Huayu 1992, my entertainment era

Chapter 100: "Fairy Tale" MV made a lot of people cry
“Wow…how pitiful!”

At Pan Xiaotong's home, Pan Xiaotong, who had a low tear point, and her mother burst into tears.

When Pan Weile and his son Pan Xiaodong saw this scene, they were suddenly at a loss.

"It's all fake, it's fake. This is a MV, not real!" Pan Weile comforted.

"But it's really tragic!" Pan Xiaotong said, trying to stop crying, but the scene of the MV heroine's death kept popping up in her mind, and then tears started flowing again.

At this time, not only Pan Xiaotong's family was stabbed, but countless people in Hong Kong who were watching TVBMTV channel were also stabbed.

Yet, they were willing to be stabbed.

Because that very night, TVB's MTV channel received a large number of calls.

The purpose of all these calls was to request that the MV of "Fairy Tale" be played more times.

Repulse Bay.

Yuan Zhicong wiped his slightly red eyes with a tissue.

"What's wrong?" His wife Wu Yujie walked out of the room and saw that his eyes were slightly red, and couldn't help asking.

"Something got in my eye!"

Yuan Zhicong would never admit that he, a music magazine editor, would actually shed tears over a MV.

However, when he thought of the "Fairy Tale" MV he had just watched, he couldn't help but feel heavy-hearted again.

It was the first time that he cried because of an MTV.

Although he has always been a person with a very low tear point.

"...This damn Zhou Ziheng! How dare he stab me like this."

With a wry smile, Yuan Zhicong turned his gaze to the current manuscript.

He is currently planning to set up a music magazine. All preparations have been completed and he is just waiting for the first issue to explode the market.

Originally, he planned to wait for Jacky Cheung's "Blessing".

According to his friends at PolyGram, the quality of Jacky Cheung's new album is surprisingly high and is not inferior to his previous album "Kiss Goodbye".

However, in the past two days, the news of Zhou Ziheng joining EMi has caused a lot of controversy, which made Yuan Zhicong interested in Zhou Ziheng, the person who cursed Jacky Cheung a few months ago.

He had heard of "Sad Pacific" and had even written a detailed interpretation of it for the magazine he previously worked for.

There is no doubt that that record is a very good album, even better than "Kiss Goodbye".

However, like everyone else, he had previously felt that Zhou Ziheng might be a flash in the pan.

Until EMi signed Zhou Ziheng at a sky-high price.

As a professional music critic.

Yuan Zhicong knew it very well.

Even though many people outside are saying that EMi may lose money this time, the fact is, would EMi be so stupid?
No one really thinks that EMI’s success in becoming a global music giant is just bragging!

It is no exaggeration to say that the talents within a company like EMI are absolutely top-notch in the industry.

They are all fools. Can't they see that Zhou Ziheng might be a flash in the pan?

It is absolutely impossible.

Yuan Zhicong guessed.

The reason why EMi signed Zhou Ziheng is definitely not as simple as taking a gamble.

They must have obtained information that others did not know, and based on internal assessments, Zhou Ziheng was indeed a person with great potential.

Yuan Zhicong also studied Zhou Ziheng belatedly.

He didn't know until he studied it. Once he studied it, he was shocked.

He found that although Zhou Ziheng had not released many albums.

But it turns out that almost all the songs in it were written by him.

Including "Sad Pacific", "The Moon's Trouble", "Second Hand", "The Edge of Love and Pain" and so on.

This is not the kind of creation that Hong Kong singers generally believe in.

Singers in Hong Kong seem to have some misunderstanding about creation.

Some of them bought a nice song from another country, especially Japan.

As we all know, although Japanese is different from Cantonese and Mandarin, it itself evolved from Chinese.

It is very easy to change the lyrics of Japanese songs into Chinese.

After buying the songs, many singers in Hong Kong rewrote the lyrics according to the number of words and singing style of the original lyrics, and then openly publicized to the outside world how talented they were and that the songs were written by them.

This behavior has been prevalent in Hong Kong since the 1980s, directly causing people to have a misunderstanding that being able to write lyrics means being talented.

Yuan Zhicong also thought so at one time.

It was not until he studied Zhou Ziheng carefully that he discovered this.

Damn, this is a true genius creator!
So, when he learned that the songs from Zhou Ziheng's new album would be played on TVB tonight, he watched the MTV as soon as possible.

And then, he was stabbed.

Picking up the pen, Yuan Zhicong wanted to write some comments.

But I found that my mind was blank, as if all the music knowledge I had learned before was forgotten.

“It’s such an awesome song, and the MV is awesome too.”

After a while, Yuan Zhicong put down his pen and couldn't help but smile bitterly.

……

early morning.

Lao Ma bought two fried dough sticks on the roadside and ate them while walking towards his own video store.

"Good morning, Brother Ma!"

"Brother Ma!"

Along the way, people often greeted him.

Lao Ma was once a prominent figure. He was involved in gangs and was a red stick.

It is said that he chopped from Causeway Bay to Yau Ma Tei, and broke several machetes without blinking an eye.

After he retired, he got married and had children, then he opened a video store in Causeway Bay. He went out early and came back late, and could make a lot of money every day.

"Xiaomei, my head has been a little itchy lately. I'll come to your place to wash it tonight. You have to show your real skills!"

"Brother Ma, you don't know my abilities yet! I'm just afraid that your old body can't handle it."

"Jacky Cheung's "Blessing" should be able to support orders. I have to order more this time, otherwise I will lose all my profits like last time and lose all my business to the neighboring store."

While making an appointment with Xiaomei, the hair shampooer, to have her hair washed in the evening, Lao Ma was thinking about the issue of purchasing records.

The last time "Kiss Goodbye" was released, he invested all his funds in Aaron Kwok's record.

As a result, Jacky Cheung's Kiss Goodbye was a big hit, but Aaron Kwok's was ignored, causing him to almost lose money.

This time, he decided to buy a large number of Jacky Cheung's records.

When he arrived at the door of his own audio-visual store, Lao Ma was a little surprised to find that there were already several people waiting at the door.

"You are……"

“Buying records!”

Several people said in unison.

Hearing this, Lao Ma became excited. It seemed that business would be good today and it would be a good start.

"Go in and choose for yourself!" Lao Ma opened the door and, as usual, found a vinyl record and put it in the record player.

“Leaving is really cruel.”

"Or gentleness is shameful"

This album "Sad Pacific" should be considered as Lao Ma's lucky star.

Last time I gambled on my luck and purchased a large amount of Aaron Kwok’s records, but ended up losing a lot of money.

If he had not placed a large order in time when "Pacific Sadness" was released and took the opportunity to make a profit, he might not have enough funds to continue purchasing.

"Boss, don't you have "Fairy Tale"?"

At this time, several people who had gone in to pick out records all came out. They searched inside for a long time but couldn't find "Fairy Tale".

"Fairy Tale? Whose record?" Lao Ma looked confused, he didn't remember having this record.

"It's Zhou Ziheng's! The MV was played on TVB last night, and it was all over the news this morning!

Boss, you don't know?"

The guest said in surprise.

Hearing this, Lao Ma hurried to the mailbox at the door to find today's newspaper. [Zhou Ziheng's new song MV becomes a hit]

[When it comes to swordplay, Zhou Ziheng is the best. He can use his mouth as a sword and sing as well.]

[Hundreds of people ordered the broadcast in one night, Zhou Ziheng's "Fairy Tale" became a hit on TVB]

[The feud between Jacky Cheung and Chow Chi Hang may continue]

[Who will win the battle between "Blessing" and "Fairy Tale"? 】

Looking at the news articles about "Fairy Tale", Lao Ma looked confused.

He hasn't heard that Zhou Ziheng's record is on sale now.

He continued to read.

Finally he found some information that interested him in a tabloid.

[EMi signs Zhou Ziheng, his new album "Fairy Tale" may help EMi turn things around]

"EMi Records!"

Seeing this name, Lao Ma quickly found the phone number of EMi's distribution department.

"Hello! This is Ma Kee Audio and Video in Causeway Bay. I want to buy some tapes and CDs of "Fairy Tale"."

"What? The record hasn't been released yet. Why are you doing this? Haven't you seen so many news reports and a large number of listeners are preparing to buy this record?"

After hanging up the phone, Lao Ma said to several customers who were buying Fairy Tale with a depressed look on his face: "Guys, you are here too early. Fairy Tale has not been officially released yet! Not only do I not have it, but there is no such record in Hong Kong."

……

It’s not just Ma Ji Audio and Video.

In the next few days, as the MV of "Fairy Tale" was played more and more frequently on TVB, more and more people were attracted by the MV of this song.

Then, a large number of people who didn't know the specific release date of the record began to rush to the music stores to buy the record.

Then, a large number of retail stores and distributors called EMi Records to purchase goods because so many people came to inquire about the album "Fairy Tale".

But where can I get the goods from EMi now?

It's just propaganda now...

Speaking of publicity.

On the second day after the MV of "Fairy Tale" was broadcast on TV, the song was also simultaneously broadcast on several major radio stations in Hong Kong.

This is different from Entertainment Music, which requires money to get its songs on the radio.

Record companies like EMi don't need to do this.

Top companies in Hong Kong such as EMi and PolyGram own large libraries of song copyrights.

To a certain extent, the radio station actually needs to maintain good relations with them.

Because radio stations are the places that need song copyrights the most, late-night programs or specialized song programs all need the support of songs from these big companies.

Therefore, several major record companies, including EMi, have privileges at the radio station.

For example, EMi Records has certain free promotional resources on several major radio stations every month.

For example, weekly song recommendations.

If other small companies want to join, they have to spend money.

But companies like EMi don’t have that requirement, as they have several free song recommendations every month.

Of course, this number of places is definitely not unlimited.

There aren’t many big companies actually.

Why is the relationship between Leon Lai and Jacky Cheung so strained?

According to what Li Ming told Zhou Ziheng.

When he was in PolyGram, he had to follow Jacky Cheung in choosing songs.

The same is true for external radio, television and other resources.

Records are actually no different from movies, they all have release dates, including winter and summer vacations and some holidays.

Any popular singer who wants to make a difference will choose to release his or her albums during these periods.

Jacky Cheung and Leon Lai are no exception.

They are not released at different times just because they are from the same company. On the contrary, they are often released at the same time.

According to Leon Lai, whenever he and Jacky Cheung meet, PolyGram always gives priority to Jacky Cheung in terms of promotional resources from the radio station.

As a result, Leon Lai’s songs either have fewer promotional resources or none at all.

This kind of situation would be fine if it only happened once or twice, but Leon Lai certainly wouldn't want it to continue like this, so he was dissatisfied with Jacky Cheung and frequently picked trouble with him in the company, causing their relationship to become strained.

Compared to Dawn, of course.

However, this situation did not happen in EMi, which Zhou Ziheng has joined now.

When Zhou Ziheng joined EMi, it was stated in the contract that all the company's promotional resources would be given priority to Zhou Ziheng.

This one clause only.

This made it easy for Zhou Ziheng's "Fairy Tale" to be broadcast on major radio stations.

The promotional resources obtained even reached a level beyond imagination.

Each of the three radio stations in Hong Kong has a popular music program.

"Fairy Tale" stayed on these programs for three days.

During the three days, the song recommended by the radio program first was "Fairy Tale".

"Fairy Tale" itself attracted a lot of attention after the MV was broadcast on TVB.

There is also a lot of promotion on the radio side.

There is no doubt that "Fairy Tale" became a huge hit in Hong Kong in just a few days.

It ranked second on the song request chart on the first day.

The next day, all three radio stations won the championship.

After that, the song stood at the top of the charts and remained there.

……

EMi Records.

In a high-level conference room, there were five people sitting there, including Nie Anda.

"Hahaha! Everyone, see! I said that Zhou is a genius, and he will be a shining new star in the Chinese music scene.

Look at this data, you believe me now! "

Nie Anda laughed and spoke.

No one knew that EMi Records was actually skeptical about Zhou Ziheng.

The reason why he was able to get a signing fee of 15 million was entirely because Nie Anda strongly recommended it against all odds.

At this time, Nie Anda was indescribably happy to see the singer he supported and signed showing his initial success.

"You win, you are right!"

One of them put down the statistics table in his hand.

On it are the number of subscription broadcasts of "Fairy Tale" on TVB and the number of on-demand broadcasts on major radio stations.

The numbers above are very scary, either thousands or tens of thousands.

This is song data that EMi has never had in recent years.

Only "A Dream in the World" released at the beginning of the year came close to this figure.

"Mr. Nie, the distribution department has received many calls for purchases. The market is very much looking forward to this record. It is said that a large number of fans are looking for this record in major music stores.

Do we need to release the record early?"

Someone asked a question.

"No, wait a little longer. You Chinese have an old saying: Let the storm come even harder.

I have listened to Zhou's album, and it will definitely be a groundbreaking album.

We need to wait until the rainstorm gets a little heavier before releasing it.”

Nie Anda shook his head, and then said, “Notify Wanwan and Singapore and other places that they can start promoting Fairy Tale.

In three days, three days later, I want to see "Fairy Tale" on the radio charts throughout Southeast Asia.

If even a song as good as "Fairy Tale" can't be on the regional song charts within three days, then the people in the regional propaganda department should resign! We don't need useless people."

(End of this chapter)