Forward to the basket

Full text without advertisement Update time: 2012-08-16

I don't know how much courage Stein took to host the NBA All-Star Game in Las Vegas, a casino. It is estimated that even if the matter is a foregone conclusion, this old guy is always worried. (full-text e-book free download)

Where is Las Vegas?The world-renowned casino city, but the most taboo thing about sports is to get involved with gambling. Once football is involved with gambling, the Italian league will collapse across the board, and the giants will fall one after another.

Even if Stein is the No. [-] dictator in the NBA, he still has to be careful about this problem. After all, gambling is a cancer that cannot be eradicated. No matter which league gets involved, it will be a big problem.

So when the venue for the All-Star Game was finalized, even though Stein was faced with a huge temptation, he didn't put the final venue in Las Vegas in the first place.

After all, the reputation of this place is well-known all over the world, and if one is not careful, the reputation of the NBA may be taken into account. Therefore, even if Stein is faced with a lot of money, his decision is still cautious.

Although every sports league is not clean, as long as you want to dig it, there are a lot of broken things inside, but on the outside, it is still full of flowers and prosperity, and outsiders can't see it.

It was for this reason that Stein resisted being associated with Las Vegas at the beginning, and he still had some things that he did not disclose to more people. Now the FBI is secretly investigating some people in the NBA.

Although there is no final conclusion on that matter, an old fox like Stein can always hear something.

At this time, it is always wise not to take things on yourself, but in the end Stein really failed to withstand the offensive in Las Vegas. Compared with other places, this place is simply too rich !

New York is a piece of gold, but when it comes to throwing money alone, it can't compare with Las Vegas.

Even Dolan, the prodigal son, can only shy away from those casino tycoons. He has saved money after all, but these gamblers don't have one or two ways to get money.

Therefore, no matter in terms of operation or investment, Las Vegas can kill competitors in seconds.

In the end, money prevailed over reason. The software and hardware in Las Vegas are indeed excellent, and there is no place where a more luxurious super party can be held than here, so Stein did not make other choices in the end.

It's just that when he agreed to finalize Las Vegas, Stein also agreed. This has nothing to do with the gambling industry.Full Text No Ads

This wasn't because Stein was overly concerned. When Tarkanian was coaching the Rebels, it was because after winning the NCAA championship, someone discovered that his four main players were mixed with a gambler.

So a lot of speculation and dark assumptions about the game started here. The four talented players under Tarkanian failed to enter the NBA in the end, which is also inseparable from the exposure of this matter.

The Tarkanians were also forced to resign because of this incident. Even the NCAA is so afraid of being involved with gambling, let alone a purely commercial alliance like the NBA.

Even if he coveted Las Vegas' luxurious facilities and operating income, Stein could agree to host an All-Star game here, but he didn't agree to have an NBA team here.

Those gangs of casino tycoons were actually plotting the end result. They really needed to find some other excitement besides the casinos everywhere, and the NBA was undoubtedly a very good choice.

And now that the nba is going global, the casino has also seen its prospects for operation, and they have funds and tourists from all over the world, so they are not afraid of losing money in their home games.

However, Stein and the NBA did not answer the words of these casino tycoons, that's why those gamblers changed their target from the NBA team to the All-Star Game. .

Only a handful of people care about these off-the-market tricks, because their interests are involved in it, so they will care about these things, but for the fans and players, this is just a carnival party.

The fans who came from all over were just preparing to spend three days of happy hour in Las Vegas, and the players who came to participate in the game also had the attitude of performing. This is just a big show.

It is estimated that not many people know how many commercial operations have been started around the All-Star Game, but the value of any player who can show his face on this scene will naturally explode.

It doesn’t need much. Television stations in hundreds of countries are responsible for broadcasting the broadcast. General advertisements probably won’t have this effect. Otherwise, there wouldn’t be so many people who want to get into the All-Star Game.

From O'Neill's expression when he was reversed and squeezed out by Chen Feng at the last moment, you can tell how much this guy cares about being able to appear in the All-Star game. After all, it is all publicity for advertisers!

In fact, there is no need to consider the loss of the losers. Chen Feng can understand the economic value contained in his sneaker contract just by himself.

Adidas hadn't nodded to Falk's one-year contract before. As a result, Chen Feng just made it to the All-Star Game, and Adidas rushed to sign it immediately.

Moreover, Adidas not only agreed to Falk's unreasonable request for a one-year contract, they also increased the price from Falk's request of 800 million to 1000 million US dollars.

It's definitely not that Adidas has money and no place to spend it, it's just that they suddenly realized how fierce Chen Feng's popularity is. More than 100 million votes a month, this is more than ferocious and can be described as ferocious!

This is simply cruel and inhuman!So since Adidas has already spent 800 million, it doesn't care about spending another 200 million. Anyway, James' contract with Nike will cost 500 million that year!

Although Chen Feng's contract is only for one year, Adidas is showing that it is undoubtedly paving the way for a long-term contract in the future. They agreed to all the conditions so happily this time, just for the future.

Anyway, even if the one-year contract is lost, it won't be too disastrous, but if Chen Feng's value is really that great, Adidas' promotion channels will naturally spare no effort to create a brand new idol.

Nike can make gods, can Adidas be worse than them?Although it is a bit embarrassing to be beaten repeatedly by Nike in the basketball market, but where is the background of Adidas?

If they catch a blockbuster that can be launched now, they may really be able to regain some face in this lost ground, or this is an opportunity for Adidas to regain the market.

So they didn't get too entangled with Falk on the details of the contract. Almost at the same time that Chen Feng was confirmed to be on the starting list, these guys had already finalized the one-year contract.

Even if it was a one-shot deal, they planned to knock it louder. As for Falk, the old guy was not worried at all that Adidas would make a loss deal with him.

This is the effect that Falk needs. At the beginning, he was behind the scenes for this purpose. Whether he can enter the All-Star Game is completely to prove a player's market appeal.

Just like the first time Yao Ming entered the All-Star Game, he was the out-and-out leader in the voting stage, with more than 300 million votes, which simply killed other competitors in seconds.

This time, Yao Ming was reversed by James in the last few days because he was injured and missed the game. Otherwise, he would still take away the king of votes, and even if the emperor's popularity soared, he would not be able to threaten him for the time being.

Winning the vote champion and becoming the No. [-] pick, there are such a series of iconic events shining behind Yao Ming, no one agreed to him not becoming the All-Star popularity champion, so a lot of business cooperation followed.

Chen Feng didn't have so many innate advantages here. He wasn't a No. [-] pick. This guy was just a second-round rookie, and he didn't have any college experience yet. He was a complete grassroots.

And he is not a top voter, but he made a sudden effort at the last moment, which caught the front lead a little off guard, and then both Bosh and O'Neal became cannon fodder.

In fact, if Chen Feng's votes were placed in the West, he would definitely not have the possibility of participating in the All-Star Game.

The strong voters in the West really have an absolute advantage on the inside line. Duncan and Garnett have 140 million and 160 million votes respectively, and they are followed by Nowitzki and Stanley.

On the other hand, in the east, apart from the big sharks, Chen Feng's 110 million votes have already overwhelmed Bosh and O'Neal.

But this doesn't affect Chen Feng at all. Instead, it can make this kid's image more active. According to Adidas and Falke's ideas, such a guy from the street, with a background of immigrants on his back, came from the second In the first round of the draft, this is a standard American dream!

Enough inspiration, close enough to life, completely different from Nike's god-making model, and this guy didn't make it to the NBA smoothly. He almost passed the NBA during the trial training.

All of these things can be found in Xie Miaomiao's report. It only needs a very simple processing to make a very good advertising foot.

Moreover, this kind of purely animated background story, and the guy who struggled from the bottom, has everything to capture the attention of others.

Even Falk lamented when he reviewed Adidas's publicity plan, "That kid took a completely different path, but compared with James' superiority, he played like a civilian."

But there's nothing wrong with it, at least Falk thinks so, a carnival-like party has made Chen Feng's value ferment crazily.

The fish jumped into the dragon's gate and turned into a dragon. The moment Chen Feng stepped into the NBA All-Star Game, this guy was no longer an ordinary player. At least, he was already a star.

Regardless of the result of this appearance, at least now Chen Feng has begun to be recognized by more people.

And from today, his somewhat awkward Chinese name will be known by more people...

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