I'm reborn and I'm an international student again?

"If you have a solution, then tell us. What advantages do we have if you keep complaining here?" Fang Shiyu was a little impatient.

"The boss's intention is to let Xunjie Company make money through other things, that is, to engage in independent research and development. The small gadgets developed can be sold to other home appliance manufacturers, and patent fees can be collected." Zhang Youting wiped the sweat from his forehead.

"That's all bullshit. Everyone knows that there are a lot of counterfeit products in China. People are forced to imitate, and you can't sue them all." Fang Shiyu was obviously very dissatisfied with this answer.

"If you can't sue them all, you can sue them slowly... Besides, the boss's intention is not to sue them, but to find those small workshops with potential and integrate them. Don't underestimate those small workshops that do copycat work, their technology is often better than that of the big factories. Think about it, the same thing, they can make it at a lower cost, or even with better quality. Our advantage is innovation, and the combination of the two is perfect!" After Zhang Youting finished speaking, he felt that everyone else was staring at him, and then his butt hurt, as someone kicked him hard in the back.

Just as he turned around and was about to curse, he found Chen Xi behind him.

"What are you doing there if you're not working? All you do is try to figure out the emperor's intentions every day." Chen Xi looked at the other person with his hands on his hips in annoyance, while Zhao Lingshan was rubbing her fingernails beside him.

"Boss, the company won't be able to survive if this continues. Our cooperation with Su Ning hasn't made any progress so far. I heard that Su Ning is battling with Taobao and JD.com and is already overwhelmed." Fang Shiyu doesn't just work every day. He also reads some news on weekdays.

"Well, what we need to do now is to improve some products on the market, create hot-selling products, and make a lot of money through advertising."

"There are so many knockoffs. Even if we come up with something, it will be imitated very quickly."

"We can't stop innovating just because there are so many copycats. The first one to try something new makes the most money. Why do you care whether others imitate you or not?" Chen Xi waved his hand, telling the other party to give up his original idea.

"So what kind of product should we develop? We have researched a lot of things this year, and we have achieved good results in the heating and boiler areas mentioned earlier."

"Well, it's winter now, so we need to get some heating products."

"Most of the heating products on the market now are radiators, hot water bottles and the like. What else are there?" Fang Shiyu was a little puzzled.

"In fact, many products were invented a long time ago, but the operations were not good, resulting in some excellent things not being noticed by consumers. For example, carbon nanotube electric floor heating, air source heat pump, PTC ceramic heater..." Chen Xi walked to a blackboard and wrote a few words.

These things were actually invented a long time ago, but the technology was a little immature at the time and the inventors didn't understand business, so in the end the products were not as popular as those old products.

Ordinary people probably have never heard of these things, but Fang Shiyu, who specializes in electrical appliances, knows about them.

"Carbon nanotubes are a type of nanomaterial with excellent electrical properties and stability. In electric floor heating, carbon nanotubes can be made into a slurry and coated on a conductive material to form a planar conductive film structure. When powered on, the carbon nanotubes release energy in the form of far-infrared rays, forming a planar heating element that generates heat evenly. In this process, the electrothermal conversion efficiency of carbon nanotubes is as high as 99.8%, and the far-infrared conversion efficiency can reach 83%.

The working principle of air source heat pump is similar to that of air conditioner, which generates heat by compressing air and then uses this heat to heat cold water. Air source heat pump is composed of compressor, expansion valve, evaporator and condenser. It uses a constant flow of air as heat source and only needs a small amount of electricity to drive it to meet heating needs.

Moreover, it has no open flame and no exhaust gas emission when working, which makes it a safe and environmentally friendly heating equipment. At the same time, its energy-saving effect is about 3 times that of ordinary electric heating equipment, which can save a lot of energy. In addition, the operation of air source heat pump is also very stable, whether it is cloudy or snowy, it can operate normally.

Many cities in the south do not have urban heating. This thing is simply a magical heating device. We only need to promote it well to occupy the market.

As for PTC ceramics, their resistance is very small at room temperature, but when the temperature rises to a certain value, the resistance will suddenly increase by thousands or even millions of times. Taking advantage of this property, PTC ceramics can be made into portable air heaters. When powered on, the PTC ceramic heating element quickly heats up and releases heat, and the built-in fan blows air through the heating element to achieve heating.

These three products have their own advantages. Carbon nanotube electric floor heating is suitable for home, air source heat pump is suitable for workplace, and PTC ceramic heater is small, light and easy to carry, suitable for heating small spaces such as desktops and bedrooms..."

As Chen Xi spoke, he picked up a pen and started drawing on the blackboard.

These things are not that difficult to make, and the principle is very simple. Another reason why they are not accepted by the world is that they infringe on the interests of some businesses. These people united to boycott and smear, and such excellent products were drowned out.

In the past, most floor heating systems were powered by natural gas. If carbon nanotube electric floor heating becomes popular, gas companies will not make any money at all.

However, in the southern region, heating is not yet popular, and conflicts with gas companies will not arise so quickly.

"This is great, we can do it." Fang Shiyu became interested when he saw the picture on the blackboard. He had also made some small inventions over the years, which could be improved upon by installing them on the blackboard.

"What Zhang Youting said just now is correct. After our products come out, there will definitely be small workshops that imitate them. So when the products have been put on the market for a while, we will find out those small workshops and integrate them. Those who don't join will be eliminated, and let them be our OEM factories."

"Boss, you are so dark." Fang Shiyu gave Chen Xi a thumbs up.

"A bunch of guys who can only plagiarize. They are much darker than me." Chen Xi grinned.

By now Feng Yun should have integrated quite a few of Zhijiang's factories. Those large factories that refuse to cooperate will certainly have a hard time. Then we can join forces with them and Su Ning to have a good time.

After arriving at the office and closing the door, Chen Xi sat in the boss's chair and looked at the fake monk.

"You've been here for almost a year, and you've only been paid this salary, but it seems like you haven't done much work. The company needs useful people, you know what I mean." Chen Xi picked up an empty disposable paper cup and put it on the table. The clever Zhang Youting immediately ran to make tea and also made a cup for Zhao Lingshan.

"Boss, I didn't do nothing this year. I was just observing and analyzing."

"Observe what? Observe Fang Shiyu and the others working?"

"No, no, no, I discovered something interesting recently."

"Can't you just say it all at once?" Chen Xi glanced at the man unkindly.

"I found that the manufacturing industry in the mainland is quite developed at present, and the production of electrical appliances and electronic products is more than the consumption. Trade-in has become a unified strategy for merchants to sell goods. Since the popularization of smart phones, mobile phone software has emerged in an endless stream, and people have higher and higher requirements for the performance of mobile phones.

There are many mobile games on the market now, which makes young people change their phones faster. It's like playing computer games. No one wants to lag. There are also a lot of second-hand mobile phone recycling businesses, but the mobile phone recycling companies on the market seem to be the work of the same person, that is, someone is controlling multiple companies and sweeping the second-hand mobile phones on the market.

I have been thinking, why do these companies collect so many second-hand mobile phones? Are they cooperating with mobile phone manufacturers to stimulate consumers to buy again by exchanging old phones for new ones? "

"Is not it?"

After Zhang Youting finished speaking, Chen Xi and Zhao Lingshan asked in unison.

"Think about it, if mobile phone manufacturers want to recycle, why don't they do it themselves? Besides, many places actually have businesses that recycle old mobile phones. Why do they have to go door to door to collect them one by one? Labor is free." Zhang Youting made himself a cup of tea and said slowly.

"Didn't they say we would buy it back at a high price? That's the advantage." Zhao Lingshan curled her lips.

"Hey, I even sold an old phone on purpose, but the recycler came to my house and made all kinds of excuses, saying that my phone had a burnt screen, was bent, had scratches, and so on. In the end, the price was very low. Before recycling, it showed that my phone could be sold for 1000 yuan, but it was only 300 yuan..."

"Oh, so what did you find out?" Chen Xi suddenly remembered that he had heard of this business when he was in Australia, and Yang Dan seemed to be doing the same in China.

There must be some unknown business opportunities here.

He knew something in his previous life, but it has only been 11 years now, and it seems that there is no connection between what he knows.

"you guess?"

"Guess what, kid! You don't mean to say that they are illegally dismantling and refining. It doesn't seem like they can make much money that way."

"wrong."

"That is information reselling. During the recycling process of second-hand mobile phones, professional software is used to restore the information in the user's mobile phone and filter out valuable content."

"wrong."

"They install Trojans in second-hand phones and then resell them. People who are not careful may not restore the phones to factory settings after receiving them."

"wrong."

"what is that?"

Seeing that Chen Xi was getting impatient, Zhang Youting had to reveal the answer: "They recycle the mobile phones and then dismantle the motherboard for secondary use."

"What is the motherboard for?"

"This kind of mobile phone without other components is called a motherboard in the market. Even though it doesn't even have a shell, it can be used for batch operations through group control software to manipulate games, number of posts, online voting, video exposure, etc., to form an online water army..." Hearing this, Chen Xi frowned.

This is a large-scale gray industrial chain.

After thinking about it carefully, Chen Xi felt that something was wrong: "According to this method of use, the money earned is not too much. They don't need to spend a lot of money to recover it. There must be more profitable projects. I heard people say at dinner that the boss behind the scenes is doing something with beauties and movies. Can it be connected?"

"Beauties, movies?" Zhang Youting thought for a long time but couldn't come up with anything.

"What's the point of saying these things? You just do some nonsense every day."

"I mean I can collect the phones, take off the unused parts, and then sell them the motherboards..."

"There must be illegal business here. We are legitimate businessmen." Chen Xi stood up and knocked on the monk's head.

"Home appliances are a highly profitable industry. The manufacturing cost of a refrigerator that costs two to three thousand yuan is only a few hundred yuan. According to Su Ning's operating costs, it is about four to five hundred yuan. If we calculate the operating costs of Taobao and JD.com, it is about one hundred and fifty yuan. In other words, Su Ning's way of renting a venue to sell goods will sooner or later destroy itself.

The reason why Su Ning is still expanding crazily is that he wants to go the real estate route, buying land and building shopping malls to drive the surrounding business circles to make money, but the profits of the home appliance business are shrinking every year.

Nowadays, urban consumers don’t know what they want to buy when it comes to home appliances. I’ve done some research and found that young people prefer products with new features, which are easy to break, and it’s basically impossible to repair these new gadgets on site…”

Zhang Youting suggested that home appliances should be placed precisely, as city dwellers have their own needs and rural residents have their own needs.

Ovens were a hot commodity during this period, and many families bought expensive devices to keep up with the trend, but few used them in real life.

Most people who buy ovens are in their twenties or thirties. On the one hand, they want to bake food, and on the other hand, they think it is novel and want to show off.

Since people want to show off, their need to show off should be satisfied. The baking process of making bread, grilled ribs and other foods is actually very rich. Most people will take a photo after the production is completed and post it online to share.

If you install a high-definition camera on the oven, you can directly record the changes in food, which is simply a cool tool.

After listening to this, Chen Xi also expressed his agreement, saying that this master is quite good at analyzing consumers' psychology.

Xunjie Company should not take the manufacturing route, but the innovation route.

By making slight changes to ordinary household appliances, we can create popular products that are easy to use, practical, and can satisfy customers.

After chatting for a while, when Zhang Youting left, only a man and a woman were left in the office.

Zhao Lingshan came over and sat on his lap and asked, "You ask so many questions, are you planning to deal with Yang Dan?"

"Why should I deal with him? I don't have any evidence. I'm actually afraid that he will deal with me. You just heard it. Zhang Youting said that those motherboards can be turned into weapons for online trolls..."

"I didn't understand what you said just now. What's the use of Internet trolls? They are just keyboard warriors."

"Don't underestimate these keyboard warriors. Now is the information age. People used to read newspapers, but now they read online news. Online news has a comment function. Some people manipulate the Internet to confuse right and wrong, and say that white is black, which can ruin a company in an instant."

"No way, users are not fools. Don't they have the ability to think?"

"Haha, a large number of people in this world have no brains. From a psychological point of view, humans are social animals with a strong sense of belonging and identity. Internet water armies often create an atmosphere of "most people think so" through a large amount of repetitive information, thereby triggering people's herd mentality. Under this psychological effect, individuals tend to accept and spread views consistent with their group to avoid being seen as outliers or being isolated. Cognitive bias is also an important factor that causes people to trust Internet water armies. For example, confirmation bias makes it easier for people to notice and believe information that conforms to their existing ideas, while ignoring or denying the opposite information. Internet water armies take advantage of this and publish a large amount of information that conforms to the preferences of the target audience to enhance the credibility of their views.

From a sociological perspective, the behavior of online trolls can be seen as a form of social influence manipulation. Social influence refers to the phenomenon that an individual's attitude and behavior change under the influence of others or groups in a group environment. Online trolls have created a strong social influence by disguising themselves as ordinary netizens and posting a large number of false or biased comments. This influence not only changes the target audience's cognition, but may also cause changes in their behavior.

The social trust crisis is also one of the reasons why people are easily influenced by online trolls. In reality, due to information asymmetry and lack of trust, people often find it difficult to judge the authenticity of information. On the Internet, this trust crisis is further amplified. People often judge the authenticity of information based on the superficial "majority opinion" or "authoritative voice."

"Then how do they make money?" After hearing what Chen Xi said, Zhao Lingshan felt that the other party would definitely not do anything that would not make a profit.

"It's very simple. They have the final say on whether they want to promote a person or product, or discredit a person or product. These people work together with some institutions and organizations to make profits by earning 'hard work fees' from others. They can also threaten someone or a company to pay protection fees. If they don't pay, they will spread false rumors online. After all, spreading rumors doesn't cost much, right?"

“That’s an Internet community.”

"Almost. It's a bit similar to the way hackers make money. But I don't think it's that simple. I remember..."

"What do you remember?"

"Nothing." Chen Xi almost let it slip. He remembered that in his previous life, there seemed to be other ways to recycle second-hand mobile phones.

In the blink of an eye, it is the Chinese New Year.

On this day, the Chen family gathered together to have New Year's dinner as usual.

Chen Xi was still the same as always, always going the next day, which meant that the Chen family had actually already gathered once.

"Chen Xi has returned to China now. You can come to work at Howard after the New Year. Anyway, you will definitely inherit the company in the future." Chen Kaiwen is still relatively traditional and has always believed that the eldest son should inherit the family business.

Although Chen Yifeng is the pillar of the family, in Chen Kaiwen's heart, his eldest son Chen Mingli will always come first in his heart.

"Yes, yes, yes. Come to work in the factory as soon as possible and put the advanced ideas you learned abroad to use. Huade is now in an old-fashioned state and needs new things to reform it. I have seen many century-old companies go bankrupt because of their stubborn ideas and inability to adapt to the times." After his father finished speaking, Chen Mingli immediately followed up, hinting that Chen Yifeng did not understand reform.

"I do want to, but I need the chairman's approval." Chen Xi did not agree, but passed the ball to his dear father.

"When he was in school, he always wanted to start a business and said he didn't want to work for others. Working at Huade is equivalent to working for me, so he naturally doesn't want to do that. Of course, if I give him money to do things, it's not called starting a business, it's called experiencing life. Chen Xi is such a self-respecting person, he must feel that there is no sense of accomplishment in doing things for money. I gave him a company with great potential before, but there has been no improvement in the past year, which proves that his mind is now full of things from books and he has no ability to transform the knowledge he has learned into reality.

If he came to work at Huade, the employees would think he was the boss's son and there would be no training for him. Therefore, if he wanted to truly take over Huade, he would have to rely on himself to hone his skills outside.

You always say that I don't care about my son, but that was just because he was in school before and I didn't want him to be distracted by other things. I have been doing business for many years and have many successful friends outside. The boss of one company is my good friend, and I recommended him to work there..."

Chen Yifeng said with a smile.

After hearing this, Chen Xi rolled his eyes.

He knew this company, which was very powerful. It was located in Huajing and was one of the earliest Internet companies in China to be listed on the Dalupiao Stock Exchange.

In his previous life, Chen Xi was doing quite well in Australia, so naturally he refused out of pride.

He was already a big boss, so how could Chen Xi agree to let him work for another company?

"Don't just say bad things about him. You went to Huajing alone and ended up in a miserable state. Before you left, you said that you would never come back unless you made yourself a decent person in the capital. Let's not talk about this for now. I said it yesterday that the Chen family does not keep idle people. No matter if you are a man or a woman, and no matter what excuse you make, you have to go out to work." Chen Kaiwen slapped the table and looked at Zhang Xuan unkindly.

Zhang Xuan was laughing in her heart at the moment. She felt that her pillow talk had worked. Chen Yifeng would not let his son take over the company, so her son would naturally be the successor. But she did not expect that Chen Kaiwen's slap in the face scared her.

"I went back yesterday and discussed it with Xiaoxuan. She doesn't want to be idle at home and needs to do something." Seeing his father getting angry, Chen Yifeng quickly told him about the important matter he discussed with his wife last night.

"Oh, then what does she want to do? Huade doesn't keep idle people. She doesn't know how to do anything and she used to make trouble." Chen Kaiwen simply blocked the way and prevented the new daughter-in-law from entering the company to work.

"Well, she works in a newspaper. I plan to let her quit her job and open a gallery, and provide painting lessons to some students..." There happened to be a bunch of useless people in Huade's factory, and Chen Yifeng planned to bring all those painters over.

It was his little idea to open a gallery. He was nominally the principal, and then let those painters teach others. In the end, the students had to call him teacher after they graduated. Not only could he improve his reputation, but he could also show off in front of those teachers at the China Academy of Fine Arts. It was simply killing two birds with one stone.

Chen Xi was immediately happy after hearing this.

This business sounds fine, but Zhang Xuan knows nothing about painting. In her previous life, she secretly took the money and did something else without Chen Yifeng's knowledge, and ended up losing everything. (End of this chapter)