Tokyo Video Game Tycoon

Chapter 441 The Battle Begins

In the survey, children under the age of 13 obviously prefer the game consoles and works of Youxing Electronic Entertainment.

Because many games of Yuxing Electronic Entertainment are indeed relatively younger, children will like them more.

Youxing Electronic Entertainment also has absolute dominance in this age group.

When it comes to 13-year-old teenagers and 20-year-old youths, whoever you prefer between Youxing Electronics Entertainment and Su Rui Electronics is that each occupies half of the country.

Many of these teenagers were not gamers in the first place. They were brought into the game world by other classmates or friends.

In their judgment, gameplay is secondary, and the quality of the game's graphics is more important.

Under the influence of visual effects, Surui Electronics' two new game consoles this time are obviously more attractive.

This time, Yuxing Electronic Entertainment only released a handheld product, and the home game console is still slightly inferior to the PS2 era.

Compared with the new PNF home console released by Suri Electronics, the gap is really big.

In terms of home consoles, Zhu Youxing did not have to catch up with the screen, but continued to concentrate on making games step by step.

Because Zhu Yuxing wants to take advantage of the rise of mobile smart phones to fight for the last market, once mobile smart phones completely occupy people's field of vision, handheld computers will really decline.

And it is estimated that it will decline for at least ten years.

Now, I will take advantage of this time period to fully absorb all the bonuses of the handheld.

Wait until the rise of mobile smartphones before launching new home consoles.

It just so happens that he has a lot of game works that are enough for the performance of the PS2 game console. Just launching these works one by one is enough to form a strong competitiveness, so he is not particularly worried.

Now focus on the handheld.

Moreover, it is not necessary to use all the handheld games of the previous life on one's own handheld. Some console games with slightly inferior performance but too late to make can also be logged in.

At this moment, Zhu Yuxing had countless ideas for game development in his mind.

After the International Consumer Electronics Show, many people didn't quite remember the cross-generational electronic products this year, but the 149 of Yuxing Electronic Entertainment was still fresh in their memory.

And just like that, it's slowly coming to February.

The ad competition in February was particularly intense, even more intense than before.

Suri Electronics frantically bought all kinds of advertising spaces to advertise.

They even put their minds on Facebook, even if they know that this is the main battlefield of Yuxing Electronic Entertainment, but after all Yuxing Electronic Entertainment is not the controller of the right to speak, if he gives enough money, Bob will definitely agree to advertise. .

However, YOO overlapped with Facebook in some businesses, and the two sides also had some vague competition, so the idea of ​​advertising on Facebook temporarily fell through.

But in other places, Suri Electronics can be said to have invested a lot of money.

Especially in early February, the most grand event in the United States, the Super Bowl football game called the Spring Festival Gala in the United States, Su Rui Electronics spent 700 million US dollars to buy a 30-second halftime advertisement, a banner screen advertisement in the auditorium, and a halftime This price immediately set a new record for the highest price for a Super Bowl advertising space purchased by a company in the Super Bowl, which shocked many people's jaws.

More and more people have finally realized that the intensity of the competition this time is probably beyond imagination.

The Super Bowl in the United States is the most-watched show every year. It can be compared to the Red and White Song Festival in Japan and the Spring Festival Gala in China.

And the price of inserting advertisements in such a program is sky-high.

This is an ad space that only truly top-tier businesses can afford.

Of course Youxing Electronics Entertainment can also afford it, but Zhu Youxing didn’t do it because it’s tantamount to giving away money for nothing. His word of mouth has already been built, and now Su Rui Electronics is burning a lot of money, but he himself Don't worry too much.

Now the department store market has become its main site, and the game consoles of Youxing Electronic Entertainment are also the best-selling products. No merchant will refuse such a golden rooster that lays eggs. Instead, they will give Zhuyouxing a certain advertising preferential price, and take the initiative to find it. Zhuyouxing advertises.

Wouldn't that be better than licking the ad distributor over there at the Super Bowl?
According to the final statistics, Surui Electronics probably spent at least US$5000 million on advertising, and Youxing Electronic Entertainment also spent about US$1000 million.

The main reason is that Zhuyouxing only needs to promote one product, but Suri Electronics needs to promote two products at the same time.

The new handheld console of Youxing Electronic Entertainment was officially released in early March. Surui Electronics was not to be outdone. It was only five or six days away from Yuxing Electronic Entertainment. Moreover, Surui Electronics decided to rely on its worldwide sales network. Released simultaneously worldwide.

The European continent, the Australian continent, the Asian continent, the American continent, and even the African continent are also counted.

That's the benefit of having a large volume, they have their sales network everywhere.

The online and third-party platforms are completely handed over to YOO. YOO also plans to launch an Internet shopping service. He wanted to launch it in Japan before, but the Japanese chaebols resisted it very much, which made him very uncomfortable. It is relatively easy to implement in other regions, and Europe and the United States are faster to accept new things, especially new things on the Internet.

After all, this Internet trend was also the first to blow up.

In comparison, Youxing Electronic Entertainment is a little worse in terms of sales network.

Up to now, it has only attacked the department store market and the Japanese market in the United States. In other regions, it has only just reached a small scale, and has not really formed absolute dominance.

When the end of February came, The Legend of Zelda and New Super Mario Bros. had already been produced, and had already entered the stage of mass production of cassettes.

This time, these two first-party first-party games have each prepared more than 200 million cartridges, and the investment in this part of the fund alone has exceeded tens of millions of dollars. This is not counting the cost of game development, transportation and store sharing. , these are things that will be calculated after the sale.

The same is true for other cassettes. The cassettes provided by Zhuyouxing to third-party launch games range from 50 to [-] boxes each.

In fact, this kind of output is already very stressful. Zhuyouxing wants to produce more, but the manufacturers of cassettes are already a little overwhelmed, and their production capacity can no longer absorb so much production capacity demand.

In the last few days of February, Suri's advertising has reached a new peak.

In this world, sometimes a loud enough voice is also an advantage, which will make more people remember your products fresh, and even good works may be left out in such circumstances. All games have been affected by this to some extent.

(End of this chapter)