champion light

Chapter 293 How to Treat the Media Correctly
When going to the TV station for an interview, Rong Guang had to accept a collective interview from the print media.

Deborah's choice of media is very particular.

Among the print media, there are two Chinese media, three Bremen media and two Munich media.

The reason for choosing the local media in Bremen is that Rongguang is now the most famous in Bremen. In Bremen, there are also the most people who support Rongguang. This kind of support must be returned.

So there are three Bremen media, which are the most invited media.

The Chinese media is naturally because Rong Guang is Chinese. Considering the future business development in China, the Chinese media must be involved.Inviting the two is also to express the importance to the Chinese market.

Deborah has learned about two Chinese media specifically, and they are the professional sports media with the largest sales volume and widest influence in China.

One is "Sports Weekly" and the other is "Football Weekly".

There are two Munich media that want to form a certain influence of public opinion in Munich and put pressure on the Bayern Munich club.

Deborah doesn't know whether Bayern Munich will continue to pay attention to Rongguang's performance, but whether they pay attention or not, she must send information about Rongguang to them.They are only allowed not to see it, and they are absolutely not allowed not to see it.

However, she did not invite the "Munich Daily", because Timo Brauer often published articles that were unfavorable to Rongguang in the Munich Daily. Although he said that he could not offend the media, there was no need to take the initiative to get close to the media that blackened her. It should be a bit airy.

※※※

The interview took place at the club's headquarters.

When driving to the interview site, Deborah explained the precautions to Rong Guang while driving: "You have to pay attention later, the reporters will set many traps when asking questions to guide you to say what they want to hear. So every question, before answering, you have to think carefully to see if there are any traps."

"No problem!" Rong Guang answered simply.

But Deborah is still worried: "When you are being interviewed, I will stand where you can see. Not all questions have to be answered. You are also a star now, and you have to learn to say no. Some questions are obviously not well-intentioned, so just ignore them. If you don't know what questions you can answer and what questions you can't answer. Then you just look at me, and you don't answer the questions I shook my head."

"What question can't be answered?" Rong Guang asked.

"A question that has nothing to do with the subject of this interview." Deborah motioned Rong Guang to look at a folder on the back seat. "The above is the topic of your interview. This time, it is mainly to let the public know what kind of person you are. For Germans, you from China are too mysterious. Mystery is a good thing and a bad thing. Mystery can make the public maintain a sense of expectation for you, but if you keep the other party from knowing who you are, then there will be various rumors and negative news about you. So this half-hour interview mainly talks about your experience of playing football in Brazil and China. Of course, there is also how you achieved that goal in the game. .”

Rong Guang looked down at the contents of the folder.

It's all about questions and suggestions for how to answer them.

"Those questions are all questions that I have specified, and the questions will basically be selected from these questions. Of course, there will definitely be accidents. If there are questions that are not on the list of these questions, if they are obviously malicious questions, you should not answer them. You can tell the reporter that these questions are not in our topic today, so you don't want to answer them. Of course, this is a newspaper interview, so it's okay for you to say that. Later on TV One, then you can't say that..."

Deborah began to talk to Rong Guang about how to deal with the media.

Although she didn't study journalism when she was in college, as a media marketing major, she also had to learn relevant knowledge.

Media marketing is the use of media for operations.The relationship with the media is crucial.

If the relationship is not good, don't even think about successful media marketing.

Because the media controls public opinion, they control the direction of public opinion, and it is simply too easy for them to hack someone or praise someone.

Many stars must learn to properly handle their relationship with the media.

Neither offend them too much, nor please them too much. A suitable distance is necessary.

On this, Deborah's theoretical knowledge is still very rich.

Of course, in practice, Deborah is also a novice, and she also needs to gradually explore in the work.

The current her is the same as the glory in the past, she is still a melon egg.

※※※

Despite Deborah's preparations, there were still many surprises during the actual interview.

After all, the questions prepared by Deborah are too standard, and the reporters don't like them very much. What they want to pursue is topicality.

After honestly asking a few questions according to the outline, the reporters couldn't hold back anymore.

"What do you think of Timo Brauer's criticism of the Munich Daily?" asked the reporter from the Munich Evening Zeitung, raising his hand.

Rong Guang glanced at Deborah, and sure enough, Deborah was shaking her head.

This question is unplanned.

So Rong Guang said, "Sorry, I'm not familiar with him, so I don't have any opinion."

After answering, he looked at Deborah, and to his surprise, Deborah was covering her face—seemingly dissatisfied with her answer.

Did I say something wrong?
Rong Guang didn't understand.

The interview continues.

This time the question was the only Chinese reporter on the scene.

Molly saw that her German colleagues had already broken the outline, so she also decided to put aside the rules set by Rongguang's manager, and brought out the questions that had been pent up in her heart.

"Rongguang, there are many fans in China who care about your performance. Many fans hope that you can join the Chinese team. Do you have any thoughts on this?"

She is playing a trick here.Because she noticed that when Rong Guang was answering questions, he would glance at the direction behind their reporter from time to time, where his beauty manager stood.Obviously the agent will prompt him what questions he can answer and what questions he cannot answer.

So she decided to bypass the agent and directly communicate with Rongguang's common language - Mandarin Chinese.She believed that the agent must not understand.

She succeeded.

Deborah didn't understand at all, and she froze.

Sure enough, Rong Guang glanced at Deborah, but Deborah didn't respond.

So is this question he can answer?

But Rong Guang didn't know how to answer.

Chinese team?
Rong Guang has no concept at all.

Almost all Chinese professional players have one goal, which is to enter the Chinese team and wear the jersey of the Chinese national team.

This is the goal they have had since they were exposed to football training since they were young.

But Rong Guang is different from them. He is a monk halfway through. He plays football just to make money, and he has no such great ideal as winning glory for the country.

He doesn't even know what the Chinese national team is like - he has never watched a national team match, even the 2002 World Cup in Japan and South Korea, the only time the Chinese national team reached the finals, he has never watched a game.

There is no real Chinese football insider around him, so he has not introduced this situation to him-although Sun Fengyang is Chinese, he is not a Chinese citizen. His home team is the Brazilian team, and he doesn't know much about Chinese football.Maybe Sun Fengyang still wants Rongguang to join the Brazilian national team...

"Team China? Uh, I haven't thought about it that much yet." Without any conception, Rong Guang told the truth.

He really didn't think about joining the national team.

A male reporter from another Chinese media "Sports Weekly" who came with Molly raised his hand and asked, "Then, has the Chinese Football Association contacted you?"

He also speaks Mandarin.

Rong Guang shook his head: "No."

Seeing that the reporters were getting out of control, Deborah hurriedly ended the interview.

The reporters did not argue with her whether the interview should be over.

Everyone started to pack up their interview tools, close their notebooks, and turn off their recorders.

After packing up their things, a reporter from another Munich-based media, the Munich Evening Post, stepped forward to shake hands with Rong Guang and bid farewell.When shaking hands, I asked by the way: "Werder Bremen has performed very well this season, and it is very likely to win the league championship. If there is no accident, the second round of No.30 against Bayern Munich may determine the championship. If Werder Bremen wins the championship, will you celebrate?"

"Celebrate the championship, of course I will." Rong Guang blurted out.

After he finished speaking, he saw Deborah winking at him vigorously.

So he didn't understand what he said wrong.

Molly and the reporter from "Sports Weekly" approached to make an interview with Rong Guang.

But Glory pushed them to Deborah.

※※※

After finishing the interview with the print media, Rong Guang and Deborah will rush to the airport immediately, take a plane to Hamburg, and go to the headquarters of German TV [-] to participate in the TV interview.

On the way to the airport, Deborah complained about Rong Guang's performance in the interview just now.It is said that he speaks indiscriminately, and although the meaning of the answer is correct, but the wording is not particular, it is easy for the media to catch the loophole and take advantage of it, forming a wave of unfavorable public opinion against him.

Finally she asked: "What questions did those two Chinese reporters ask you?"

"About the national team, ask me if I have any opinions on joining the Chinese team." Rong Guang said.

"How did you answer?"

"I said I didn't think about it that much."

"Uh..." Deborah choked.

"what happened?"

"You should say 'Of course I want to join the national team'!"

"But I really have no idea..." Rong Guang spread his hands.

"Don't you want to join the national team?" Deborah was suddenly curious.

"I don't know. What's the benefit of joining the national team? Is there any money for it?" Rong Guang asked.

"Of course not," Deborah replied. "However, if you are a member of the national team, your commercial value will be different. In Brazil, the commercial value of non-national football and national football is very different. There are many people who use their agents to give to the national team coach before the game. They just hope to be selected for the national team, even if they just come off the bench to play a game, so that their value will skyrocket and they can attract the attention of European teams, and then go to Europe to play and earn a lot of money."

Although Deborah is not an experienced football fan, she still knows a lot about football in Brazil.Especially the news about the Brazilian national team, which is not news, she knows well-you must know that just four years ago, the Brazilian domestic court specially summoned Luxenberg, who was the head coach of the Brazilian national team at the time, to ask him about the black gold transaction between the national team head coach and player agents.

At that time, the Brazilian media made a lot of noise, and everyone knew it.

Rong Guang found it incredible.

Playing in the national team doesn't matter if you don't have any money, but if you want to enter the national team, you have to take the initiative to stuff money?
He curled his lips and said, "If I'm asked to put money into the national team, then I'd rather not join this national team!"

Want money out of my pocket?Don't even think about it!
(End of this chapter)