Tokyo Video Game Tycoon

Chapter 244 Mobile phone?handheld?
"I am delighted to announce an epoch-making video game hardware, which we have created after a year of painstaking research, called Lilda Mobile, which was co-developed with Eaton, a well-known mobile communication equipment manufacturer. Handheld entertainment products.”

Lilda's young CEO stood in one of San Francisco's largest theaters, surrounded by media reporters and business partners.

He personally announced for everyone the first handheld game console they were going to make.

But he's not just content with making a game console purely for entertainment, his ambitions are bigger.

At present, the mobile communication business is an industry with very good development prospects, and it happens that the handheld mobile phone has a high degree of overlap with the mobile communication mobile phone.

Full of foresight, he immediately realized that the two sides seemed to be able to merge to some extent.

Creating a handheld that can be used to make phone calls sounds odd.

But now this era is an era full of dreams. Products of any form may be born, and then after years of constant exploration, the most popular products are finally found.

Lierda's CEO clearly wants to broaden the field in this regard.

Eaton is a communications group from Norway.

They are also very well-known in the world, and their mobile phone products have a share of more than 70.00% in the world.

And this 70.00% share is a huge mobile communication market with a scale of more than one billion, not an industry that has just emerged a few years ago and has a user base of more than 1000 million in Japan.

Originally, with their size, at least for a short time, they should not look down on the field of video games.

But Lierda itself is backed by a capital giant.

Under the constant boasting of Lierda's CEO, he made video games the future star of the world, and finally the capital giant behind him decided to be willing to lead, and let Lierda and Eaton conduct a technical and commercial cooperation.

Led by Eaton's engineering team, Lilda then provides ideas for console production as well as game development.

The two sides tried to create a handheld that could make phone calls.

Lierda's CEO smiled and looked at everyone in the audience.

"Next, look at the product in my hand."

He slowly took out a small and delicate-looking electronic device from his arms.

In an instant, the spotlight was directed at the position of the Lierda CEO's hand.

It was a bright silver device with an oval-shaped body.

On the device, you can see that there are dense buttons on the left and right.

Just on the palm-sized body, almost all the keys of the entire keyboard are accommodated, which looks very special.

The keys of the previous mobile phone products all revolved around Jiugongge, and none of them considered having the full keyboard appear on one mobile phone.

All of a sudden, the reporters in the audience and some business people who came to watch the lively also made bursts of amazement.

"Huh? This product is interesting, and the idea is also very good."

"Will such a small button be uncomfortable?"

In the sound of discussions, Lierda's CEO gestured for everyone to lower their voices, and then started his speech.

He first called the person in charge of the Eaton Group who worked with him to the stage, and then enthusiastically introduced their close relationship with the Eaton Group to everyone.

The person in charge of Eaton also smiled cooperatively.

Then Lierda's CEO began to show everyone the basic form of this product.

First of all, the layout of this full keyboard can make any video game no longer have to worry about the problem of lack of keys, nearly a hundred keys can meet the needs of any video game.

At the same time, he also directly landed some video games developed by himself on this mobile phone, and assured everyone in the audience that there will be a game dedicated to this mobile phone every month, so that people who buy this mobile phone will have a game. People can enjoy double happiness and use mobile phones for entertainment. This is the ultimate vision of Lierda CEO.

At the same time, he also announced that he would once again increase investment in the manufacture and research and development of game consoles, and strive to make video games his territory and make video games a new and attractive industry in this world.

The CEO of Lierda is very good at speaking. It is just a press conference, which makes the people who hear it feel bloody, as if this product will change the world.

Those who worshiped Japanese game console products before also showed a look of surprise.

Before, many Americans were somewhat annoyed that video game consoles were only the most fun in Japan. They did not expect that Japan would once again come out on top in the field of electronic products.

But looking at Lierda, a pure American company, is also innovating, they seem to have a sense of pride once again.

"How is it? What's the reaction?"

A few days after the press conference, the CEO of Lierda couldn't wait to find the company's statistics department to collect feedback from the Internet and society.

"Very optimistic. Many users in the United States expressed their willingness to try to buy one. But speaking of it, the quality of our current mobile phone has not yet fully met the standard. The good product rate is only 70.00%. This may affect the product sales."

The Lierda CEO frowned.

Is the yield rate so low?

It was fine when it was developed.

However, the engineering prototype is definitely different from the real mass-produced model. In the real mass-produced model, some parts will be reduced in some places to save costs.

"How much does a cell phone cost to manufacture today?"

"The total is 270 US dollars. If you include the cost of publicity, packaging, transportation, etc., you need at least [-] US dollars to make a profit."

Lierda's CEO was slightly relieved after hearing this.

"The price is okay, so can we improve the quality of the product and increase the cost?"

"No, have you forgotten what the board of directors said before? $270 is already the limit they allow, and they don't allow the cost of mass-produced models to be higher, otherwise this machine may not be sold."

At present, the average selling price of mobile phones in the United States has dropped to about [-] to [-] US dollars.

People have become accustomed to this price range. If they want to break through, they must have better products and better reputation.

Looking at the Lierda product, it has only just been released. Even if Eaton helps endorse it, shareholders still dare not take the risk to challenge a higher price.

They believe that at least the word-of-mouth of this generation of products should be released first, and then consider the follow-up things.

"What a bunch of guys without any vision." Lilda's CEO couldn't help cursing.

(End of this chapter)