Huayu 1992, my entertainment era

Chapter 134 Awards PR
In a hotel in Taipei.

Jacky Cheung asked his assistant to bring today's newspapers from several major newspapers in Taiwan, to see if his visit to Taiwan made the headlines.

"Give it to me! What are you dawdling about for?"

After shouting for a long time, the assistant was still dragging his feet and didn't bring the newspaper for a long time. He suddenly became a little angry.

The assistant didn't dare to go against his wishes, so he could only lower his head and hand over the newspaper.

Taking the newspaper, Jacky Cheung picked up one at random.

Just one glance and he felt his blood boiling and his face turned red instantly.

He was red and warm again.

"Damn Wanwan Newspaper, what do they write?"

The newspaper was crumpled in his hands.

He was really angry.

These Taiwanese media really don't give him face.

When he came to Hong Kong, the number of fans who greeted him at the airport was not as many as the several hundred people who came to Zhou Ziheng's.

But there were at least hundreds of people, and they surrounded the venue and couldn’t even get out.

To the media here.

These damn media actually chose a photo with no one in it.

But Zhou Ziheng's photo is obviously very popular.

Comparing the two, it feels like no one greeted him at the airport when he came to Taiwan, while Zhou Ziheng's popularity is extremely high.

The Four Heavenly Kings are not as popular as a mainland singer.

How will his fans and peers view him?

Also, the person he hates the most right now is Zhou Ziheng.

I want to compete with him in everything.

He was really angry about the Taiwanese media's obvious intention to target him.

“Please contact the PR department of Wanwan PolyGram for me. What do they do?

Didn’t they see this report that was clearly targeting me?

Just sit back and watch it get published.”

He yelled at his assistant with an angry look on his face.

The assistant lowered his head, as if he had expected him to be angry, and whispered: "This is Wanwan Daily. The Wanwan branch has a bad relationship with them, so there is no way to withdraw this report."

Hearing this, Jacky Cheung was stunned.

He was taking it for granted.

PolyGram is indeed a large company, but it is not omnipotent in Asia.

Especially in the bends.

Taiwan can be said to be the most xenophobic place in the Chinese-speaking region towards overseas record companies, apart from the mainland.

Rolling Stone, UFO, Shanghua and other Taiwanese record companies are very wary and hostile towards foreign companies such as PolyGram.

Previously, although several Taiwanese record companies had been fighting among themselves, they were often very united in fighting against international record companies.

If it weren't for companies like PolyGram and Warner choosing to use the soft-hard approach and boil the frog in warm water to enter the Taiwanese market.

Even if Warner hadn't spent several years to finally dismantle the UFO from within.

PolyGram supported Fumao Records to become a large company.

I’m afraid that Wanwan doesn’t even have a say in PolyGram now.

But even so, the local forces in the Taiwanese music scene are still very strong.

The Rolling Stones needless to say.

They are staunch diehards, and are determined to take the path of local internationalization, both externally and internally.

But this company has a lot of talented people.

Not only do they firmly occupy a large share of the Taiwanese market, they have also entered Hong Kong, Japan, the United States and Canada, and have developed into a large-scale international record company.

Although Shanghua is a little weaker, it has many female singers under its banner.

People like Meng Tingwei and Gao Shengmei are very popular among the people.

It has also reached a cooperation with Haili Group and is the leader in the cover song market.

The copyright fees for song covers alone amount to several million or even tens of millions every year.

I heard that recently Shanghua has reached a cooperation with Haili and Guangdong Yongsheng Records Co., Ltd. to jointly promote the Golden Disc Leopard series of audio-visual products.

At present, this VCD audio and video brand called Golden Leopard has achieved very impressive results in the mainland. It has used songs to reversely sell VCDs and the results are very gratifying.

The local record companies are powerful, who will the Taiwanese media choose to support?
Obviously, it goes without saying that priority is given to supporting Rolling Stone and Shanghua.

PolyGram and Warner are the companies most actively trying to take over the Taiwanese record market.

Many media outlets have a negative impression of them.

In comparison, EMi in recent years has been like a docile puppy, not fighting or competing.

These media naturally favor it.

Although Zhou Ziheng is a mainland singer.

But it must be said that, compared with them, although the Four Heavenly Kings are obviously popular in Taiwan, many people in Taiwan actually dislike them more.

Just like mainland singers hate Hong Kong singers.

There's nothing we can do about it, it's because Hong Kong singers are so unique.

Just make more money.

It's really hard to stand seeing people eating alone.

However, in general, there are not too many media outlets that exclude Hong Kong singers.

But unfortunately, Jacky Cheung just happened to run into it, and that was Wanwan Daily.

"What a bad luck!"

Jacky Cheung calmed down his anger and said, "Let the company increase its public relations efforts. I want to win the Golden Melody Award for Best Song of the Year.

Zhou Ziheng is so arrogant, I want him to sit in the audience and watch me take away this most important award."

Thinking of the scene in which he won the most important Golden Melody Award while Zhou Ziheng could only applaud from the audience, Jacky Cheung, who was originally in a very bad mood, could not help but smile.

So what if you sell more than me.

So what if you are crazy.

The award is mine, which means that people in the industry generally believe that I am better than you.

In fact, as long as the publicity is adequate, even the fans will think so.

……

After Zhou Ziheng arrived at Wanwan, he began to attend various activities arranged by EMi.

Because he seldom comes to Wanwan, organizers of various activities in Wanwan favor him very much.

Radio interviews, TV variety shows, and even CTS wanted to invite him to star in a TV series.

Wasn’t “Justice Bao” very popular last year? The ratings were explosive throughout Asia.

So, this year CTS followed suit and prepared to shoot "Seven Heroes and Five Gallants".

It was impossible to invite He Jiajin to play the genuine Zhan Zhao, so CTS invited Zhou Ziheng to play Zhan Zhao.

CTS even offered Zhou Ziheng a whopping salary of seven million to let him act in the film.

He actually also wanted to satisfy his desire to have sex with Zhan Zhao.

Zhan Zhao is a heroic character and is very attractive to Zhou Ziheng.

Unfortunately, Florence Hui rejected it on his behalf immediately.

The reason is that with the excellent performance of He Jiajin before, Zhou Ziheng's performance in this role is very unflattering.

If it was just for money, the movie scripts invited by Hong Kong would fill up an entire table, and the pay for each movie would be no less than one million.

Moreover, the time it takes to make a movie in Hong Kong is always fast. If he really wants to, he can make one in half a month. He can also make seven or eight movies a year like Andy Lau.

But why would he make an obviously unpopular TV series if he doesn’t even make a movie.

He is very popular now. His two consecutive albums have sold more than four million copies in Asia, and "Fairy Tale" has sold more than five million copies. In terms of movies, there is "The New Hard Times" which has a box office of 26 million.

Such qualifications.

If he wants to make a movie now, according to Florence Hui, he either doesn't make it or makes it good. He either pursues word of mouth and makes a movie that can win awards, or he pursues box office. Even if the box office exceeds that of "New Hard Times", it should at least not be less than 10 million.

Only in this way can his career be positive and progressive.

If he just shoots a random TV series and ruins his reputation, all his previous accumulation will be wasted, and he will become as unpopular as Aaron Kwok.

After Aaron Kwok became famous, he took on any role he wanted.

As a result, word of mouth is bad.

In terms of the box office, although it made money for the producers, it was extremely mediocre.

Now he has fallen to the point where he can no longer get any good roles and can only make some small-budget movies to make money.

Florence Hui has made plans for Zhou Ziheng.

He can either be like Jacky Cheung and focus on being a singer and be the best that he can be.

Or you can be like Andy Lau, developing both in the film and music fields and pursuing the highest level.

Be at the top of both worlds.

Therefore, after receiving the role in "Seven Heroes and Five Gallants", Florence Hui directly rejected it on his behalf.

In this regard, Zhou Ziheng did not blame Florence Hui for refusing without even asking him.

Although Florence Hui has a strong housekeeper attribute, it should be said that her idea is right.

He really shouldn't take on these roles that may affect his reputation.

Zhou Ziheng didn't know whether the show "Seven Heroes and Five Gallants" was good or not.

Even if it is good, it will never be better than "Justice Bao".

Besides, CTS said that the role he would play was Zhan Zhao.

To be honest, he really doesn't think anyone's Zhan Zhao can be better than He Jiajin's.

It’s not that Kenny Ho’s role as Zhan Zhao has come to an end.

It’s because “Justice Bao” was so popular that even though He Jiajin’s Zhan Zhao was average, he had already been deeply rooted in people’s hearts.

Now when everyone is thinking about the exhibition in advance, the first person they think of is Kenny Ho’s face.

How do you act in this situation?
No matter how well you act, others will still think it is not good.

So, after Florence Hui rejected CTS, he didn't take it to heart and continued with his activities.

He still has plenty of time in Wanwan.

When planning Wanwan's concert, she also planned to participate in the Golden Melody Awards, so the concert was scheduled after the Golden Melody Awards.

Therefore, before the Golden Melody Awards began, he had time to participate in more TV variety shows and some radio interviews.

This can also be considered as a reward for Wanwan’s fans.

After all, he seldom comes to Taiwan, so this is a good opportunity for him to gain some exposure.

At the same time, Zhou Ziheng did not forget to pay attention to the Golden Melody Chart.

I don't really care about this award though.

But it would be great if we could win an award.

Although awards are just a form of recognition and honor to singers, they sometimes still play a big role.

Winning an award and not winning an award are completely different concepts.

Dao Lang is popular in later generations.

The album sales ranked first in the country.

The song was widely sung.

But what is the final result?
He was not recognized by the mainstream and was unanimously excluded.

Gradually, even his fans felt that his songs were low-level.

Zhou Ziheng doesn't want to become Daolang

Therefore, if he can win some heavyweight awards, he will still strive for them.

We can't let the fans in the future recall this era and say, "Actually Zhou Ziheng is not good, his statistics are all exaggerated. If he is really that good, why didn't he receive any major awards?"

To be honest, it was only this time that Zhou Ziheng realized that there are so many twists and turns in awards.

EMi told Zhou Ziheng that they had found dozens of Golden Melody Awards judges, gave gifts to some and established good relationships with some.

This is like a transfer of benefits.

The finalists need to please the judges.

To be honest, this really shattered Zhou Ziheng's worldview.

He had always believed that even if awards were not sacred and fair, they should not be so money-oriented.

But the fact is, it is full of the smell of money.

The companies behind the nominees, including Zhou Ziheng and Jacky Cheung, transferred a large amount of benefits to the judges of the award on the eve of the award.

EMi even asked Zhou Ziheng to contact friends in the circle such as Tong Ange and Zhang Yusheng to help canvass for votes.

Zhang Yusheng and others are Taiwanese singers themselves, and they are more or less acquainted with the judges of the Golden Melody Awards.

As long as he has their help, Zhou Ziheng will not definitely beat Jacky Cheung, but his chances will increase a lot.

"To be honest, this is the first time I feel that it would be better if I didn't win this award."

In a cafe in Taipei, Zhou Ziheng, Tong Ange and Zhang Yusheng were sitting together drinking coffee.

Speaking of the Golden Melody Awards, Zhou Ziheng couldn't help but shake his head.

“Awards are like this. If you think you can win an award based on your own abilities, that’s actually unrealistic.

If you are not in Taiwan, you have no idea that it is really lively before the Golden Horse Awards every year.

Those film producers are busy every day, and the judges of the film association are making a lot of money. "

Tong Ange smiled.

“In fact, not all judges vote for vested interests.

There are still quite a few fair judges on the jury, and quite a few of them still judge based on the quality and influence of the songs." Zhang Yusheng interjected.

"Indeed, several judges I know disdain this kind of thing." Tong Ange nodded in agreement.

After a pause, he looked at Zhou Ziheng, "But public relations is still necessary.

The judges are also human beings and have their own preferences. If he doesn't like you, he won't vote for you no matter how good your song is.

On the contrary, if he likes your song, he will vote for it even if everyone else thinks it sucks.

Therefore, the judges' impression is actually very important.

You must do the necessary public relations.”

Zhang Yusheng also nodded, "Your "Sad Pacific" and "Kiss Goodbye" are comparable in reputation to "Kiss Goodbye".

In this situation, public relations is particularly important.”

“EMi Records is helping me with that.

I myself don't want to get involved at all.

If EMi hadn't asked me to ask you for help this time, I wouldn't have even bothered to ask."

Zhou Ziheng said.

Zhang Yusheng patted Zhou Ziheng on the shoulder:

"In fact, whether you ask for it or not, we will help you. We are friends, if we don't support you, who will?

I have an event tomorrow and there should be a lot of reporters there. I will publicly support you then.

In addition, I will also help greet the judges I know and ask them to vote for you."

“I will speak up for you too.

This is Taiwan, not Hong Kong, not the territory of the Four Heavenly Kings. "

Tong Ange also spoke.

"Thanks. Without further ado, I'll drink the coffee instead of the wine." Zhou Ziheng said with a smile.

"Forget coffee, come to my house. I have some good wine there. Let's drink to our heart's content."

"Don't you have an event tomorrow?"

"It's just an event. Even if I get drunk tonight, I'll still be full of energy tomorrow. You don't have to worry at all."

"Then why are you talking so much? Let's go. I've been wanting to drink those two bottles of Lafite for a long time."

(End of this chapter)