Huayu 1992, my entertainment era

Chapter 48 Zhou Ziheng's Plan (Seeking Follow-up Reading)

The competition between singers from the north and south continues.

One singer after another came on stage to sing a song they were good at, and then were scored by several judges.

Don’t say that singers won’t let people rate them.

This is not the 21st century when singers all thought highly of themselves.

During this period, many singers actually came to prominence by participating in competitions, and basically everyone was not averse to criticism.

If you sing well, you will naturally get high scores.

If you can't sing well, it's your own fault, don't blame others.

Of course, civil and military skills come first, and martial arts are not second.

This music competition thing is actually not that well-received.

Everyone has their own preferences, and different people have different criteria for judging music.

Therefore, if you are given a lower score, it does not mean that you are inferior to others.

And having a high score does not mean that you are superior to others.

Music, especially everyone here is basically playing pop music.

This cannot be determined by the judges' scores, it mainly depends on the market and the audience.

If your tapes sell well, even if your singing is terrible in the eyes of other peers, you are still a leader in the industry.

In a nutshell, don't take professionals' opinions too seriously.

At least that’s what Zhou Ziheng thought.

Coming from later generations, he has seen many songs that were hyped up by professionals but were totally unacceptable to the audience.

I've also seen many songs that were criticized by professionals but were still widely loved by the audience.

Therefore, after stepping down from the stage, Zhou Ziheng didn't pay much attention to the so-called competition, but instead treated the scene as a large-scale social gathering.

Move around in the crowd and make friends.

Most people were very enthusiastic about Zhou Ziheng's initiative to make friends.

After all, who can refuse a friend who is currently the best-selling cassette player in mainland China?
After a round, Zhou Ziheng became familiar with most of the people present. In addition to Liu Huan, who took the initiative to exchange contact information with him, he also exchanged contact information with Mao Amin and Xie Xiaodong.

Oh! And there are a few behind-the-scenes people.

For example, China Fire, also known as Zhang Peiren, the founder of Magic Stone Records, was commonly referred to as such in later generations.

In fact, during this period, Magic Stone Records was not called Magic Stone, but China Fire.

In 1991, Zhang Peiren, deputy general manager of the Mandarin division of Formosa Rolling Stone Records, came to Beijing and founded Moyan Culture.

With this company as the main body, the China Fire brand was established and a large number of rock singers and bands were signed.

It was not until 1995 that the China Fire brand was officially changed to Magic Stone Records.

However, by then, the glory of Magic Rock had begun to become a thing of the past.

Their most important generals, the Three Magic Rock Band, strangled Chinese rock in its infancy due to their outrageous actions, which led to the Rolling Stones shelving them. The entire Chinese rock industry was cut short because of these three people.

Zhou Ziheng certainly did not contact Zhang Peiren to save rock music.

He doesn't have that ability.

He contacted and made friends with the other party mainly for the Rolling Stone Records behind the other party.

Zhou Ziheng has a clear plan for himself.

Gain a firm foothold in the mainland and then move into Hong Kong and Taiwan.

Why can singers from Hong Kong and Taiwan be so popular in mainland China, but mainland singers cannot be exported in the opposite direction?
He was going to be that guy.

If no one else can take over the mainland music scene, then he will do it.

If you want to go beyond the mainland and make a difference in Hong Kong and Taiwan, you still need the necessary connections and resources.

Zhou Ziheng is not Faye Wong, and he doesn’t have a grandfather who is a legislator.

If he wants to leave the mainland and make a living in Hong Kong and Taiwan, he has to rely entirely on himself.

The Rolling Stones were a good target.

It was originally a magazine and has very large media resources.

Instead of setting up an online connection, Zhou Ziheng's records will not be unknown after they are released in Hong Kong and Taiwan.

To be honest, Zhou Ziheng has experienced the pain of having no media resources in this era.

The situation in the Mainland was not so bad, because the tapes were selling well and Pacific wanted to make more profit from him, so they would still give him some help to some extent.

In addition, the mainland is currently creating stars, and he meets the requirements, so the media will promote him spontaneously. So there is no need to worry too much.

But Hong Kong and Taiwan are different.

This can be seen from the fact that the tape "Wandering Song" did not make any splash after it was released in Hong Kong and Taiwan.

Indeed, the tape "Wandering Song" may not be the type that Hong Kong and Taiwan listeners like.

But the main reason lies in the publicity resources.

According to Zhou Ziheng, there was almost no publicity when "Wandering Song" was published and distributed in Hong Kong and Taiwan.

Take it to the radio station and ask them to recommend it.

People directly asked, "Can you listen to songs from the mainland?"

Finally, I returned it directly.

The newspapers did pay to publish a few small pages, but this was an era when people mainly listened to music on the radio.

Who would spend money to buy a tape for no reason, just because they saw a few lines in the newspaper leaflet and had never heard it on the radio?
Not to mention that people of this era wouldn't do that, even in later generations, no one would be that stupid.

So, Zhou Ziheng finally understood.

If he wants to make a difference in Hong Kong and Taiwan in the future.

You must have certain personal connections.

At least it has to be on the radio.

No matter how great a song is, you have to let the audience know whether it’s good or not!

Even in mainland China, those orderers have to travel a long way to the record company to listen to the songs several times in person to confirm that the songs are indeed good before placing an order.

Of course, Hong Kong and Taiwan are excluded.

As the largest exporter of magnetic tapes in the mainland.

For tapes from Hong Kong and Taiwan, especially those of famous singers, such as Andy Lau and the other Four Heavenly Kings, the orderers don't even need to listen to them. As long as you release the news that they have released a record, I guarantee that the orderers will pay for the goods even before your tapes are finished.

Therefore, Zhou Ziheng’s goal was very clear, which was to get to know Zhang Peiren and find an opportunity to connect with the Rolling Stones.

Then, after gaining a foothold in the mainland, they will move towards Hong Kong and Taiwan.

……

Time passed quickly, and while Zhou Ziheng was making friends, the singing competition finally ended.

In the end, the southern singer won the competition with a slight advantage.

On the other hand, although the North lost, most people, except for a few, were not discouraged.

Obviously, most people's mentality is similar to Zhou Ziheng's, and they don't care too much about the results of the competition.

Not only did the singers not care, the producers didn't care too much either.

On the contrary, after the competition, they gathered in a large private room next door and began to discuss and study the current market changes and how to best produce good song tapes.

Because Zhou Ziheng is also a creative person, he was also called over by Chen Xiaoqi.

“Perhaps this is the real topic of this exchange.”

Sitting among a group of producers, Zhou Ziheng thought silently as he watched Chen Xiaoqi talking endlessly about the current changes in the record market.

“Our various record companies in Guangzhou have released a large number of original tapes this year.

And everyone should have seen the results.

The sales of both Zhou Ziheng and Yang Yuying's tapes exceeded one million, which is absolutely unprecedented.

Therefore, I firmly believe that packaging singers and conducting commercial operations is definitely the way we should go in the future.

......"

After listening to a few sentences, Zhou Ziheng felt a little drowsy.

Many of the people here hold official positions.

Everyone spoke in a very official tone.

Chen Xiaoqi is fine.

The other speakers were very much like the leaders who gave speeches at meetings when Zhou Ziheng was in elementary school, with official language throughout.

After talking for several hours, all you know is that he said what instructions, what policies, and what paths to take...

Please keep reading, please keep reading, and I’d also like to recommend a book. The link is below, it’s from Huayuwen, a new book by an old author.



(End of this chapter)