What's wrong with me being a rich man?

Chapter 122 Two titles (5k)

"Mr. Yu, this doesn't really make sense."

The annual Internet summit was continuing, and the footage of the working emperor and the young entrepreneur was just a small tidbit to add luster to the former. However, Liu Qiangdong, who was standing next to him, said a word of comfort after seeing Yu Xing sitting down with no expression.

To Liu Qiangdong's surprise, Yu Xing turned his head and smiled.

Then Yu Xing asked: "Mr. Liu, if Mr. Ma of Alibaba thinks that JD.com's heavy assets are not a good route, what would you think?"

Liu Qiangdong asked back: "Did he say that?"

"If the outside world thinks... well, let's put it this way, JD's heavy asset operation is somewhat different from the current mainstream e-commerce model in China, why would you rush in this direction?" Yu Xing modified his wording.

Liu Qiangdong was about to speak, but suddenly hesitated for two seconds and asked: "The 'dialogue' you mentioned won't start now, right?"

"Yes, Mr. Liu, but I will show you the edited draft before publishing it. If you change your mind and don't want to publish it, or feel that the meaning of the draft has been distorted, you can change it." Yu Xing smiled and said, "My idea is to present everyone's thinking about business, not to provoke conflicts."

He added: "However, some contradictions may be unavoidable. They are contradictions based on different perceptions of a matter. If such sparks can make more people think, I personally think it is beneficial."

Liu Qiangdong commented: "You have the final say."

But he still thought about it and answered this question. Indeed, JD.com is an outlier in today's e-commerce market.

"I can answer it in one sentence." Liu Qiangdong showed confidence.

Yu Xing concentrated.

Liu Qiangdong showed his less confident side again, asking: "Isn't one sentence a little too little? Do you need me to say more? Would it be better to present it this way?"

Yu Xing deeply felt the immaturity of the future business tycoon and gave a serious suggestion: "One sentence is enough, but it should be more concise. For example, when I talk to investors, I actually only want to say one sentence. Bai Xiaosheng is a platform for workplace social networking and workplace topics. Smart people should immediately pile money in front of me after hearing this sentence!"

Liu Qiangdong was amused and felt a sense of resonance among fellow entrepreneurs.

He had a similar mentality when he was looking for money last year. A smart investor should have piled money in front of me! !
This is both a recognition of one's own company and a sigh-like fantasy.

Liu Qiangdong thought about it carefully and replied: "In many cases, the essence of e-commerce competition is the competition of efficiency, cost and user experience."

Yu Xing quickly recalled the past and future development of JD.com, and even the development of Alibaba. He paused before saying, "So... JD.com's goal of heavy asset development is to improve efficiency and user experience. Well, self-operation... this is JD.com's advantage. Alibaba is a platform, and it is difficult for merchants on its platform to compete with JD.com, a super merchant. Similarly, Suning and Gome have a huge base, and they also face great difficulties in transforming online."

Liu Qiangdong glanced at Yu Xing with some surprise, and nodded: "The higher the efficiency, the better the user experience will actually be."

Yu Xing recalled the question that Ma Dian mentioned later and asked, "JD.com does its own warehousing and distribution, and has so many employees. In comparison, Alibaba has much fewer employees. As the business develops in the future, Mr. Liu, have you considered how to deal with the rapid growth and management of employees?"

Liu Qiangdong obviously thought about it. He only thought for three seconds before answering, asking the same question: "What type of industry do you think retail is?"

Yu Xing thought for a moment and replied, "Labor-intensive."

"Yes, retail is a labor-intensive industry." Liu Qiangdong nodded, "However, it will inevitably require more and more technological improvements and become a technology-intensive industry. The number of employees can be kept within a controllable range."

He explained his thoughts: "What is controllable? As long as our revenue growth is much greater than the increase in employee salaries, it proves that our efficiency is not low, and is even improving."

"For example, our warehouse still has traditional beam racks, but in the future we will definitely move towards the goal of automation."

"The number of people will definitely increase, but the proportions will be different. For example, if revenue increases by 60% a year, and through technological improvements, the employee increase is 30%, this will be very healthy."

Liu Qiangdong became more and more interested in talking and gave an example: "Amazon acquired an online book retailer called BookSurges in 2005. It can provide publishers with a no-inventory book fulfillment network, which is a self-publishing service that prints according to demand."

"This model relieves publishers of inventory pressure and is a technological transformation."

"Last year, oh, it should be the year before last, Amazon acquired another independent audiobook manufacturer. You see, Amazon's layout in this regard is very clear. It builds a platform to provide publishers with more and more convenient options."

This example goes beyond the previous question.

Liu Qiangdong did not continue to speak, but came back to the point: "Enhancing technology, improving efficiency, and strengthening management capabilities are effective solutions to the growth of scale. At the same time, this growth in scale will also benefit user experience."

He smiled and said, “Mr. Yu, when you buy things from JD.com, you don’t care how many people we have. You only care about how fast the delivery is, right?”

Yu Xing nodded.

"Since we are having a conversation, let me ask you a question as well." Liu Qiangdong said, "The day before yesterday, the company held a meeting and one of the issues discussed was whether or not to do payment now. The conclusion was that payment now has little value and the proportion is too small, so it has a low priority."

Liu Qiangdong once discussed the issue of payment with Yu Xing, and that was a strong suggestion given by the young man.

However, the most important thing after that exchange was always to seek new financing to overcome the crisis. And it was after the phone call inviting him to the "dialogue" that Liu Qiangdong thought of the payment issue again and discussed the issue with everyone's brainstorming.

Yu Xing thought for a moment and asked, "Who is your CFO?"

Liu Qiangdong replied: "Chen Shengqiang."

He added, "He was introduced by Mr. Xu."

Yu Xing smiled. How could he not get around Xu Xin?

"Whether JD.com will engage in payment or not, the final decision will definitely be in your hands."

"If your CFO doesn't stand up to you on this, then I think he's unqualified."

"Since JD.com has received the money and cannot die, there is a good trade-off as to whether to do payment or not. Will you do it in the future? How much will the cost of doing it in the future be compared to now? Will your competitors give you room to catch up?"

“Payment is an account system, and its value is self-evident. You think it is not valuable at this time. Well, competitors always have many advantages. Look at Alibaba’s strength in payment. You are a latecomer and not as big as Alibaba. If you don’t spend 1 million today, you will have to spend 100 billion in the future!”

Liu Qiangdong frowned and said nothing.

Yu Xing was about to speak when he suddenly had an idea and put JD.com's decision into the current context.

Why does Dongzi always tend to pay without much value?
After a moment, Yu Xing sighed: "Mr. Liu, you can't be thinking the same thing because Amazon hasn't vigorously developed payment, right?"

There is no doubt that JD.com is learning and imitating Amazon, even though the latter has completely lost hope of making a comeback in the Chinese market due to the difficulty in localization.

This can be seen from the example of Amazon's acquisition that Liu Qiangdong just cited.

Liu Qiangdong showed an unclear look and did not give a direct answer, but he was close to acquiescing.

Applause suddenly broke out in the conference hall, and another guest finished his speech.

Liu Qiangdong's interest at the moment was entirely on this "dialogue". He found that Yu Xing was a very perceptive person, and he unconsciously felt the urge to recruit him.

Both of them interrupted their conversation because of the new guest's remarks.

Five minutes later, Liu Qiangdong restarted the conversation and explained: "I think Amazon's 'customer value-centric' purpose is particularly correct, and it will inevitably bring long-term value."

Yu Xing retorted: "Learning from it does not mean being like it in every way. If all of Amazon's decisions are correct, the person I want to talk to here may not be you, but the person in charge of Amazon's business in China."

He has fully understood why the value of payment is ignored by Liu Qiangdong and JD.com. The first is money, the second is authority, and the third is the current payment ratio of existing customers.

Amazon is so powerful, but it doesn’t pay much attention to the development of electronic payments. Why should JD.com be in such a hurry?

The influence of authority is huge. If it can easily shatter everyone's blind obedience, it is no longer authority.

just like……

Yu Xing just experienced that Tang Jun, China's first professional manager, won applause from the audience with just one sentence: "Because I am the working emperor."

He looked at Liu Qiangdong who was frowning and said, "I will talk to Ms. Xu and listen to her understanding. Perhaps you need to think about this issue again."

Xu Xin had previously refused his "dialogue", but this time with the JD Pay issue as an introduction, can't everyone sit down and talk?
Liu Qiangdong smiled again: "Okay, let's think about it again, Mr. Yu, you are very confident, just like Xu Xin listens to you."

Yu Xing said without hesitation: "I've been quite keen on meeting everyone lately to see if there are any better opportunities."

In addition to Bai Xiaosheng’s columns and topics, Guo Shanfeng also needs to screen and study more information.

This trip to Beijing was totally worth it to communicate with Liu Qiangdong, meet Tang Jun, and have a reason to bump into Xu Xin when I return!
Liu Qiangdong saw that Yu Xing was very motivated, otherwise he wouldn't have been able to promote the website on site...

"I need a title for the manuscript." Yu Xing thought for a moment and asked, "Mr. Liu, how much revenue do you think JD.com can achieve in the future?"

Before Liu Qiangdong answered, he said, "You always call me Mr. Liu, Mr. Liu. Why don't you just call me Brother Dong? It will be more appropriate."

This is him showing goodwill and trying to develop new brothers.

Yu Xing smiled and said, "If I'm not distant with you, and I don't like to call you brother, I can call you Dongzi, is that ok?"

Liu Qiangdong couldn't accept it: "Okay, just call me Mr. Liu. I think JD's future revenue can reach 5000 billion a year!"

Yu Xing nodded, and the title was ready. Seeing that Yu Xing didn't express his opinion, Liu Qiangdong asked, "Do you think there is hope?"

“Of course, I think it’s more than 5000 billion. I think JD.com can achieve trillion in the future,” Yu Xing said with a smile.

Liu Qiangdong laughed, knowing that it was a compliment.

Yu Xing asked for his opinion: "Mr. Liu, do you think the title 'A business tycoon with a target revenue of 5000 billion yuan teaches you how to play e-commerce' is acceptable?"

Liu Qiangdong was completely stunned.

A business tycoon with a revenue target of 5000 billion will teach you how to play e-commerce???
What the hell is this title? !
He asked unhappily, "Are you kidding? Do you think this is a good title?"

"This can be spread and seen by more people. Are you still afraid that others will know your goal?" Yu Xing said with a smile.

Liu Qiangdong frowned for a while: "Is it really conducive to dissemination?"

Yu Xing said seriously: "It's packed."

Liu Qiangdong reluctantly agreed: "Okay."

Yu Xing also chatted with Liu Qiangdong about his views on e-commerce, and at the end of the morning meeting, he ended the question about goals with a sense of reluctance.

Finally, he made a small request: "Mr. Liu, I need new interviewees for my column. Do you have any friends who can recommend someone to me?"

Liu Qiangdong quickly went through the names in his mind, and said with a hint of embarrassment: "It seems that there is no suitable one. I don't have many friends and I don't like socializing."

Yu Xing was slightly stunned, but this was indeed in line with Dongzi's character. After all, he was face-blind and might not be able to distinguish people.

Lunch is provided at the annual summit.

After Yu Xing hurriedly finished his meal, he immediately continued with his work.

However, what was somewhat unexpected to him was that compared with the promotion in the morning, the efficiency of the promotion at noon was obviously much lower, and the rhetoric used to promote the company's financing did not work very well.

Yu Xing attributed this to the authority of a certain emperor.

As for...

The little snobs are pretty cute.

Yu Xing didn't think it was a big deal, as the Working Emperor's fraud had already hedged his interests.

That evening, Yu Xing hurriedly left early and got the book sent by Zhong Zhiling, which he had specifically texted his third-in-command to buy.

Afterwards, he returned to the venue and gave the book to Liu Qiangdong.

"I have this book." Liu Qiangdong said with a smile while holding Good to Great. "I have read it several times. It is very well written."

Yu Xing nodded and said, "Great minds think alike."

The author of "Good to Great" is Jim Collins, and his other book is "Built to Last".

Jim and his team proposed a "flywheel effect" by studying every company in the Fortune 1965 list since 500, believing that the development process of a company from good to great is like driving a flywheel to spin, emphasizing the power of long-termism.

——In order to make a stationary, huge, heavy flywheel rotate, you have to expend a lot of effort at the beginning, pushing it repeatedly in circles, but the effort of each circle will not be wasted, and eventually it will rotate faster and faster without much effort.

Liu Qiangdong did not open the book, and said: "I accept it, Mr. Yu, let's have dinner together tonight. In fact, I think you are very suitable for e-commerce."

"If I don't eat at night, can my team still go to JD.com for marketing?" Yu Xing asked.

Liu Qiangdong laughed: "Of course."

"Then let's not eat. I have a meeting with my team tonight. Mr. Liu, see you next time." Yu Xing was very straightforward.

Liu Qiangdong nodded: "See you next time."

He really wanted to recruit this young entrepreneur, but he didn't force it.

You can’t predict what will happen in this world; it all depends on fate.

Sitting in the car on the way home that night, Liu Qiangdong thought about the payment for a while, shook his head, and casually opened the book "From Good to Great" at hand, only to find that there were two more lines of words on the title page.

——Target revenue is 500 billion (×)
——One trillion (√)

Liu Qiangdong closed the book and looked at the city lights outside. JD.com's revenue last year was 13 billion, and this year's target is 30 billion. The target of 5000 billion was said boldly by himself.

He was somewhat fascinated. What would the scenery be like with 5000 billion?
Will there really be a trillion?

It also depends on the courage of young people.

Liu Qiangdong smiled slightly and decided to put the book in his study.

At 10:30 in the evening, Yu Xing finished the meeting with the Beijing sales team and lay down on the bed in the hotel, feeling quite tired.

A few minutes later, Zhong Zhiling knocked on the door again.

Yu Xingqiang cheered himself up and talked with the third-in-command about the work here.

There are many Internet companies in Beijing, many of which are famous, and they are the focus of Bai Xiaosheng’s field marketing work.

This year is destined to be an extremely busy year for Zhong Zhiling, but the field promotion work basically only lasts for this year. When the user scale of Bai Xiaosheng grows, it will rely more on advertising to share with users.

At eleven o'clock in the evening, Yu Xing drank half a cup of herbal tea. Thinking that Xiaoying might not be asleep, he called her again.

"Xiaoying, what are you doing?" Yu Xing took the phone, walked to the window, and looked at the night view of Beijing through the not-so-big window.

"I'm reading the financial report of Sino-Forest." Liu Wanying's thoughts were interrupted by the phone call. She stretched lazily and asked, "How about you? Is everything going well?"

Yu Xing said in an exaggerated tone: "It went super smoothly!"

Liu Wanying rarely heard Boss Yu speak in this tone, so she smiled and said, "Really? Can you still go on stage and speak? Can you still recommend your website to those people?"

Yu Xing briefly described what he had seen and heard today, and finally said: "I was very impressed by Mr. Tang's demeanor when I saw him, and I wanted to learn from him, but I checked on the way back and couldn't find out that he had a doctorate degree from Caltech."

Liu Wanying was very surprised: "No way..."

Of course, she had heard of Tang Jun, and she also knew that this guy was the one who instigated Shanda's attempt to acquire Sina, but... some of the things he promoted were actually false?
However, just two seconds later, Liu Wanying quickly believed this situation because her eyes fell on the financial report on the screen.

What can't be fake? Fenzhong's screen is fake, and the agent of Sino-Forest is probably fake too. Such a doctor...

"Should I say that you are too lucky, or that there are too many scams?" Liu Wanying said with some emotion.

Yu Xing smiled and said, "It's a bit of both, Xiaoying. I thought I had left school, but it seemed like I had never left. There's no knife in my hand, but there is a knife in my heart, and it has become sharper."

He added: "I plan to collect materials these days to help the website attract traffic. I have also thought of a title. Guess what it is?"

Liu Wanying thought for a while and asked, "How dare you dethrone the emperor even at the risk of your life?"

"This one is fine, but mine is better." Yu Xing was very serious. He looked at the night again and suddenly felt a little restless. "Xiaoying, look at the cat."

Liu Wanying was caught off guard: "Hey, you, what are you doing?"

Yu Xing coughed and said, "The night view outside is beautiful. I suddenly felt that this little fake was not worthy of appearing on our phone."

Liu Wanying urged, "Stop talking nonsense, just tell me, I want to hear a better title."

Yu Xing announced: "Just call it - 'Because you are the working emperor'."

This will be Bai Xiaosheng's second article after he blasted Internet dating and marriage. I will use Tang Jun's extremely domineering and confident words today to criticize this.

——Because I am the working emperor.

——Because you are the working emperor.

Liu Wanying got what she wished for and indeed heard a better title.

Well, Yu Xing got what he wanted and saw the cat.

(End of this chapter)