Tokyo Video Game Tycoon

Chapter 334 The Value of IP

"President, these are some game production plans we are going to discuss. They are all joint productions with well-known companies, which can help our company continue to expand its reputation and make more partners through derivative works."

At Yusei Electronic Entertainment's headquarters, Take Yusei continued to devote his full attention to the development of Final Fantasy VII.

But occasionally there are things he needs to decide.

The overall trend of the company will be well controlled, and then the remaining management details will be left to professional company management personnel to handle.

But there is one right that he has not delegated to others.

That is the right to make licensing decisions about derivative works.

As the company develops better and better, every game work under the company is also a hidden IP treasure.

To this end, Youxing Electronic Entertainment has also set up its own peripheral copyright department, and sometimes contact to produce some game-related peripherals, such as making the creatures in Pokémon into plush toys for sale, or making them into trading cards. cards and the like.

Through the authorization and self-development of this product, it also provides a lot of financial support for game development.

Sometimes just the sales of these peripherals can bring in hundreds of millions of dollars in profits, which is very gratifying.

However, there are only a few IPs with hundreds of millions of dollars in profits, such as the Mario series, the Pokémon series, and the Tetris series.

It was unexpected that the surrounding of the Tetris series could also sell a lot of bamboo stars.

In the previous life, this game was the number one selling game in the world, but its IP value has not always been particularly high.

Mainly because the content of Tetris is a bunch of block shapes combined, and there is nothing too attractive.

You say it's not suitable to make a movie, but it's also very strange to make an anthropomorphic animation.

For making peripherals?The perimeter of a bunch of blocks doesn't seem to be particularly attractive either.

Therefore, in the previous life, Tetris has always only had a large influence in the game, and it was almost impossible to expand.

But people in this world like Tetris very much.

So far, the sales of Tetris have exceeded [-] million.

The first is the terrifying installed capacity of the GB series. GB, GBC and GBA have built-in Tetris at the first launch.

Suitable for all ages, you can play anytime, anywhere.

Then related peripheral products began to be trial-produced.

The department of peripheral production did not hold much hope, and they also felt that this thing must not be as attractive as the cute image of Pokémon.

But some Tetris throw pillows and key chains are often out of stock as soon as they are sold.

Anyone will have a game they don't like, and it is inevitable that some games will have a lot of bad reviews because they don't like playing.

But Tetris is the only game with almost zero negative reviews, and there are few people in this world who hate it.

Then Tetris peripheries are equally popular.

When the surrounding team saw this situation, they immediately increased the production of the surrounding area.

From the beginning, there were only simple peripherals such as throw pillows, key chains, and refrigerator magnets, to the development of collectible cards, Tetris toys similar to building blocks, and even Tetris products co-branded with luxury goods.

There are even joint names for cosmetics, so Tetris is also very scary in terms of derived income.

Zhu Yuxing was a little surprised when he learned about this situation. In the end, he concluded that people in different worlds have different ideas. Some things may not necessarily be popular in previous lives, but they will have different effects in this world. .

This time, the peripheral derivative production department has brought in several new plans, some of which are the cooperation of some works with other toy manufacturers Just nodded in agreement.

But soon there was something that made him more concerned.

Mario's film production authorization, the company that applied for authorization is a large film and television group in the United States.

This film and television group... Zhu Youxing remembers that they wanted to target him at the beginning.

At that time, the main target of this film and television group should be the Russian businessman Tukarev, who was taken along by the way.

However, after these things gradually subsided, they wanted to act as if nothing had happened, and took the initiative to show their favor, and hoped to make a Mario series movie.

Their commercial team clearly saw potential in the Mario franchise.

The Pokémon series is mainly more suitable for animation. It is definitely not possible to come up with special effects that are not advanced in live-action Pokémon movies, but if Mario wants to make a movie, the cost must not be too high.

The company's abacus is very loud.

And the price they give is quite sincere.

$[-] million to license three Mario movies.

Zhu Youxing lamented that the development cost of one of his Mario games was only 1000 million U.S. dollars, but the potential IP value of the series was hundreds of millions.

If this is an ordinary company, it is estimated that it will not hesitate to sign the consent form.

As long as they sign, they will get [-] million US dollars, and the other party just wants the production rights of three works, which must be bloody profits.

However, Zhu Yuxing directly drew a big cross on this page.

Don't think about the Mario series of movies, until the moment of life and death, I will not authorize any.

Zhu Youxing remembers that there were several Mario movies that could be called cult classics in the film and television circle in his previous life.

And that has also become a social death stain that Nintendo can't bear to look back on.

Zhu Yuxing didn't want to let himself die because of this little money, not to mention that this person was a former opponent, even if his current partner wanted to use Mario to make a movie, he would at best refuse in a milder tone.

Sometimes there are really many pits in the conversion between movies and games, and I am not very short of money, so there is really no need to take risks with the most precious wealth.

$[-] million looks like a lot right now, and it will only go higher in the future.

If it is really used for filming, at least he has to participate in the whole process in person.

He didn't want to ruin the Mario franchise because of a rubbish movie.

Building word of mouth is not that easy.

After forking off this authorization application, there are several new business cases behind.

And these projects have added some very eye-catching marks on them.

An application from an agency of the Japanese government.

The name is the Japanese Culture and Art Promotion Committee, which is led by the Ministry of Education, Culture, Sports, Science and Technology and jointly established with a number of Japanese cultural industry companies.

They want to apply for some of the game characters as official Japanese promotional materials. At the same time, they also hope that Yuxing Electronic Entertainment will help to make some games that are very famous at the moment, and cordially invite Yuxing Electronic Entertainment to join the Cultural Industry Promotion Committee.

(End of this chapter)