The rejuvenation of a great nation: from educated youth to national treasure scientist

It is already mid-November, the temperature is very low, and the weather in the north is quite cold.

Li Moyan stood at the gate of the 4S store. He looked at the time and it was already 6:57 in the morning.

However, the sky is a bit gloomy today.

It is still grey now, the night has not yet completely dissipated.

"The weather forecast says there will be more snow today. Moyan, is it really okay to open for business today?" Liu Caihong stood beside Li Moyan, feeling a little worried.

Li Moyan said: "The pre-order advertisements for Hongqi H1 have already been put up."

"The company has also notified us that we must open the store today and wait for customers who have made reservations to arrive."

"I think someone will definitely come and order a car today."

Liu Caihong said: "Don't be too optimistic."

"If the weather is bad, I don't think anyone will come here."

"Besides, today is a workday, and no one is taking a break."

"Oh! I'm so worried!"

"It's really bad to open my eyes every day and feel like I'm in debt!"

Li Moyan glanced at his wife and said, "You! Your mental quality is too poor!"

"With your mental state, it's impossible for you to achieve anything great."

"It's still early!"

"Wait until around nine o'clock. I think it's about time someone comes."

As the two men were talking, a man with a big belly walked over.

This man was covered in fat, and every time he took a step, the flesh on his face trembled.

He is the owner of a Mercedes-Benz exhibition company not far away.

His name is Wang Yongshun.

Wang Yongshun has been in the business of importing Mercedes-Benz for several years.

The business is doing pretty well, earning around 10 to 20 million every year.

Wang Yongshun is not only in the business of importing Mercedes-Benz, he is now also in the business of importing luxury sports cars.

However, luxury sports cars require reservations.

People who do this kind of business of importing luxury cars basically have to advance the money.

That is to say, you have to buy the car with your own money and import it into the country.

All your expenses must be paid upfront.

After the car is imported, the only way to make money is to sell it at a very high price.

Longguo's import tariffs on luxury cars have always been very high.

After calculating all the expenses, the price of the car will almost double.

If importers want to make money, the price will probably have to double.

This is also the main reason why imported cars are so expensive in China.

A car that originally cost only tens of thousands of yuan would probably increase in price to at least 20 yuan by the time it is sold in the Longguo market.

For example, a Mercedes-Benz C-Class sedan originally cost only more than 100,000 RMB in Hans, but when it was imported and sold abroad, the price rose to 500,000 or 600,000 RMB.

In addition, after the people of Longguo started to get rich, there was a group of wealthy people who needed luxury cars to show off their status.

Therefore, brands such as BBA are now selling very well in Longguo.

Wang Yongshun entered the industry early and his business is quite booming.

So, he can be said to be very wealthy now.

"Haha! Mr. Li, congratulations! The new store is officially opened today, right?" Wang Yongshun said with a smile.

Li Moyan smiled and bowed, saying, "Thank you!"

Wang Yongshun took out a box of Huazi from his pocket, took a cigarette, lit it and said, "What is the price of the lowest-end model of your car?"

Li Moyan said: "The price is 16.8."

Wang Yongshun took a puff of his cigarette and said, "The price is a bit high!"

“Do you think anyone will come and buy it?”

As soon as Li Moyan heard it, he knew that the other party was here to cause trouble.

“I think many Chinese people will buy it, right?!”

"After all, our car's performance is quite powerful."

“And the domestic brand recognition is also quite high.”

Wang Yongshun curled his lips and said, "I specifically talked to a group of boss friends I know about the Hongqi H1, and everyone agreed that domestic companies are still not very good at making cars!"

"Everyone thinks that if you want to be prestigious, you have to buy luxury cars like BBA."

"We have to keep up with the world, don't we?"

Li Moyan smiled and said, "Isn't your conclusion a bit arbitrary?"

"Why can't we make cars?"

"Comparing fuel consumption, power, control, and various functions, I think even the BBA you run is far inferior to our Hongqi!"

"Mr. Wang, do you have a sense of crisis? Haha!"

Wang Yongshun snorted and said, "What sense of crisis can I have?"

"I'm worried now. You've invested so much. If the car can't be sold, then you, Mr. Li, might go bankrupt, right?"

"I'm worried about you!"

Li Moyan laughed and said, "You really don't have to worry about it!"

"Our national brands will surely be very popular in the future!"

"Just like home appliances and electronic products, they are not only popular in China, but also abroad."

Wang Yongshun snorted and said, "Let's wait and see!"

"See how long your store can last!"

After Wang Yongshun finished speaking, he turned and left.

Wang Yongshun is not worried at all that the opening of the Hongqi 4S store will impact his business.

Because, he thinks, BBA will always be the first choice for rich people.

Nowadays, rich people in society can drive a Mercedes-Benz luxury car and attract everyone's attention wherever they go.

Can Hongqi have such a big face?

But even though Wang Yongshun believed that the Hongqi H1 could not pose a threat to him, he still made full preparations today.

Today, he also held a promotion.

This activity is extremely targeted.

As long as customers give up Hongqi H1 and choose Mercedes-Benz, Mercedes-Benz will immediately give a discount of 18888 yuan, and they can also get an interior gift package worth 1 yuan, and two more maintenance packages.

The intensity of this promotion is extraordinary.

Wang Yongshun firmly believes that with this promotion, he can win all the Hongqi H1 customers.

Wang Yongshun wanted to completely destroy the domestic luxury car company that opened diagonally opposite him.

Even if you have low fuel consumption, even if you claim that you have good handling, and your 0-100 acceleration is even better than Mercedes-Benz, so what?
Your brand appeal is not strong enough!

You simply don't have the same strong appeal that good cars have among wealthy people, okay?
Time flies and soon it is 9 o'clock in the morning.

This period of time was simply torment for Li Moyan.

The passenger flow did not come as expected.

Instead, it started snowing.

The snowflakes are getting bigger.

Dense snowflakes are flying.

The snow was falling heavily, and the sky and the earth were soon covered with a blanket of silver everywhere.

However, this also brings great trouble to travel.

At this time, the three rings had already been developed.

However, the population is mainly within the Third Ring Road.

There are naturally buses when you come to this auto trade city.

But it is not easy for buses to drive in heavy snow.

Generally, it is suitable to stay at home on snowy days.

Or go to the park to enjoy the snow.

So, even though it's already 9 o'clock, the entire Auto Trade City is still not very popular.

Wang Yongshun stood at the door of his own sales hall, looking at the cold crowd, but he was not in a hurry, because he knew that selling cars was not like selling vegetables!
If you sell vegetables, it is estimated that at the right time, there will be crowds of people everywhere, and the stalls will be surrounded by people.

However, selling cars is a business in which there may not be many customers coming to your store in a single day.

If you can sell a luxury car a day, you can earn hundreds of thousands of dollars. So, there is no need to be too anxious.

Wang Yongshun was smoking a cigarette and watching the snowflakes drifting leisurely when he saw several men and women walking towards him from the direction of the main entrance of the Auto Trade City.

These men and women were well-dressed and holding umbrellas. They were obviously customers who came to look at the cars.

Wang Yongshun threw away his cigarette butt, turned around and said to the salesperson in his store: "Hurry over, a customer is coming."

Immediately, two salesmen almost trotted over to meet us.

Actually, Wang Yongshun generally does not recommend doing this when selling a car.

It's a bit of a letdown.

As an import dealer of top luxury cars, we have to wait for customers to come to us.

If they come to your door on their own initiative, it means they have a high degree of recognition of the brand, which makes it easier for them to deceive you.

The customers you attract with all your might are usually very picky about you. If you try to keep such customers, you will have to pay a higher price, right?
But this time, Wang Yongshun couldn't take care of it.

He just wants to take the initiative.

The goal is to snatch away customers who are likely to be Hongqi H1 customers.

Among the people who came over was Li Moyan’s friend Lao Qian.

Old Qian came here today specifically to support Li Moyan.

He also brought several friends along today.

These friends basically all came back from abroad.

All of them are looking for entrepreneurial opportunities in China.

Moreover, they have basically found their own track and started to make efforts.

"Boss, are you here to look at the car?"

"We are the first Mercedes-Benz importer in Beijing, and we are currently carrying out a very aggressive marketing campaign. Would you like to take a look at our store?"

The Mercedes-Benz salesperson greeted Lao Qian and a few others enthusiastically.

Lao Qian originally wanted to wave his hand to refuse, but one of his friends who came with him, named Lin Zhongping, was a loyal user of Mercedes-Benz abroad.

Lin Zhongping has been driving a Mercedes-Benz for more than ten years.

His recognition of Mercedes-Benz is extremely high.

Lin Zhongping said, "Old Qian, let's go and see how much the Mercedes-Benz sells for in China."

Lao Qian had no choice but to say, "Okay, let's go and take a look."

"I told you before that the price of Mercedes-Benz in China is quite high, at least three or four times that of foreign countries."

Lin Zhongping said: "Just go and take a look."

"I think we who are doing business still need to keep up appearances."

"The Hongqi H1 looks really good, but it has not been tested in the market yet."

Lin Zhongping still prefers to buy a Mercedes-Benz.

Lao Qian had no choice but to follow these people into the Mercedes-Benz lobby.

And this scene happened under the witness of Li Moyan.

Li Moyan had already taken a few steps forward.

However, his sales are still not as fast as Mercedes-Benz.

He was also embarrassed to compete with a few small salesmen, as that would be a bit embarrassing.

Li Moyan thought, maybe if they went to take a look, they would soon come out from the Mercedes-Benz.

He watched Lao Qian and a few others run to the Mercedes-Benz showroom.

At this time, Wang Yongshun smiled at Li Moyan almost provocatively, and told Li Moyan with his mouth: You, will never be able to compete with me!
Li Moyan smiled and shook his head, then went back into the store.

Liu Caihong was a little angry at this moment.

"Moyan, look! What's going on?"

"Didn't you say that Lao Qian came here to show his support for us?"

"Why did you end up at Mercedes-Benz?"

"Besides, Wang Yongshun is such a nasty guy that he even provoked us."

Li Moyan said: "Don't worry, I think they will come to us after they come out of Mercedes-Benz."

Liu Caihong shook her head and said, "I don't think it's very reliable!"

"Almost all of Lao Qian's friends are more interested in Mercedes-Benz!"

"Alas! It's snowing heavily, the weather is cold and the roads are hard to walk on. I guess this is the end of the day."

"Maybe we won't be able to close a single sale on our first day of business."

"We have invested almost all our money in this 4S store. If this continues, I estimate that we will go bankrupt soon."

Li Moyan frowned and asked, "Why are you so anxious?"

"Isn't this just the first day?"

"It's the first day, and it's snowing heavily. Isn't it normal that there is no business?"

Liu Caihong's eyes turned red: "But, Hongqi H1 has done so many advertisements!"

“From their own propaganda, it seems that there are already tens of thousands of people waiting to buy!”

“But the current situation is really chilling.”

In the Mercedes-Benz showroom, Wang Yongshun watched from afar his salesperson talking to a few customers.

He felt that these guests were likely to be left alone.

Because, obviously, they are all overseas visitors.

They definitely have a higher recognition of top foreign luxury brands.

Of course, they may also think that domestic cars are too expensive.

But they will surely understand soon enough.

It won’t work if they don’t understand!
In China, because of various taxes, it is much more expensive! At present, Wang Yongshun can be said to be the most powerful Mercedes-Benz dealer in Beijing.

After Lin Zhongping learned about the price of the Mercedes-Benz C in the Mercedes-Benz showroom, he was shocked.

When he was in Jusa, he only needed more than 30,000 dollars to buy a Mercedes-Benz C.

However, here, the price is as high as more than 60 RMB!
In terms of official exchange rate, the US dollar is only about 1:2 to the RMB!

This exchange rate is not unilaterally determined by Longguo.

But it is the exchange rate recognized by the world!
Moreover, this exchange rate is extremely strong.

This is mainly because Longguo now provides a lot of home appliances, electronics, electromechanical and mechanical equipment products.

Longguo's products are very competitive.

It is very popular all over the world, and similar products from Lizard are almost fleeing.

Dragon Country is the most important exporting country, so it is normal for its currency to be strong.

It is incredible that the prices of imported cars in Long Country are so expensive when Long Country's currency is so strong.

"Isn't this too expensive?" Lin Zhongping shook his head and said, "Looking at this price, I want to go into the car import business."

The Mercedes-Benz salesperson smiled and said, "There are many taxes in our country, which has caused the price of cars to increase many times."

Lin Zhongping said: "Do you really think we don't understand?"

"I can calculate the cost for you after adding the shipping fee and all taxes. Add all the costs and set the price at 24, and you will still have a % profit!"

"You're actually selling it for 68 RMB now, that's a huge profit!"

"You want to make more than 50 yuan for a car. Isn't that a bit too shady?"

Wang Yongshun, who was standing not far away, was stunned.

The other party seems to understand very well.

Wang Yongshun hurried over and said with a smile, "Sir, you may not know that this is the same price in China. It's very fair."

“You can’t compare foreign prices with domestic prices.”

Old Qian chuckled and said, "Your Mercedes-Benz C, which costs over 1 yuan, can't even match the Hongqi H in many functions!"

"I really can't understand why you are so courageous and think you are worth this price?"

Wang Yongshun frowned slightly: "Sir, you have to understand that brand premium is often impossible to measure."

"Driving a Mercedes-Benz is much more prestigious than driving a Hongqi H1!"

Old Qian smiled and shook his head, saying, "That's nonsense. The Red Flag is a ceremonial car, a symbol of the Dragon Kingdom!"

"Do you think a mere Mercedes-Benz can really compare to it?"

"Lao Lin, let's go to the Hongqi exhibition hall. Once you go there and feel it, I think you will fall in love with it right away."

Lin Zhongping nodded and said, "Let's go and have a look! Mercedes-Benz is good, but it has no conscience! Let's support domestic products."

Wang Yongshun, who was standing nearby, immediately became anxious and blurted out, "Sir, don't be so arbitrary! How about I give you a discount?" (End of this chapter)