Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 65: Beijing City Promotion, Breaking the Whole with a Point

"Office buildings in the Zhongguancun area, such as Ideal International Building, Brilliant Times Building, and Zhongguancun SOHO, count as one point.

There are also Wangjing CBD, Guomao CBD, Wangfujing, Xidan, near the Bird's Nest, and Happy Valley."

As Chen Mo spoke, he took out a pen and drew circles on the map. Soon, more than a dozen circles appeared on the map of Beijing, basically covering all the major workplaces, business districts and popular tourist attractions in Beijing.

These locations were not randomly selected, but were the conclusions Chen Mo came to after analyzing the big data he had accumulated yesterday.

According to statistics, the current trend of group buying websites is to penetrate from first- and second-tier cities downward, and more than 80% of the consumer user groups are mainly working people in the workplace, mostly white-collar workers.

Therefore, the important nodes of this promotion are placed in major workplace and business districts in Beijing.

It is placed in popular tourist spots because tourists have a rigid demand for food, clothing, housing and transportation in the surrounding areas, and they are also potential users of group buying websites.

Moreover, the purchasing power of tourists who can travel on weekdays is quite substantial.

The users of group buying websites are also the target customers of Tuan123, and the two basically overlap.

After a few minutes, Chen Mo took another look at the whole thing and found nothing was missing.
"This is the distribution range this time, roughly."

Zhang Changfa was a little curious and pointed to a place that didn't belong to any category. "Then Mr. Chen, where is this? Why is it circled?"

Chen Mo looked over and said, "Oh, that's the headquarters of the Xin Bao. Find a reliable brother and keep an eye on the Xin Bao employees."

The full name of Sing Pao is "Beijing Entertainment Sing Pao". It is affiliated to Beijing Daily Newspaper Group and is a comprehensive daily newspaper with prominent entertainment features.

At the end of 2007, Sing Pao transformed from a metropolitan newspaper into a metropolitan morning newspaper tailored for subway passengers. It is published from Monday to Friday and closed on holidays. It is distributed free of charge in major subway stations, covering nearly stations of all lines in Beijing.

Keywords: Monday to Friday, free, subway morning newspaper.

In the era when mobile Internet was not yet popular, subway passengers either read books or sat there. Xinbao satisfied people's needs for obtaining information, and its target positioning was extremely precise, targeting the working people who took the subway.

So when people on the subway see the mailmen distributing newspapers at the subway entrance, they rush to get one, fearing that they will all be distributed during the night.

Originally, there were newsstands in the subway. However, at the beginning of this year, the Beijing Public Transport Corps issued an adaptive "subway newspaper ban order", requiring any unit or individual to stop all newspaper sales in rail transit stations.

Why is it adaptive? Because the Beijing Entertainment News “can be distributed for free without affecting the safety and order of the subway.”

This resulted in the Hong Kong Economic Journal becoming the only newspaper on the subway, and also the perfect medium of communication in Chen Mo's mind.

"Can I see what the flyer looks like?"

Chen Mo took out a piece of paper the size of a workbook from his bag. This was the sample he had prepared.

"Group purchase guide?" Zhang Changfa looked at the content on the flyer, combined with the map range and location that Chen Mo had just given, and his eyes had some enlightenment, "Your target users are working people?"

Chen Mo was very satisfied with Zhang Changfa's performance, as he was able to infer a rough conclusion from the content on the flyer and the range on the map.

"Then can you give us a detailed introduction to the market positioning and specific functions of Tuan123?"

Seeing Chen Mo's strange look, Zhang Changfa explained, "Oh, that's right. I also want to understand these things and come up with corresponding words of advice, so that users can increase their order acceptance rate.

We love what we do. We are not like those makeshift flyer distribution teams that just distribute flyers to everyone, young or old. And they always distribute several flyers together, just to get the job done.

We deliver targeted messages to target users and use different sales pitches, so our success rate is guaranteed.

As I said when we first met, we are professionals!"

Zhang Changfa's confidence and professionalism were beyond Chen Mo's expectations, and made him think more highly of Duan Hongyan.

Then Chen Mo briefly introduced the functions and features of Tuan123 and gave some references for the lines of speech.

Zhang Changfa had a question about the location, "Why not put it at the subway entrance? There is more traffic there. And users may take a look when they are bored on the way."

Chen Mo nodded and shook his head, "From your perspective, it does make sense.

But what we want is the spread rate, not the simple delivery rate. Most people may receive flyers at the subway entrance and throw them into the trash can before reaching the company. My goal is to let them bring the flyers into the company, which has a shorter path than the subway entrance. "In fact, this is also Chen Mo's helpless move. He wants to control both the entrance and exit, but he is really short of money and his strength does not allow it.

"I see. Chatting with people like Mr. Chen has benefited me a lot~"

"I'm being modest. The professional business district is divided into three time periods: 7-9 am, 12-14 pm and 18-22 pm. Each point has 13 tickets a day. There are points in total. You can calculate the price."

"I wonder how long Mr. Chen plans to pay for? Weekly or monthly?"

"Let's try it for a week to see the results. If I'm satisfied, we can do a season package." Chen Mo took a sip of ice cola and leaned back, looking like a wealthy man.

Zhang Changfa's eyes lit up. Season package? That's a big client.

He pulled a calculator out of his bag.
"Return to zero!"

"Ten, three, times."

After a series of clicks, the final result came out soon.

Zhang Changfa explained, "A weekly package is 19,500 yuan, and a monthly package is 78,000 yuan. I cut off the remaining 75,000 yuan with a knife. I don't accept bargaining."

After thinking for a while, he explained, "Don't worry, Mr. Chen, you get what you pay for here, and it's already very cheap even if the materials are included. All the money I earn is hard-earned money."

Damn, this is so damn expensive. The money in my pocket is only enough for half a month at most.

Chen Mo's heart skipped a beat, but he remained calm on the surface and asked others, "Besides Beijing, where else in the country do you have resources? For example, first- and second-tier cities?"

Zhang Changfa's face lit up with joy. "My foundation is mainly in Beijing, Tianjin and Hebei, but if Mr. Chen wants to expand across the country, I can also find people to do it in other regions."

"After all, it doesn't make sense to promote a website in just one place. This month I'm just looking for a professional agent like you, Lao Zhang, to try out the effect locally. If the effect is good, I will start promoting it nationwide next month, so what's the price?"

Zhang Changfa's face was uncertain. He knew that he was gambling, but seeing that the other party was young, he could see professionalism in his conversation. He liked dealing with professionals.

After hesitating for a while, Zhang Changfa gritted his teeth and said, "I work for free on this order. 6 a month is all hard-earned money for the brothers below. Just treat it as making friends with Mr. Chen. If the results are satisfactory, I want to become Mr. Chen's only offline promotion national general agent. How about it?"

It seems that the pie is useful no matter where it is. Chen Mo was secretly happy but did not show any sign of panic. "Well, as an aside, I will also hire a third-party supervisory agency to conduct random inspections of these points. If any problems are found, then..."

"If my brothers are really in this situation, I, Lao Zhang, will be destroying my reputation. You don't have to pay the balance, and I will return your deposit. You can write what I say in the contract."

In fact, Chen Mo had no spare money to find a third-party agency. He was just giving the other party a shot of prevention.

After confirming that the other party had no problem, Chen Mo threw out 30,000 yuan from his pocket and slapped it on the table, along with an agreement. "This is half a month's payment, and the rest will be settled at the end of the month. If you have no problem, sign the agreement."

The two parties signed a one-month agreement at this KFC.

The two said goodbye to each other in a friendly manner. Chen Mo didn't even want to take the subway, but chose a cheaper bus instead.

After all, he has now become a glorious millionaire.

If this identity is placed in the currently popular 1979 era, at least he is a first-generation rich.

But right now, it's just insulting.

He is now in a difficult situation. If Group 123 still shows no improvement by the end of the month, he will have no choice but to sell himself and start his own business.

Chen Mo now finally understood what it felt like to have a thorn in his back, as if there was a wild beast called Lao Lai chasing him.

He thought about it and gritted his teeth, screw it, either don't do it, or if you're going to do it, then do it to the end!

After returning home, Sun Ziwei, the number one code tool man, was still immersed in the functional implementation of the second phase of Tuan 123.

Chen Mo was browsing Weibo, searching for prey. He planned to use the remaining few thousand dollars to find some small Vs and post a soft advertisement on Weibo.

Two hours later, he selected 10 bloggers who were more suitable and sent them his first greetings.
"Hello, I have a thousand-dollar deal, would you take it?"

(End of this chapter)