Huayu 1992, my entertainment era

Chapter 15 Contract Signed, Promotion

After discussing the general intention of cooperation, the next step is to formally sign the contract.

Liu Zhiwen asked someone to quickly print out a simple contract, and the two sides negotiated on some details.

Eventually, both parties reached an agreement.

Pacific is responsible for publishing and distributing the tape "Wandering Song". An initial print run of 50,000 copies will be released first in Guangdong Province. The subsequent print run will depend on the order situation at the order conference.

At the same time, Pacific reached a cooperation contract with Zhou Ziheng.

In the next five years, Zhou Ziheng must produce no less than four records and hand them over to Pacific for distribution. The subsequent share of the profits will depend on the sales of previous records.

However, because Zhou Ziheng is the weaker party after all, Pacific still has the advantage in the contract.

One of them illustrates the strength of large companies.

That is, Pacific has the right to decide whether to release Zhou Ziheng's subsequent albums.

In other words, if Pacific feels that Zhou Ziheng's records are of poor quality or have no chance of making a difference in the market, they can choose not to release them.

In addition, the contract also emphasized that unless Pacific does not release Zhou Ziheng's records, Zhou Ziheng cannot give the records to other record companies for release.

It feels a bit like an unfair clause.

But that's the reality.

No matter how talented you are, if you don't have the background and the strength, you will have to bow your head in the face of these things.

Of course, for Zhou Ziheng, the Pacific is not completely useless.

In addition to bearing the initial printing costs of the tape records, they are also responsible for promoting the records.

And the advertising expenses cannot be lower than a certain amount.

The signing of the contract does not mean that Zhou Ziheng can start selling this tape.

Before that, Zhou Ziheng needed to cooperate with Pacific to shoot the album cover and MTV.

Although record MTVs started late in the mainland, they became popular during this period.

As early as the year before last, Pacific first used the MTV approach at a trade fair to attract audio and video wholesalers, and with this advanced visual approach, it became the record company with the largest number of orders at the trade fair that year.

Since then, if record companies in Guangdong Province want to make a difference at the ordering fair, shooting MTVs for songs has become a trend to attract ordering companies.

Zhou Ziheng's tape is no exception.

If Pacific wants to gain more benefits from it, it is essential to shoot MTV for the songs on this tape.

Of course, it wasn’t that difficult to shoot MTV in the mainland at that time.

It's nothing more than imitating the Hong Kong and Taiwan style, with singers standing in front of the camera and lip-syncing.

Zhou Ziheng spent only three days accompanying the Pacific filming crew through the streets and alleys of Guangzhou to complete the filming of all the MTVs.

After the MTV shooting was completed, Zhou Ziheng had nothing to do for a while, so he returned to the Friendship Hotel to continue his resident singing.

Meanwhile, Pacific continued to work on the tape "Wandering Song".

As we all know, there is a process for the production and release of a record.

The first thing is to produce the record and shoot the MTV.

Then they would contact the manufacturer to use the master tape to copy the songs onto the sub-tape. After a certain number of records were printed, the record company would contact bookstores, audio-visual stores, newsstands and other places that sell audio-visual products to start distributing the products.

After the album is distributed, the record company will start promoting it on a large scale to make the audience pay attention to it, and finally start selling it.

These processes seem simple, but they are actually time-consuming and labor-intensive.

Needless to say, writing songs, playing accompaniment, recording and producing an album all take a lot of time.

The subsequent engraving of the sub-tapes has to be done one by one using a machine. If the manufacturer is smaller, with tens of thousands or even hundreds of thousands of tapes, it will take a lot of time just to burn them.

Then, for distribution, the goods have to be delivered door to door. China is so big that the transportation alone will take ten days or so.

The publicity was simpler. There were not many ways to promote the album in this era. It was nothing more than a series of promotions on TV, radio and newspapers to let the audience know about the album. If someone heard a song on the radio and thought it sounded good, they would naturally go to the music store to buy it.

However, in comparison, Zhou Ziheng's album is much simpler.

For Zhou Ziheng's album, Pacific is currently only considering the Guangdong market.

As long as a certain amount of sales is achieved in the Guangdong market, at the ordering conference in the future, there will be spontaneous orders from other places for this tape.

Therefore, for now, the primary task of Zhou Ziheng's tape is to open up the market in Guangdong Province.

Only if it makes a difference in Guangdong Province, and orderers in other provinces see the potential of this tape and feel that there is profit to be made, will they place large orders from Pacific and allow the influence of this tape to gradually spread across the country.

As for Pacific's strength, even Zhou Ziheng had to admit that it is indeed one of the major giants in the mainland.

On the third day after the filming of Zhou Ziheng's MTV was completed, Zhou Ziheng's name began to appear frequently on major local radio stations, televisions, and newspapers in Guangdong Province.

Even on some more conspicuous billboards in Guangzhou, his posters began to be hung high by workers.

Songs from his album "Wandering Songs" began to be played on a loop on famous radio stations such as Guangzhou's local Music Voice Radio, Guangdong Province's Southern Radio, and Pearl River Radio.

Wandering Song

New Worker Song

The Child Away from Home

Outside the Window

"Wine on September 9th"

"Nine-nine Daughter Red"

These songs are the most played.

It seems that all major radio stations have been greeted by the Pacific Ocean. They don't care whether the listeners like it or not, and they just keep broadcasting the songs in turn, with the intention of brainwashing you.

"Good morning, dear listeners. The music never stops and happiness accompanies you. Welcome to listen to the Voice of Music. I am Ajie and I am Amei."

Ajie: "Amei, I heard that you are not from Guangdong Province, but from Hebei Province?"

May: "Yes, I am not from Guangdong Province."

Ajie: "Then you came to Guangdong Province from Hebei alone to work hard, the process must have been very difficult, right?"

May: "It's very hard. I've thought more than once that this place is not suitable for me and I should go home! Every time the holidays come, I always think of my parents."

Ajie: "So what made you persist?"

May: "I don't know what it is, maybe it's a belief!"

Ajie: "I am a local. I didn't really understand how it feels to be a stranger in a foreign land and miss your family during the holidays. Until I heard a tape recently."

"What tape?" Amy asked in surprise.

"This is a tape about the voices of migrant workers. The songs in it are not only touching, but also as good as records from Hong Kong and Taiwan. Do you want to listen to it?" Ajie asked.

"Of course!"

"Then, here's a tape of 'Wandering Song' by Zhou Ziheng, a new singer from Pacific Ocean, for everyone."

On the radio station, as the host finished his opening speech, a tune filled with a hint of sadness began to play.

"The wanderer misses you outside"

"Dear Mom"

"Wandering footsteps travel all over the world"

'No home'

……

(End of this chapter)