Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 546: Assembly: Xie Mo kills the donkey

As netizens were discussing the issue heatedly, some websites even launched guessing competitions.

Although BAT has an absolute advantage on the surface, Chen Mo, Lei Jun, Liu Qiangdong and their companies have an excellent reputation. For a time, the number of votes for both sides was evenly matched, making it difficult to tell who was better.

The next day, CCTV announced the lineup of the jury, which included leading judges in various fields and 30 well-known media judges. All netizens exclaimed: "This is the essence of CCTV! Only such top-level bigwigs are worthy of a seat on the jury."

The staff of CCTV's "Win in China 2014" project looked at the current situation online and could not help but recall Chen Hongbing's prediction at the meeting: "These are all delaying tactics. Everything is for the purpose of editing the pilot film and maintaining the popularity for one or two days. Then we will take advantage of this popularity to attract sponsors and release the pilot trailer on the day of the program recording until the popularity continues until the program is broadcast."

Now, the situation is exactly as he predicted, and all the staff are amazed. Chen Hongbing's status in the station has not only risen, but his reputation is also unparalleled.
CCTV's actions over the past half month have made everyone at Mango TV scream "WTF!" They feel like the sky is falling.
The people who reacted the fastest were not netizens, but relevant leaders of Hunan Satellite TV.

The official announcement of CCTV's "Win in China 2014" was no less than a storm for them, completely disrupting their original program plans.

You know, Hunan Satellite TV has planned several large-scale variety shows in the second half of the year.

The first to be affected is the second season of "Where Are We Going, Dad?"

Since the first season of "Where Are We Going, Dad?" premiered on Hunan Satellite TV last year, it has quickly become a phenomenal variety show with its innovative parent-child reality show format and warm and interesting program content, creating extremely high ratings and social influence.

On the night of the premiere, the national network ratings reached 1.1%, with a market share of 7.67%, ranking first in the same period. It then continued to rise, repeatedly setting ratings records.

Adorable kids and celebrity dads also became the focus of heated discussions among the public, and some celebrities became popular again thanks to this show. Thanks to this achievement, the first season's program sponsors greatly increased their visibility and made a lot of money.

Therefore, based on the previous warm-up and the program team's estimates, the sponsorship fees for the second season of "Where Are We Going, Dad?" will at least triple.

Not only that, Hunan Satellite TV also has other heavyweight programs, such as the documentary program "News Parties" focusing on the entertainment industry, the core program of the Saturday reality show section "Metamorphosis", and so on.

However, CCTV's strong attack at the beginning of the month forced the leaders of Hunan Satellite TV to re-examine the situation.

After some discussion, they decided to wait and see, thinking that perhaps CCTV was just making a lot of noise but not doing anything.

As a result, this wait-and-see attitude did not matter, as half of the sponsors who were originally interested in sponsoring their show left.
In mid-July, CCTV Finance Channel's "Win in China 7" investment promotion conference came to a successful conclusion.

In the end, Lenovo Group spent 3 million yuan to win the naming rights; Haier, Gree, Mengniu, Huawei and other brands each spent around 1 million yuan to become strategic partners of the program.

At that time, brand promotion will be carried out through word-of-mouth, product placement and other means. The total sponsorship amount for a program will be close to 10 billion, directly breaking the previous sponsorship record of Hunan Satellite TV's "Where Are We Going, Dad?". This record is closely related to CCTV's strong influence and the popularity of the previous program preheating.

As one of the contestants who will be participating in the program "Win in China 2014", Chen Mo has not been idle during this period.
The Internet market is huge. Last year, China's total Internet transaction volume reached nearly 3 trillion yuan, a year-on-year increase of 69.7%, accounting for 57.88% of the country's gross domestic product (GDP) of 5.2 trillion yuan.

This figure not only demonstrates the rapid development of the Internet economy, but also indicates its increasingly important position in the national economy.

However, it is still very small.

If we break it down, the core of the Internet is nothing more than satisfying people's needs for food, clothing, housing, transportation, food, drink, and entertainment, which has led to the spawning of multiple fields such as social networking, games, information, life services, travel, and shopping.

Every field is full of fierce competition, and the "winner takes all" nature of the Internet has made major giants scramble to grab market share. The success of one general comes at the cost of the sacrifices of countless others, which shows how brutal the competition is.

Today, competition is particularly fierce in the key tracks that Bi'an Group is involved in.

In the field of food delivery, will Meituan Waimai acquire Baidu Waimai? If so, can Ele.me launch a surprise attack during the digestion period? What will be the outcome? These are all unknowns.
In the group buying market, Nuomi has returned to the table with the support of tens of billions of yuan. Although Meituan is skinny, it is still bigger than a horse and is eyeing it covetously.

If the two parties join forces, Ele.me will be fighting on two fronts, and the market pressure it will face can be imagined.

The online car-hailing market is also filled with smoke. After Didi acquired Yidao, it received investment from Tencent, and it is also reported that Kuaidi will receive strong support from Alibaba.

Chen Mo knew very well that the two companies would most likely merge into a giant, especially now with the advent of "taxi travel", the possibility of this happening was infinitely close to 100%.

According to the original timeline, the combination of Didi and Kuaidi was due to the fact that investors on both sides realized that continuing to burn money would only benefit users, and they were not sure whether they would be the winner in the end. Therefore, with the intervention and mediation of Liu Qing, the two sides shook hands and became one.

This time, the fight was actually caused by confrontation, which made the opponent get closer and closer.

But what made Chen Mo a little strange was that the process of these major events had changed slightly because of his existence, but the results remained the same.

But the core business of the other side is not calm either.

In the field of cloud computing, Baidu, Tencent, and Alibaba are catching up and competing with each other;

In the gaming sector, especially the mobile gaming market, Tencent and NetEase are leading the way, followed by other small and medium-sized enterprises, challenging the other side;
In the social field, although WeChat has occupied nearly 90% of the market share, vertical social platforms represented by "Momo" for making friends, "Meishimeike" for food, "Secret" for anonymous social networking, "Maimai" for workplace social networking, etc. still occupy a place, with traces of BAT investment behind them.

Therefore, although the Bi'an Group seems to be going smoothly on the surface, there are actually undercurrents beneath the surface.

The show a week later was just a superficial appearance. Chen Mo believed that this was more of a great opportunity to confuse the opponent. The real battlefield was always beneath the stage.

This is why during this period, Chen Mo and the Tianji Pavilion team have been constantly simulating and deducing the trends of each track, and even prepared multiple response plans for different possible situations in case of emergency.

Although the results of the deductions mostly revolve around the combination of two or even multiple companies under BAT to learn from each other's strengths and overcome their weaknesses in order to cope with market competition, Chen Mo knows that the real variables are far more than that.

At the same time, on the banks of West Lake in Hangzhou, the "Huashan Sword Contest" was staged again after more than ten years.

Who were there last time? Jin Yong, "Qigong Master" Wang Lin, Sina's Wang Zhidong, Zhang Chaoyang, Lao Ma, and 8848 Chairman Wang Juntao.

Now that the qigong master has been investigated, Wang Zhidong has been swept away by the tide of the times and disappeared, just like Wang Juntao of 8848, and has faded out of the mainstream Internet vision.

Things have changed and people have changed. The old people have been replaced by the new generation, but the one who remains unchanged is Old Ma.

This time the old cannot go away before the new can come, and thanks to someone, the scale is even larger than before. In addition to Ding Sanshi of NetEase and Cao Guowei of Sina, the three leaders of BAT gathered together to celebrate the event.

The person sitting in the first seat is neither Alibaba’s Jack Ma nor Tencent’s Pony Ma, but Lenovo’s Liu.

The apparent initiator of this gathering is Lao Ma. Among the people present are two of the "Three Musketeers" of the Internet era, as well as the BAT giants of the post-PC era.

As for the absent Sohu CEO Zhang Chaoyang, the former Internet pioneer has now gone into seclusion to cultivate his mind. Even if he came out, given the declining state of Sohu, he would no longer be qualified to participate in this meeting.

Everyone sat and watched the lake view while drinking wine and talking about heroes.

As the initiator, Ma Yun picked up the folding fan and unfolded it, revealing the inscription "Feng Qingyang". He spoke first, with a slightly emotional tone:
"All of the people present at this West Lake Sword Contest are the directors of Lakeside University. Why did they organize this event today? There is a saying in the martial arts world: scraping the bone to cure the poison!
Now our Internet is like Guan Yu who was hit by a poisoned arrow, and we are the reincarnation of Hua Tuo.

Let me be frank. We called everyone here to kill the donkey. The Mo we killed is called Chen Mo, and the donkey we killed is called Bi’an.

Lao Ma paused deliberately, looked around at everyone, and when he saw everyone nodding, he continued,

"Everyone, look at what Chen Mo has done in the past few years?
Disrupting the workplace and significantly increasing employee benefits, have our companies lost a large number of talents? They all went to the other side! "

Everyone nodded upon hearing this, feeling the same way.

Ma Yun continued: “Let’s look at the business layout and impact of Bi’an.

He treats users as ancestors? That is to pump the market with drugs and disrupt the market order. Whenever there is a price war, it will be carried out to the extreme, and all kinds of benefits will be distributed crazily.

Chen Mo is still too young. He doesn't understand the principle of 'a little kindness, a big grain of rice, a grudge'. But those of us who have experienced it know that if this continues, something bad will happen.

Chen Mo doesn't want to innovate, he wants to overturn the stage that we have spent our youth and more than ten years building!
Let's not talk about anything else, Pony, when QQ Show was first launched with the idea of ​​earning a supercar in a day, Chen was probably still in an orphanage. Don't blame me for being frank, I think WeChat should have been your product, after all, Tencent has been the social overlord since the PC era.

The same is true in the field of mobile games. Old Ding (Ding Lei), your game business, portal, and music were originally developing smoothly, but now Kugou has been acquired by Bi'an and its market share has been taken away, right or not?"

Ding Sanshi nodded.

"And Lao Cha (Cao Guowei), Sina Weibo was originally developing very well, but when Bi'an Weibo came, it directly snatched away nearly half of the users.

To put it bluntly, in just less than 4 years, Bi'an has grown to a scale comparable to BAT. It can be said that everyone here, including me, is responsible!

The other side is a malignant tumor growing on China's Internet.

If we allow this to continue, not only will we be affected, but other Internet companies will also be squeezed.

Therefore, I have gathered everyone together today in the hope that everyone can put aside their past grudges and work together to eradicate this cancer.

Otherwise, if we don’t get rid of this monster today, there will be no West Lake Sword Contest on the Internet next year, only the collapse of Leifeng Pagoda! "

As Ma Yun finished speaking, the lake breeze blew gently and the Leifeng Pagoda in the distance became vaguely visible.

Everyone was silent, but there were complex flashes in their eyes.

Old Ma glanced sideways slightly, his eyes inadvertently sweeping over Cao Guowei.

Cao Guowei immediately understood and said indignantly: "Mr. Ma is absolutely right! In fact, as early as the establishment of Bi'an, they maliciously poached Chen Tong, the mainstay of Sina, and even took away a large number of editors, which seriously damaged Sina.com.

If Sina Weibo had not been developing well at the time, it would have been able to stabilize the situation. Otherwise, it would have been seriously damaged.

Even so, last year, the man named Chen saw that Sina Weibo had received investment from Alibaba and had a bright market prospect and was preparing to go public, so he became resentful. Soon after, Bi'an launched Bi'an Weibo, which directly led to the obstruction of our Weibo's IPO.

Things that could have been accomplished in the first half of the year, now let’s not talk about them anymore.

In short, that Chen guy just can't stand seeing others doing well, he would rather not eat himself than destroy other people's jobs!"

Ding Lei hesitated and thought for a while before finally saying nothing.

Li Yanhong seemed to remember something, and his tone was still somewhat unwilling: "Let's not talk about business. Let me talk about the training of technical talents. The Qingteng Academy established by the other side is very ambitious.

At first, I thought that Qingteng College trained talents for the Internet industry. Later, after the second phase of expansion, it began to provide targeted training in the fields of digital and logistics. He is not trying to create a talent base for the other side, he is trying to build a talent university for all industries!
And I heard that they not only develop professional skills, but also brainwash people. The graduates from there are extremely loyal, which is simply scary.

It is now called Qingteng College. Will it build a Cuizhu College in a few years? What does Chen Mo, the entrepreneur who made the change, want to do? He deserves death! "

Brother Xiao Ma coughed lightly and took over the conversation: "When it comes to dealing with Chen Mo, I am the most familiar with him among all of you present.

This man was quite cunning when he first started to make his fortune. When the 3Q war was in full swing, he was still in Xiaomi. At that time, he had already had the idea of ​​swallowing an elephant, and he directly "attacked Pearl Harbor" through WeChat and grabbed the first batch of users.

Looking back now, I guess Lei Jun also saw this man's wolfish ambitions at the time, so he didn't dare to keep him in Xiaomi. Otherwise, it's hard to say whether Xiaomi is now named Lei or Chen.

Moreover, this person is extremely good at disguising himself. He appears to be sanctimonious to the outside world, talking about employee benefits and always insisting that users are the top priority. In fact, he packages his ambitions very well.

Before Chen Mo appeared, how did everyone play the game? They spent money to grab the market, and then earned back the money they spent by cutting leeks after they got the market, right? "

Seeing everyone nodding, Xiao Ma Ge continued: "What about now? Look at the routines of the other side. They also burn money, but they burn more fiercely than us. Let's not talk about the distant past. For example, Ele.me provides five social insurances and one housing fund for riders, and also bears their personal part. This shows that they will do anything to compete in the market.

Not only that, they also took risks, braved the world's disapproval, and took the lead in launching a hacker war.
The scale of investment is even more aggressive than ours, as if there are good projects everywhere in the world. And the facts prove that these start-up technology companies invested by Bi'an have developed well.

Speaking behind closed doors, our ultimate goal is to make money from users, but Chen Mo."

"Chen Mo cut you, he will cut us again someday"

The first time Lao Liu spoke, he hit the nail on the head!

(End of this chapter)