Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 550: Topic: Predicting Your Prediction
As the voice-over gradually faded away, the low drum beats gradually accelerated. Next came the appearance of the contestants of "Win in China 2014: Internet Storm". The screen switched to the outdoor host Lu Jian.
“Today, there are no PPTs or PR articles, but only the collision of business ideas and the passion of capital game!
At this moment, each of the contestants who are about to meet us is a trend-setter on the Internet.

Let us welcome the first contestant, who is also the captain of this show's 'Subversive Team'——

He was born in a humble family, but he never bowed to fate; he was like a stubborn seedling, silently absorbing nutrients from the barren soil and growing towards the sun.

During the days of keeping a low profile, he accumulated energy and waited for the opportunity.

He is a programmer, but he has a keen insight beyond code.

He is good at capturing every pulse of China's Internet with his eyes and feeling every beat of the pulse of the times with his heart.

The wind rises at the end of Qingping, and the waves form between gentle waves!
In 2010, he joined Xiaomi.

The birth of MIOS, China's first customized Android operating system;
The sudden emergence of Xiaomi X1;
Later he founded Bi'an Technology.

The emergence of WeChat has completely changed the way people socialize in the mobile era;
Bi'an Cloud enjoys a high reputation internationally.
Once upon a time, Bi'an Technology was just an ordinary company; now, it has become one of the Internet giants and a new company with a market value of hundreds of billions.

All this took only three years.

People often say that entrepreneurship always produces miracles. His existence is a miracle among miracles.

Today, he has become a regular on the rich list and a business leader born in the 80s, without a doubt."

[In the picture, a black business car slowly drove up, the door opened, and a pair of long legs stepped out first, entering the eyes of all the audience]

"He is - the chairman and CEO of Bi'an Technology Group, Chen Mo!"

In the cafeteria of the Bi'an Technology Park, it was as if a pot of hot oil was poured into cold water, and enthusiastic cheers broke out.)

[Narration continues, drum beats gradually increase]

"Next, let us welcome the second contestant——

From the helmsman of Kingsoft Software to an angel investor, he spent 20 years writing a legend from a programmer to a business leader!
In 2010, he founded Xiaomi Technology, subverting the mobile phone industry with the concept of "ultimate cost-effectiveness" and bringing smartphones into thousands of households.

He left counterfeit phones with nowhere to go and became a headache for countless competitors.
In the past two years, Xiaomi's mobile phone sales have been ranked among the top three in the world and ranked first in China. Now, Xiaomi's entry into the smart home field is expected to make many friendly companies sleepless nights.

He is a pioneer of China's Internet and a 'dream mentor' in the hearts of countless entrepreneurs!
He is the chairman and CEO of Xiaomi Technology - Lei Jun! "

[The scene switches to Lei Jun entering the venue, and the music becomes warm and firm.]

“The third contestant is a true nobleman from a poor family.

When he went to college, he had no money, so the villagers scraped together money to support him. After he became successful, he never forgot to give back to his neighbors, demonstrating the meaning of repaying a drop of kindness with a spring of gratitude.

At the beginning of the century, he sold CDs and worked in sales. Relying on the concept of honest business, he moved towards success step by step.

In 2004, he founded JD.com and subverted traditional retail with the four-character concept of "more, faster, better, cheaper", allowing consumers to buy their favorite products without leaving home!

He is the pioneer of self-operated logistics, an innovator in the e-commerce industry, and a 'grassroots hero' in the hearts of countless entrepreneurs!
He is the chairman and CEO of JD.com - Liu Qiangdong! "

[The music turns into high-tech electronic sound effects]

"Next, let us welcome the founder of Tengxun Company - Brother Xiao Ma!"

"Baidu's founder and chairman - Robin Li!"

"Let us welcome the founder and chairman of Alibaba Group, Ma, who built the e-commerce empire!"

[The screen flashes through the three big guys entering the venue one by one, and finally freezes on the screen of six contestants in the same frame, each with a different temperament. ]

At this moment, many corporate executives, investment institutions and others in the Internet industry are also watching this program.

After all, it is the first time in the history of the Internet that representatives from these industries have gathered together.

Many industry insiders secretly sighed: "There must be a master in CCTV who can bring these people together and divide them into two camps to fight against each other. On the show, in real life, on the stage, and under the water, what a big drama this is!"

For some reason, watching the six representatives who have reached the top of the mountain on TV, they all felt that after this show, the Internet might change.
[The next moment, the screen switched to the venue, the background music faded, and the host Chen Weihong began to introduce the rules of this program.]

“Hello, judges, guests, and audience friends! Welcome to the first episode of “Winning in China 2014: Internet Storm”.

There are a total of six contestants this time, and they have just been introduced one by one.

The six players will be divided into two camps: The Disruptors (MAD) and The Guardians (BAT), and they will compete for five rounds.

The ratings for each episode will be determined by professional judges (30%), 30 media judges (30%), and netizens' votes on CCTV.com (40%) to arrive at a total score. The big screen will display netizens' support rate.

The camp with more points wins the round. The winner gets one point, while the loser gets no points.

There are five rounds in total, and the team with more points in the final game will win.

The winning team will receive advertising resources worth 100 million yuan from CCTV, and will receive in-depth reports on each member company of the camp.
Next, I would like to invite my colleague Xiao Sa to introduce the rules of the debate competition. "

[The director switches the screen to Xiao Sa who is already ready in the middle of the field]

"Hello everyone, I'm Xiao Sa. This episode is about a debate, which will allow the audience to get familiar with each contestant's style more quickly.

Topic: "In market competition, which is more important, product or marketing?"

Next, both camps can have a 3-minute discussion and choose one side.

If both parties make the same choice, they will each give 30 seconds to explain the reasons for their choice, and the audience will vote, and the one with the most votes will win.

Please discuss the timing below. "

[Introduction complete, the screen switches to the three players of the Guardian team]

Li Yanhong (frowning): "If we look at this show as a project, the first victory is crucial, so the other party will definitely choose what they are good at. Let's analyze which one Chen Mo, Lei Jun and Liu Qiangdong will choose?"

Brother Xiao Ma (wiping his glasses with a glasses cloth, speaking calmly): “Based on my understanding of Chen Mo, they will definitely choose marketing.

Think about it, Chen Mo and Lei Jun are both good at marketing. Xiaomi's 1999 launch conference and the other side new product launch conference were both organized by Chen Mo. Later, Lei Jun followed suit, creating a people-friendly persona and launching Redmi and peripheral products.

Liu Qiangdong is a man who is like "the best is like water". He doesn't seem to have any marketing skills, but he has actually done a lot of marketing. In fact, in terms of product quality, our companies are almost the same. Why do Bi'an, Xiaomi, and JD.com win the favor of users? It's all due to their good marketing."

Lao Ma (nods, with a meaningful smile): "I agree. Let's not compete with Chen Mo and Lei Jun in marketing. We can't win. They are just ordinary people, right?
With these two people, even a bunch of dogtail grass can be blown into roses and sold at a discount on Valentine's Day. We know it, but consumers can't tell the difference, and they don't know what happened after they buy it. "

(Old Ma glanced at the Subverter Team, who were already chatting animatedly, and snorted.)
"Perhaps the other party has already started preparing the argument that 'marketing is more important', so I think we should do the opposite, choose marketing, abandon the product, and disrupt the other party's plan. What do you think?"

Xiao Ma Ge and Li Yanhong (in unison): "Agree!"

[The camera turns to the other side, the Subversive Team]

Liu Qiangdong (frown): "Which one should we choose? Actually, I think this is a false proposition. Both are important. Marketing based on product strength is the right way to go. Unfortunately, the host just said that we can only choose one of the two." (As he said this, he also glanced at the annoying camera next to him, as if he was a little dissatisfied)

Lei Jun (smiling): "I think products are more important. Products are '1' and marketing is '0'. Without this '1', everything is false."

Chen Mo (surprised): "Huh? I thought Jun was going to choose marketing."

Lei Jun (laughing): "I guess the other side thinks the same. After all, we have left too deep an impression on others in the past. We are doing the opposite."

Chen Mo (helplessly spreading his hands and sighing): "People's prejudices are as big as a mountain. Actually, I'm really not good at marketing."

Liu Qiangdong (looking at Chen Mo): "Mr. Mo, what do you choose?"

Chen Mo (with a firm look): "According to common sense, I think the three cunning guys on the other side must think that we chose marketing. From what I know, Brother Ma is actually very scheming. Coupled with Old Ma's scheming, I guess the other party will choose to snatch our topic.

In fact, our three companies, whether it is Bi'an, Xiaomi or JD.com, have only been able to get to where we are today by relying on solid and excellent products and services. If it were just marketing, we would definitely not have our current scale.

If the other party will definitely think that we choose marketing, we might as well take advantage of the situation, choose products accordingly, strategically give up marketing, and disrupt the other party's plan.

Why is our team called the Subverter Team? Since we are participating in the show, we must live up to our name, do not follow the ordinary path, and aim to subvert.

What do you two brothers mean?"

Lei Jun and Liu Qiangdong (in unison): “Agree!”

Chen Mo (nods): "Okay, that's it. Let me unify it first. I think we still have to elevate the topic in the end. This question is obviously about marketing OR products. I think the most important thing is OR, that is, both are important. It will be ok if we sublimate it a little bit in the end."

Liu Qiangdong: "I have studied Lao Ma's personality. He is good at looking at things from a higher level at any time. He is unwilling to discuss things with you on the same level. We must pay attention to this today.

I think Xiao Mo's method is good, breaking the routine and disrupting the opponent's rhythm."

Lei Jun: “Okay, let’s follow this path.”

When Xiao Sa announced the selection results of both teams, the Disruptor Team chose "Product is more important", while the Guardian Team chose "Marketing is more important".

Both the audience in front of the TV and the netizens watching the live broadcast online went crazy.

You know, who are the members of the Subverter Team?

That is Chen Mo + Lei Jun, the golden combination of current Internet marketing.

These two are representative figures who have created countless classic marketing cases.

A few years ago, there were hundred-meter-long queues outside Xiaomi's first press conference, Bi'an's online press conference, and offline gaming events. Even Bi'an's internal annual meeting invited Japanese female teachers and spent a lot of money. It has always been No. 1 on the Internet topic list every year, and no other company can shake it in the slightest.

Lei Jun is influenced by the bad company he keeps. There are endless classic scenes like "the male protagonist in a cool novel", "accomplished nothing at the age of 40", "swearing at a press conference - it's amazing", "an engineer kneeling on his knees to take pictures of the moon in the middle of the night", "turning into a deadbeat in seconds on every Xiaomi phone release day", etc., which are more than Chen Mo's.

Even Liu Qiangdong, who is a weaker figure, saw Taobao come up with Double Eleven and JD.com created the 618 Shopping Festival.

Putting these three together, why wouldn’t you choose “marketing is more important”?

As a result, they really gave up their own skills and chose the most unlikely option. How could the internet not be in an uproar?
"Xiao Mo is so confused. Isn't this just using your own weakness to attack his strengths?"

"Young people are inexperienced when they are captains. Dong is straightforward and impulsive, so he is a fierce general. We should let Lei be the captain. At least he will be more mature and stable."

"Disperse, disperse. What the hell is going on? Chen Mo has abandoned his own martial arts. I guess the three of them combined are not enough to defeat Lao Ma alone."

"The two Ma and one Li of the Guardian team are both veterans of the Internet industry. Who are they afraid of in terms of marketing? In the previous Internet annual conference, there were all kinds of activities and concave shapes. Reggae Ma, Prince Li, and Pony Punk were all popular at the time.

Alibaba also pioneered the Double 11 Shopping Festival, Alipay's promise of "If you dare to pay, I dare to compensate", Penguin's QQ Show, and QQ Space Stealing Vegetables"

"Bad, even a silent fan like me doesn't have enough confidence. It all depends on how both sides perform next."

Because the discussion among netizens was too heated, the two Weibo hot lists were now in sync.

#The Disruptor Team Thinks Products Are More Important# and #The Guardian Team Thinks Marketing Is More Important# both made it to the top ten of the hot list.

According to the data from the netizens' guessing activity conducted simultaneously on CCTV.com, the voting trend for Disruptors VS Guardians is 43%:57%.

As time goes by, the gap between the two is slowly widening, which shows that netizens are generally optimistic that the Guardian team will win this round.

It was in this context that when the two sides decided on their topics, people in the Bi'an Science and Technology Park cheered and heard shouts of "win".

"Although we both guessed the other party's choice wrong, the boss will definitely win!"

“Lao Ma and his gang have no idea how we at Bi’an got our start.

Is that marketing? It’s the wise and powerful boss who pointed out the direction and gave us innovative inspiration. Plus, so many of our excellent colleagues came together and worked hard to polish the products and realize the boss’s ideas, which is why we have grown step by step to where we are today.”

“Haha, it’s all because the boss is too misleading and gave the other party the illusion that his marketing was too strong.

What they don’t know is that marketing is just a relatively common part of being a boss.”

"It is said that the person who knows you best is your enemy. Apparently, Big Ma and Little Ma don't know you well enough~"

"Just now, when Xiao Sa announced the results of the two teams' selections, Lao Ma and the others looked surprised. This scene alone was worth the price of admission."

"It's started, it's started. Look, the hairs on my arms are standing up."

"Tsk, do you want to see my goose bumps? Who's shaking their legs? The table is shaking like it was hit by an earthquake. I know you're excited, so everyone should control yourself."

(End of this chapter)