What's wrong with me being a rich man?

Chapter 201 Deal
Cheng Xiangwen recognized the value that Yu Xing demonstrated before the first Double Eleven promotion.

Indeed, Taobao Mall not only needs to compete externally, but also needs to obtain resources within Alibaba. Taobao C2C is the hottest new product today. Even with Zhang Yong as the general manager, it still depends on the specific results achieved.

The technology behind the price comparison website is not difficult, but with only a few days left before Double Eleven, Alibaba is unable to quickly create a similar product that can gain a certain amount of traffic.

As the deputy director of operations, Cheng Xiangwen knew even more clearly how much Taobao Mall, which had been established less than three months ago, wanted to make this promotion a success.

Simply put, even Zhang Yong himself is personally leading a team to lobby brands to participate in this promotion.

However, so far, only 27 brands have agreed to join the promotion.

Cheng Xiangwen has heard Zhang Yong emphasize the importance of this Double Eleven more than once during this period. In the words of the general manager, B2C will be an important step in washing away the labels of "fake" and "copycat" on Taobao.

But putting aside the overall strategic attempts, who doesn’t want the business they are responsible for to achieve outstanding results?
Alibaba wants to do B2C, this is an established strategy, but who will do it and how to do it are big problems facing the company internally.

Therefore, during the Double Eleven period, some internal budgets and processes are being expedited.

Cheng Xiangwen alone could not finalize such an acquisition, but he had confirmed his intention, so the matter could continue to proceed internally. He then assembled a small team to connect with Bai Xiaosheng's Yu Xing side.

In three days, or to be exact, two and a half days, this small acquisition was concluded at a price of 666 million.

Yu Xing did not insist on the asking price of 800 million, but was unwilling to bargain further. In the end, he used an auspicious number to bless Taobao Mall's Double Eleven opening.

He thought this business was not bad. Bai Xiaosheng had increased his own capital and would be able to get more money in the next round of financing. Besides, crawlers were not omnipotent. Companies like Vancl had already begun trying to use technical means to block the crawling of price comparison websites.

In addition, this round of price war is still in full swing, and the parties involved in the war have no time to settle accounts with the price comparison websites. It is not ruled out that they will also block the crawling of the price comparison websites afterwards.

As the buyer, Taobao Mall also thought that the deal was okay, and they put forward a small condition. Taking into account the positions of Bai Xiaosheng and Yu Xing, the price comparison network could not immediately announce a change of ownership after the sale. In other words, Yu Xing could not sell it here and then shout everywhere there, "The price comparison network was sold to Alibaba, the price comparison network was sold to Alibaba."

This is naturally to maximize the role of price comparison websites in this wave of public opinion.

In addition to the publicity and public relations effects that were taken into consideration, Taobao Mall was also quite surprised by the UV (unique visitor number) data of the price comparison website. It was surprising that a website that had not been in operation for too long could achieve an average of about 20 per day.

In comparison, the UV data of well-known domestic information websites such as Zhongguancun Online and PConline, which are at the upper-middle level of the industry, is only about 30 per day, and their acquisition prices must be far higher than the amount of comparison websites.

Of course, price comparison websites with a single function are different from them. The data is not stable, and the purchase price cannot be measured only by UV indicators, but it is enough for Taobao Mall.

The 666 million was broken down into publicity costs + website data costs + prize money. This business was quickly pushed forward and completed with the upcoming Double Eleven.

On November 11, just one week before Double Eleven, Yu Xing signed the contract in Alibaba’s office.

The acquisition of a small website would not cause too much trouble. Taobao Mall sent a vice president, Hong Ruibin, to handle the final steps.

"Mr. Yu is really young and promising." Hong Ruibin praised half seriously when he saw the process was completed.

"I don't have the ability to pan for gold, I just sell a small shovel." Yu Xing smiled and stretched out his right hand, "I hope it can play a greater role in the hands of Taobao Mall."

Hong Ruibin naturally knew the story of getting rich by selling shovels. He shook the seller's hand and said, "I see that Mr. Yu also has a website for evaluation. Is he going to make shovels as well?"

"That's not it. That one has other uses. Oh, right, if Mr. Hong hadn't mentioned it, I would have forgotten." Yu Xing motioned his secretary to put down his backpack, and took out three boxes from it, saying with a smile, "This is the smartphone we have reviewed. It is the China Unicom version of the iPhone that was just launched in the mainland on the 30th of last month. I am very grateful to Taobao Mall for recognizing us. This is a small gift."

Hong Ruibin smiled slightly and refused: "Mr. Yu, the company has regulations. I appreciate your kindness."

"No, no, no, Mr. Hong, it's like this." Yu Xing said seriously, "This is not just a small gift from me personally. Alibaba invited me to attend the industry conference at the end of next month and asked me to speak about mobility. I thought hard and realized that the development of smartphones is an important part of mobility. This is also a display of my thoughts."

Hong Ruibin was really surprised. He didn't know about Yu Xing's invitation next month. Although he did a deal, it was a small scale. Besides, how could this young man be able to speak on stage... He didn't hide his surprise and asked, "Mr. Yu is going to speak next month?"

Yu Xing nodded and confirmed: "Yes, the phone invitation I received last month was for next month's Internet Industry Summit. I am really honored."

Hong Ruibin looked at the young man in front of him seriously again and said, "You... you should be honored."

"Mr. Hong, the wave of mobileization has already arrived. If you still have doubts about this, then try the latest smartphone." Yu Xing said with a smile, "I saw that you were using a Nokia just now, which should be obsolete."

Hong Ruibin shook his head slightly, but did not insist: "In this case, I will use this phone next month to applaud Mr. Yu's speech and listen to his...opinions."

Yu Xing shook hands with the three executives of Taobao Mall again and officially ended the sale of the small shovel.

Hong Ruibin continued to work, and it was Deputy Director of Operations Cheng Xiangwen who came out to see Yu Xing and his group off.

Cheng Xiangwen confirmed the value of the price comparison website and finally completed the acquisition. He felt relaxed, but he did not accept Yu Xing's invitation to dinner.

"Mr. Yu, you also know that we are going to do Double Eleven. I am too busy here. Please come to Lin'an next month. I will host you then and show my hospitality." Cheng Xiangwen said sincerely.

Yu Xing nodded and said nothing more: "Okay, Mr. Cheng, your Double Eleven will definitely be a success."

Cheng Xiangwen smiled and chatted, "Everyone takes it very seriously, especially Mr. Zhang, who does a lot of things personally. Although you didn't meet Mr. Zhang this time, your acquisition must have been submitted to him before he made the final decision."

Yu Xing was surprised and asked, "Does he still need to make the final decision on millions of dollars?"

"All plans related to Double 11 will be reviewed," Cheng Xiangwen confirmed. "We are very determined to develop Taobao Mall, and Double 11 is the first step of this determination."

He smiled and asked, "How much transaction volume do you think we can achieve this time?"

Yu Xing thought for a moment and asked, "What is your Taobao's daily GMV?"

Cheng Xiangwen said proudly: "5 million, at least 5 million."

"Then I think it won't be a problem to get 10% of Taobao's share for this first time promotion." Yu Xing said, "Plus you bought my price comparison website, and add another 2%. It should be possible to make 6000 million a day."

Cheng Xiangwen laughed out loud, both for the goal Mr. Yu mentioned and for the value he added to the price comparison website.

One Taobao Mall takes up 12% of Taobao’s daily GMV?

He patted Mr. Yu on the shoulder and said, "This is a wonderful wish. OK, Mr. Yu, see you next month."

Yu Xing shook hands with the deputy director of operations innocently, only then did he realize that the confidence within Taobao Mall was not that strong.

He advised: "Mr. Cheng, you must have confidence in the company. You are a giant."

Cheng Xiangwen shook his hands vigorously and said with a smile: "The ability of giants also has limits. Otherwise, how can Bai Xiaosheng live like this?"

Yu Xing thought it made sense. Not only is the ability of a giant limited, but its body temperature may still be warm when it falls.

OK, I will quote Mr. Cheng’s words in my speech next month.

(End of this chapter)