I'm reborn and I'm an international student again?

Chapter 118 Xicun Convention and Exhibition Center
Zhao Lingshan walked towards Chen Xi with a smile. She gracefully stretched out her slender fingers and gently helped him adjust his tie.

Her fingers stroked his collar, and the tie trembled slightly in her hand, as if telling a silent temptation. Zhao Lingshan's breath blew gently over his ears, making him feel itchy and tingling.

He smelled the faint fragrance on the other person and felt his heartbeat quickening.

"Mr. Chen, your heart is beating so fast. Are you feeling uncomfortable?"

The corners of Zhao Lingshan's mouth slightly raised, revealing a seductive smile. Combined with the professional skirt she was wearing today, Chen Xi felt his heartbeat speed up again.

Little goblin!
Why didn’t I have this feeling in my previous life?

"Hey~ Let's go have breakfast. I think we'll be busy all day today."

"Yes~ Mr. Chen~"

Zhao Lingshan bowed to him, making a sweet sound.

This funny look made him couldn't help but twitch the corners of his mouth slightly.

Today's exhibition is held at the Sydney Village Convention and Exhibition Center, located on James Craig Road, next to the White Bay Cruise Terminal.

The venue covers an area of ​​about 4000 square meters. In comparison, the exhibition venues in Shanghai and Guangdong are much more spacious.

People from the Tuaoxi Village Office drove to the hotel entrance early in the morning.

Chen Xi and Zhao Lingshan got into a business car together. Their eyes met, as if they had not yet escaped from the ambiguous atmosphere before.

"How's the machine?"

"Everything has been assembled, and the new products from Deutschland and Baxi have also been arranged."

"Ah."

In the car, Chen's father kept asking about the exhibition, and the local person in charge in the passenger seat was answering his questions one by one.

Zhao Lingshan sat upright in her seat, gazing at the scenery outside the window, wondering what she was thinking.

Due to the large size of the machine tool equipment, it needs to be disassembled and installed.

Some of the larger equipment are the size of small trucks, and decades ago, these machines still had to be transported by train to other places.

"This is your son, right?"

"Yes."

"He's really tall and handsome. I heard he's studying in Mo Village, and they're setting up an office there..."

Chen Xi seemed not to have seen the person in charge of Xi Village yesterday. Now the other party was looking at him with a smile. Chen Xi could only respond awkwardly.

The uncle kept praising him as if he had known him for a long time.

He had observed the market in Australia before. There were no inkjet advertisements here, so there was not much market for inkjet printers. Only engraving machines and carving plotters could still be sold, while the sales of other equipment were quite good.

Market demands vary from country to country.

For example, in Southeast Asia, engraving machines are very popular because the advertising industry there is relatively backward and still uses old-fashioned advertising signs.

The inkjet printer was gradually phased out in the later period, but at its peak, it was mainly popular in areas such as Sakura Country and China Country.

Water jet, laser and other equipment sell well in Europe, America and the Middle East.

As the times change, these machines are constantly improving. Those that cannot adapt to market demand will be eliminated.

When smartphones and digital cameras came along, the old-fashioned products gradually faded out of existence.

In the early days, the profit of the machine tool business was considerable. Chen Xi remembered from his childhood that after selling a machine worth more than one million Chinese yuan, he could make hundreds of thousands of yuan, which was a highly profitable industry.

However, as more and more people enter this industry, the products on the market are diverse, the competition is becoming more and more fierce, and the profits are getting lower and lower.

In terms of product research and development, huge costs need to be invested. However, some people in the domestic market do not follow the rules and directly dismantle the machine to imitate it.

Their ability to copy is so strong that it is impossible to stop them, just like Apple encountering Huaqiangbei. This situation makes the industry more and more difficult to do, and only some high-end models can still make money.

"Mr. Chen, what do you think of the market in Mo Village?"

"Not very good, there are not many machines like this in the market there."

Chen Xi shook his head, indicating that he was not optimistic about the development there.

"Oh? Have you investigated?"

Father Chen showed a hint of surprise.

"Well, I went to Victoria Market before and saw a plotter. It was a product of our company, probably a model from more than ten years ago."

Chen Xi recalled that when he was strolling in the Victoria Market, he accidentally saw an old machine, which was their brand.

At that time, he did not think it was anything strange, because at least half of the advertising machines on the domestic market were manufactured by his company.

Moreover, they had a lot of export orders, and in the later period they basically gave up the domestic market and focused mainly on expanding foreign markets.

"Oh, next time I'll take you to the Middle East. The market there is better developed, but the credibility of the people there is a bit problematic." Father Chen nodded slightly and said calmly.

Chen Xi understood what his father was talking about. Previously, they sent a batch of goods worth millions to a country in the Middle East, but the other party claimed that the goods had disappeared.

How could such a heavy machine disappear? It ended up leading to a lawsuit.

However, due to issues with local laws, the case was ultimately dropped and the multi-million dollar shipment was lost.

Since then, Chen's father has been reluctant to do business with small countries in the Middle East, and prefers to trade with slightly larger countries.

"Okay, we're here." After a long drive, they finally arrived at the convention center.

After Chen Xi got off the car, he felt a fresh and salty sea breeze blowing towards him.

There is the sea next to us, and vaguely, we can see a few ships swaying gently on the sea.

He looked at the entrance of the convention and exhibition center and found that there were quite a few people coming, but compared with the domestic Magic City exhibition in his previous life, the number of people was still insufficient.

Today, well-known companies from all over the world have come here, and Chen Xi saw many people from big companies.

They are a joint venture between China and Germany, so naturally they are not inferior to those people. Chen Xi took big strides and followed everyone to the convention and exhibition center.

Today, their products are divided into multiple brands and displayed in different areas.

Chen Xi was tasked with assisting in the display of one of the brands.

At the entrance of the convention and exhibition center, the crowd was surging, and exhibitors were setting up their own booths to attract the attention of passers-by.

The noise of various languages, the din of machines and the chatter and laughter of the crowd interweave to form a vivid business symphony.

Chen Xi and his team also came to their own exhibition area. They carefully arranged their booth and prepared to welcome the upcoming customers and visitors.

In the hall of the convention and exhibition center, there is a dazzling array of products, whether it is medical products, high-tech electronic products, or mechanical equipment, all of which are dazzling.

Each booth was filled with enthusiastic promoters who introduced the characteristics and advantages of their products to visitors in the most direct and concise language.

In a place in the exhibition hall, Chen Xi and his team's booth was particularly eye-catching.

The product they exhibited was the latest laser engraving machine. Chen Xi and his team members were busy demonstrating and explaining at the booth, attracting a large number of visitors and customers to stop and watch.

"Hey, I thought I was going to be in charge of a robotic arm or something, but after all this time I found out it was a laser engraving machine. It's boring, a small product..."

Chen Xi held the flyer in his hand and looked around, but he didn't know where his father and the other exhibition areas were.

"I heard that there are new products from Germany and Baxi today. I don't know what they are. Maybe I haven't seen them in my previous life."

Chen Xi muttered softly. Zhao Lingshan on the side was introducing the products to several customers. She was very capable at work.

Although she had limited knowledge about Chen Xi's products, she temporarily learned a lot of knowledge in this area in order to help.

For this, Chen's father praised her and called her a genius.

Since childhood, her father has always been very satisfied with Zhao Lingshan. He always praises her in front of Chen Xi and asks him and Zhao Lingshan to learn more.

Chen Xi never understood why his family built the research institute in Baxi. Although there was more than one research institute, in his impression, Baxi was a deserted place and very messy. What kind of outstanding talents could be found there?

In the past, the best-selling brands in China in the engraving machine industry were Wanwan and a brand of Chen Xi's, and the two competed for the top spot for many years.

The supporting software for their engraving machines was also made by Wanwan.

At that time, many of Wanwan's products and technologies were still world-leading, such as chip manufacturing in its previous life.

The brand he was in charge of today was ERC, and a nearby booth happened to be the Taiwanese brand JMM. Naturally, people from both sides were unhappy with each other, after all, they had been competing for so many years.

Seeing this scene, Chen Xi couldn't help but shook his head.

There will be no profit and market for engraving machines in the future. Now they are fighting to the death. In the future, I guess both sides will be thinking about how to clean up this mess quickly.

Chen Xi just went to the opposite booth to check out the price of JMM. The price of the small machine is about 300,000 Chinese yuan, which is much lower than the price of their ERC.

Therefore, the JMM booth attracted more visitors than theirs.

The ERC on Chen Xi's side uses materials imported from Germany, so the price is much higher, after all, the cost is there.

"Hey, can you be more serious? My mouth is dry from explaining over there." Zhao Lingshan popped her head out from behind him, with a hint of dissatisfaction in her tone.

"I'm trying to attract customers. I'm not being lazy, but the customers are all attracted over there."

Chen Xi stood aside holding a brochure, showing what he thought was a charming smile to the passers-by. However, in Zhao Lingshan's opinion, his expression was more like that of a fool.

"This brand is a small brand under your company and it has not been established for a long time. There is no need for you to be discouraged." Zhao Lingshan began to comfort him.

"Well, I didn't take it seriously, hehe."

Chen Xi grinned. Whether his father could make money or not was none of his business. He didn't care at all.

Things like engraving machines and inkjet printers will be eliminated in the future, and the future will be the era of 3D printing.

However, to enter these fields, sufficient financial support is required.

In the early days of his business, his father relied on his mother's financial support to get started.

In that era, it was rare to have a millionaire's income of 10,000 yuan, let alone to be involved in the technology industry. Furthermore, one needed to have some background.

As a son-in-law who married into the family, Chen Xi's father received full support from Chen Xi's mother in the early days, which enabled him to get to where he is today.

However, with the death of Chen Xi's grandfather, Chen's father also lost his restraints and began to embark on the path of rebellion.

The technology industry is a money-burning business. Just look at how Jack Ma built rockets.

In case of failure and the subsequent funding chain is broken, everything will be lost.

At present, the intellectual property rights of domestic scientific and technological products are not protected, which leads to everyone starting to imitate them, so there are fewer and fewer innovative things.

However, there are a lot of "innovations" in other industries, which come up with all kinds of incredible things in order to squeeze money out of consumers.

Thanks to Zongheng Huanhuan, Ye Kaiwen, Biruyishuhua and other readers for their monthly tickets and rewards! ╰(*°▽°*)╯

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(End of this chapter)