Reborn Russia as an oligarch

Chapter 593 Leading the Trend
Wang Ye's current team is all Mercedes-Benz big Gs.

The car is indeed a good car, and it has a lot of aura when driving out, but it is a pity that this is not my own brand.

Since even Rosiana, an assistant, knows to support her brand, how can she not lead by example.

He simply picked up the phone, dialed Katya, and ordered: "You go to the auto trade company to find out, see if you can get ten top-equipped Land Rover Range Rover, all black. Then replace all my fleet with Land Rover Range Rover."

Obviously, Katya was a little confused.

She didn't understand what Wang Ye meant for a while.

Although the Range Rover is considered a luxury car, it is still a little worse than the Mercedes-Benz G.

What's wrong with the boss, other people's cars are getting better and better, so why is he getting worse and worse.

Before she could react, Wang Ye continued to instruct: "In the future, all the reception vehicles and work vehicles in the gaming centers of the Kitty Eagle Group will be replaced by Volvo, Jaguar, and Land Rover. Of course, we must support our own brands. "

Only then did Kajia understand that the boss was not crazy, but just wanted to support his own industry!

She quickly said: "Okay boss, I'll do it right away. By the way, do you want to replace all the cars of the other group companies with these three brands?"

Don't tell me, if all the cars of Wang Ye's group companies are replaced by these three brands, the overall number is not small.

Especially Wagner Security Company, which is definitely a big car user!
It's just that the current Wagner company basically purchases Toyota off-road vehicles, which are cheap, durable, and very useful tool carts.

If these are all replaced by Range Rover, then there is no need for that.

Although the performance of Land Rover's off-road vehicles is also very strong, the current Land Rover is famous for its luxury and comfort, and it is not suitable for real off-road.

As for Jaguar and Volvo, that's not the case.

Katya's work was very efficient. In just two days, ten brand-new black Range Rover top-spec models had already parked downstairs of the Kitty Hawk Hotel.

Although this car is not as expensive as the Mercedes-Benz Grand G, but for people who don't know much about cars, this car is really bluffing.

Tall, big and long, stronger than the aura of Mercedes-Benz big G!
Ten identical black Range Rover parked there, no worse than the big G team.

These cars are also to be used for a while. After a while, Wang Ye intends to let Land Rover customize a batch of cars for himself, such as bulletproof glass, explosion-proof tires, full aniline leather interior, and V12 engine. with...

…………

Don't tell me, Wang Ye's new team is quite eye-catching.

Of course, the main reason is that this is Wang Ye's team...

He has always been the most concerned public figure in the media, and the previous Mercedes-Benz Big G team has appeared in the media many times.

Now that a new team is suddenly changed, of course it deserves a lot of coverage by reporters.

Besides, ordinary people may not know who bought the three brands of Volvo and Land Rover Jaguar, but the media must know.

Originally, Wang Ye didn't hide it, he just didn't come forward to sign the negotiation.

But the chairman of that company is his name, which has already explained the problem.

Combining these factors, there was a lot of news about Wang Ye's new team in Russian media, newspapers and television.

"Mikhail's new convoy! "

What came up was a big color photo, a row of big black off-roaders whizzing by on the street with flashing lights on, looking full of momentum.

"Support the domestic auto industry, start from yourself!" "

I don't know, just looking at the title, I thought Wang Ye bought a few Lada cars as his driving...

"The domestic luxury off-road vehicle market is about to usher in major changes, and Commissioner Mikhail is leading the new trend of luxury cars. "

This is not flattery. In Russia, the sales of this kind of off-road SUV are good. Because of the weather, SUVs are more suitable for driving than cars, especially outside Moscow.

In addition, although the overall economy is not well developed, there are quite a few rich people here.

So the luxury car market has always been relatively prosperous.

In the past, this place was dominated by German cars. Mercedes-Benz and BMW have been operating here for many years, and the relationship between the two countries is also good. Therefore, the sales of cars like Land Rover and Jaguar are far behind those of competitors such as Mercedes-Benz and BMW.

Let's not talk about Jaguar, but the product strength of the Range Rover is really not weak.

Whether it is the appearance, power, off-road capability, or the luxury and comfort of the interior, they are all top-notch among similar products.

The reason why it didn't sell well before was just because the brand influence was not enough.

Well now, this brand is already owned by a Russian company, so it can be regarded as a "domestic brand", and it is a little more emotionally inclined.

In addition, Mikhail, who is currently the real "top class", personally "brings the goods"!
This team has been running on the streets of Moscow for a few days, directly driving the sales of Range Rover in Russia, and it is said that they are all sold out...

Just like the experience of Land Rover becoming popular in a certain country, a TV series directly ignited the brand, causing the price to increase by hundreds of thousands if you want to buy a car!
Now Wang Ye is not giving up too much. Through his own influence, the Land Rover brand has become popular in Moscow.

This is the influence of celebrities!

…………

All of these were done casually by Wang Ye, and it wasn't too deliberate.

Rosiana actually went to buy a Land Rover, which was the same model as Wang Ye's car, but the color was different. She chose a white one.

Since November, Moscow has started to snow heavily, so it is not suitable to continue to drive a supercar.

So she drove that white Land Rover to work every day.

Unknowingly, in the parking lot in front of the Dumas Building, there are more Land Rover Range Rover cars.

It seems that many wealthy congressmen were also influenced by Wang Ye, or wanted to support a little, so they all bought a Range Rover to drive.

I have to say, the car is really good to drive, very suitable for the ice and snow here in Moscow.

Of course, the price is quite good, but it is not as high as the Mercedes-Benz G. People with a little money can still get it on their toes.

So it is not surprising that this car can become popular.

Wang Ye just played the role of "push", mainly relying on the product strength of this car is strong enough, otherwise, even if others want to support it, it will be very bad to use after buying it, and won't the word-of-mouth become more and more popular? Bad, it is impossible for such a brand to go far.

In those days, there was not so much high-tech use in cars, so Land Rover didn't have so many glitches.

There is no such thing as "a Toyota that can't be broken, a Land Rover that can't be repaired"...

(End of this chapter)