The rejuvenation of a great nation: from educated youth to national treasure scientist

Chapter 177 Everyone feels that they have not suffered any loss [Request for full order]

Because Guo Peiran's words were very serious.

This was obviously very dissatisfying to him.

Du Ziqiang was so active just now and said so much nonsense, actually he just wanted to arouse the dissatisfaction of his leaders and colleagues towards Wang Haoran.

Du Ziqiang felt humiliated by Wang Haoran, so he wanted to take revenge on Wang Haoran.

But he was just a small camera reporter.

He had to arouse the editor-in-chief's hatred of the enemy in order to achieve his goal.

That's why he said so many bad things about Wang Haoran just now.

Unexpectedly, it backfired.

"Oh! Editor-in-chief, I'm sorry, I was wrong." Since his goal could not be achieved, Du Ziqiang quickly apologized and admitted his mistake.

Guo Peiran said seriously: "Be careful next time! Don't eat carelessly or talk carelessly!"

"You must be careful with what you say and do!"

Du Ziqiang nodded: "I understand, editor-in-chief, you are right to criticize."

As they were talking, they entered the Pangu Technology factory.

The majestic Pangu Technology Office Building is right in front of you.

The minibus stopped in front of the office building.

When Guo Peiran got out of the car, Wang Haoran had already arrived with several Pangu Technology managers.

"Mr. Guo! Welcome!"

Wang Haoran and Guo Peiran shake hands.

Guo Peiran smiled and said, "I can't wait to see our results."

Wang Haoran made a gesture of invitation and said, "Please follow me!"

"The complete set of equipment we developed is already in an exhibition hall upstairs."

So, Guo Peiran and his group followed Wang Haoran upstairs.

During this process, Du Ziqiang, as a photojournalist, ran around shooting with another photographer.

We took the elevator and quickly arrived at the floor where the exhibition hall was located.

Wang Haoran has already had a full set of TV station-specific equipment set up in a product exhibition hall.

After Guo Peiran entered, his eyes lit up: because there was an exhibition arranged like a studio.

Actually, there are basically no news anchors in CCTV’s news broadcasts nowadays.

The content of reporters' interviews is edited into programs, which are then broadcast directly and landed on TV terminals in thousands of households through signal towers.

"Mr. Guo, there is a camera here. It may be different from the previous cameras." Wang Haoran said, pointing to a digital camera on display on the table.

Guo Peiran took a look and thought, isn’t it still a camera?

What could be different?

"Really? What's the difference?" Guo Peiran said excitedly.

Wang Haoran said: "It doesn't use film."

Du Ziqiang, who had been taking photos with his ears perked up, couldn't help but ask, "No film?"

“How do you shoot it?”

"Isn't this just a trick?"

Guo Peiran glared at Du Ziqiang.

Only then did Du Ziqiang shut up obediently.

Wang Haoran smiled and said, "No need for film, use digital imaging technology!"

"Our camera uses an image sensor to capture and save images, and the storage method is also in the form of electronic signals."

As Wang Haoran spoke, he began to demonstrate to Guo Peiran how to shoot with this digital camera.

Guo Peiran stood beside Wang Haoran with his eyes wide open. He saw a monitor on the side of the camera, which could clearly show the images in the lens.

This, this is too magical.

This completely overturned Guo Peiran's past experience.

He was a little bit incredulous about what was happening before his eyes.

"Mr. Guo, I just took a video. Now, I can transfer it directly to the computer via a data cable for editing."

As Wang Haoran explained, he connected the computer directly with a data cable.

Then, very quickly, the video just shot was transferred to the computer in MP4 file format.

Wang Haoran clicked on the file and opened it in a TV program editing software.

The file starts playing.

Moreover, the playback effect is very good, with first-class picture quality and first-class sound quality.

Wang Haoran used TV program editing software to edit the video, added subtitles, and cut out some unnecessary shots.

Soon, a short news program was completed.

Guo Peiran and a group of other CCTV people surrounded Wang Haoran, they were all dumbfounded.

Du Ziqiang opened his mouth wide and stared at the screen without blinking. His whole world was turned upside down.

My goodness!

This is simply a magic trick!

What the hell, Wang Haoran actually developed a camera that doesn’t require film?

Moreover, the effect of the shooting is really good.

This is much more powerful than the most advanced high-end TV station dedicated cameras!
Even the film camera of the Foot Basin People is nothing but rubbish in front of it!

Guo Peiran sighed and said: "Comrade Haoran, you really shocked me this time!"

"How on earth was such a magical machine made?"

Wang Haoran smiled and said, "It's very simple. We can use electronic technology to manufacture image sensors and digital signal processors. That's it."

Du Ziqiang couldn't help but ask, "Does Foot Basin have this technology?"

In fact, the powerful development of CMOS was driven by small and medium-sized enterprises in the past.

But now, people are just starting to develop CMOS sensors.

Wang Haoran smiled faintly and said, “They may not have it!”

"In fact, we have a lot of technologies that they don't have."

"It's just that some people lack confidence and always think that their country is not good enough at all!"

Wang Haoran took the opportunity to mock Du Ziqiang.

Du Ziqiang's face turned red all of a sudden.

"Comrade Haoran, how long can this camera shoot?" Guo Peiran asked again.

Wang Haoran smiled and said, "That depends on the memory capacity of the storage device."

"We have developed a storage chip specifically for digital cameras. One chip has a capacity of about 1G. If you insert 10 storage chips, that's 10G. Even if it's a high-definition video, it can last for two to three hours."

Guo Peiran was very surprised, because a film camera could not record very long footage on one roll.

"I have another question. How much does a camera like this cost?" Guo Peiran asked.

Wang Haoran asked, "How much did you buy the camera from Jiaoben people?"

Guo Peiran said: "About 500,000 or 600,000 RMB."

Wang Haoran shook his head and said, "This is really a huge profit!"

"Their cameras probably only cost one or two thousand to produce."

"Our high-end digital cameras are much more expensive than theirs, but the domestic selling price is only 10 yuan each!"

Du Ziqiang said from the side: "10 yuan? Isn't this too expensive?"

"Imported products are more expensive, which is understandable, but domestic products still make so much money, isn't that a bit excessive?"

Wang Haoran smiled and glanced at the other person and said, "What you mean is: no matter how high-tech domestic products are, they can only be sold at a bargain price in China?"

"The garbage of the Foot Basin people can be sold for five or six hundred thousand, and you think it's justified. What kind of logic is this? Haha!"

Du Ziqiang said: "I, what I mean is: both the National Channel and Pangu Technology are owned by the state, there is no reason to sell them so expensively!"

Guo Peiran looked at Du Ziqiang sternly and said, "Comrade Ziqiang, you! I think you must undergo an in-depth ideological education!"

"Now that we are promoting a market economy, isn't it normal for companies to make money?"

"The good things of the Dragon people can't be sold at a high price. Without sufficient profits, how can we carry out the next step of scientific research?"

"I think you are deliberately trying to stir up trouble here!"

Guo Peiran was a little angry.

Because he felt that Du Ziqiang was too unkind!
What the hell! Why do you have so much nonsense?

Du Ziqiang quickly shut up, sweat already forming on his forehead.

Wang Haoran smiled and said, "Mr. Guo! You are a national television station. Your people should stand with the motherland. If you see someone trying to eat and smash the pot, you should just smash his rice bowl!"

Wang Haoran didn't want to argue with Du Ziqiang. But this guy was a bit too much, provoking and setting traps for him again and again.

Therefore, Wang Haoran's words were tantamount to putting Du Ziqiang on the fire.

Guo Peiran said a little ashamedly: "Comrade Haoran, I'm sorry, it's our ideological education work that has not been done well."

Wang Haoran waved his hand and said, "It's okay. It's never too late to mend the fence after the sheep have been lost."

Guo Peiran knew what Wang Haoran meant.

He nodded and said, "Thank you Comrade Haoran for the reminder."

Wang Haoran laughed and said, "Let's get back to business!"

"Mr. Guo can also experience other equipment we have developed."

Next, Wang Haoran demonstrated the live TV equipment to Guo Peiran.

The current Dragon Country does not actually have the ability to broadcast live television in the true sense.

In January 1978, the News Broadcast began broadcasting, but there was no image of the announcer, only the voice.

However, in the past two years, CCTV spent a large sum of money to purchase equipment for live broadcast of TV programs from Jiaoben, and now the News Broadcast has a live broadcast room.

But the live broadcast equipment of the foot basin is actually quite bulky, and it is still quite troublesome to broadcast live outside the TV station.

The live TV equipment displayed by Wang Haoran is small in size and light in weight, and can be easily transported by any ordinary small truck.

Moreover, the equipment can be quickly deployed and the live broadcast can be started immediately.

Wang Haoran's demonstration once again surprised Guo Peiran and others.

The live broadcast equipment purchased by the national TV station from Jiaoben cost tens of millions, but it is really not as good as the one developed by Wang Haoran.

"Comrade Haoran, how much does your live broadcast equipment cost?"

Wang Haoran smiled and said, "The domestic price is 500 million, but if it is sold overseas, it will cost at least 1500 million!"

"Mr. Guo, do you think our equipment is competitive abroad?"

Guo Peiran nodded repeatedly: "Of course there is!"

"We bought a set of live broadcast equipment from Jiaoben before, but it cost more than 6 million RMB!"

"It is said that Hans's TV live broadcast equipment is a little cheaper than Jiaoben's, but they want rice and knives, and we don't have money. Jiaoben provides Japanese yen loans, so we chose Jiaoben's equipment."

Wang Haoran said: "These lizard companies are really extorting money. When we don't have a certain product, their asking price is ridiculous!"

"I hope that one day we can drive the camera equipment of the Foot Basin People out of our domestic market!"

Guo Peiran nodded and said with a smile: "Comrade Haoran, come on!"

"Well, if we order a complete set of live broadcast equipment and digital cameras from you now, when can you deliver them?"

Wang Haoran said: "It should be relatively quick to produce."

"Mr. Guo, your station is still mainly relying on the funding from the government, right?"

Guo Peiran nodded: "Yes, our advertising business is still relatively poor. State-owned enterprises basically do not advertise now."

"Nowadays, it's the few foreign companies that have come in to invest that are doing the advertising."

Wang Haoran said: "This is indeed a big problem."

"Advertising is an important part of market competition."

"How about this, Mr. Guo? I will provide you with 20 digital high-definition cameras, two sets of TV live broadcast equipment, and 50 computers, with a total value of more than 1200 million. You can give us Pangu Technology Company a one-minute advertisement every night during prime time for five years. Is that okay?"

By the beginning of 1981, the number of television sets owned in China had reached over 8 million. In fact, television had unknowingly become an important entertainment facility for urban residents.

But television advertising still hadn’t taken off.

The price of TV advertising is also very low at this moment.

A 90-second prime-time advertisement on Shanghai TV only costs more than 200 yuan, but not many people would do it.

The main reason is that there is very little foreign investment entering the Dragon Country at present.

Foreign products are in great demand right now, and they sell like hot cakes without any advertising.

Therefore, there are very few foreign brands willing to advertise.

Only the people of Jiaoben would occasionally do some advertising in order to seize the market of Longguo.

Guo Peiran was shocked.

He could hardly believe his ears.

What the hell?
Wang Haoran actually wanted to exchange equipment for advertising?

If all the equipment he mentioned are from foreign countries, then they must be worth hundreds of millions, right?
They don't want any money, but they plan to convert it into advertising?
This is supporting your work!
CCTV is actually very poor now, and their annual funding is only a few million.

If they want to purchase or replace new equipment, they have to apply to the higher authorities, and it will take a long time to get approval.

"Comrade Haoran, aren't you suffering a great loss here?" Guo Peiran said with emotion.

Wang Haoran smiled and said, "No! I don't think we are at a disadvantage!"

"CCTV's current ratings and influence are quite huge. More than 90% of households with televisions in the country spend more than half of their time watching CCTV!"

"I think you are just a pearl covered in dust now. Many companies have not yet realized your huge advertising effect!"

"Then I'll set an example for them!"

"If we have a pleasant cooperation, Pangu will contract the equipment you use in the future and provide it to you free of charge."

Wang Haoran has painted another big picture for Guo Peiran.

The market-oriented operation of the media will inevitably be influenced by advertising sponsors.

If Pangu Technology wants to become a large international company in the future, it must engage in advertising and marketing.

It would be better to test the waters first while CCTV advertising is still very cheap.

Guo Peiran quickly nodded and said, "Comrade Haoran, I think there is absolutely no problem with your statement that our advertising is very effective!"

"As long as you advertise on our station, you can quickly become famous throughout the country."

"How about we sign the cooperation agreement?"

Guo Peiran's heart was beating very fast at this moment.

It's a great deal to be able to exchange this worthless advertisement for so many good equipment.

Wang Haoran smiled and nodded: "Okay! Then let's sign the cooperation agreement!"

"Mr. Guo, once the cooperation agreement is signed, you can't go back on your word!"

Guo Peiran waved his hand and said, "If a man does not have faith, he is not worthy of trust! As long as you, Mr. Wang, do not regret it, we will never regret it!"

But the agreement is not signed just like that.

You still need to say hello and report to your superiors.

The next day, Wang Haoran and Guo Peiran signed a product-for-advertising agreement on behalf of their respective units.

After the agreement was signed, Wang Haoran immediately handed over the two high-definition digital cameras to CCTV.

Also handed over were a set of live broadcast equipment and a set of digital media system equipment.

This media resource system is actually a server device used to store and play TV programs.

All TV programs can be collected here first and then broadcast in order.

Compared with this, the traditional broadcast control equipment of TV stations is much more complicated and troublesome.

With the help of the technicians sent by Wang Haoran, CCTV quickly installed and debugged the domestic equipment.

Half a month later, they began to try to use the new media system.

Of course, before this, they had actually demonstrated it many times on a small scale.

The results of the demonstration show that the use of this media resource system can better coordinate program resources and edit and modify programs more freely.

In fact, as long as the order of the programs is arranged correctly, there is no need for any human intervention and the programs can be broadcast smoothly.

And now, the 7 o'clock news show can finally be broadcast live.

CCTV's national spokesperson appeared on the screen and reported the news directly and instantly.

Of course, CCTV also reported on their own tremendous changes.

Ordinary people don’t actually pay much attention to this change.

However, industry insiders are getting a little restless.

……

Jiaoben has always regarded Longguo as a very important dumping ground for its products.

In order to achieve the goal of turning Longguo into their raw material market and dumping market, Jiaoben put in a lot of effort.

For example, they gave Longguo a lot of loans of RMB 100 million.

These loans can only be used to purchase goods from the foot basin.

Then, Longguo will use resources to repay the loan.

Longguo's coal, oil, various minerals, timber, etc. were all exported to Jiaoben in large quantities.

The people of Jiaoben felt that their goal could be achieved soon.

Unfortunately, since 1978, they have suffered a series of heavy blows in the Dragon Country market!
Nagatoshi Morita is a senior business manager at Sony Corporation. It was he who had previously reached an agreement with CCTV to sell a complete set of live TV equipment, for which he was commended by the headquarters.

(End of this chapter)