I'm reborn and I'm an international student again?

Late at night, Chen Xi was lying on the bed looking at the QQ group. Lin Xi had already mobilized the newly graduated international students in the association to return to China and join the Aba Aba Group.

The salary offered by Aba Aba was very high, which caused a lot of cheers from the crowd.

"This is the person who truly cares about the association members. You will definitely become rich if you follow the president!"

"Yes, the salary of domestic graduates is too low now, and there is also an internship period. In the end, we don't know if we can get a permanent job. Now Aba Aba can get 8,000 yuan when he enters, and more than 10,000 yuan when he becomes a permanent employee. I heard that Mr. Feng is taking special care of us for the sake of the president."

"I heard that the annual salary of senior executives is hundreds of thousands or even millions. If we work hard, we can make back the money we spent on studying abroad in a few years."

Looking at these people's speeches, I don't know whether they are sincere or someone deliberately asked them to say so. It is obvious that they are just trying to recruit people.

"Aba Aba is nothing. The secretary general has already started to help us arrange work. We are going to Hengxiao Group! I heard that employees who do a good job will be given a house. The price of houses is getting higher and higher now. Isn't this more attractive than a million?"

"That's right. The secretary general is kind and nice. He usually takes good care of us. Heng Xiao Group will definitely not treat us unfairly."

Haha, this Xu Yun is really not an easy person to deal with.

Seeing someone cheering for Xu Yun, Chen Xi couldn't help but laugh out loud.

"The association is a big family with the purpose of mutual love. It was established to help the development of the motherland, not for personal gain. The vice president previously announced a partnership with the Tianya Forum in order to promote patriotic ideas through the Internet and allow those overseas to return home. What a grand ideal, we must support it..." Qian Jiajia, who was typing, was a die-hard fan of Chen Xi.

"Yes, our family is rich and we don't have to worry about life. We want to do something big. What's the point of thinking about those coins every day? If you are thinking about money, why go abroad? Wouldn't it be better to use the money for studying abroad to buy a house for investment?" After Qian Jiajia spoke, others immediately followed suit.

"The vice president and secretary general were born into wealthy families, so they don't know the hardships of ordinary people. Our parents spent millions of dollars to send us to study abroad, hoping that we can be self-reliant, make a lot of money, and live a good life in the future. Not everyone is like them, with a large family group to inherit, so we need to consider the feelings of ordinary international students."

"That's right. One is the daughter of a real estate tycoon, and the other is the son of a leader in civilian machine tools. Our president started from scratch and is much more capable than some people."

"Even a full man does not know the hunger of a hungry man!"

The three factions in the group have started arguing.

"You will have bread, you will have ideals, and you will have everything if you follow the vice president." At this time, Zhao Lingshan sent a message in the group, which made Chen Xi laugh so hard that he bent over.

"Haha, Shanshan, why did you jump out to speak? Talk less, or you will get scolded." Chen Xi sent a message to Zhao Lingshan.

"What are you afraid of? Even your weak-looking little fangirl dared to speak out, so why would I be afraid of those poor guys? These guys are only good at talking big, but when they meet people like us with rich families, they dare not say a word. I finally understand what it means that whoever gives you milk is your mother. We at Dajiangnan will go recruit some other day. We happen to be short of waiters, so let these people who think they are masters and ladies have some exercise." Zhao Lingshan typed a series of words mischievously and pressed the send button.

"Calm down, let the two sides fight first, and we can reap the benefits." Chen Xi said again, and sent a message to Qian Jiajia saying: Thank you for your support, the association will definitely be on the right track with people like you.

"Wow, the vice president sent me a message!" Qian Jiajia on the other end of the phone suddenly received a message and jumped up from the bed excitedly.

In the pink bedroom, there is an unfinished male portrait, and a photo of Chen Xi is placed next to it. There are several trophies on the bookshelf, and a guitar in the corner, showing her identity as a talented woman.

"Good night, Vice President. Don't care about what those people say, you are the best!" Qian Jiajia thought for a long time, not knowing how to reply. She typed and deleted the message many times before sending it out. Then she blushed, got into bed and started to giggle.

A few days later, Chen Xi got out of the car, holding a file bag in his hand and walked towards a small building in front of him.

The door of the small building was locked, the floor was covered with dust, and through the glass door one could see the crookedly placed office desks and chairs inside.

"Why is this wall so dirty? It looks like there was something stuck on it..." Zhao Lingshan pointed to the wall next to her. There were traces of glue and some paper stuck on it.

It was obvious that something was originally pasted on it and then forcibly torn off by someone.

"I don't know. It looks like no one has been here for a long time. There's not even a security guard." Chen Xi didn't see anyone when he came in. Fortunately, there were several keys in the file bag that Chen Yifeng gave him.

"Why would such a shabby company need him? I see there seems to be a production workshop in the back, but it looks very small. Why don't you just stop taking it over and sell it directly."

"Sold it? He never gave me this land at all." Chen Xi smiled helplessly.

"Ah? This is too bad. It's just an empty shell. You have such a bad relationship with Uncle Chen. If you revive the company, what if he takes back the land halfway through?"

"There is an agreement. He can't kick me out within ten years. But the current commercial law is just a decoration. It depends on him what to do." Chen Xi raised the file bag in his hand.

"Click."

After searching for the key for a long time, the two finally opened the door.

"Cough cough~"

"No one has been here for a long time. It's all dusty. There's still a lot of information here." Zhao Lingshan picked up a few booklets and dusted off the dust.

"Xunjie Manufacturing, in 98, reached a cooperation with Xinlu Rongshida... In 98, it cooperated with Meiling Electric Appliances... Wow, it's so impressive, the cooperation partners are all former large home appliance manufacturers!" Zhao Lingshan said as she showed the information to Chen Xi. "Yes, they were very close to Meiling in the past, and there was an uncle who made cartons for Meiling. At that time, you could make a lot of money by cooperating with large manufacturers."

Chen Xi began to recall.

“How could such a powerful company go bankrupt?”

"Meiling and Rongshida almost went bankrupt for a while, but were later revived. Isn't it normal for Xunjie to go bankrupt?"

Chen Xi remembered that Rong Shida was in a miserable situation at that time, because one of the company's products at that time was washing machines. Later, it cooperated with Sanyo Company in Sakura Country and launched products such as refrigerators. During this period, some things happened in the company. Fortunately, it was successfully listed in the end and became the first joint venture home appliance listed company in China. After that, it received financial support and barely got through the difficulties.

As for Meiling, its products were too single at the time and it was facing bankruptcy. Later, it cooperated with Changhong and successfully reformed the company's structure, and it gradually started to improve.

"Let's first take a look at what business the company had in the past." Chen Xi asked Zhao Lingshan to look for useful information first, and then he strolled around.

"It should be fine after cleaning it up. The office building is quite spacious...what is all this?" Chen Xi came to an office and said while looking at a pile of electronic components in the drawer of the desk.

This seems to be an inductor, controller, diode, transistor, integrated circuit...

Chen Xi opened all the drawers and placed the things on the table one by one.

"This company's main business used to be the manufacturing of electronic components, and it cooperated with various electrical appliance factories to develop better components. The company also recruited technicians from various factories to jointly develop new home appliances... It seems that Uncle Chen originally wanted to learn from them, then create a brand of his own and enter the home appliance industry... But why did it go bankrupt?" Zhao Lingshan still couldn't figure it out, even though Chen Xi had just told her about Meiling and Rong Shida's situation.

“I guess this is going in the wrong direction.”

"Oh?"

"In the past, household appliances were about quality. You see, those imported household appliances from the Sakura Country were very expensive in China. I remember when I was a child, my family had a Sony TV. That TV cost more than 20,000 yuan. How much did a car cost at that time? I remember that a Xiali was only 70,000 yuan. A TV was equivalent to one-third of a car.

But the quality is impeccable, it has never broken down after many years of use. However, nowadays, home appliances are all about economy and affordability. The price is cheap, but the quality is not very good, and it will break down automatically after ten years, hehe! I remember that there was a Shelby Light Bulb Company in the United States, which was famous for its excellent product quality. The company has greatly improved the service life of light bulbs through a lot of research.

I saw in the news that a fire station garage in a remote town still uses Shelby brand light bulbs. The light bulbs have been in use since 1901, day and night, and have never had any quality problems. They have been used for more than a hundred years...

Because Shelby bulbs are so good, consumers rarely need to buy them again, which leads to rapid saturation of market demand. Retailers and distributors are reluctant to sell such "disposable" products. In addition, the high quality of Shelby bulbs breaks the unspoken rules in the industry. For example, the bulb products with a lifespan of 2500 hours have been boycotted and excluded by peers. So, Xunjie is almost the same as Shelby. "

Chen Xi lit a cigarette and explained.

"That's what I was saying. Why are home appliances getting worse and worse in quality? Turns out it's all due to human error." Zhao Lingshan curled her lips.

"In theory, any company that focuses too much on improving product quality while ignoring changes in market demand, cost control, and marketing strategies may face a similar dilemma as Shelby. The lack of an effective marketing strategy to promote high-quality products will result in low product awareness and difficulty in attracting consumers. There is no way around it, this is the general trend." Chen Xi spread his hands.

"So how do you plan to revitalize this company?"

"These electronic components are so old. Even if they were very advanced in the past, they are probably obsolete now." Chen Xi pointed to the things on the table.

"How about turning this place into a foundry? No, the place is too small. People won't agree once they see the scale." Zhao Lingshan thought about it, and then rejected the idea.

"I have some ideas, but I'm afraid that when I finish it, Old Chen will look down on me. He will probably say that it's not of high quality." Chen Xi picked up a picture album and put it on the table, then sat on it, put his arm around Zhao Lingshan's waist and let her lean on him.

"What do you mean it's not high-end? Uncle Chen seems to like the elegant style."

"Haha, yes. When I went there the other day, he was still commenting on other people's calligraphy! If I did it according to my ideas, he would definitely look down on me and then point fingers." Chen Xi laughed twice.

"Oh? Tell me."

"Let's talk about the way to make money first, which is to play with the supply chain and assemble. Attract consumers with low costs and low prices. But the disadvantages are huge. People will say you are a troublemaker in the industry, and then you will be attacked by everyone. Because Xinlu is the leader in home appliance production in the country, and the total output of the four major appliances (refrigerators, washing machines, air conditioners, and color TVs) ranks first among cities in the country."

Before 2010, Jianghuai Province was the province with the largest production of home appliances, and Guangdong Province ranked second.

Xinlu has many home appliance companies building factories, such as Haier, Meiling, Meidi, Changhong, Rongshida, Sanyo, etc. In addition to these main manufacturers, it also gathers a large number of home appliance supporting enterprises, such as Meizhi, Wanbao, Baolange, Kedelong, Rishang Electric, etc. These companies provide strong support for the production of home appliances in terms of electronic wiring harnesses, microprocessors, power control, home appliance steel, mold design, door seals, injection molded parts, sheet metal parts, evaporators, condensers, packaging materials, etc.

Chen Xi put out his cigarette and continued, "Home appliances are replaced very frequently nowadays. When people have money, the first thing they think of is to replace old things. Last year, the country introduced a new policy called "trade-in for old". This policy is mainly aimed at cars and home appliances. It encourages consumers to hand over old products to recycling companies and buy new products at the same time through financial subsidies. In terms of home appliances, the old-for-new policy covers five categories of products, including televisions, refrigerators, washing machines, air conditioners, and computers, and provides consumers with certain financial subsidies for purchasing new home appliances. Moreover, every year, the authorities will formulate a set of equipment renewal and consumer goods trade-in action plans, and then implement them again!"

"Why does the country want to implement this policy? Shouldn't this be done by enterprises?" Zhao Lingshan asked puzzledly.

"The first is to stimulate domestic demand. With the acceleration of industrialization and urbanization, the number of cars and home appliances in my country has increased significantly, and there is great potential for replacement and renewal. The old-for-new policy can encourage consumers to buy new home appliances, thereby directly stimulating market consumption. It is estimated that after the implementation of this policy, it is expected that millions of old home appliances will be replaced, directly stimulating market consumption by more than 100 billion yuan. It is particularly important to stimulate economic growth through domestic demand. As one of the important measures to expand domestic demand, the old-for-new policy for home appliances will help maintain stable and rapid economic development."

"Second, improve energy efficiency and reduce environmental pollution. The energy efficiency level of old home appliances is relatively low, and the electricity consumption is 20%-30% higher than that of new home appliances. Through the old-for-new policy, the use of new home appliances with higher energy efficiency is promoted, which is conducive to reducing energy consumption and reducing environmental pollution. Home appliances contain a large amount of recyclable resources such as steel, non-ferrous metals, plastics, rubber, etc. Through the old-for-new policy, we can speed up the improvement of the home appliance recycling and disassembly system, make full and effective use of these resources, and promote the development of the circular economy." (End of this chapter)