Chapter 203 201 Impact (5k)

Yu Xing did not return home that night.

This is not normal.

As an employee who cares about the company boss and also as a cousin, Chu Zhiguang made five calls in the early morning before he got through to Yu Xing.

Then, he got a concise answer - "Meeting."

Chu Zhiguang felt relieved. No matter how busy he was, as long as he was safe, it was good.

However, the next night, he did not wait for his cousin to return.

This time, there was no need to make a phone call; Yu Xing sent a text message notification.

——Hold a meeting.

Chu Zhiguang felt a little sorry for his cousin. He worked so hard for the company. Maybe he was under a lot of work pressure recently.

On the third day, despite the warning from the previous two days, Chu Zhiguang still asked his cousin after being bored alone. The answer remained the same: "Meeting."

At the end of the fourth day, he finally couldn't help but grab his cousin who was about to leave and asked him about his whereabouts.

Yu Xing answered without hesitation: "I will..."

Chu Zhiguang interrupted, "Brother, please stop talking. I'm afraid you'll get dark circles under your eyes from the meeting."

He expressed his inner guess: "You, you...are you going to run away?"

Yu Xing coughed and said unhappily, "Why are you running away? The situation is so good, where can I run? Just do your thing, why do you care about me?"

Chu Zhiguang muttered, “I’m not busy… I have no one to talk to at night.”

"Which is more important, talking to you or my meeting?" Yu Xing criticized, "If you have nothing to do, then study more about the company's affairs."

When he said this, he stared at his cousin with ill intent and said, "Or, you can go on another business trip."

"Brother, I'm going back. I'll go back and look at the forums and the price war." Chu Zhiguang raised his hand to admit defeat, "Don't force me to go on a business trip, brother, you go to the meeting."

He left the company in quick steps, and before entering the residential area he couldn't help but look back at his cousin, a man who usually led such a regular life, but now he was in such a meeting that he didn't even have time for his morning run.

Yu Xing straightened his clothes and walked towards the car. He enjoyed the feeling of giving and attending meetings.

However, my obsession with exploration after returning from Lin'an was broken by the news of the Double Eleven promotion.

On the night of November 11, Yu Xing and Liu Wanying seemed to suddenly remember the identities of the masterminds behind their own mountain crossing. They hurriedly opened the website and paid attention to the end of the day's promotion.

Taobao Mall’s first promotion lasted only one day, with very attractive slogans such as “50% off on all items, one yuan for flash sales”, “50% off on all items, free shipping”, and “the lowest price on the entire network”.

"The webpage seems to be a bit laggy. Do you need to change your laptop?"

Yu Xing ordered a few items and asked Xiaoying next to him.

Liu Wanying shook her head: "It's a problem with the website. Mine is a new one."

Yu Xing nodded: "It seems that they are not well prepared for the promotion."

Liu Wanying leaned on Yu Xing's shoulder and asked, "How much do you think they can make in a day?"

"Singles' Day is a good day. Everyone likes to make fun of themselves online. Low prices are attractive, there is also public opinion about price wars, and Taobao itself has huge traffic. I am not surprised that it can achieve 1 million in a day today." Yu Xing talked seriously about the factors behind this promotion of Taobao Mall.

Liu Wanying was surprised and said: "If this is the case, this day is basically equivalent to..."

She recalled the data she knew, and then said intuitively: "It is about the monthly retail sales of the top commercial centers in the country."

Yu Xing didn’t know about this comparison, but he wasn’t surprised: “The Internet has this advantage.”

Unlike him who was numb to numbers, Liu Wanying immediately sat up straight, took out a pen and simply calculated the data. If she could achieve such an amount without any water, it would be about 20% of the average daily GMV of Taobao...

Moreover, the B2C transaction volume of Taobao Mall is now estimated to account for only 3%-5% of Taobao's total.

Liu Wanying stared at the numbers and pondered, "In this case, a promotional activity can be very effective. It will definitely be solidified and may even have a driving effect on the e-commerce market. Hmm... B2C is more branded than Taobao's C2C."

Yu Xing was not sensitive to these things, and just smiled and said: "So, you can't be greedy when shorting a company of this size."

Liu Wanying was still quite surprised by the performance forecast of such a promotion. She stood up and poured two cups of tea. After thinking for a while, she said, "I still need to recruit some people. I want to form a small team to conduct industry research, but I find it difficult to find the right people."

Not only in this aspect, she had wanted to recruit people for Red Falcon before, and at one point she even wanted to recruit her former colleagues, but she finally stopped. One of the main reasons was the security factor between familiar people.

Red Falcon is not only in the investment business, but also needs to provide some services needed to cross the mountain.

"Don't worry, take your time." Yu Xing comforted him, "Let's take Ali's money first, and then we will be able to do things more calmly. Well, Hongshun can invest in the sniper project next year, and then I can use my personal money, and Zhong Zhiling and Lu Haiying's small money can also be saved together. At the very least, we can relatively solve the material constraints."

Red Falcon’s recruitment problem also lies in its reputation. It is difficult for an unknown organization to attract talent.

Liu Wanying lowered her head in thought, a few strands of hair slid from her ears to her cheeks, and under the warm yellow light, they seemed to be glowing with a faint halo, which made Yu Xing's fantasy become active again.

"If you really want to snipe the penguin, you can do it now... Hey, you..." Liu Wanying turned her head and saw the familiar eyes she had seen in recent days. She immediately said with some embarrassment, "What are you doing! I'm talking!"

Yu Xing pursed his lips: "Well, well, Xiaoying, you say it, you say it."

Liu Wanying changed her mind and changed her communication method: "I'm so hungry. Let's go out and talk while we eat. I have a very important suggestion to tell the founder of Bai Xiaosheng and my partner Guo Shanfeng."

In order to communicate normally, she had to mention the names.

Yu Xing endured it and agreed: "Okay, let's go."

A moment later, Yu Xing had just walked out of the door and before he turned around, he heard the sound of the door closing.

He was stunned for two seconds and heard the ringing of his cell phone.

"Go eat. I'm not hungry. Also, if you really want to snipe Penguin next year, you should start preparing seriously now, considering your team and technical strength. This also concerns our funds." Liu Wanying spoke fluently without being affected. "Next year's fund allocation needs to consider several aspects. We can't invest all in your snipe. We also need to consider the conditions of China Forestry and other companies. Also, Yu Xing, I plan to try to contact Chen Deyuan of Sino-Forest next week to see if he can give us some advice."

Yu Xing listened silently and said to the phone: "Okay, I got it, Xiaoying, open the door."

Liu Wanying drove them away: "Go home quickly."

Yu Xing tried to persuade his girlfriend across the door: "Home is where you are."

"Bye, I need to sort out the information from the past few days. I'll go play badminton tomorrow, no, the day after tomorrow night. See you there." Liu Wanying hung up the phone decisively.

Yu Xing waited for a while, and seeing that Xiaoying was indeed hard-hearted, he had no choice but to go home in disappointment.

At nine o'clock in the evening, Chu Zhiguang, who was watching TV in the living room, saw his cousin push the door open and asked in surprise, "Brother, weren't you in a meeting? Why are you back?"

Yu Xing said "hmm" but didn't answer and walked towards his room.

Chu Zhiguang was puzzled, but guessed that the meeting was due to pressure from investors or business.

He shook his head silently. It’s not easy to be a boss.

Yu Xing in the room was unaware of his cousin's mutterings. He reflected on the trend of the emperor not attending court early in the morning and quickly scanned the off-market dynamics of the past few days. The price war was still unrestrained. JD.com also had low-priced products on Double Eleven Day. However, most of the public attention was focused on Alibaba.

The price comparison websites that have been sold have shown a relatively clear orientation, showing 27 brand products from Taobao Mall.

This obvious orientation is actually not conducive to the long-term reputation of the website. However, Taobao Mall obviously does not care about this and only wants to make this promotion a success.

Yu Xing didn’t know how much the first Double Eleven sales were, but he felt that this time it would be more.

The next day, before Yu Xing could check it, a lot of relevant information popped up.

Taobao Mall announced its results, with a single-day transaction volume of 9250 million!
9250 million!
Yu Xing’s first reaction was, it didn’t even reach 100 million? ?

Unlike him, the attitude of the vast majority of the relevant discussions on the Bai Xiaosheng Forum was, "It's almost breaking 100 million?"
It’s not Taobao, it’s just Taobao Mall, and the daily transaction volume is close to 100 million?

Some people joked about this - there are so many bachelors...Yu Xing also saw the opinions of the brands participating in the promotion in the forum.

"It's so sudden. Holy shit, we sold 712 million yesterday, ranking second among 27 brands and first in the sports category!" Song Li, an employee from sports brand Kappa, exclaimed. "I had some expectations about the explosive power of e-commerce, but I didn't expect it to be so strong. Our usual e-commerce stores only sell one or two million a month!"

Someone else in the thread asked: "How did you think of participating in this? I think it's really a lot cheaper than usual."

Song Li gave the answer: "Zhang Yong from Taobao Mall personally invited us. I heard from my colleagues that he was very sincere when he came, but we didn't have too high expectations and just thought we would sell as much as we could."

One day of discount, simple and crude, the transaction volume is several times that of a normal month!
In addition to the brands that gave Song Li a surprise, there were also brands that were invited but did not attend and regretted it, saying that they should have agreed earlier.

As a platform that already has considerable influence in the Internet industry, when similar words of regret appeared, someone certified as an Alibaba employee also appeared, directly inviting brands to participate in next year's Double Eleven in the post.

Yu Xing witnessed the rapid conclusion of a cooperation.

It can only be said that it did not have much impact, but this Double Eleven must have brought a great shock to the industry.

By the afternoon of the 12th, the surprise about Double Eleven had gradually subsided, and a piece of news about Bai Xiaosheng, or more accurately the price comparison website, came out that the price comparison website had been sold to Alibaba.

The price comparison website was sold???

The news was soon confirmed.

When Liu Qiangdong saw it, he immediately became furious, Yu Xing...

He even visited this website yesterday, but he hardly saw any of his own products. He thought it was strange and thought that the price comparison website’s technology was not up to par. He even submitted product price feedback himself! !
Fortunately, I don’t need to use my real name!
If this is real name, will Alibaba employees be able to see feedback from JD.com’s boss?

Liu Qiangdong's hand was already on the phone, but he still didn't make the call.

Two words, shameless.

This does feel like a trick, but I did have the opportunity to make an offer to buy the price comparison website. Now people are free to buy and sell, and making this phone call would only add to the humiliation.

He was feeling a little depressed. JD.com also offered a very sincere price for its products yesterday, but the public opinion it received was completely different.

In addition, JD.com’s 618 store has been running since 2005. Although it has brought some growth, the effect is not at all comparable to that of Taobao Mall this time.

Liu Qiangdong calmed down for a while, then sent a text message to Xu Xin, who had already returned to Shanghai: "JD.com needs to strengthen its marketing capabilities."

Within a few seconds, he received a reply from Xu Xin.

Xu Xin: I agree.

Obviously, everyone is paying attention to this promotion.

Not only that, Xu Xin also feels that Taobao Mall is likely to have reaped most of the fruits of this round of price war during Double Eleven.

"Mr. Xu, what do you mean?" Liu Jiankai in the office heard this and asked the reason.

"This price war may have to be stopped." Xu Xin shook his head. If it stops now, Taobao Mall will undoubtedly be the biggest winner.

Liu Jiankai nodded, knowing that his boss had information channels, but he smiled and said, "Taobao Mall won, and JD.com didn't lose either, they just didn't win that much. But the former got 80 points and the latter got 20 points, which means e-commerce lost 100 points in total. Suning and Gome together lost."

Xu Xin laughed and said, "You know how to find the angle. Taobao Mall became an instant success, and I'm afraid it will be a competition with JD.com in the future."

Liu Jiankai expressed his thoughts: "This is normal and it is hard to stop it. JD.com can invest money to do it, and so can other people's money. Alibaba's exploration in e-commerce will only get stronger, not weaker."

Xu Xin put down his phone and sighed after a while.

At this moment, Liu Jiankai suddenly felt that the boss must be sighing for Yu Xing.

That guy lit the fuse, and when it was about to explode, he unknowingly sold the price comparison website...

That's so cunning.

Liu Jiankai talked with his boss about the price war for a while, and when he left the office, he sent a text message to Yu Xing: "Boss Yu, didn't you say you had a stand? Why did you sell the price comparison website and stab me in the back?"

After a while, Yu Xing replied: "He gave too much."

Liu Jiankai didn't know whether to laugh or cry: "Hey, you should at least inform Liu Qiangdong of JD.com. He once accepted your conversation and the post is still on Bai Xiaosheng."

This time Yu Xing responded immediately: "He gave too little."

Liu Jiankai finally couldn't help himself and called directly, jokingly saying, "Hey, Mr. Yu, the price comparison website belongs to Bai Xiaosheng's company assets. Shouldn't you have informed us when you disposed of such important assets? Why didn't you mention it at all?"

Yu Xing was stunned. Did he make an Ali-like mistake?
It is true that birds of a feather flock together.

He immediately reflected and apologized: "Yes, Mr. Liu, what you said makes sense. I should have told you. I'm sorry, I'm sorry."

Liu Jiankai listened to this sincere voice and felt as if the sun was rising from the west. He smiled and said, "Mr. Yu, which part are you singing?"

"No, what you said makes sense, and I agree with that." Yu Xing said seriously.

Liu Jiankai asked tentatively: "Only recognize it? Will you change it next time?"

Yu Xing replied as a matter of course: "Of course I will change it!"

Liu Jiankai was a little confused. What happened to him?

He was silent for five seconds, skipped over the incident, and said, "Taobao Mall's Double 11 sales were really good. The figures are about to cause a sensation in the retail industry."

Yu Xing was surprised: "Really?"

"Yes, with this amount of money this year, it will definitely explode next year," Liu Jiankai said confidently. "I think this thing is so effective, and if it continues to be promoted in the future and JD.com also does it on a large scale, it will be a bit epoch-making."

Yu Xing listened to Liu Jiankai's judgment, and suddenly an idea came to his mind: "Boss Liu, Red Falcon Capital is recruiting people, are you willing to give it a try?"

When Liu Jiankai heard this, he thought of the small bet he had made with Yu Xing about Vancl. The bet was whether Vancl could achieve a revenue of 2011 billion by the end of 40.

He laughed and said, "What do you want to do? Why? Vancl collapsed?"

“I’m just asking, if you have any idea of ​​leaving Capital Today, we can talk about it then.” Yu Xing was serious.

"Then let's wait until 2011." Liu Jiankai thinks Vancl's development is not bad. "Vancl's potential has not yet been unleashed and will continue to be realized."

Yu Xing was not disappointed, but felt that Liu Jiankai, with whom he had known for a long time, had not only good professional ability but also a good temper.

As soon as the call ended, before I put down my phone, Bi Sheng from Letao.com called me.

"Mr. Yu..." Bi Sheng's voice was a little hoarse, "I..."

Yu Xing said patiently: "What's wrong with you? Are you drunk? Are you just woken up from a hangover?"

Bi Sheng swallowed his saliva and said, "Can I talk about the financing with Hongshun first?"

Yu Xing, who had some experience in exploring the weaknesses of his prey, instantly smelled the smell of a company's collapse, and said calmly: "You should talk to Today Capital. Red Falcon has some funding issues right now, so it's definitely not going to work."

Bi Sheng asked again: "Really?"

Yu Xing replied politely: "I declined."

Bi Sheng was helpless, as if he felt the concrete impact of Yu Xing's temper, like a biting cold wind carrying sharp ice chips, blowing towards his face without warning.

At this moment, he even thought of Xu Xin who was at the table last time.

It turns out... it's this unforgettable taste.

Yu Xing waited for a few seconds and asked, "Boss Bi, I have a meeting. How about we talk later?"

Bi Sheng sighed, what a damn reality.

He responded in a muffled voice, and was stunned for two minutes after hanging up the phone. He didn't know how Yu Xing sensed his intention, but something went wrong with LeTao.com's funding... If Red Falcon didn't work, they would have to continue trying to seek new funding.

(End of this chapter)

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