Tokyo Video Game Tycoon

Chapter 58
With the size of Suri Electronics, they don't care how much sales of products sold by a small company will be.

However, when a product generates a certain amount of topical heat, it is different.

Especially when this is a completely new product.

The president of Su Rui Electronics is called Kentaro Hayakawa, who is already in his 60s this year.

In the early years, Suri Electronics was a company founded by his father, and he started his business as a TV set in his early years.

And their first product was a TV, which was a big hit in Japan, and then they began to expand their business, from radio, to traditional home appliances, then to portable Walkman devices, and then to the film and television industry.

As long as they enter the field, they can become the leader in a short period of time, and no one can stop them.

After Hayakawa Kentaro succeeded his father's company, the development of Surui Electronics under his leadership is even more rapid.

Now it has become an international giant, especially in the field of electronics, where it has few rivals.

Even if they encountered Japan's economic bubble, their image was not as serious as imagined.

The information on Yuxing Electronic Entertainment Co., Ltd. on his desk is very detailed.

From its launch a few months ago, to its first product called the Home Entertainment Computer.

First, the topic gradually emerged in the Tokyo Metropolitan area, and then expanded to the surrounding areas of Tokyo, and the topic heat is also increasing.

Newspapers and magazines have begun to launch related sections, and the response has been enthusiastic.

Anything related to electronics will immediately become the object of Suri Electronics' attention once it arouses the topic.

"Video games, game consoles, is this what the market calls this product?" Hayakawa Kentaro asked.

Hayakawa Kentaro's assistant stood directly opposite the president, and he immediately replied to the president's question: "Yes, a home entertainment computer should be a gimmick, this thing has almost no functions that a computer should have, the only function There's only one: video games."

"What kind of content is this video game?"

"This... It's not easy to say, it should be an electronic image that can be manipulated, controlled by specific buttons."

He paused, and then the assistant suddenly thought of something, so he added: "By the way, this kind of entertainment has actually appeared before, but it didn't cause much reaction. People still prefer to watch TV shows at the time."

This world can only be regarded as a depression in the game industry, and no one has really established the standard of the game industry.

But to really say video games, there are indeed some traces.

The assistant said: "President, you can look at the back of the document. There are details about the so-called video game before."

After hearing this, Hayakawa Kentaro turned to the following pages and saw a brief introduction to a video game called Airplane Wars.

That video game was made on a very rough radar imaging screen, and the display effect was not particularly good. It is said that it was popular in the United States for a while, and then the popularity gradually receded. There is no sign of it in Japan.

"How do you think the product potential of this company is?" Hayakawa Kentaro looked up and asked.

The assistant replied respectfully: "The potential is very good. According to our secret statistics, this game console called Home Entertainment Computer is already owned by more than [-] households in the Tokyo metropolitan area."

"And that's just three months, by a start-up company."

"Arrange people from the R&D department to disassemble their products to see if it is easy to replicate."

"It has been dismantled. The people in the R&D department said that it is not difficult at all, and many of the components inside are even antiques from seventeen or eighteen years ago."

Hayakawa Kentaro's eyes widened slightly.

"Something from seventeen or eighteen years ago?"

"Yes, it's technically quite backward, but it's amazing to create a product that's so popular."

Hayakawa Kentaro pondered for a moment and then said in a deep voice: "It is understandable that the user acceptance of products in the new category is low, and it is no big deal."

Then he asked, "So if we make a better product than them, where do we start?"

"People in the R&D department now think that it may be possible to start by improving the hardware standards of game consoles, such as upgrading the same type of chips, memory and other components to a higher level, which has been done in the past electronic products."

"Then let's try it first and make some samples. How long will it take to make it?"

"With the strength of our R&D team, it can be done within a week."

"Okay, let's do it then."

At the same time, other companies are also taking notice of the new entertainment products on the market.

Especially the companies that operated dance machines or pachinko in the past were also doing the same thing as Suri Electronics.

Hope to get a piece of it.

In one of the stores that sells red and white consoles, the store manager is taking stock of the latest consoles and games.

"Shop manager, now we have more than 500 boxes of Dragon Quest in our store, and there are really not many people buying them."

As soon as the store manager heard Dragon Quest, his heart immediately ached.

According to the contract, if they want to order game consoles and games, they must be sold in bundles, and Yuxing Electronic Entertainment will decide how many boxes of game cartridges to give them.

And they don't have any bargaining power.

This is equivalent to the overlord clause, but it is also an overlord clause that cannot be rejected.

But they thought that since Dragon Quest is not easy to sell, they would simply sell it at a lower price, for example, sell it directly at the purchase cost of Dragon Quest at [-] yen.

It certainly won't be a loss.

However, the contract also has clear requirements on the sales price of each game.

Promotion can be carried out to a certain extent, but not less than [-]% of the retail price.

It's just [-]% off the price, and people who don't like it won't buy it at all.

Then, the inventory is backlogged to the present.

If there is a second way to choose, this store manager will never want this disgusting Dragon Quest.

"Put it in the innermost part of the warehouse, I don't want to see this thing."

"But the store manager, this game is actually quite fun. I bought a box and I haven't slept for two days and two nights, but I just don't understand why there are very few people who actually buy it."

The clerk's face was filled with immortality and confusion.

Fortunately, he was young and energetic, and he was able to get up and go to work for two days and two nights. If he were a little older, his body would have collapsed earlier.

However, Dragon Quest is really fun!

"What's the use of having fun, you can't buy several boxes of games." The store manager said angrily.

jingle.

At this time the door of the shop was opened.

"Hello and welcome." The clerk hurried out of the warehouse when he heard the doorbell sound.

"Hello, there is no Dragon Quest for sale here?"

Today’s guaranteed update is [-], try to finish writing this episode, and ask for recommendations and collections~ The follow-up of the new book period is very important, and you can decide to recommend it later. Thank you readers and bosses.

(End of this chapter)