Tokyo Video Game Tycoon

Chapter 541 Another Year

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It's December, and time is running out in 2003, but it's a very critical period for game sales.

Because Christmas is coming.

Game manufacturers from all walks of life began to focus on promoting their products during this time period, trying their best to promote how good their products are. In terms of publicity, Youxing Electronic Entertainment is naturally unavoidable, and also joined the publicity army.

However, other games are more to promote the game screen, and also accompanied by some very exciting music to set off the atmosphere, plus some such as: 'the best in the world', 'the best picture', 'top sound effects', etc. A series of very gimmicky words to attract players' attention.

At this time in this world, the advertising laws are still immature. If it were in the era of Zhuyouxing's previous life, this kind of advertising would probably be killed directly.

Among them, the advertisement of Youxing Electronic Entertainment is very unique.

The advertisement of Yuxing Electronic Entertainment does not directly show more game pictures, but presents the senses of the game from the perspective of each player.

For example, when playing Mario Kart, four people get together and laugh and play.

Or maybe the father and the child carefully study the game strategy book while carefully exploring the world of Dragon Quest.

It's not that Yuxing Electronic Entertainment's game screen and sound effects are inferior to others, but Yuxing Electronic Entertainment no longer needs to promote its own products in such a superficial way.

This kind of advertisement that reflects the player's feelings in the most simple way will make people feel more warm, and the game sales of Yuxing Electronic Entertainment have not decreased in the slightest, and the dominant position is not stable.

After Christmas, the results were as expected, and the products of Yuxing Electronic Entertainment still maintained a dominant position.

Then there are several game consoles and games from Suri Electronics.

As for the game consoles of other homes, you don't need to look at them. There is absolutely no way to play them.

After Christmas, it's New Year's.

For Zhu Youxing, the New Year is no different from usual, but recently the marriage urgings from mothers and adults have begun to increase. This Zhu Youxing can only fool around with haha ​​every time. Fortunately, so are the parents in this world. Two people who are more casual can leave their child alone when they are sixteen or seventeen years old, and the two of them go abroad to live in a two-person world, which is not something ordinary families can do.

Of course, it was also because Zhu Youxing's family was still rich, and even if Zhu Youxing lived alone, he would never starve to death.

After the bell rang in 2004, the new year came again, and this is already the No. 11 year since Zhuyouxing came to this world.

After the New Year, it is a new challenge for the game industry.

The current technological explosion is very fast. Last year, a large number of game producers were still hovering between 2.5D and 3D games. This year, most game companies have entered the field of 3D games, and some companies have begun to develop sandbox games. However, it is obviously still in a very early stage, and the gameplay is relatively simple, which makes the big world look very empty.

After the year, there will be the first world game selection program organized by Murakami.

This show was finally determined to be an award ceremony similar to the Oscars through continuous adjustment. Murakami personally invited Take Yusei and many top producers in the game development industry to rent the largest Japanese company like holding an Oscar. theatre to host the event.

With Zhu Youxing's presence, more than a dozen top game producers under Zhu Youxing naturally joined them without hesitation, and then there were already well-known game developers from all over the world, as well as practitioners engaged in the game industry. The staff, it seems that the battle is quite large, and the style also looks very high.

Kazuo Murakami has been very mature through experience, and the host of the show is very calm. He can hold an awards ceremony calmly, and can always keep the topic hot, so that the atmosphere will not be cold.

Because Youxing Electronic Entertainment is the lifelong honorary enterprise of this game award ceremony, all its first-party games will no longer participate in the game selection. This means that the games selected by Youxing Electronic Entertainment are the best. The kind that can directly win the grand slam of the awards ceremony, that would be too desperate for other game developers.

Without Yuxing Electronic Entertainment, the 2003 Game of the Year was won by a game manufacturer that made an exclusive game for Yuxing Electronic Entertainment's console. They developed an action-adventure game using the most advanced action in Unreal Engine. The numerical system makes the game look very good, and the quality is like an enhanced version of Onimusha. The sales volume has reached more than 200 million, and this game manufacturer has also made a lot of money.

In addition to the best game of the year, there are also many games of equally good quality, many of which are comparable to some games from Youxing Electronic Entertainment in terms of game quality. It seems that the game industry is really blooming and growing. The development is mature and stable, and the industry has really been established.

Among them, the game with a very hot topic a while ago is naturally indispensable: Stardew Valley.

This is a game completely produced and published by one person, and the sales volume has exceeded 150 million so far, and the momentum continues unabated.

This game proved to all game developers that graphics are not all there is to a game, and that one person can be successful with a lower investment.

The far-reaching impact of the game itself is more meaningful than the game itself.

Therefore, this game won a special award specially set by Murakami: Industry Leading Award, which was awarded to this game together with the best independent game that was just set up.

It's just a pity that this game didn't receive the award, because it's the trumpet of Zhu Youxing, and now he doesn't want to expose it directly, so Zhu Youxing directly rejected Murakami's invitation on the Internet, and at the same time It's not that he doesn't want to participate, it's just that he has a personality problem and doesn't like this kind of occasion, but he is willing to let his game participate in the selection. As for the selection of medals and so on, let the Murakami boys keep it for himself. Anyway, doesn't your company have an office for me? Just put it there.

Murakami was a little disappointed by this. He thought that he could finally see his benefactor, but the other party was so weird that he didn't even want to show his face.

Obviously doing this will make him a big celebrity immediately, and he will have more development opportunities in the future, but this is also the freedom of others, and there is no way.

(End of this chapter)