Replay 07: Opening the Temple of Learning

Chapter 382 The Ecosystem Starts to Make Money
Xu Chu nodded with satisfaction and immediately uploaded the finished video to the Jiyue platform.

At the beginning, the video did not have much traffic, but after a few days, the recommendation algorithm of the Jiyue platform was launched.

His funny videos were pushed to some users who like light-hearted entertainment content.

Soon, the number of views on the video began to increase, and a large number of messages appeared in the comment section.

[Laughing Guapi]: Hahaha, the video is so funny, and the music is amazing!
[Xiaomihu]: Mr. Xu Chu, please have more videos like this, it would make life a lot happier!
Xu Chu was overjoyed when he saw the netizens’ reactions.

He never thought that the funny video he casually shot would be so popular.

Moreover, the surge in traffic caused his number of fans and clicks to skyrocket, and his income naturally also increased.

At the end of 2012, the cold was getting thicker, but in the online world of Zemeng platform and Jiyue browser, it was a hot scene.

Lu Shan’s several promotional measures have achieved remarkable results, and the direction of public opinion has also quietly changed.

When the Zemeng system was first launched, many media outlets were skeptical and believed that this local operating system could not compete with international brands.

In particular, some media outlets that have close ties with major companies such as Lenovo and Microsoft have frequently published articles suggesting that Ze Meng is just a flash in the pan.

However, as Zemeng's user base gradually grows, especially the strong performance of Zemeng system in the fields of video, music and live broadcast.

Many users who were originally on the sidelines began to stand on Zemeng's side and cheer for this domestic operating system from the bottom of their hearts.

Just after New Year's Day, a wave of posts discussing Ze Meng appeared on major news forums:
"Since I started using Zemeng, I feel that my computer no longer lags! To be honest, compared with foreign systems, this system is not inferior at all, and it even understands our needs better!"

"At first I thought Zemeng was not good, but after using it for a few months, I found it really good! Especially the Jiyue browser, which is tailor-made for me."

"The music, live broadcast, and video editing functions that come with the Zemeng operating system, combined with the COCO assistant, are really worry-free and practical. Support domestic products!"

The voices of these users caused quite a stir on the Internet. More and more ordinary users became interested in Zemeng and began to try to download and install it.

Faced with this wave of public opinion, some media outlets that once publicly questioned Ze Meng also began to feel pressure.

Especially for media related to Lenovo and other companies, after several critical articles were published, the comment section was flooded with comments by a large number of netizens.

"What's the mentality of those who say Ze Meng is not easy to use? Have you tried it yourself? I have used it for more than three months and the experience is quite good!"

"The domestic system has just started, isn't it normal to have problems? Wouldn't it be good to support it? They really try to step on everything."

If nothing else, at least they are sincere in promotion and support!

Seeing this reversal, Lu Shan felt extremely happy.

In fact, he had already anticipated this situation.

The development strategy of Zemeng System is "practicality first, service-oriented". It has won the sincere support of users through practical functions and creator subsidies.

Lu Shan smiled and concluded to his team members in the conference room: "Everyone's efforts have finally paid off. Now the balance of public opinion is in our favor."

"Even those media outlets that have close ties with Lenovo are now reluctant to publish articles that are unfavorable to us."

Thanks to Lu Shan's several promotional measures, Zemeng system and Jiyue browser gradually gained a foothold in the market.

A key factor behind this is the breakthrough in music copyright.

Through the unremitting efforts of Lu Shan and his team, Zemeng successfully obtained the permanent copyright of a batch of high-quality music.

Although these songs are not the most popular songs at the moment, they have moving melodies and diverse styles, covering a variety of genres such as emotional, inspirational, and light-hearted.

It is suitable for background music of live broadcast and video, and is also convenient for promoting Zemeng's unique music resources.

After Lu Shan categorized several songs that he was promoting, he gave them some catchy and memorable names to make it easier for users to remember them.

"Mouse Snack Room" has a simple and warm melody with a strong sweetness, which is very suitable for the relaxing scene during live broadcast.

"Waiting for the Wind and the Rain", the melody of this song is soft and lyrical, with a hint of helplessness in the singing. It is especially suitable as background music for emotional live broadcasts or videos.

"Chalk Words of Love", this song has a light rhythm and carries the innocence and youthfulness of campus love.

"You Are in the Distance", the melody of this song is uplifting and the lyrics are full of positive energy.

Whether it's for fitness, sports videos, or self-improvement topics, it's perfect.

At the beginning of 2013, with the promotion of Zemeng operating system, this music has spread in the streets and alleys.

These familiar melodies can be heard everywhere in shopping malls, convenience stores, and even roadside stalls across the country.

On a square one night, several middle-aged women were dancing to the melody of "You Are in the Distance" in the square.

The song's lively rhythm combined with their coordinated steps created a unique harmony.

"Oh my, this song is really addictive! It makes me want to move just by listening to it."

An old lady smiled and said to her companion, "What's the name of this song? What's your opinion of it?"

"'You Are In My Distance'! Young people are listening to it these days. It's really nice and full of positive energy!"

The lady next to her hummed along, "We use this for dancing, it's suitable for all ages, young people will like it too."

These songs can be found not only in square dancing, but also in other places.

In the milk tea shop on the street, the song "Waiting for the Wind and the Rain" is playing. The soft melody carries a hint of tenderness, making the customers who are waiting for their drinks relax unconsciously.

A young girl heard this song while ordering and couldn't help but humming along: "Waiting for the wind and the rain, and also waiting for you to come into my dreams..."

Her friend patted her on the shoulder and laughed, "Oh, you can actually sing now?"

The girl smiled and said, "This song is very popular recently! I often hear it as background music when I watch videos. I will learn it after listening to it for a while."

Not only young people, but even primary school students began to imitate.

After school that day, several elementary school students were walking on the road, singing "Chalk Words of Love" as they walked.

"The chalk words you wrote remain in my heart..." The voice was childish but full of joy.

A passing shop owner watched the children humming and couldn't help but sigh: "Children nowadays learn songs so quickly!"

"This 'Chalk Words of Love' is so popular that even primary school students know it by heart!"

With the rapid popularization of Zemeng operating system and Jiyue browser in the market.

Those carefully selected and named promotional songs also spread throughout the streets and alleys, becoming the background music in people's lives.

At first, these songs were only used as BGM for live broadcasts or short videos.

But gradually, it was played in shopping malls, restaurants, and even square dances, creating a nationwide craze.

However, as the song became popular, another thing happened quietly. Ze Meng's music department found that the copyright income of the song showed an astonishing growth trend.

Wei Xing, the head of the music department, was originally an employee of Qiantian Music, and is now the head of Zemeng Company's music business.

That day, as usual, he was in the office sorting out the income report of music copyright, calculating the recent income and receivables item by item.

When he saw the numbers on the report, his eyes widened.

"What's going on?" Wei Xing muttered to himself, tapping his fingers quickly on the keyboard and rechecking the data.

The report shows that the copyright income of these promotional songs reached 20 million in just two months.

However, there are still many fees that have not been settled and are still included in accounts receivable.

Wei Xing put down the work at hand and couldn't help but sigh: "Boss Lu is really amazing! He actually revitalized the copyright!"

He leaned back in his chair and recalled the days when he worked at Qiantian Music.

At that time, Qiantian’s boss did not pay attention to copyright development at all, and many high-quality music resources were idle for a long time.

Qiantian Music was like a gold mine, but no one went to dig it. As a result, the company kept making losses and finally had to be sold to Zemeng Company.

Now, Wei Xing has not only witnessed the successful revival of these music resources, but also seen with his own eyes the real money they bring.

At this time, there was a gentle knock on the office door, and Xiao Li from Zemeng's Finance Department poked his head in and said with a smile, "Boss Wei, there is something I want to confirm with you."

"We just received several messages from customers demanding payment, all of which were from short video platforms that have been using music more recently."

"Some media outlets asked us if we could give them a few more days."

Wei Xing frowned and asked, "How much do they owe?"

Xiao Li took the folder and flipped through it: "The total is about six million, all of which are copyright fees that have not been paid yet."

Wei Xing pondered for a while, then with a hint of smile on his face, he shook his head and said, "It's fine if you owe it. It's just receivables anyway, and you can't run away."

"Please contact the finance department to see if the payment period of these accounts receivable can be shortened."

"After all, copyright income is now an important cash flow for the company, and it's not good to delay it for too long."

Xiao Li nodded and left the office.

Wei Xing turned around and looked at the series of ever-increasing numbers on the computer screen, feeling both excited and emotional.

Just when Wei Xing was shocked by the 20 million yuan in copyright income, his cell phone suddenly vibrated.

He looked down and saw that it was a notification from the company's internal line.

"Mr. Wei, there are several representatives from China Mobile outside. They want to talk to you about copyright cooperation."

Wei Xing was stunned for a moment, then frowned in confusion.

Mobile company? What did they come to talk to me about? Did they want to license some music resources?

Danze Meng's music resources are mainly used to build the ecosystem of the system and Jiyue Browser, and it stands to reason that they will not involve communication giants such as mobile companies.

He pondered for a moment and decided to meet these people.

After all, it must be no small matter to get the mobile company to send someone over specially.

A few minutes later, Wei Xing sat in the main seat in the conference room, with two representatives from the mobile company in front of him.

Judging from their age and aura, they are obviously not ordinary business personnel, but middle-level managers with certain decision-making power.

Wei Xing smiled and said, "I wonder if you two, thank you for coming to visit me?"

One of the representatives spoke first and introduced himself: "Hello, Mr. Wei, I am Zhou Jian, the manager of the content cooperation department of China Mobile. This is Wang Lin, the director of our copyright department."

"We came here this time to discuss some cooperation opportunities with Zemeng Company, especially regarding music copyright."

Wei Xing sat upright in the conference room, with a hint of doubt in his eyes.

The two mobile company representatives in front of him looked extraordinary, especially Zhou Jian, the manager of the marketing department, who had a look of sophisticated confidence.

Zhou Jian smiled and got straight to the point: "Mr. Wei, we came here this time to discuss a very important cooperation with you."

"Recently our mobile company is planning to promote a new service - mobile ringback tone."

"As you know, with the popularity of smartphones, the demand for ringtones has risen again, especially for some particularly popular songs, which users are willing to pay to set as ringtones."

"Ringtone business?" Wei Xing nodded, but he was still confused. He didn't understand what this had to do with Ze Meng's music resources.

Zhou Jian smiled and continued, "That's right. We found that the songs your company launched have received very good responses in the market. Not only young people like them, but even square dance aunties and primary school students can hum them."

"Songs like "You Are in the Distance" and "Waiting for the Wind and the Rain" have simple and memorable melodies and are full of positive energy, making them particularly suitable for ringtones."

Wei Xing's heart moved, and he seemed to understand the other party's intention.

He nodded and said, "I see. Manager Zhou wants to include these songs in your company's ringback tone business?"

Zhou Jian smiled approvingly and said slowly, "That's right. We think the tone of these songs is very consistent with our user base."

"Moreover, as you know, Mr. Wei, ringback tone users continue to pay every month, which is also a stable income."

Wang Lin, the copyright director sitting nearby, also said, "We are very optimistic about these songs and plan to promote them as exclusive ringtones."

"So, Mr. Wei, we hope to reach a long-term cooperation with your company and use these songs as the key promotional tracks for our mobile ringback tone."

Wei Xing was pleasantly surprised, but remained calm on the surface. He nodded slightly and asked, "Since your company is interested, what is the specific price?"

Zhou Jian and Wang Lin looked at each other and a smile appeared on their faces.

Zhou Jian cleared his throat and said slowly, "We know that the copyright fees for these songs of your company have increased rapidly recently."

"To show our sincerity, we plan to bid 5 million for each song, a total of 15 million for the three songs."

When Wei Xing heard this number, his eyes widened and he almost couldn't help but exclaim.

Although he had certain expectations for copyright income, he did not expect the mobile company to offer such a high price in one go!
Wei Xing tried hard to calm down the shock in his heart.

He never imagined that the ringtone license for a promotional song could be sold for five million, and this was just the price offered by the mobile company!

This means that the three songs alone will make a total of 15 million!

(End of this chapter)