Number of romantic figures

Chapter 744 E-Zijuan "Today's News", flourishing
"As you said, the number of "Today's News" should not increase too quickly?" Sitting in the separate room at the back of the newspaper office, Feng Ziying looked at the two people in front of her who were almost losing weight. Wang Wenyan and Cao Yu came down.

"Today's News" has already published its seventh issue. According to this momentum, if it continues, it will not be a problem to break through [-] copies, and it may even reach [-] copies next year.

"Well, our consideration is that we have the support of Haitong Yinzhuang, an advertiser. In fact, we have no pressure to lose money in the short term, so the current main energy is to maintain the existing group that is willing to buy newspapers and periodicals, so that they form a habit. , [-] copies is a hurdle, we plan to maintain this number for a period of time, strive to increase to [-] copies in March, and then reach [-] copies in the middle of the year, and then determine the next step of development according to the situation. "

It was Cao Yu who answered.

According to the current situation, Wang Wenyan's identity is equivalent to the president of the company, and Wang Wenyan is temporarily responsible for coordinating various daily administrative affairs with the outside world. Of course, Feng Ziying will be responsible for handling some issues with the imperial court, Shuntianfu, Wanping, and Daxing counties. Some affairs, including Wucheng Bingma Division, are also managed and coordinated by Feng Ziying.

Cao Yu is equivalent to the editor-in-chief. He is responsible for planning the content editing and section layout of the entire "Today's News". Of course, since this is a new thing, Feng Ziying must have escorted Cao Yu at first.

However, with the successful publication of the fourth and fifth issues, the sensational effect of "Today's News" spread rapidly, and Cao Yu's operation became more convenient. Feng Ziying was also ready to let go gradually, and only took charge of the general direction at the helm.

"Well, do you mean that the main focus is on how to make this newspaper more attractive? What do you think of Ziyi?" Feng Ziying is also very satisfied with Cao Yu's growing sophistication and maturity.

Originally thought that Cao Yu was the least valuable of the five-person team of Wang Wenyan, Wu Yaoqing, Gu Dengfeng, Qian Guisheng, and Cao Yu, but at the beginning, he also considered Lin Ruhai's recommendation, and he really needed someone who was good at planning copywriting. Manpower, that's why they were all accepted.

But now it seems that Cao Yu's development momentum has even surpassed that of the others, and Cao Yu has contributed a lot to the success of "Today's News" alone.

Especially in terms of the thoughts spent on collecting and editing the content, Cao Yu can be said to have devoted all his energy and thought to it, and he has made great contributions.

"Well, I have some ideas. We have also done a simple survey and made a rough statistics on these readers who have been buying our newspapers according to your reminder, and found that the fifth and sixth issues sold Out of the 750 copies sold, [-] copies were given away. Among the [-] copies sold, merchants, including some shop owners and business owners in the capital city, accounted for about [-]%, and officials accounted for about [-]%. Some students with good family backgrounds, such as Guozijian students and some academy students, accounted for about [-]%, and the gentry accounted for about [-]%. ,..."

Feng Ziying's eyes lit up, and this statistic was actually made. It seems that Cao Yu trained the newsboys well.

After a rough calculation, it is roughly the same as I estimated. The gentry, officials, merchants and students basically accounted for [-]% of the total.

But if you do the math, even if it is the largest group of merchants, even if it is a thousand copies, it is only about three hundred copies, and there are no less than [-] merchants of all levels in the entire capital city, even those who are literate and have a certain scale. , if you count their shopkeepers and housekeepers who can read and write roughly, there are more than that.

There are also a large number of literate people like gentry, officials and students, but a newspaper may not only be read by one person, but may even be read by five or ten people, so this method is used to calculate the future sales volume of newspapers and periodicals. The room for growth is definitely not suitable, and a discount is needed.

"Then how do you survey the interests and preferences of these reader groups?" Feng Ziying is more interested in this question.

In his opinion, as the influence of "Mainichi Shimbun" expands and is known by more and more people, it is a natural thing for its sales to continue to grow. It is possible to reach [-] or even [-] copies in the future. Expectations are limited to the proportion and absolute number of literate people in this era, and it will be difficult to make a greater improvement unless there is a breakthrough in education, but this is obviously unrealistic.

"Well, this is also the focus of our survey this time, and it took us a lot of thought. According to the survey, among the merchant groups, the news about trade and material prices is the most popular among the several major sections we have set up. On the Internet, they will first look at this section, and then gossip in the market, because this section covers a wide range of topics, such as the section of eternal fragrance, which is most popular with students and scholars, and the section like Gewuxintan, which is popular among scholars It is also more popular among students and merchants, and merchants are also more interested. Shi Hai is very popular with gentry and students, and officials are very enthusiastic about this area..."

Since the positioning of "Today's News" is not to intervene in the current affairs section for the time being, so as not to arouse the dissatisfaction and attention of the imperial court, the several sections set up, such as Shi Haigoushen and Wangu Liufang, obviously cater to the three important groups of officials, gentry and students. The business information and comments published in Shanghai Yubao are very popular among merchants, while the market gossip and legendary stories are widely welcomed by various groups. Consolidated and enhanced sections.

"Well, that should be the case, but Ziyi, how are you going to stabilize these groups and steadily attract more people to become readers of "Today's News"?" Feng Ziying wanted to see what kind of plans Cao Yu had.

"My lord, I have thought about a lot, but I feel that it is very difficult. It involves that we need more people to do many things, such as Shanghai Yubao, which involves a lot of business information. We lack more knowledgeable For example, we go to major guild halls and business gangs to learn about it, and ask among merchants. What we can learn is mostly superficial information. Even so, it takes a lot of effort to collect it back. Sorting requires simple analysis and evaluation. In this regard, we have invited several people who have some knowledge in this area, but they can only dictate, and we need to refine and process it,..."

"Also, market gossip is the most popular piece, but it also requires a lot of people to help us collect it. Fortunately, that Ni Erye helped us a lot. He has many people of all kinds under his command. These issues are basically all He helped us understand the collection through the people under him,..."

"Shi Haigouchen and Wanguliufang are relatively simple. We have a little mobilization in the former Hanlin Academy and Guozijian, and many teaching students are willing to publish some of their research views and opinions. As for the latter, it is even more important. There are too many, there are as many people who want to become famous as crucian carp crossing the river, we have to carefully screen it, and of course we also need someone who can hold the scene to comment, we are taking some temporary help for the time being The method of evaluation is like Master Gu Bingqian from the Ministry of Rites, Tang Bin Yin Tanggong who lives in the capital city, Prince Wang Shui of Beijing, and Mr. Wang Xiangchun, a Jinshi of Shangke who is famous for his poetic talent,..."

Feng Ziying didn't expect Cao Yu to invite Wang Xiangchun to comment on these new poems. This surprised him, but Wang Xiangchun was indeed famous for his poetic talent in the fifth year of Yonglong's Jinshi. Of course he would not interfere with these matters. As long as Cao Yu can think of a way that is conducive to the development of "Daily News", he will support it.

In a word, "Daily News", a new thing that has just emerged from the ground, seems to have a very bright future, but in fact it is also facing various problems and difficulties.

Even if profit is not considered, because the people in the capital city do not understand this new thing, and the talents who can participate in this new thing are extremely scarce, Cao Yu has tried his best, but he is still facing All kinds of difficult problems.

"I probably understand the difficulties you mentioned, Ziyi, but this is also very good. At least we know what difficulties we have and how to overcome them. It is nothing more than a problem of money and people. We don't need to think about money for the time being. Haitong Yinzhuang, including Daguanlou, Yanzilou, Raoliangge, Fengrunxiang, Haidong Leather Goods, Jiangnan Cloth, and other big merchants intend to expand their influence through "Today's News"? So the question of profitability is not actually a problem. Big, the key lies in how to achieve a benign improvement in the content of this newspaper, which requires a large number of people who can write and do it,..."

Feng Ziying is actually already thinking about this issue. Although the results of Qingtan Academy in Qiuwei and Chunwei are very good, it has to be said that even in Qingtan Academy, the students who are eliminated in Qiuwei still account for the vast majority, let alone Chunwei. explain.

Of course, it is impossible for scholars who have passed the Jurenguan to worry about livelihood issues, but there are countless students who have repeatedly failed in the autumn. In the end, they had to go back to their hometowns sadly to find livelihoods such as teachers, staff, and diners, and more people returned to their hometowns to teach ethnology and private schools.

Many people are actually unwilling to leave Jingshi City, which has lived here for many years, but Jingshi University is not easy to live in, especially if you have to support a family, it is even more difficult, so if you can lose your fighting spirit for these repeated failures It is undoubtedly very popular to provide a livelihood for the students, and it can also let the academy breathe a sigh of relief.

After all, it is impossible for those old and young scholars who have failed the exams for many years to stay in the academy all the time, but they are not willing to return to their hometowns. Giving them such a way out can be regarded as the academy's utmost benevolence.

(End of this chapter)