generally speaking, the current commercial blockbusters basically do not consider family audiences. Similarly, those parents who have children at home, even if they take their children to the movies, will never choose commercial blockbusters."

"In fact, many parents take their children to watch movies. There are basically two situations. One is that they suddenly think of it and take their children to watch it. Parents took him to the movies."

"According to the results of the survey, we found that the promotion aimed at children is very uncertain, because most of the time, they don't have any special preference for a certain movie, or a particular favorite of a certain animation, or the content of a movie. The situation is relatively rare, and more people around you mention it and pass it on by word of mouth.”

"But here comes the question again, how to let children become the medium of publicity, and let children take the initiative to mention it to the children around them?"

"So, I have an idea. It's actually very simple. We can hold a large-scale special screening event." Fang Dongbai finally expressed his idea.

"A large-scale special screening event?" Everyone in the meeting room was a little stunned.

"Go on." Li Yi thought it was quite interesting and motioned Fang Dongbai to continue.

"We can select some cities across the country to invite your movie fans, but this time we are going to invite those movie fans who already have children to bring their children to participate in the special screening."

Fang Dongbai's words made everyone's eyes shine.

The best way to promote among children is word of mouth. In fact, to put it simply, after watching a certain movie, a child finds that he likes it very much and is very good-looking. Will they tell the children around them?

The answer is yes. Compared with adults, children naturally like to share their joy and favorite things.

And does Li Yi have so many fans?
The answer is yes!
Are there so many fans who are already parents?
The answer is also yes.

Because most of the earliest fans of Li Yi in the early years are now the parents of their children.

And by inviting these special audiences to participate in the screening, after their children watch the movie, if they like it, they will inevitably spread it.

Of course, this model has a premise, that is, the movie must be able to conquer the children and at the same time satisfy the parents.

So does "Heidi" have such a charm?

Everyone here has no doubts.

(End of this chapter)