What's wrong with me being a rich man?
Chapter 126 2 Tang
Chapter 126 The Two Tangs
Tang Jun was completely screwed.
From March 3nd to 2th, in just nine days, a highly acclaimed working emperor was reduced to an undoubted counterfeiter. This huge gap is truly jaw-dropping.
This incident has caused heated discussions across the entire Internet, especially because Tang Jun’s own public response was not very clever, and could even be said to be extremely clumsy.
Regardless, it was wrong for him to say that.
In particular, Tang Jun's previous motivational speeches and inspirational speeches were in stark contrast to the image he portrayed in his response, and now it is only natural that he is facing the most ferocious backlash.
What is even more surprising is that Tang Jun’s company only responded on the 12th.
According to a NetEase reporter, a Xinhuadu staff member stated that Tang Jun had never managed the specific business of Xinhuadu's listed company, and his position as group president and CEO was not worthy of his title, as he was more of an assistant to the chairman.
Therefore, Xinhua, which mainly engages in retail business, will not be affected by public opinion. After all, consumers will not visit its supermarkets just because of Tang Jun.
In addition, Tang Jun confirmed that he will be responsible for the Hong Kong and Macau information company that mainly provides financial information services.
what does this mean?
This means that in addition to the backlash on Tang Jun's reputation, his real career also suffered a Waterloo-like impact!
Originally, Tang Jun was a working emperor, the first professional manager, and the helmsman of Xinhuadu. He claimed that he wanted to make his boss Chen Fasu into China's Buffett. But after the fraudulent academic qualifications were exposed, according to Xinhuadu's informal tone, he actually served more as Xinhuadu's public relations figure.
It has changed, it has changed, everything has changed!
This transformation made a very simple saying of Yu Xing become popular.
——What is true is true, and what is false is false.
No matter if he is a working emperor or an industry authority, no matter how glorious and powerful he was before, once the truth pokes him a little, this bubble that sparkles with gorgeous colors in the sun will quickly burst.
Including Yu Xing himself, he did not expect that this sentence would be quoted more frequently by people and the media, rather than "Because you are a working emperor" and so on.
At nine o'clock in the morning on March 3, Yu Xing held a meeting at the company to conduct a preliminary review of the "short selling" of Tang Jun.
Speaking of which, distinguishing the true from the false is not only what Bai Xiaosheng wants to do, but also what Guo Shanfeng wants to do.
Yu Xing was more emotional than others during the meeting, and most of the time he just listened to everyone's discussion on the matter with a smile.
Not counting the subsequent traffic conversion, these nine days alone provided Bai Xiaosheng with 11.97 new users. If we remove the natural growth that Bai Xiaosheng should have had, this wave of "short selling" has also brought in 10.5 new users.
In just nine days, the user growth has basically caught up with Bai Xiaosheng's since its establishment!
Kong Huilin summarized this and couldn't help but sigh: "Mr. Yu, Tang Jun really brought this upon himself, but he really brought us a lot of traffic, these 100,000 users..."
Lv Haiying took over the conversation: "These 300 users have saved us at least million in advertising expenses and two months of time. Today, we have received feedback from two investment institutions."
In February, Bai Xiaosheng placed advertisements in four first-tier cities through Fenzhong Media. The increase in the first half of the month was maintained at around 900 per day, and increased to around 1600 in the second half of the month.
The website's customer acquisition cost is quite clear and relatively high. However, according to Fenzhong, this increase will eventually reach 2000-3000, which will then lower the cost.
Even so, Bai Xiaosheng's customer acquisition cost will be roughly 20-30 yuan.
Because Fenzhong Media's screen first needs to screen out workplace users from the general public, and then penetrate from these users to users who are interested in Bai Xiaosheng and register.
Just like the nature of the website, this type of customer acquisition is also vertically segmented, so the cost is naturally higher.
Correspondingly, vertically segmented customers will also bring higher activity. If Bai Xiaosheng starts to expand revenue and look for advertisements with corresponding attributes, its fees will inevitably be higher than other popular websites.
Lv Haiying was slow to realize this before, but after hearing the analysis of former reporter Kong Huilin, she finally realized it again and sighed that Fenzhong Media's manager Chang Haijie always emphasized the need to penetrate, penetrate, penetrate...
Penetration is indeed necessary. How can we calculate vertical segmentation without penetration?
If you have enough money, overwhelming advertising will definitely be the most effective way to penetrate the market, but if you don’t have that much money, you can only look for cost-effective ways.
"Tang Jun's work is very cost-effective. It saves money and time, and also brings fame to our website." Lv Haiying said regretfully, "It would be great if there were more Tang Juns."
Yu Xing smiled and said, "How many people in the world are as suitable as Tang Jun? It is considered lucky to meet him this time. We still need incubation on our website mechanism."
"Only in this way can our part of the operation achieve a virtuous cycle."
He paused and said thoughtfully: "But with the users of Yitang, we have already distanced ourselves from the competition of Zhichang.com and taken another step towards the B round of financing."
It took everyone in the conference room a moment to realize that "Yitang" referred to the 100,000 additional users caused by this incident.
One Tang is one hundred thousand!
Bai Xiaosheng now has two Tangs!
Yu Xing looked at Lv Haiying and asked, "Which two organizations are interested now?"
"We basically contacted them before the Chinese New Year, but there was no response." Lv Haiying looked down and said, "Now there are two companies, one is the old IDG, and the other is Jiuding, which was just established two years ago."
Lu Haiying briefly introduced IDG and talked a little about Jiuding’s background. One of its core figures was Wu Gang, who was once the youngest director of the China Securities Regulatory Commission.
Yu Xing hummed, and changed his mind: "Let's get in touch with them first. Now that we have these users as a foundation, we are not in a hurry to sell our shares at a low price. We all need to calm down and re-examine the value of our users."
The investment from Red Falcon has not been spent yet, and there may be a loan from the bank. Bai Xiaosheng needs a B round, but he needs a fair B round more.
The morning meeting was filled with joy and Tang Jun's help to the website was clearly visible to the naked eye.
Near noon, Yu Xing sat in his office thinking about the company's development. After successfully arranging a badminton game with Xiaoying, he remembered his previous agreement with Dongzi and called Xu Xin of Today Capital.
"Hello, Mr. Xu, I'm Yu Xing."
This time the call went through faster.
"Well, Mr. Yu, you've been so awesome these days." It was hard for Xu Xin not to know about the recent news, but she really didn't expect that the famous working emperor would be brought down by Yu Xing, whom she knew.
"Do you mean I told the truth?" Yu Xing laughed, "Is it because there are too many lies in this world, so my telling the truth can cause such a big commotion?"
Xu Xin was silent for two seconds, then said, "Bai Xiaosheng must have gained a lot of users this week. How many do you have now?"
Yu Xing said sincerely: "I can't tell you. Someone told me that it was you who instructed the people from Tianji.com to create Zhichang.com."
Xu Xin remained calm: "Why don't I know?"
Yu Xing didn't trick him out, and pretended to be angry and said, "That job website got the angel round from Sequoia, didn't you know that?"
"Then you should ask Sequoia, you should ask Shen Nanpeng." Xu Xin made a fuss.
Yu Xing said: "I will ask him. Putting aside his side, don't you have any responsibility?"
Xu Xin refused to take the blame: "Yu Xing, if you are being unreasonable, just hang up now."
"Anyway, this workplace website is a little weird, but I'm not going to talk to you about that today. Mr. Xu, please get ready. I want to do the second episode of the 'Dialogue' column with you." Yu Xing arranged. Xu Xin was angry and amused: "You are really awesome. Come on, come on, tell me how many users your website has now that make you so awesome?"
Yu Xing said without revealing anything: "The suspicion of Zhichang.com is there. Our website has previously had in-depth discussions with both of you about the mechanism and the future. Mr. Xu, part of what I want to talk to you about is JD.com. Mr. Liu is hesitant about whether to do JD.com's own electronic payment. His CFO was recommended by you. JD.com needs and must be determined to do this. You have to realize this."
Xu Xin was really surprised: "What does JD's matter have to do with you?"
Yu Xing said seriously: "I am Mr. Liu's non-staff brother!"
Xu Xin didn’t understand the words used by young people, but he knew that the first guest of Bai Xiaosheng’s “Dialogue” column was Liu Qiangdong.
She frowned and thought about it, considering also listening to Bai Xiaosheng's current development, and finally agreed.
After all, Capital Today was the first to prepare for Bai Xiaosheng’s Series B financing.
Xu Xin was originally willing to invest in Bai Xiaosheng and was optimistic about Yu Xing as a core figure, but he still did not expect such a wave of rapid progress.
The "Tang Jun incident" is too compatible with a platform like Bai Xiaosheng!
After the call ended, Xu Xin couldn't help but open Bai Xiaosheng again and saw the spectators who were still active in the incident.
——There is nothing wrong with Mr. Tang. He said he is sincere and he wants to help young people. This is absolutely true. Dr. Yu is a young person!
——The senior brother would rather explode than help the junior brother. The glory of Western Pacific University shines brightly in the land of China!
——I will wait for someone to expose Director Yu’s doctoral degree in ten years!
Xu Xin couldn't help but smile knowingly when watching these remarks. He picked up his phone again, changed the time and place, and scheduled the conversation at Bai Xiaosheng's headquarters.
She wanted to see with her own eyes the doctoral degree certificate hung on the wall by Yu Xing.
Coincidentally, another person involved in the incident, Lin Tinghan, was also browsing a competitor's website.
regret!
Now I feel extreme regret!
Why do you want to get involved in this?!
Since Yu Xing was able to stand up like that, doesn’t it mean that he is particularly confident?
Lin Tinghan thinks so now, but he also knows that even if it happens a hundred times, he might still choose to stand up and speak for Tang Jun.
There is no balance between the two sides!
Tang Jun has experience in Microsoft, Shanda, and Xinhua! This is equivalent to getting three levels of certification!
As such a famous public figure, he does not shy away from talking about his study abroad experience on various occasions...
Who would have thought he was so bold?
Lin Tinghan really wanted to send a text message to Tang Jun, asking him whether his philosophy in life and work was "the most dangerous place is the safest", but since things had come to this point, he could only curse the other party in his heart.
The question now lies ahead is… What should we do with our career network?
Should I continue or stop here?
Lin Tinghan stared at the interface of Bai Xiaosheng, wanting to know how many users it had now, but did not get any useful information.
To invest or not to invest?
Lin Tinghan thought about it again and again, and discussed it carefully with his colleagues, and decided to continue chasing it. As long as Zhichang.com can keep up with Bai Xiaosheng and not be left too far behind, there will be a chance to make up for it with funds.
Tang Jun's incident did bring a certain amount of traffic to Bai Xiaosheng, but it was just accidental.
Entrepreneurship development still requires long-term thinking.
……
On March 3, Yu Xing finally waited until the end of get off work and couldn't wait to keep his appointment with Xiaoying to teach him how to play badminton.
According to Xiaoying, she had practiced seriously before.
Yu Xing was already eager to work up a sweat together.
However, just as he was packing up, a private message prompt popped up on the website on his computer screen.
Yu Xing glanced at it and didn't take it seriously. Because of the impact of the Tang Jun incident, he had been receiving a lot of private messages recently.
However, the next second another private message popped up with the word "fake" flashing across it.
It was hard for Yu Xing not to be sensitive to such words. He sat down again and saw the private message from user Shi Xinhui.
"Doctor, Doctor, I have something to reveal, do you think I can reveal it?"
"Doctor, I'm from Midea, and its products are counterfeit. Can I post about it?"
"Webmaster, if I remain anonymous, can you really protect my information from being disclosed?"
Shi Xinhui sent three messages in a row.
Yu Xing licked his lips and stretched out his hand to reply: "How do you want me to answer? I will definitely say protection. Well, but this is what our website does. If we don't protect user information, we won't be able to operate in the future. What do you think?"
After a while, Shi Xinhui replied: "Okay, then you can open the anonymous function for me. The Midea purple clay pot claims to be pure purple clay, but it is actually ordinary clay processed with chemical raw materials. I want to expose this."
Yu Xing was a little disappointed. Purple clay pot?
Although it involves beauty, it doesn't look like it will have much of an impact.
While activating the anonymity function for this person, he turned his thoughts and suddenly sent a private message: "Shi Xinhui, don't expose the news these two days. Wait until the 15th. That day happens to be March 315. Maybe it will have a better effect. Um, can I ask a question? Why do you want to expose this?"
March 3th is Consumer Rights Day, and there is also a CCTV gala.
Shi Xinhui responded quickly this time: "Do you need a reason to expose the truth? If you must give a reason, Doctor, I can only say that what is true is true, and what is false is false."
Yu Xing couldn't help but smile, and subconsciously checked the user's registration time. He found that he registered last week, which means that he was most likely a new user attracted by the Tang Jun incident.
what is this?
The emperor’s legacy?
Then, Yu Xing realized something and his spirits suddenly lifted.
The Working Emperor was collected through his own field research. Isn’t this kind of revelation now the result of the website’s mechanism taking effect?
With funding from Fenzhong and support from the emperor, the website's user base has grown from 100,000 to 200,000, and it has begun to enter a virtuous cycle of topic generation!
Those who learn from me will live, those who resemble me will die!
(End of this chapter)
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