Tokyo Video Game Tycoon

Chapter 481 The prototype of the continuous operation game

This quality trailer was very popular and quickly won the hearts of every player present.

But it seems that there are some difficulties to satisfy the appetite of players again.

Could it be that Yuxing Electronic Entertainment made a mistake in the pre-announcement arrangement?

Or is it...they are hiding even bigger moves?
Myron Keyes doesn't understand games well, but it doesn't prevent him from knowing some well-known game series.

When this Final Fantasy came out, the young people in their company didn't know how many people took time off because they didn't come to work, and he couldn't do anything about it.

This is enough to see the popularity of this game.

The teenager next to him was also very excited, and he was completely fascinated by the new Final Fantasy adventure story.

The trailer clearly didn't say anything, just a few game action pictures.

"Is this game great?"

Myron Keyes asked.

The teenager nodded vigorously: "Of course, this is the best game!"

"Huh? I thought the best game in your mind was Pokémon."

"Of course the Pokémon are also the best, both of which are the best."

"Shouldn't there be only one best?"

"Who said that? I can have a lot of the best here, there is no choice at all, all the games are super fun!"

Obviously, the teenager was completely intoxicated and accepted the game without reservation.

As the beginning of Final Fantasy VIII, it also fully mobilized the emotions of the players.

After the trailer ended, the players under the stage jumped for joy, and Zhu Yuxing also stood on the stage with a smile.

"How is it? Are you looking forward to it?"

"Of course looking forward to it!"

"Very well, this is actually just an appetizer. I believe that when this game is actually released, it can satisfy the discerning players, and the next step is the preview of other games."

This time, Zhuyouxing adhered to the consistent game announcement rhythm of Youxing Electronic Entertainment, and broadcasted the film like crazy, and all kinds of game previews were shot directly on the face.

After Final Fantasy's broadcast, there's a whole new offering about StarCraft.

"StarCraft? Oh, I remember, this is a game launched by Yuxing Electronic Entertainment on the computer."

Hayakawa Ueto, who was watching the live broadcast at this moment, suddenly remembered this game.

However, this game is not really related to him.

This game is released on the computer and is not logged in on any console platform, which means that this game will only have a PC audience.

The competition between Su Rui Electronics and Youxing Electronic Entertainment is based on the console platform. No matter how popular Youxing Electronic Entertainment's games are on the PC platform, it will not affect the competition on the console side.

Hayakawa Zhiren actually doesn't quite understand Zhu Yuxing's operation. It is obvious that launching games on his own platform will further consolidate his position, but he has to launch some games on the computer. Aren't he afraid that the computer will become the main host market? annexation?
"President, I think this game should have no threat. It is estimated that it is a transitional promotion in the middle of Final Fantasy 8."

A manager under Hayakawa Ueto said very confidently.

Hayakawa Ukito shook his head: "You're half right, this game is indeed not a big threat to us, but this is not the middle of the Final Fantasy 8 trailer. Do you know how many users of StarCraft are there?"

"Ang? How many?"

The manager was a little bewildered.

He really doesn't know much about products on the computer side.

They, Suri Electronics, did not focus on this field before, so they did not study it at all.

But Hayakawa Zhiren is the president, and his horizons are naturally wider than those of his subordinates.

"StarCraft has recorded at least tens of millions of users, and the number is still increasing. Do you know what the concept is?"

The manager said uncertainly: "Does this mean that PCs also have a certain gaming market?"

"It's obvious, I mean harder to see."

The manager thought about it seriously, and finally he could only shake his head helplessly: "I don't know."

"It is a steady increase in the user base. The sales of an ordinary video game usually gradually decrease over time. Generally, the popularity of games that have been sold for more than half a year has passed completely, and the number of players willing to buy will decrease a lot. By that time, the sales volume will be reduced. It's almost certain."

Hayakawa Ukito's subordinate nodded. He knew this very well. That's how their game was played, and the decline was even faster.

Generally, the game sales of Surui Electronics can last for two or three months before plummeting, and then the game's ability to attract money is basically gone.

The value of the follow-up game is basically in the second-hand market.

The second-hand market has almost nothing to do with Suri Electronics, which is an exchange of interests between players and some second-hand stores.

Many executives of Suri Electronics are very troubled by this.

I think these second-hands have made them a lot less money. Many high-level executives are putting pressure on Hayakawa Zhiren to solve the second-hand problem. If possible, it is best to let a game plug into the game console and bind the game console to death. Let more players have to shell out more money.

But in the end, it was Hayakawa Ue who was against the crowd.

He is a good learner.

And the object of his study is Zhu Yuxing.

If you say what the most prosperous game in the second-hand market is, it is definitely the game of Yuxing Electronic Entertainment.

However, so far Zhuyouxing has not responded to the second-hand market, and even faintly supports and encourages the second-hand market. Zhuyouxing will take the initiative to put some of the recycled old cassettes into the secondary market and sell them at cheaper prices.

In the past, Zhuyouxing in the US market relied on this trick to beat the mothers who beat those crazy copyists.

Compared with the quality and scale of the game, Youxing Electronic Entertainment has not been afraid of anyone.

Even if there are countless pirated and plagiarized games, they cannot withstand the large-scale attack of the regular army of Yuxing Electronic Entertainment.

Since Zhu Yuxing has never reacted too clearly to the second-hand market, Hayakawa Ueto thinks that he should not arbitrarily adjust the rules until he wins the throne of the market.

At least it can still be profitable now. If it is revised, what should I do if something goes wrong?
In this regard, Hayakawa Zhiren is walking on thin ice.

Hayakawa Ukito continued to explain at this time: "The life cycle of a game is about half a year, but I have found a few exceptions so far."

Ueto Hayakawa stretched out a finger and said: "The first one I found that can continue to bring in a stable cash flow is Brown Entertainment's Milong Treasure. They moved the role-playing to the computer platform, and with the help of the stable network of the computer platform Link continues to bring new game story content to players, and they will make money by charging time. So far, the annual profit of this game is estimated to be 6000 to [-] million US dollars, and it is increasing every year .”

The manager couldn't sit still a little bit.

A stable profit of 6000 to [-] million per year means that there will be a stable million-level sales every day, which really deserves more attention.

"And the second one." Hayakawa Ukito stretched out his second finger, "It's StarCraft. This game doesn't use time charges like the former, but through e-sports, players are very willing to play for this game. Game consumption, the growth rate of users is much faster than Dragon Treasure."

Hayakawa Ukito said calmly: "I think this is a new way for the two games to continue to make money. Recently, I have been considering whether to launch similar games, but these two games are built on the PC side. I'm not sure if I can reproduce the same harvest on the console platform, after all, Yuxing Electronic Entertainment has never done this."

Yuxing electronic entertainment is like a guiding light. If Zhu Yuxing did nothing, Hayakawa Zhiren would not dare to take risks easily.

Now he doesn't dare to venture into the new game field easily.

It's really not easy to own the current market.

He felt that he had not accumulated enough, and he had to wait for the opportunity.

Hayakawa Zhiren's subordinate managers already understood: "Then President, this..."

Before the manager wanted to ask any more questions, Hayakawa Ueto had already turned his attention to the TV.

Because the brand new trailer for StarCraft is over.

This time, StarCraft announced a brand new expansion.

The title of expansion is very new.

This has hardly been seen in previous game releases.

Some game companies have tried to introduce more content for their games, but most of them are developing sequels, but they have not thought about adding more paid content on the basis of the original games.

Because people who have tried this before have not been very successful.

But at this moment, Zhu Yuxing officially announced the launch of a new expansion of StarCraft.

If you want to experience the campaign content in this new expansion, you need to pay extra.

Of course, it will be much cheaper than the game itself, and the content is not much less than the game itself, which looks really cost-effective.

And players who don't pay extra aren't for nothing.

They can experience a new type of troops in the online battle mode, and don't have to worry about not being able to play new versions of online battles with other players because they haven't bought new expansion packs.

At this moment, Hayakawa Ueto's heart beat violently a few times.

Suddenly he seemed a little enlightened.

It seems that video games have a whole new way to monetize.

Continue to introduce more story content based on the original material of a game.

There is a very big advantage on the basis of the original game, that is, all the game infrastructure does not need to be developed repeatedly, and [-] to [-]% of the materials can be reused, which can also make the value of this game. Squeeze.

However, in the style of Yuxing Electronic Entertainment, it must be disdainful to squeeze a series in this way. The only reason Zhu Yuxing does this should be that the story does have a lot to tell.

(End of this chapter)