walk into unscientific

Chapter 368 Pricing and price wars!
"."

Looking at the contents of Moments in front of him, Xu Yun couldn't help touching his chin.

"The second district paper?"

Then he clicked on the English photo interface of the second one, and found a word written on it:

Accepted.

This means that the thesis is initially accepted.

Generally, after this step is Proof, and after Proof is completed, it usually comes to Payment—that is, payment for the page.

After you pay for the ticket, the last is the online part of the publication.

Then Xu Yun zoomed in on the photo again, and after seeing the journal's reply mailbox, his eyes immediately focused:
"Honey, Topics in Current Chemistry?"

Mentioned a long time ago.

In the current paper world, there are two ways to divide journals.

One is SCI, the full name is Science Citation Index, which refers to a journal catalog index operated by Clarivate Analytics.

The other is the division of the Chinese Academy of Sciences, the "Journal Division Table of the Documentation and Information Center of the Chinese Academy of Sciences".

Although the two also divide journals into four categories, and they are both highly authoritative, but due to different judgment methods, one of the following situations often occurs between the two:
A journal may be ranked Q2 in SCI, but ranked 1 in the Chinese Academy of Sciences, and vice versa.

Sometimes there will even be a situation where SCI can only shoot Q1 in District 3 of the Chinese Academy of Sciences.

And "Topics in Current Chemistry".
It is one of the representatives.

Although this journal can only be regarded as the second district in the classification of the Chinese Academy of Sciences, its impact factor is as high as 8.905, which belongs to the Q1 level of SCI.

It's just that the girl named Weng Yujing applied for a domestic graduate student, so the argument from the second district was adopted.

that's interesting
If you were someone who likes to show off, maybe the copywriting in Moments would not be 'Second District', but SCI's Q1.

More importantly.
According to my mother, the other party is one year younger than her, and at the same time, she is just a graduate student.

In other words, this girl was able to publish "Topics in Current Chemistry" when she was an undergraduate?
Many graduate students do not have this ability.

Of course.

This surprised state of mind only lasted for a short time, and Xu Yun took the initiative to break it up.

After all, compared to others, his degree of hanging on the wall is undoubtedly much higher.

Then he stuffed the phone back into his trouser pocket and left the medical center building.

Three days later.

Huadun Biotechnology Headquarters.

meeting room.

"My colleagues."

Gu Qunqing was standing in front of the conference table at this time, pointing to a PPT, and said to everyone:

"As you can see, this is an analysis of the current situation of the Huaxia toothpaste market released by the Huajing Industry Research Institute at the beginning of the year based on the results of the fourth national oral health epidemiological survey."

"As of this year, 84.9% of Huaxia residents have a positive attitude towards oral health care, and the awareness rate of oral health knowledge is 60.1%."

“5岁和12岁儿童每天两次刷牙率分别为24.1%、31.9%，成人每天两次刷牙率为36.1%。”

"At present, the annual consumption of toothpaste per capita in the country is 3.8 standard sticks. If the rate of brushing teeth twice a day per person is increased to 80%, the per capita annual consumption of toothpaste can reach 5.5 standard sticks."

Then Gu Qunqing paused, leaving enough time for everyone to digest the information, and continued:
"As far as the production status of the toothpaste industry is concerned, benefiting from the increase in consumption levels, the overall production of toothpaste in my country shows a fluctuating growth trend."

"In 2012, my country's annual output of toothpaste was 47 tons, but by 2020, the annual output has reached 67.59 tons."

"And the direct feedback of production is."

"In 2020, the sales revenue of enterprises above designated size in my country's toothpaste industry will be about 265 billion yuan, an increase of 2019% year-on-year in 6.81, and it will probably increase to nearly 300 billion Huaxia dollars this year."

As he said that, a trace of emotion appeared on Gu Qunqing's face:
"Everyone, 300 billion a year, this is a big cake."

Everyone in the audience nodded.

be honest.

When Xu Yun first proposed to establish the project for Yi'an bacteria toothpaste, many people, including Zheng Zu, the person in charge of the New Innovation Fund of HKUST, were actually a little bit unconcerned.

For people like Zheng Zu.

They are usually exposed to various electronic products or emerging technology concepts, and have never done market research and understanding of daily necessities.

Of course.

It's not their fault either.

After all, the functions and perspectives are different - the University of Science and Technology Innovation Fund is affiliated with the Chinese Academy of Sciences, and the venture capital projects must be closer to high-tech.

What they are looking for is a product with a more monopoly concept. Toothpaste, a relatively low-end market, is indeed a visual blind spot.

But now, after hearing what Gu Qunqing said, they suddenly found out.
It turns out that the toothpaste market is so huge?

That's 300 billion.
To know.

The domestic router market is only about 150 billion. Have you seen how many manufacturers are desperately engaged in research and development?
Zheng Zu in the audience turned the tip of his pen a few times, thinking deeply.

There are not many biotechnology companies that I have worked with, so it seems necessary to adjust my cognition in this regard
Looking at the crowd with different expressions, Gu Qunqing and Xu Yun looked at each other quietly, and they smiled at each other.

Plan pass.JPG.

The reason why Zheng Zu and others have the expressions at this time is of course that they do not understand the market.

On the other hand, it is due to the deliberate guidance of Xu Yun and Gu Qunqing earlier - before today, neither Xu Yun nor Gu Qunqing had mentioned much about the toothpaste market.

Xu Yun only raised an idea at the original board of directors, and set aside a fund of more than [-] yuan for funding-what can more than [-] yuan do?
It seems that the entire Yi'an Bacteria toothpaste project is just a random small item, similar to the act of scratching a lottery ticket.

Now that the time came, Gu Qunqing and Xu Yun really showed their 'fangs'.

As for their purpose.
Naturally, it was to increase Xu Yun's prestige.

After all, real shopping malls are not novels or comics, and there is no such fantasy as the so-called domineering spirit.

Although Xu Yun initially won the company's hearts by relying on imidacloprid, he is still far from fully controlling the company's voice.

People close to Xu Yun like Gu Qunqing, Tian Liangwei, and Xiaorong were fine.

But Zheng Zu and some other new executives may not be completely convinced of Xu Yun.

This is human nature. Anyone in his 20s who is the CEO of a company will have some ideas—this kind of thinking is not slander or diss, but a normal question.

For example, did Xu Yun develop imidacloprid by luck?

The kind of situation where everyone is united as a family, intimate and loving, is a fairy tale most of the time.

To dispel this doubt, Xu Yun must come up with other achievements that can shock everyone—you can call it luck once, but can it still be luck every time?
Therefore, after discussing with Gu Qunqing, Yi'an bacteria toothpaste became the core of the plan.

With the fifth-generation imidacloprid and Yi'an bacteria toothpaste, Xu Yun's character can stand up steadily as if he had two legs.

Then Tian Liangwei on the side thought for a while, raised his hand and asked Gu Qunqing:

"Manager Gu, what is the approximate proportion of bad breath toothpaste in this 300 billion market?"

Gu Qunqing smiled at him, pressed the remote control pen in his hand, and the PPT quickly refreshed another screen:
"Academician Tian, ​​it's like this."

"In fact, the official data does not distinguish the type of 'bad breath toothpaste'. Functionally, it is mainly divided into whitening, anti-sensitivity, and Chinese herbal medicine toothpaste, etc."

"Among them, the market share of whitening toothpaste reached 28%, the share of toothpaste with Chinese herbal ingredients reached 25%, and the market share of anti-sensitivity toothpaste reached 10%."

"The remaining 37% are other, such as smoke removal, caries prevention or comprehensive."

"However, according to the information I got from friends who work in industry organizations, more than 30% of users will put bad breath removal first. If secondary functions are included, it may be more than 50%."

The secondary function that Gu Qunqing mentioned is somewhat similar to the concept of auxiliary energy efficiency.

For example, many whitening toothpastes will write the word "whitening" in large characters, and then write words like "fresh breath" in small characters.

Among them, whitening is the main function of the product. Fresh breath belongs to auxiliary energy efficiency. Unofficially, it means to make do with a little feeling—for example, adding some mint to make you feel more comfortable in your mouth.

"30%."

Tian Liangwei glanced at Zheng Zu beside him, and saw that at this moment, the face of the person in charge of the New Venture Fund of the University of Science and Technology was full of a look of seeing the big market.

So Tian Liangwei continued to whisper:
"300% of 30 billion is 100 billion. If the effect of this toothpaste is really so ideal, there should not be many competitors in the market who can compete with us."

"But let's be steady, don't talk about monopoly, assuming only a 50% share, that's five billion a year."

clang-

As soon as Tian Liangwei finished speaking, he heard the sound of something falling, which was extremely eye-catching in the small conference room.

Tian Liangwei followed the trend.

I saw Zheng Zu raised the thermos cup in front of him without moving his expression, and forcibly adjusted his glasses calmly:
"Well, I agree with Academician Tian, ​​this is indeed a promising product."

Then he took a deep breath and asked Gu Qunqing:
"Manager Gu, what is the estimated selling price of our toothpaste? What is the profit margin? How long will it be before it goes on the market?"

Faced with a series of questions that came out of Zheng Zu's mouth, Gu Qunqing made a gesture of calmness to him:

"Chairman Zheng, don't worry, I'll answer your questions in order."

"The first is the price, which is actually one of the main topics today."

As he spoke, Gu Qunqing pressed the pen again.

Snapped--

If it was placed in a neon movie, after Gu Qunqing pressed the control pen, there would usually be a girl shrugging her shoulders, and then her body would start to twist around.

But today is a normal meeting, so only the PPT screen is changed.

What appeared in front of everyone this time was a pie chart, which was divided into multiple colors according to the corresponding names, and the area occupied by each color was also different.

Then Gu Qunqing circled the pie chart a few times with a laser and explained:

"As far as the current market price of toothpaste is concerned, toothpaste categories are divided into five grades according to price: C, B, A, AA, and AAA."

“五个等级对应的单支价格分别是7元以内、7-9元、9-15元、15-22元，以及22元以上。”

"It can be clearly seen that today's market has bid farewell to low-price competition, and the overall market tends to be mid-range or even high-end prices."

"For example, B-AA grades. That is, 7-22 yuan is the main sales force, accounting for 76% of the total, AA and B both account for 28%, and A grades are 20%."

"At the same time, toothpaste above grade A has been on the rise, and toothpaste above grade C has been on a slow decline. The main reason is that the domestic per capita consumption level has increased, people no longer meet the basic daily needs, and the requirements for quality of life have gradually increased. .”

Speaking of it.

Gu Qunqing looked around the crowd and said:

"So according to the discussion of the marketing department and the operation department, we decided to initially set the price of this toothpaste at 17.8, which is in line with the positioning of the mass purchase trend."

"As for the rate of profit."

When mentioning the cost of the product, Gu Qunqing suddenly had a strange look on his face.

But this strange look was fleeting, and soon he returned to normal:
"According to our calculations, there are four main costs of an E-Angel toothpaste."

"The first is the inactivation of Yi'an bacteria. Since the inactivation needs to use the E1cB mechanism, our inactivation cost is higher than that of probiotic toothpaste. One bottle costs about two yuan."

Zheng Zu and the others nodded slightly.

They still know the concept of inactivation, and it does require a certain amount of technical expenditure.

Then Gu Qunqing said again:
"Then there is the material cost of toothpaste. For example, we plan to use stannous fluoride as a fluorine agent, sodium hexametaphosphate as an adsorbent, and hydrated silica as a friction agent."

"These costs are added together, and a single piece of material costs about two yuan."

"Two dollars?"

Zheng Zu was slightly taken aback, but hesitated to speak.

as a businessman.

Zheng Zu opened his mouth subconsciously, wanting to ask if the cost of materials could be lowered.

He has never been in contact with toothpaste production, but paste products are not uncommon—many of pharmaceutical products are paste types.

As far as he knows, the cost of this type of ointment is generally very low.

Some ointment medicines cost 60 or [-] yuan, but the cost is only [-] yuan - the expensive part is mainly due to the patent.

However, thinking of Xu Yun's policy of focusing on word-of-mouth mentioned earlier, he still chose to reserve his opinion:
"anything else?"

"The other is the cost of the machine and the packaging."

Gu Qunqing snapped his fingers cheerfully, and said to Zheng Zu:

"For the equipment issue, the company has limited channels for the time being, so Chairman Zheng may be required to take action in person. The specific cost depends on the final quotation of the equipment."

"However, I estimate that it will be about one yuan if it is shared equally on each person."

Zheng Zu nodded immediately when he heard the words:

"No problem, just leave it to me."

Although Zheng Zu's business thinking is very heavy, he and Xu Yun Gu Qunqing did not have much personal emotional disagreement - in the previous production of imidacloprid, Zheng Zu even approved a sum of money for Xu Yun as a guarantor.

It's just that the emphasis on 'benefit' is much higher than that on 'feeling'.

After all, he represents a start-up fund, and how much the company makes directly determines his income and status within the system.

Now that he needs to come forward to contact the equipment, he will naturally not refuse:

"Inactivation, material cost, production line, what else is there?"

Gu Qunqing was silent for a moment, and a word came out of his mouth:

"Forage for donkeys."

Zheng Zu:

"?"

Looking at the bewildered Zheng Zu, Gu Qunqing added:

"Oh, and donkey hair restorer—literally."

(End of this chapter)