What's wrong with me being a rich man?

Chapter 139: Washing Away the Dream

Not only is Today Capital waiting for the development of Bai Xiaosheng's website, but IDG and Qiming, which completed their Series B financing in April, are also waiting to verify the new mechanism in the industry.

It stands to reason that drainage events will inevitably occur based on such a mechanism, but when and what they will look like... this raises a level of uncertainty.

Uncertainty means instability, and instability creates pressure on the website’s user goals.

Fortunately, Yu Xing can withstand the pressure.

April was a very busy month for Bai Xiaosheng. The company's staff size expanded to 80 people. In addition to the promotion teams in the four major cities, an important part of the company was to set up its own operation and maintenance team.

Yu Xing is more concerned about user data. Although the outsourced team has done a series of work in data protection, such as desensitizing encryption, security warnings, access logs, etc., he feels that data management by his own team can better ensure security.

After all, the website's users will grow rapidly in the future under the stimulation of relatively abundant funds.

On May 5, Yu Xing welcomed a new employee, Chang Haijie from Fenzhong Media.

A considerable number of suggestions for Bai Xiaosheng's advertising work in late April came from this person, and considering his own interests and industry background, Yu Xing, Lu Haiying and Kong Huilin all trusted his judgment.

Therefore, Bai Xiaosheng completed a new cooperation agreement with Fenzhong Media on April 4. The cities for advertising were not selected nationwide, but Lin'an, where Alibaba's headquarters is located, was added.

At the same time, the original six-month delivery period was extended to one year, and the delivery package was adjusted to the highest frequency of 60 times/day and 30 seconds/time. The overall cooperation price was changed from the original 456 million to 1956 million, and an additional difference of 1500 million was required.

This cooperation was reached very quickly. First, the price was actually quite affordable in the industry. Second, Bai Xiaosheng's user growth continued to rise in April.

It’s not that there was no content on the website in April. This company’s HR was indifferent, that company pressed for bonuses... and so on. There were plenty of them, but there were no events that could get media coverage. A major reason for the user growth under such circumstances was the advertising penetration effect of Fenzhong Media.

"Mr. Chang, welcome, welcome."

Yu Xing went downstairs to greet the new employee and was very enthusiastic when he saw Chang Haijie.

Chang Haijie's attitude this time was different from his previous visits to customers. While thanking and even appreciating the new boss's welcome, he also congratulated the company on the growing number of users.

"Boss Chang, you have to see results after spending money. This wave of cooperation with Fenzhong directly spent 20% of our new money." Yu Xing quickly switched to the main topic, "What kind of results do you think this package can achieve?"

Excluding the money obtained from Hongshun, Bai Xiaosheng raised 1000 million US dollars, and 20% of it was spent on signing a launch contract. Even Yu Xing felt the pain when signing the contract.

Money really can't be helped.

We are also discussing subway advertising...

According to the strategy everyone had discussed, since advertising must be effective, this would be another large expense. A rough estimate would quickly increase the spending ratio to 50% or even more.

It can’t be kept warm. It can’t be kept warm at all!
"Boss Yu, I feel a little uneasy when you call me like that. Just call me by my name." Chang Haijie straightened his posture. "Our company's package was relatively cost-effective before. Now it is the best choice if you have money."

"If all companies have enough money, everyone will definitely choose the capped package."

"I discussed this with Mr. Kong before. Such expenditure is actually the lowest investment in the long run."

"If there are no other marketing events, not counting the placement in subways and other scenes, based on our company's performance in the past two months, I think the user growth brought by Fenzhong Media can be 5000-6000 per day."

Yu Xing nodded slightly and said with a smile: "If calculated this way, we are still a long way from the goal I discussed with the investors."

"The impact of a single-channel advertisement has an upper limit. The effect of 5000-6000 may take some time to achieve." Chang Haijie said seriously, "Mr. Yu, my judgment should be relatively accurate. I have also studied it with my colleagues at Fenzhong."

Not only did he do research, he also wrote an informal and detailed assessment for Bai Xiaosheng. Firstly, he wanted to show his attitude to his new employer, and secondly... he also had to consider his future situation after switching jobs here.

Such an expenditure is not a small number. If Mr. Yu and Mr. Kong cannot understand the effect of advertising, wouldn’t it be the case that I come here to take the blame?

"Okay, I know that. Bai Xiaosheng's work in the next year is very important, especially in advertising and marketing, which includes both hard advertising and soft advertising on TV stations and the Internet. You need to shine in all of these." Yu Xing smiled, "You may not know that it was because of Mr. Kong's repeated recommendations that I decided to recruit you. After all, we had a cooperative relationship before, and I am afraid of any trouble."

Chang Haijie thanked Kong Huilin again. Although she is relatively young, he will be working with her in the future. This is also a favor of introduction, so he should have the right attitude and mentality.

Then, he asked curiously, "Mr. Yu, are we still going to do TV promotion?"

This was not previously known.

"Yes, it is also a recent decision. I will let Mr. Kong talk to you about this later. The effect may be good." Yu Xing signaled Kong Huilin to take Chang Haijie to understand the work later.

Chang Haijie nodded repeatedly, his face full of enthusiasm.

Bai Xiaosheng obtained financing in a short period of time and had very rapid user growth. He was willing to change jobs in order to make another push.

At 10:30 in the morning, Yu Xing returned to his office, thinking about taking another look at the plan for the use of funds, but before he could even sit down, he received a call from Liu Jiankai of Today Capital.

Yu Xing chatted with him for a while about the company's recent development and use of funds.

Liu Jiankai already knew about Bai Xiaosheng's advertising, but he still smiled and said, "Boss Yu, you are really straightforward with your money."

"Isn't this how you gave me the money to spend?" Yu Xing said, "Actually, I was a little hesitant before spending the money, but as soon as I opened the book that Mr. Xu gave me, I was filled with the energy of 'quick, accurate and ruthless', and signed the contract without thinking."

Liu Jiankai laughed loudly, and finally mentioned the relatively quiet performance of Bai Xiaosheng in the past month, and asked: "Mr. Yu, when do you think the mechanism of the website will be effective? From last year to last month, Bai Xiaosheng actually had a similar incident on average once a month."

Yu Xing grinned silently and suddenly asked, "Boss Liu, you are not so impatient, are you? Or is it Boss Xu who is impatient?"

"Mr. Yu, don't overthink it. I'm the one talking to you. To be honest, I only started paying attention to workplace social networking before the New Year. Now I'm observing the development of Bai Xiaosheng with a learner's mindset." Liu Jiankai said half-truthfully, "We have to dabble in a lot of things when we do investment. Unfortunately, our dabbling tends to be superficial, so we have to communicate more to gain experience."

He added: "We can learn from others' experience. Although the tracks are different, entrepreneurship is similar in some aspects. My current communication is to accumulate experience for the next investment decision."

Yu Xing seemed quite sincere when he heard this and replied, "It's impossible to quantify the feedback from the mechanism. But it doesn't matter. The Dragon TV program seems to be coming soon. I heard from the producer last week that their guests are basically confirmed."

"If there are no problems, then let's create them. I believe that once the program is launched, the website's reputation will be enhanced, and the traffic will naturally increase further."

He thought for a few seconds and added, "Actually, Mr. Liu, even if you didn't call me, I would have thought about calling you recently. Your social circle is vast, and Bai Xiaosheng needs a general who can take charge of business and build a recruitment team. I can't just think about finding someone from the show. Please help me keep an eye out."

This was the real reason why Bai Xiaosheng appeared on "If You Are the One", Yu Xing went there to recruit senior management.

Liu Jiankai agreed: "No problem, Mr. Yu, I'll ask for you. Anyway, you can come along when the time comes. This is not an easy job."

Yu Xing thought so too. Bai Xiaosheng's work in this area requires an experienced principal and deputy, and it would be best if they could bring their own team resources, but there was no suitable candidate for this job in the company.

He felt that Bai Xiaosheng should be attractive enough. After all, his own website already had some career resources.

"That's it. We'll communicate again when there's news from the program." Liu Jiankai ended the call and said with a smile, "I'm really eager to see Tang Jun's performance. Yeah, President Xu is also looking forward to the start of the program."

Yu Xing hung up the phone silently. This was a test.

A test for everyone.

...Tang Jun, the former working emperor and current CEO of Hong Kong and Macau Information, has been depressed for a long time.

An anti-counterfeiting campaign, a clumsy response, a faded image, and countless finger-pointings. These things that happened in a short period of time suddenly made the life that was originally planned to shine lose its color.

Tang Jun is trying his best to get things done.

However, the situation was more difficult than he had imagined.

Not only did he lose his halo, he also was burdened with shackles.

At the end of March, seeing that the public opinion storm had basically passed, Tang Jun tried to use changes in his career to wash away the negative comments about him. He used the magic weapon he had often used in the past, accepted an interview and said that he wanted to make Hong Kong and Macau Information a listed company in the next 3-5 years.

No ripples.

Tang Jun was unwilling to give up, and two days later he announced that he would make Hong Kong and Macao Information the "Bloomberg" of China!
Still no waves.

This made Tang Jun, who was used to the spotlight, extremely uncomfortable. What was even more frustrating was that after knowing that Tang Jun was the CEO, the clients of Hong Kong and Macau Information showed attitudes of “it turns out to be you”, “we can’t cooperate” and “haha”.

Hong Kong and Macao Information provides financial information services and needs to provide financial information and technical solutions to corporate clients and investors.

The problem is that his personal reputation has now interfered with the normal development of the company.

Tang Jun was helpless.

In particular, he often saw "Bai Xiaosheng" advertisements in the elevator when entering and leaving the company recently.

——Bai Xiaosheng helps you expand your network and achieve your career dreams.

——Business know-it-all, get the news package.

Tang Jun's brain is definitely very useful. The first time he saw the advertisement, he completely remembered the words and was even able to make actual associations.

Such advertising slogans sounded changing to him, as if Yu Xing, whom he had only met once, was shouting in his ear.

——Bai Xiaosheng can help you close your network and shatter your career dreams.

——A business know-it-all who knows all your academic qualifications.

The elevator space is small and there is no way to avoid it.

Tang Jun leaned sideways at first, then looked directly at the ad and cursed in his mind, "Idiot, idiot, you've got water in your brain..."

But as he kept cursing, he felt that he was cursing himself, and eventually he became numb and often felt like he couldn't breathe.

This suffocating situation finally saw a turn for the better.

The out-of-favor Tang Jun received an invitation from Dragon TV's "If You Are the One", wanting him to be the BOSS guest of this workplace program.

A workplace show?

Then it really belongs to me!
I am the working emperor!
I am the idol of many people in the workplace!
Although it was once, I am suitable for this show and this show is suitable for me.

Tang Jun simply pulled the trigger a few times and then couldn't wait to agree, and even made several phone calls to urge them when the program crew was preparing for production.

He really needs a public platform to change his image.

As for how to turn it around...

Tang Jun felt that since he was the boss who was recruiting people, this proactive attitude would be very helpful in shaping his image.

Finally, the program team notified and confirmed that the first episode will be recorded on May 5.

Tang Jun was both excited and nervous. He felt that this was a chance to change his fate, but he was also afraid that he would miss it.

Therefore, he also specifically thought about and designed small plots and quotations on how to showcase his personal image and abilities.

As the person who was brought down, Tang Jun regretted two things the most when reviewing the whole incident.

First, I shouldn’t have paid attention to Yu Xing. In fact, the matter could have been handled calmly. But at that time, I couldn’t accept the embarrassment of having my halo stripped away. In fact, what’s the big deal?
Second, now that the truth has come out, I should not say anything politically incorrect like "getting everyone fooled is a sign of success". No matter what the reality is, doing and saying are two different things.

However, there is no point in regretting, as the decisions made by the parties involved and bystanders are often very different.

Then we can only work hard to change it.

At 5 p.m. on May 16, Tang Jun arrived at the recording site of Dragon TV half an hour in advance. He first went over the program script with the production crew and learned that there was no specific script.

Then, during the half-hour of waiting, he saw many audience members entering the venue, and some of them obviously recognized him but did not show any disgust.

Tang Jun breathed a sigh of relief.

At half past one, a photographer gestured to indicate that he wanted to take a picture.

Tang Jun felt the familiar camera, as if he was back under the spotlight again, and the suffocation in his heart finally came out!

He calmed down and prepared to officially begin his journey to whitewash himself.

Five minutes later, Tang Jun suddenly heard an apology from behind.

"Sorry, sorry, I'm late, Director Xu, the battery of the electric car ran out of power halfway through the journey."

"It's okay, Mr. Yu, I'll be waiting for you."

Tang Jun heard the conversation, turned around and saw a person he had only met once but looked extremely familiar. It was then that he realized that there was still a guest who had not entered.

He stared blankly at the young man trotting to the seat of the BOSS guest group, then saw him turning his head to look for him, and then their eyes met.

Tang Jun saw Yu Xing smiling at him.

His heart skipped a beat, and the breath he had just exhaled was quickly filled back in, and his whole body felt like it was being held down by something.

Tang Jun withdrew his gaze woodenly. Even though the host on the stage had already announced the start of the recording, Yu Xing's look just now seemed to still be in his mind.

That was a look that shattered all dreams...

(End of this chapter)