Tokyo Video Game Tycoon

Chapter 427
This is a new competition.

Su Rui Electronics has the support of YOO, the most popular Internet portal at the moment, to jointly fight against Morgan Group and Youxing Electronic Entertainment.

No matter in online social public opinion or publicity, the two sides are not giving in to each other.

Because the performance of the new handheld has all been leaked, Hayakawa Zhito can obviously have more preparation time.

When he saw the appearance of Yuxing Electronic Entertainment's new handheld, he realized that the dual joystick and touch screen would probably be the highlight of Yuxing Electronic Entertainment this time.

So my new handheld doesn't have this feature.

But the only thing Suri Electronics does not lack is the top technical development talents.

Without this function, it can be realized through peripherals, and then presented on the original system by patching.

The dual joystick is simple, it can be implemented by an external socket, and there should be no incompatibility.

But the touch screen is a bit of a hassle, unless they completely reverse the previous development plan, otherwise it is really difficult to achieve touch through peripherals.

But now the new handheld has been in mass production for a while, just to prepare for the sale, and now it is suddenly proposed to modify, I am afraid that hundreds of millions of dollars will be directly lost, and shareholders absolutely cannot agree.

But Suri Electronics is never short of whimsical guys.

Their engineers suddenly had an idea. Since we can't change the main screen to a touch screen, then we can connect a brand new touch screen with built-in power supply as the secondary screen of the game console.
Although this is a bit far-fetched, it can also be regarded as a touch function, and if Yuxing Electronic Entertainment has any ideas for touch games, they can also imitate the situation.

This move is indeed quite powerful. After the announcement of the brand-new peripherals advertisement, Zhu Yuxing's eyes were a little dazed.

Why does Surui Electronics feel that it has developed in the direction of Nintendo's research and development without knowing it?
Before, I planned to launch a secondary screen to make games, but in the end I overturned this plan, because I felt that dual screens were really not suitable for future game compatibility and porting issues.

Not to innovate for the sake of innovation, but to innovate to better serve the development of the game itself.

At the beginning, the NDS series was not supported by third-party games, but completely relied on the excellent NDS games produced by Nintendo's own god-level game producers.

If Nintendo hadn't had so many top god-level game producers, the NDS era might have lost miserably.

Unexpectedly, his abandoned case has become Suri Electronics' solution to the problem.

Realize the touch function by means of peripherals, you really have Suri Electronics.

It has to be said that technical background is strong.

But it's hard to say whether this thing can be successful or not. After all, this thing is not the game console itself.

This can be regarded as an expedient measure for Su Rui Electronics. No matter how you say it, at least it can't be too far behind Youxing Electronics Entertainment in terms of function, otherwise it is really possible that it will not be able to catch up with Youxing Electronics Entertainment again.

This time, Hayakawa Zhiren had obvious ambitions.

For a while, the advertising space in many countries such as the United States and Japan is about to be robbed by these companies. It is estimated that the advertising and distribution costs of each company may exceed tens of millions of dollars.

Anyway, billions and billions of development costs have been invested in it, and the cost of publicity and distribution is nothing.

This time it was a real head-to-head confrontation. Zhu Yuxing didn't have any ultimate move that he could hide.

As Suri Electronics, which once again challenged the status of Yuxing Electronics Entertainment, they also have their own strong advantages.

A number of high-quality game studios that suddenly landed, as well as high-definition games developed by themselves, are not bad no matter how you look at them.

In this way, 2001 ended in a fierce competition, and the new year came quietly.

However, this does not mean that the competition in 2002 will weaken, on the contrary, the competition has become more intense.

Zhuyouxing needs a solid position, so he must come up with a video game that is sincere enough. As a challenger, Suri Electronics also uses the same strength to suck.

At the same time, Suri Electronics continues to vigorously promote its own high-definition format standards.

In the new year, the main battlefield of the new year is naturally the latest International Consumer Electronics Show.

This time, several companies bought tens of thousands of square meters of land at this year's consumer exhibition for publicity.

Youxing Electronic Entertainment, Surui Electronics, YOO, Morgan Group.

Together, these four companies bought nearly [-] square meters of this year's exhibition area. In order to buy such a large area, it was a waste of money.

The organizers of the exhibition treat the four companies as gods this year.

Eyes are glowing green.

Before the Consumer Electronics Show every year, there would be about [-] to [-] percent of the vacant area that no one cares about.

As the world's largest electronics exhibition, the annual exhibition area exceeds 20 square meters.

And this year, several companies directly bought the [-] square meters of publicity area that year, how could they be unhappy.

Youxing Electronic Entertainment is naturally promoting its latest handheld.

After the previous exposure, there was not much exposure in the game. At most, a few relatively simple touch games were exposed, giving players a basic impression and concept of touch games.

Two launch games, like New Super Mario Bros and The Legend of Zelda, haven't been announced yet.

Just to add some gimmicks to this Consumer Electronics Show.

However, this has attracted the dissatisfaction of some people in the electronic semiconductor industry.

They think this year's exhibition is a bit of putting the cart before the horse. It was supposed to be an exhibition to promote future technology, but now it promotes things like video games and software.

But who asked these four to give too much money this time.

Even if this exhibition puts the cart before the horse, this exhibition is full of gimmicks, and the most important thing is money.

Those who are dissatisfied can only vent their dissatisfaction angrily, and in the end there is nothing they can do.

This time, Youxing Electronic Entertainment and the Morgan Group jointly contracted one of the venues of the exhibition, and then simply closed the door before the exhibition started, and the workers who built the venue lived in it directly, and shut them up with generous remuneration. Don't reveal a single bit of information, and workers can't leave until the moment the venue opens.

For this promotion, the bosses of the four companies all came together in person, which is enough to prove that they attach great importance to this promotion.

Zhu Youxing and Lorenzo, the CEO of the Morgan Group, also simply lived in the venue and did not come out. They looked extremely mysterious, making people wonder what happened in which venue.

As for Su Rui Electronics and YOO, there is nothing to hide about their venue construction, or they didn't think of hiding it at the beginning.

When they saw the closure of Yuxing Electronic Entertainment's venue, they scratched their heads and wanted to know what was going on there.

(End of this chapter)