Huayu: From an ordinary person to a happy director

Chapter 96

At noon the next day, Shi Lei came out refreshed.

I have to say that Liu Tao is getting better and better, and the two of them are cooperating more and more tacitly. They are both very satisfied and happy.

Shi Lei ate something casually and asked the driver to drive to the company.

As soon as I entered the company, Liu Yan came to report: "Boss, last night's midnight box office is out, 200 million, which has broken the record of "House of Flying Daggers"."

"Very good, tell me the first day box office tomorrow."

Shi Lei breathed a sigh of relief. The box office at midnight was 200 million, which showed that their promotion was good and the movie was a success.

"You can ask the artists in your company to post congratulatory messages on Feixun and promote "Sword Rain" at the same time, for example, 'The box office of "Sword Rain" exceeded 200 million at midnight. I went to see it. It's a good movie. Fans who are interested can go and see it.'"

Feixun has been online for several months, and every artist has some fans, not many, ranging from tens of thousands to hundreds of thousands, but with so many stars added together, the publicity effect is still there.

Of course, the premise of such publicity is that the quality of the film is solid enough.

The previous life "Sword Rain" has a Douban score of 7.7, with a total of 233678 people rating it, which shows that the quality is qualified.

At this stage, major film and television companies have not yet engaged in commercial warfare such as low or high ratings.

Liu Yan's eyes lit up and he said excitedly, "Boss, I know what to do."

"I'll make arrangements right away."

Liu Yan immediately passed the message along, and a few minutes later, the stars of Taolin Film and Television began to recommend "Sword Rain". Ten minutes later, directors and actors in the circle also began to recommend it.

Shi Lei is a well-known director in China and owns a Hollywood company in North America. No one would miss such an opportunity.

As a result, promotional slogans from major celebrities appeared on Feixun's Feixun Weibo section, with only one meaning: the movie "Sword Rain" is good and worth watching.

Not only mainland stars released the slogans, but stars from Hong Kong and Taiwan also joined in.

Shi Lei was getting happier as he watched more and more stars release promotional slogans. He was not only happy about the box office of "Sword Rain", but also about the future of Feixun.

Under the promotion of Taolin Film and Television, many celebrities have opened Feixun accounts and obtained official certification. At the beginning, most celebrities just had Feixun accounts and did not run any business. Although participating in the promotion this time was just to give them face, the impact it brought was terrifying.

When other film and television companies see the publicity effect of Feixun, they will also become jealous and will spontaneously operate Feixun. When film and television companies operate Feixun, their fans will also use Feixun.

The number of Fetion users will experience a rapid growth.

The growth rate of traffic generated by celebrities can be several times, or even dozens of times, higher than that of TV advertising.

Of course, TV dramas cannot be interrupted by advertisements, as the brainwashing effect of advertisements is still very useful.

The results of the promotion were very significant. The box office on the first day was 2200 million, the box office on the second day was 2500 million, and the box office on the third working day was 1800 million. The box office on working days did not drop much.

Ten days passed quickly and the total box office reached 1.6 million.

China Film estimates that the box office of "Sword Rain" will be 2.4 million.

The box office revenue can be described as a 'huge explosion' and the entire industry was shocked.

People in the industry knew that "Sword Rain" had good box office results, but they didn't expect it to be this good.

They began to analyze the reasons for the success of "Sword Rain". First, the quality of "Sword Rain" itself was good, and second was the wave of publicity on Feixun.

After watching "Sword Rain", some fans left comments under the promotional slogans. The comments said all kinds of things, but were generally positive.

This phenomenon has attracted the attention of major film and television companies. This is a platform for interacting with fans!

The most important thing is that it can boost the box office of their own movies, and it can not only boost the box office of movies, but also boost the ratings of TV series. Feixun has great potential!
Major film and television companies have issued tasks to their artists. Those who have not opened a Feixun Weibo account should open one as soon as possible, and those who have already opened a Feixun Weibo account should manage it well and learn from the artists of Taolin Film and Television. They should post their life updates every day, post some interesting stories about the crew, or personal life stories, to attract the attention and comments of fans.

Anyway, just increase the number of your fans at all costs, and when your works are released, convert the fans into movie box office and TV series ratings.

With the successful case of "Sword Rain", the artists did not reject this request and were quite positive.

We are not fools. Under the leadership of Taolin Film and Television, artists have realized the importance of Feixun Weibo, and some have even linked the number of fans with their status.

A few days later, artists flocked to Fexun Weibo. Since Fexun Weibo was tied to Fexun, the number of Fexun registrations soared.

This is another slogan of Feixun. Feixun allows users to add celebrities’ Feixun accounts for private chats.

Fans opened Feixun accounts and saw various updates released by celebrities. Some of them showed off to their friends, saying that they knew what a certain celebrity did today.

In 05, when communications were underdeveloped, knowing the latest news about celebrities was something to be proud of.

Led by both stars and fans, a wave of registration for Feixun swept across the country.

As the saying goes, the bigger the storm, the greater the risk.

Shi Lei specifically told his artists, "You'd better not add fans as friends. You can create a group, but don't add friends."

Fans are a very complex group with all kinds of members. He is worried that his artists may cross the line. In his previous life, some male artists were banned due to fan issues.

He doesn't want the artists under the company to be banned because of this, which will have a bad impact on the company.

The rapid increase in Fetion users has set off alarm bells for Penguin.

As soon as the interview was over, Fetion teamed up with Nokia and celebrities to launch a wave of publicity, acquiring enough initial users, and its start was much smoother than that of Penguin.

Then Feixun began to bombard TV drama advertisements. Penguin, which had just gone public, also invested a sum of money in advertising. The TV drama advertisements of the two companies were equally good.

But now, other film and television companies are like crazy, entering Feixun Weibo and operating it aggressively, bringing a large number of new users to Feixun and even setting off a wave of full-name registration.

Penguin’s advantage of seizing the market early is no longer there, and Penguin is panicking.

In the Penguin Building, an urgent meeting was held in the huge conference room.

They focused on analyzing the reasons for Feixun's success. A few days later, a new project was established at a rapid speed. Penguin officially created the Penguin Weibo section and began to spend a lot of money to invite celebrities in the circle to join.

As soon as the news came out, Shi Lei took action immediately. He first stabilized the stars with the most fans, and then asked the company to release the highlights of TV series and movies to Feixun Video to attract fans.

At the same time, analyze the pros and cons with major film and television companies, artist companies, and solo artists to gain their support.

Not to mention, Taolin Film and Television's position in the circle has stabilized many film and television companies, artist companies, and solo artists.

What does Taolin Film and Television have?
More than 2.4 days later, the box office of "Sword Rain" has reached million. It has many popular TV series and a branch in Hollywood. It is a large international film and television production company.

Film and television companies and artists who want to expand into the international market all stand on the side of Taolin Film and Television.

Low-status film and television companies and artists dare not offend Taolin Film and Television.

Companies and artists in the middle are either on different sides or on both sides at the same time.

In general, more people stand on Taolin Film and Television's side.

Unless Penguin pays a large sum of money, few companies are willing to offend Taolin Film and Television.

(End of this chapter)