What's wrong with me being a rich man?

Chapter 137 Program Effect
Yu Xing rarely cooks since he arrived in Shanghai, and this time it is a home-cooked meal at Xiaoying's house, so he is extra attentive.

A cluster of flowers with all five flavors.

The most important thing is that Liu Wanying tasted the flavor of her hometown.

"How come you make these Jinling meatballs so authentic?" Liu Wanying couldn't help but be surprised.

"Have you been in Jinling as long as I have? I learned this from my undergraduate roommate." After Yu Xing started cooking, he didn't have much appetite for the food, but he was very satisfied with the guests. Oh, he was the guest. In short, he was very satisfied with Xiaoying's performance. "It's not difficult to make meatballs. The stuffing in the middle needs to be beaten hard to make it delicious. Hmm, but I don't know how other places do this."

Liu Wanying looked at the Jinling dishes on the table, Jinling meatballs, duck blood vermicelli, red bean dumplings...

She couldn't help laughing: "Okay, next time, are you going to serve the salted duck as well?"

"Try this red bean dumplings first. Well, I've never made salted duck before. I can try it next time." Yu Xing said with a smile, "Oh, yes, Jinling also has a dish called beauty liver. I heard it's fried with duck fat. It tastes fresh and refreshing."

Liu Wanying drank a sip of red bean Yuanxiao and praised: "Boss Yu, if your company goes bankrupt, I think it should be okay for you to sell breakfast. This tastes sweet and not greasy."

"They are not great chefs, and they are busy at mealtime. I made it with great care, how can it be the same?" Yu Xing said a little trick, "This sweet but not greasy taste is not due to sugar, but to the red beans. You need to add the right amount of water depending on how thick it is."

Liu Wanying took another sip and asked, "Where's the beauty's liver? Are you looking for a beauty too?"

Yu Xing said carefully: "Usually, we don't make such jokes with people who don't have a medical background. Otherwise, the atmosphere becomes a bit chilly. I remember one time when we finished the white rabbit experiment and went out to eat, we talked and the people next to us left."

Liu Wanying shook her head: "It's okay, I have a family background in learning."

Yu Xing replied suddenly: "No."

Liu Wanying was stunned for a moment before she realized that this was a continuation of the previous words. She said in appreciation: "Well, the dialogue is a bit cold."

Especially, nowadays, people are constantly dissecting the mountains, talking about both beauty and liver, and the atmosphere is easily deteriorating.

Yu Xing spread his hands and said with a smile: "If you like it, I'll make more for you when I'm free."

Liu Wanying drank half a bowl silently and smiled: "You really don't look like a college student, so I'll be disrespectful to refuse your offer."

"I'm not a college student." Yu Xing's face turned stern. "I'm a returned overseas PhD who has been in trouble!"

Liu Wanying stretched out her hand and gestured: "Master, please give me some more Yuanxiao."

Yu Xing stood up: "Okay, okay."

Liu Wanying usually either eats out or eats at home, so she was quite excited to eat like this today. However, she felt a little embarrassed when she saw Yu Xing was very gentle and unhurried, so she found a topic that could divert his attention: "When does Bai Xiaosheng plan to start generating revenue? It will be the fourth quarter at the latest, and the investors will have to urge us."

This is also the question that Yu Xing has been thinking about these days.

If 300 million users is the primary goal of Bai Xiaosheng in the next twelve months, then increasing revenue is the website's second priority.

Yu Xing pondered for a while, then shook his head and said, "We must recruit, because there are not many businesses suitable for this group of vertical users. We came from the vertical, and we must go to the vertical. This is determined by the user base."

Only by building business based on the user base can a website have a hope of success. If it goes against the user base, it may not fail, but the chances will definitely drop rapidly.

He continued, "However, recruitment business is not something new. Instead, we have to be cautious. For example, Bai Xiaosheng's topic platform is a new angle. Our startup team can make adjustments if there are some problems. Recruitment is different."

Liu Wanying thought for a moment and understood what he meant. She was surprised and said, "You have calmed down now. I thought... Bai Xiaosheng would pursue the effect of sweeping away everything in his way."

Her energy was not focused on thinking about the Bai Xiaosheng model. Her main impressions came from Yu Xing's occasional narration on the phone. Regardless of user targets, advertising placement, and financing speed, these were basically all about speed.

Yu Xing put down his chopsticks completely: "Internet companies are booming, but when it comes to specific businesses, especially mature businesses like this, and there are plenty of competitors in the industry, you have to be cautious."

"51job, ChinaHR and Zhaopin.com, together they have taken nearly 70% of the market."

"However, ChinaHR was acquired by Monster last year, 51Job is adjusting its business, and Zhaopin seems to have some problems. The status of these three companies is fluctuating. In addition, there will definitely be a mobile transformation in the future. Bai Xiaosheng has a chance."

"Moreover, we don't have to be the No. 1 or No. 2 in this market. I think having a place in the market will provide a stable revenue."

Liu Wanying wondered, "There are problems within Zhaopin.com. You know this?"

"What is our website for? What do I do?" Yu Xing said with a smile, "We have a group of workplace users, and people from recruitment companies have already come in. This is also something that their company employees came up with through chatting. I thought about it and decided that if Bai Xiaosheng wants to do this business, it must recruit a group of industry elites and have a capable person to take the lead. But there is no rush, just wait and see."

Seeing that he had made up his mind, Liu Wanying sighed and said, "You are really going to become the information leader of domestic business."

Yu Xing said seriously: "I hope to get a formal title, so that you can call me the King of Business Information."

"Stop, Wang, clean up and I'll wash the dishes." After Liu Wanying had eaten and drunk her fill, she stood up to finish the dinner.

Yu Xing was not polite. After putting the dishes in the kitchen, he leaned against the door and watched Xiaoying wash. He also casually chatted about the company's business plan: "Recruitment is stable, and the advertising business can be taken in the third quarter. I plan to incubate an e-commerce price comparison tool internally. This is relatively new, so it doesn't need to be so stable. It can be tried as early as the second quarter."

Liu Wanying was washing dishes, and would say "oh" from time to time to indicate that she was listening.

After a while, she put away the clean dishes and turned around and said, "I plan to go to Lincang next week to see for myself and verify the real data of the local forest market."

"Ah?" Yu Xing was surprised. "You don't have to run over there. It's too far and too tiring. I'll let my cousin go over there. He needs the experience."

Liu Wanying shook the water off her hands and said seriously, "I still feel more at ease if I collect evidence on the spot."

She walked out of the kitchen, stood beside the wooden felt board, stared at target B, and said slowly: "Since we are going to cut it open, we must be precise so that Jiahan will not suffer too much."

Yu Xing gave a thumbs up and praised: "Xiaoying is so kind!"

He then stood aside and reached out to touch the materials of Sino-Forest. After thinking for two seconds, he said, "Anyway, we have to wait for Sino-Forest's stock price to rise. The logic of your verification business has been worked out. Don't worry. Wait for me to sort out the work at hand. I will also take a week off and go on a trip."

Liu Wanying said confidently: "Don't bother you, it's just some data verification, I can handle it myself!"

Yu Xing denied it: "No."

Liu Wanying looked at her partner in surprise. Don’t you trust your own abilities?

"You're not by my side. I have a director introducing a girlfriend to me on the left and an investor asking about my personal situation on the right. How can I handle it?" Yu Xing said with a smile, "Just think of it as a honeymoon."

Liu Wanying listened to his big strides forward and said solemnly: "I believe you!"

Yu Xing revealed: "If you believe me, then why would you throw a notebook at me?"

Liu Wanying pursed her lips and said, "Well, well..." Yu Xing was about to take a step closer to Xiaoying when the cell phone on the table suddenly rang.

He walked over and took a look, and saw that it was Liu Jiankai from Today Capital.

When the phone was connected, obvious surprise spread in the living room.

Yu Xing chatted for a few words and then listened to the introduction from the other side.

After a while, he ended the call and said with a strange look on his face: "Xiaoying, guess what it is."

"It definitely can't be a change in financing." Liu Wanying first ruled out a wrong answer and thought, "Is Capital Today going to introduce you to workplace elites?"

Yu Xing shook his head: "We now recruit people directly through the website, and the efficiency is quite good. Capital Today probably took my opinion into consideration and did not mention this matter."

He didn't want to keep people on suspense any longer and said, "Liu Jiankai reported that Dragon TV is very optimistic about the setting up of a job-hunting program and is already moving forward with it. It is said that they have even contacted Tang Jun..."

It was difficult for Liu Wanying to describe how she felt when she heard the news. She seemed to be at a loss whether to laugh or cry, or to be unable to stop laughing.

She laughed for several seconds before saying, "Are you really going to invite him? Hey, this...you guys..."

"Since Liu Jiankai called me, I suspect that the TV station and Tang Jun may have good contacts. One is that they don't want to miss out on ratings, and the other is that they are eager to find a platform to whitewash themselves." Yu Xing took a breath and waved his hand, "This is not over yet. Liu Jiankai excitedly told me that if the program moves forward quickly, he plans to let Zhen Gongfu go up to recruit people, saying that they are short of talent and also need exposure."

Liu Wanying was stunned: "..."

Yu Xing spread his hands.

Then he felt it was not enough and spread his hands a second time.

Liu Wanying managed her expression: "Well, Capital Today likes the companies it invests in to value talent. JD.com is like this, and so is Zhen Gongfu, but this..."

Yu Xing was silent for a while, then said, "I know that Zhen Gongfu is planning to set up a corporate university. This was suggested by Xu Xin, and it should be established next year."

Liu Wanying couldn't help rubbing her face and asked, "Boss Xu really does value this aspect, but will the cooperation between Today Capital and Zhen Gongfu last until next year?"

"There should be. Today's Capital has invested much more energy in Zhen Gongfu than Bai Xiaosheng." Yu Xing slowed down his speech. "Everything will be fine. Cut off the rotten flesh, and everything will move in a better direction."

Liu Wanying heard two words: cut flesh...

The two people thought of the previous and subsequent situations again in their minds and looked at each other in bewilderment.

Liu Wanying couldn't help but suggest: "If you really go to record the show, you should buy a helmet. How can you go on a show like this without a helmet!"

Yu Xing did not refute, but instead took a deep breath.

Liu Wanying was amused by his reaction: "Let's go out for a walk and get some fresh air."

Yu Xing was somewhat reluctant to leave, but at this moment he had many more thoughts and possible adjustments in his mind, so he agreed to Xiaoying's request.

He walked around the neighborhood without saying much, thinking about the new solutions brought about by the latest changes.

"Liu Jiankai said earlier that he hoped such a program could be run until the end of the year. He and I have the same idea. We both hope that the website can build up its business foundation and then use the media platform to promote it." Yu Xing sorted out the situation and considered, "But the TV station's enthusiasm is higher than expected. The progress of the program is beyond our control. Even if I have sponsorship, it may not have much impact."

The sponsorship that Bai Xiaosheng initially proposed is a reasonable standard. If they give too much, the company may not get a good deal. If they don't give too much, the TV station will definitely focus on producing the program if they think they can really boost the ratings.

Although the idea came from Yu Xing, the "Idea King" has no professional background and did not participate in the subsequent program production discussions. He just gave the idea, and based on the uncertain results, he might be able to reap some future discounts.

Liu Wanying had already understood the meaning of his words and asked perceptively, "So, we should go with the flow?"

"Yes, we can adapt to this change. Startups can adjust quickly." Yu Xing pondered, "It's a job-hunting show anyway, so I might as well go on the show to recruit elites in the market. First, there is indeed such a demand, and second, this business can be developed openly. Most of the viewers of the show are also in the general working group, so it's a perfect match."

If Bai Xiaosheng wants to do recruitment business, he will have to invest huge amount of advertising money.

This is also one of the reasons why Yu Xing wants to put the business on hold until the end of the year. By then, the time for the next round of financing will be close, and after preliminary verification of the results, it will be natural to get money from venture capital.

But it is also acceptable now. If Dragon TV can make the program effective, and the founder of Bai Xiaosheng can sit on the stage and recruit people, this kind of publicity can save a considerable amount of advertising costs.

"If You Are the One" was once the signature show of Tianjin Satellite TV. It is puzzling that the ratings of such a job-hunting program can be among the top in the country, but Yu Xing just needs to know that it is indeed very popular.

Now, can Dragon TV make it just as popular?
The program mechanism has not changed, but the program effect...

The question comes back again.

The fallen working emperor tried to clean himself up.

The whistleblowers of justice compete on the same stage.

The guests on the same show might want to rush over and fight in the middle of recording...

Yu Xing thinks that this kind of program might be more popular than Tianjin TV's "If You Are the One"...

The effect of the program depends on oneself, it depends on how one prepares it, it depends on how one exerts one's efforts, and it just so happens that the effect of the program can help one expand business, save costs and increase influence.

How can one choose?

Is it time to test an entrepreneur with something like this?
Yu Xing shared his analysis of the mechanism and effects with Xiaoying, expressing both his optimism about the program and a slight sense of melancholy.

"I feel like I should feel a little guilty towards Mr. Xu."

He said so.

Liu Wanying commented: "Are you worried that Mr. Xu will scratch your face?"

Yu Xing was silent. No matter how professional Mr. Xu was, it was just... forget it. People's professionalism would always become more professional through hardships.

He quickly adjusted his melancholy and guilt, and said calmly: "If she wants to scratch me, please come to the show to scratch me."

Liu Wanying gave a final suggestion: "Please make sure to call this program "A Place Full of Chicken Feathers."

(End of this chapter)