Replay 07: Opening the Temple of Learning

Chapter 101 Technology is the biggest competitive advantage (Subscription required)

Lu Shan discovered that the download growth of Jiyue Browser was gradually slowing down during this period.

I also saw that in the three app stores, the Jiyue Browser, which was originally ranked second in downloads in the system software category, suddenly disappeared from the homepage.

You have to look carefully to find Ji Yue in the second and third level interfaces.

Lu Shan contacted the backend staff of the three application web stores, but they were hesitant and could not explain the reason clearly.

The final reason given was system-related issues.

In the background of the server.

Lu Shan could see that Jiyue’s installed capacity had reached 120 million.

This data is very impressive.

Around 08, the number of mobile Internet users in China had reached 1.1 million, and the number of people who frequently surfed the Internet for a long time every day was probably around 4000 million.

Of course, this does not mean that all 1.1 million Internet users are using smartphones.

08 was a watershed year for the mobile phone industry.

Some users use smartphones from brands such as Nokia and Samsung, but more users use domestically produced phones, including most copycat phones.

Although domestic mobile phones and copycat mobile phones do not have intelligent operating systems, they can also install Java programs, so the user experience is infinitely close to Nokia's Symbian system.

Seeing the number of downloads of Jiyue Browser plummet, it seems that there is no chance for it to be displayed on the three portal application websites.

Lu Shan was not in a hurry at all.

First, the current number of Jiyue users can provide Lushan with stable points.

Second, 2008 was Nokia’s last glory, and it was soon strangled by Android and Apple’s IOS.

Therefore, Lu Shan was not in a hurry to fight with UC over the Symbian system or JAVA applications.

What Lu Shan needs to do now is to maintain the incremental growth, revitalize the existing stock, and once Android and IOS come out, he will strike back with one strike.

The goal of maintaining the growth has actually been achieved, because the three application websites have almost shelved Jiyue. The number of new users who downloaded through the application websites has also basically stabilized, and it will not get worse unless the application download website completely removes Jiyue browser from the shelves.

It will take some work to revitalize the existing stock.

Lu Shan is ready to make money.

Jiyue’s biggest advantage is its algorithm, and the advantage of the algorithm lies in precise positioning.

Accurate positioning can achieve accurate delivery. Lu Shan is talking about advertising.

All mobile Internet companies are burning money.

Including some mobile games, mobile novels, mobile applications and so on.

Therefore, after detailed discussions between Singularity Labs and Poincare, an optimization algorithm was prepared and advertising was introduced.

If advertisements are delivered precisely, the cost will be lower than the previous large-scale indiscriminate delivery, and the benefits will be greater.

A very simple example.

Nowadays, all Internet advertising is carried out on a large scale and indiscriminately, such as pet food.

Suppose an app has 1 DAU (daily active users). Whether you have pets or not, you can see advertisements for pet food.

If only 100 of the DAUs have pets at home, then this ad is only effective for 100 users. Among these 10 users, only may click on the ad, and only one or none may be willing to buy the product.

But if the advertisements can be delivered accurately.

By collecting data on users' regular online searches or the types of information they like to read through the browser, we can accurately locate which users have pets, which users are web game enthusiasts, which users are in poor health and care about their health, etc.

In this way, with the same 1 DAU, advertisements can be delivered as 100 pet ads, 300 web game ads, 200 health product ads, and so on, depending on the users.

In this way, the click-through rate of advertisements will be higher, and manufacturers, platforms and users will all benefit. Most of the mobile Internet applications on the market now burn money and rarely make profits. If Lu Shan can maintain the existing stock and make profits, then his goal will be achieved.

Then you can hook up peacefully.

Poincare optimized the algorithm again. He didn't know much about the actual writing of computer software, but he was able to provide Lu Shan with mathematical ideas.

This required Lu Shan to convert the mathematical logic and formulas given by Poincare into computer software expressions.

Although this method of cooperation is somewhat cumbersome and very time-consuming, it is more reliable.

It just made Lu Shan very tired.

He knew why programmers became bald, and if he continued in this way, he would become bald too.

The next time he draws the spirit of a scientist, if he can draw a computer tycoon, Lu Shan’s work will be a lot easier.

But fortunately, it’s September 1st.

After countless days of hard work, the Jiyue Browser 2.0 is finally online.

The newly launched Jiyue browser, in addition to optimized algorithms, also has advertising functions.

In a prominent position on the browser, Lu Shan also provided contact information for advertising.

In the era of mobile Internet, as long as your product is good and has users, don’t be afraid that others won’t contact you.

Currently, several of the people who have contacted Lu Shan are mobile game manufacturers.

Of course Lu Shan accepted everyone who came.

If your product complies with national laws and regulations, then there is no problem.

We can talk about cooperation.

Currently, the more popular mobile Internet advertising models are divided into two billing methods: CPC and CPM.

CPC means pay-per-click. When the other party clicks on an ad, the platform will get a portion of the money.

The current market price ranges from 5 cents to 2 cents per click.

CPM is charged by thousand impressions. Regardless of whether the user clicks on it or not, as long as the ad appears on your page and is displayed to the user, it is counted as one exposure.

The current price is approximately 1 yuan to 4 yuan per thousand exposures.

Those manufacturers who approached Lu Shan to place advertisements must have known about the precision delivery function of Jiyue Browser.

Most manufacturers also hope that users can actually click on it, rather than just watching the advertisement.

So most people choose the CPC model.

Especially gaming merchants.

Of course, we hope that players will click in, because only by clicking in can they see more content of the game and the chance of downloading the game will be greater.

And people are not very confident about showing this thing.

You said you showed it 1000 times, but who knows if you showed it 1000 times, and whether they have the data in their background.

With the CPC model, the manufacturer also has data in the background, which can show the exact number of times the user clicks in, what content they browse each time, how long they stay, etc.

Be more transparent.

Among them, the marketing specialist of Tianhe Games, the manufacturer that obtained the copyright to use the King of Fighters and developed the mobile game "King of Fighters 97OL", contacted Lu Shan via email.

Tianhe Games: "We want to put up a game ad, CPC model, 2 cents per click, do you want to do it?"

(End of this chapter)