What's wrong with me being a rich man?

Chapter 120 The Wind Comes
Bai Xiaosheng employees have arrived in Shanghai, and the company is about to end its holiday. The A round of funds will be in place on the 10th, but the number of website users has actually increased significantly since February.

This is the advertising effect from Fenzhong Media.

After the Spring Festival holiday in Shanghai, the rate of people coming to the city is quite fast.

In other words, after a short rest, the four cities of Beijing, Shanghai, Guangzhou and Shenzhen have all become more populous.

The cooperation agreed by Bai Xiaosheng and Fenzhong Media was to start in February after the holiday. After confirming that the deposit was in place, Fenzhong business manager Chang Haijie urged the matter twice and mentioned the advertising arrangement again during the New Year's greetings.

It has to be said that although the number of Fenzhong’s screens is inflated, the service Yu Xing received from the business was really satisfactory, which made him feel a little guilty.

Yu Xing answered Chang Haijie's call and said honestly that he had not yet placed an order with an advertising company, but it was expected to be carried out in mid-February.

Chang Haijie got anxious when he heard this. He was coordinating the advertising schedule at the company, hoping that this future big customer could get the best results. He also said on the phone that it would be carried out in the first week of February at the earliest. Unexpectedly...

Bai Xiaosheng seems to be fine!
Your company doesn’t treat money as money!

You can't be so careless when taking other people's investment!

In the end, Chang Haijie took on the task of producing the advertisement and gave sincere suggestions, believing that the 15-second package could be divided into two 7.5-second ads.

In this way, the screen advertisements can be played more frequently, and at this stage of the development of the Bai Xiaosheng website, the name should be promoted first.

If there are any subsequent developments or changes, timely adjustments can be made within the next six months.

Yu Xing sincerely thanked Manager Chang for his thoughts and suggestions, and handed the matter over to Lu Haiying and Kong Huilin.

By February 2, the relevant plan was quickly released, with two different advertising slogans.

——Bai Xiaosheng helps you expand your network and achieve your career dreams.

——Business know-it-all, get the news package.

With two types of publicity with different focuses, Bai Xiaosheng is played on each screen 120 times a day, which actually covers a considerable number of audiences.

This is reflected in the fact that the number of new users of Bai Xiaosheng has increased from about 350 per day to about 850.

Lv Haiying did some calculations. Not counting spontaneous sharing among users, the number of new advertising channels was 500, and the cost was 2.5 per day, which is...

Bai Xiaosheng’s customer acquisition cost through the Fenzhong channel is 50 yuan.

“This will definitely go down.”

Yu Xing listened to the latest situation report at the first company meeting after the New Year and said with a smile: "Fenzhong Media's advertising is just the beginning. Its frequency will gradually increase day by day, so there is no need to worry too much."

"I called Chang Haijie from Fenzhong last night and talked about this effect. After all, he is a professional."

"He believes that with our initial results and the characteristics of the website, we may be able to achieve a daily growth of 2000 to 3000 in the next one or two months."

“It’s still worth looking forward to.”

Kong Huilin said at this time: "Mr. Chang is very concerned. He has been communicating very quickly these days."

Lv Haiying smiled and said, "If we can grow by 2,000 to 3,000, we can send a banner to Fenzhong and see if we can continue to get discounts on renewals. I heard that Fenzhong is increasing the number of screens."

Yu Xing did not respond, and even sent a banner to Fen Zhong. There was no need to be so sarcastic...

He then mentioned another incident, which was also the latest situation: "Zhi Ling went to promote sales the day before yesterday and met a colleague. This time, he was a real colleague, and the website was newly launched, called 'Zhichang.com'."

"We asked about the situation yesterday, and it seems that this is a project incubated internally by the original Tianji Network."

Yu Xing hesitated for a moment and commented: "Well... the market's reaction is still very fast."

"Career Network?" Kong Huilin just learned about this and was surprised. "Tianji Network's internal incubation? How come they put aside their own website and started a similar project?"

This is why Yu Xing commented “very quickly”.

He was not sure whether "Career Network" had ever appeared and then been lost in time.

However, judging from the entrepreneurial choice of Tianji.com to Zhichang.com, they did not add new features or changes to the original lifeless framework, but directly rebuilt the website...

The decision was not that easy.

Very courageous.

It’s just… Yu Xing doesn’t look down on his own website. Without mentioning Hongshun, Bai Xiaosheng does have the hope of getting investment from Today Capital and Sequoia Capital China, but its current user level is only over 10.

Although there have been some small stirs before, can the initial development of such a small website really prompt the veterans to make the decision to start a business again?

If Bai Xiaosheng already has 100 million users, it would not be surprising if Tianji.com started to incubate a workplace network internally.

Putting himself in Yu Xing's shoes, he could only make cautious comments and react quickly.

"I looked at the workplace website last night. Their layout is similar to ours, and the internal mechanism is also similar." Lv Haiying frowned, "Especially, even though it has only been around for a week, it also has an anonymous function."

The anonymity function is a protection for workplace users and is very popular.

Now, a second competing website with such functionality has emerged on the market.

In terms of platform positioning for social networking and topics, Bai Xiaosheng has a rival.

After browsing the interface of competing products yesterday, Lv Haiying was even a little worried. She felt that compared with Zhichang.com, the name of Baixiaosheng alone did not seem to be that commercial.

Also, she exchanged views with Zhong Zhiling and came to a conclusion, quick!
Make decisions quickly, go online quickly, and act quickly!
Tianji.com set up a team to incubate the website, registered and launched it, and sent people to promote it offline. The determination and efficiency shown in these three aspects are hard to ignore.

Yu Xing glanced at everyone in the conference room and said with a smile, "It seems that we are on holiday for the New Year, but Skynet is not. They took advantage of the free time to compete with us."

Everyone's faces looked even more solemn. It was very annoying that the opponent didn't give them a day off.

“But what is our goal? In the next six months, we want to get the B round.” Yu Xing continued, “Next year we want to get the C round, and the longer-term goal is to go public!”

“Which company that can go public does not experience competition?”

"The last time I met Xu Xin, I told her that we would become the strongest team in this field."

"How do you prove you're the strongest?"

“That is to defeat the opponent.”

“The workplace network is very similar to us, right?”

Yu Xing tapped the table with his fingers: "Those who imitate me will live, those who are like me will die. For two similar projects, more investment will only go to the better company."

The boss showed confidence, which made everyone who was facing a competitor for the first time calm down.

However, when the meeting ended and Yu Xing returned to his office, he was still lost in thought.

As expected, with the combination of mechanism and funding, Bai Xiaosheng's development will enter a rapid fast lane in the next few years.

However, the fact that a website with a similar mechanism popped up so quickly increases uncertainty.

Suppose...

Yu Xing lowered his expectations. Assuming there was a driving force behind Zhichang.com, would it be able to get funding quickly?

As for who is this driving force... maybe there is indeed an expert in the Tianji Network team, or maybe there is another expert with a keen eye, or maybe...

Yu Xing further lowered his expectations and thought of the two investors who had reviewed Bai Xiaosheng's letter of intent for financing.

But he didn't think too much about it, nor was he angry or worried. Everyone is profit-seeking. Not long ago, he was messing with the market value of a listed company for a little money. It is normal for others to consider their own interests.

However, this requires further vigilance.

In other words, Bai Xiaosheng needs to develop faster.

Internet companies always rise quickly, but also fall quickly!

Yu Xing originally thought that with Fenzhong's funding, he could rest assured and wait for Bai Xiaosheng's mechanism framework to bear fruit. Now it seems that more fertilizer is still needed.

Six months fast?
No, it’ll be three months soon!

Yu Xing's mind was constantly turning over in thoughts, considering how to make Bai Xiaosheng flourish.

The mechanism that has formed a framework is the ignited fire. Now where is the wind that can fuel this fire?

Yu Xing stayed in his office, reading news from different portals. At the same time, he considered Shan Feng's potential targets and wondered if he could borrow them from Bai Xiaosheng first.

However, the ownership of Alipay has not been transferred yet, the research of Sino-Forest has not started yet, and the situation of several couples in the industry is not suitable for speculation...

Or, learn from Computer World and curse penguins?

But Bai Xiaosheng’s appeal is not enough.

Yu Xing had the wind in his hand, but he couldn't find the right wind for a while.

He was not in a hurry, nor did he have to find a suitable traffic target in the next two days. After all, even if Zhichang.com had financial support, its user base still needed to be accumulated. Without the dissemination effect of the Internet, no matter how fast the user growth was, it would only be at the same frequency as Bai Xiaosheng.

That night, Yu Xing met Liu Wanying, who had just arrived in Shanghai in the afternoon, and learned that she lived near Jinmao Plaza.

Well, it’s eight kilometers away from Bai Xiaosheng Company, and it’s quite convenient to ride an electric scooter.

Yu Xing hosted a dinner for his partners and also talked about the emergence of competitors.

"Career Network?" Liu Wanying was a little surprised. "Your company has people rushing to join this field so quickly?"

"Right, everyone generally thinks that the opponent is very fast." Yu Xing said with a smile, "It seems that this is not our illusion. Besides, this is our company."

Liu Wanying lowered her head in deep thought, considering the capital investment of Red Falcon.

After a moment, she asked hesitantly, "There is a high probability that there is something wrong with Jiahan Forestry. We can choose not to invest the one million yuan from Hongshun."

This million can be earned more after the first short selling experience.

"We have signed the contract with Fenzhong, and they are still waiting for the money." Yu Xing gave the answer after a brief thought, "The operation and maintenance and promotion teams are recruiting people, and they all need money now. We can't lose our composure just because a workplace website has emerged. Let's invest in it. We also need to see a higher share price for Sino-Forest."

As the financial crisis eases, Sino-Forest's share price will inevitably rise to a higher level, which will create greater profit margins.

Liu Wanying said seriously: "Once Red Falcon's funds are invested, in the presence of direct competitors, the company's B round situation may be different from what we expected."

"Maybe it will be better." Yu Xing laughed and said, "Besides, Xiaoying, you still have money. If Bai Xiaosheng messes up this time, I can only count on LP!"

Liu Wanying rolled her eyes: "That's the best one I've ever had."

Yu Xing thought about it and nodded repeatedly: "Yes, yes, we can't think of touching the LP book."

"Boss Yu, I think I need to explain something clearly, so that you don't misjudge the situation." Liu Wanying put on a serious face, "The one million invested by Red Falcon Capital can be invested, this is the reserved money. Similarly, if this one million really goes down the drain, I will not continue to invest the money here. We have to protect one side. Sino-Forest is likely to make money."

Yu Xing smiled and said, “I understand. If Bai Xiaosheng messes up, you will let me go with you.”

Liu Wanying propped her chin with her hand and gave him an affirmative look: "Just understand it this way."

"I'd love to go with you." Yu Xing held out a fist, "But it doesn't want to."

Liu Wanying didn't understand and raised her eyebrows: "Huh?"

Yu Xing stretched out his fist: "Come on, wind!"

There was no wind, but the aroma of food was still there.

"Okay, let's eat. You're right about not losing your composure." Liu Wanying said with a smile, "If there's no wind, just continue to follow your steps and continue with your 'Dialogue' column. If there's no wind, go collect some folk songs."

Yu Xing reached out and picked up a pair of chopsticks. "Yeah, I think 'dialogue' is pretty good, but unfortunately, Xu Xin rejected me. If she hadn't rejected me, I would have considered having a dialogue with her husband to resolve the grudge. It seems that Zhenai.com is also going to implement a real-name system."

Zhenai.com also implements a real-name system, which will inevitably continue to promote the progress of the Internet marriage and love industry.

Yu Xing felt that this kind of conversation where everyone could laugh and forget about their grudges would be a good one.

"Be a human being." Liu Wanying didn't know whether to laugh or cry. "Xu Xin rejected you. Do you have any other choice?"

"I called Liu Qiangdong yesterday and wished him a happy new year," said Yu Xing. "I made an appointment with him, but he was too busy. He agreed, but he was not available until the annual Internet summit later this month."

The Internet industry often holds meetings, and a summit meeting was held in Beijing at the end of this month.

"Isn't that exactly what you want?" Liu Wanying was a little surprised.

Yu Xing smiled and said, "Yes, I asked him to help me get a guest spot, or I can just follow him to the meeting. There are many Internet companies in Beijing, and I will do some front-line promotion there in the second half of the month to see if there are any new issues."

He hasn't had a holiday before the New Year, so when he's not busy he'll follow the sales team, but he hasn't been to the other three cities yet.

Liu Wanying nodded slightly and commented: "Follow the procedures."

Yu Xing also agreed with this statement.

You can't panic, you need to follow the steps.

only……

The advertising effect of Fenzhong was indeed slowly increasing, and new employees were recruited for operation and maintenance and promotion. But just as Yu Xing was about to go to Beijing for a meeting, the fast-moving workplace network revealed the financial backer behind it.

The homepage of Zhichang.com announced the good news, that it had received angel round funding from Sequoia Capital China.

"Don't panic. Zhiling and I are going to Beijing to see our rival." Yu Xinglin calmed down before going to the airport and emphasized again, "Those who learn from me will live, those who imitate me will die. If you are slow in one step, you will be slow in every step."

As for how to take it slow...

Bai Xiaosheng’s employees were at a loss for the time being, and at the same time, they inevitably began to become increasingly nervous.

However, when Yu Xing arrived in Beijing, when he was carrying his bag and wearing a JD.com work badge, and when he saw many industry leaders at the conference, he suddenly found an angle to solve the problem.

"Mr. Liu, who is that?" Yu Xing stood beside Liu Qiangdong and pointed at the person who was chatting and laughing in the crowd on the other side.

Liu Qiangdong turned his head and took a look: "You don't know him? That's Tang Jun."

He added: "The working emperor, Tang Jun."

Yu Xing said "Oh" and nodded. His hanging hand suddenly turned into a fist and stretched out again. It's you, Feng Come!
See, collecting folk songs is indeed useful!
(End of this chapter)